POP CULTURE DYSTOPIA By Filip Hodas Impressed by his daily designs, we interviewed Filip Hodas, a 23-year-old DJ and graphic designer from Prague, on the way that he uses social media, the recent shift in his work, and how younger people can make waves in the digital world while still remaining independent. Not only were we able to inspect his mind-boggling landscapes and sceneries, but we also took a peek into his point of view regarding marketing and brands. You have started impressing the digital world with renderings of futuristic hyper-real landscapes and gathered quite a lot of followers with your daily posts on Facebook. Was this a natural thing – posting daily content – for you or did you use this to attract followers intentionally? I started doing this to get better at 3D and this is still my main goal. Don’t get me wrong, it’s amazing that my images are popular and I absolutely love all the support they get on my social network channels, but I always try to focus on the work itself, rather than its impact on social networks. Often it’s quite hard to not get discouraged when some different look/style doesn’t get much response, but if I like it and feel like it can lead to something cool or it is a good exercise, then I’ll just do a series. Even if the response is really bad. How much control do you hold over where you are featured? And how do you decide what kind of press coverage you’d like to have? Do you actively reach out to them or do they usually come to you? Honestly, I don’t think it’s possible to have much control over these things nowadays. Blogs, magazines, and various pages are sharing, featuring, re-posting stuff every second and only the bigger magazines ask you/inform you about it. I’ve never reached out to anyone and I don’t think I ever will – I’ve always felt that sending my stuff somewhere and asking to be featured, included in interviews, etc. is a kind of “pushy” self-promotion that everyone on the Internet does now and I honestly hate it. I believe that if you work hard enough, sooner or later, people will notice you.
What changes have you noticed recently in the graphic design space? When it comes to 3D graphics, I haven’t noticed any major changes in the last few months. I mostly check out work from people I follow on social networks and the majority of them have quite specific styles, so there aren’t any drastic changes in what I see around me. Software-wise, I am really looking forward to the release of the new version of Octane Render, which will bring several huge improvements to my workflow and will definitely push GPU (Graphics Processing Unit) rendering to a whole new level. Behance.net/Filiphds p .
XL XI I I
images courtosy of FILIP HODAS
What are the options for young artists like you? It is necessary to use Behance and social media (Facebook, Instagram) to be successful? Social networks offer amazing possibilities, especially for freelancers. All of my clients from the past 5-6 months found me via social networks. Of course, people can get immensely successful without ever touching any social networks, but that is going to be harder and harder to “pull off”.
S AT ELLITE -M AG .CO M