The Canadian Shorthorn Report

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The Canadian

Shorthorn Report

Canadian Publications Mail Product Sales Agreement #40019886

Fall 2021

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The Canadian SHORTHORN REPORT - Fall 2021

The Canadian SHORTHORN REPORT - Herd Reference 2021

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The Canadian


Box 3771, Regina, SK S4P 3N8 Phone 306-757-6133 Fax 306-525-5852 Email Grant Alexander 306-861-5504 Saskatchewan Livestock Association Belinda Wagner 306-757-6133 Publications Mail Agreement #40019886 Return undeliverable Canadian addresses to:

The Canadian Shorthorn Report Box 3771, Regina, SK S4P 3N8

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January 2022 Deadline - December 15 Publication - January 15 Spring 2022 Deadline - February 1 Publication - March 1 Herd Reference 2022 Deadline - July 1 Publication - August 1 Fall 2022 Deadline - September 15 Publication - October 15 Advertising Rates Full Page.............................. $450 2/3 Page.................................. 340 1/2 Page.................................. 275 1/3 Page ................................. 220 1/4 Page ................................. 180 1/6 Page ................................. 150 Business Card.$65 or $180 yearly Colour extra. Subscriptions 1 Year (Canada) ..................... $24 1 Year (U.S.) .................... $30 US 1 Year (Foreign) ..................... $55 GST is applicable on all fees BN 107956021

Cover photo courtesy of Randi DeBruyne McCord, Saskatchewan

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Designing Your Brand... Welcome to the fall issue of this breed magazine. I am writing this on October 4th and we had another day with a high temperature of 31C. Here in southern Saskatchewan, it has been a very hot and extremely dry summer and fall. I heard a few days ago that we had broken the previous record for total days above 30C during the summer months. I definitely can believe this as it certainly has been hotter than normal. The drought is far more concerning than the temperature has been and thankfully the long-range forecast has some signs of change. Right now, it is showing two more days of hot weather then it starts to cool down and it is actually showing five days next week with rain. How much rain remains a big question, but the fact that we can see little rain drops on the forecast brings an amazing amount of hope to people in agriculture. After all, this is next year country! In many parts of eastern Canada, the exact opposite weather conditions have created another set of problems. I have spoken with several people in Ontario that have commented that it won’t quit raining there. If only we could spread this around, we all could enjoy this business better. For cattle producers in Western Canada, it has been very hard to find adequate feed for the coming winter, but many have got quite creative in gathering feed for their cow herds. There are some areas that were much better off and have been able to get enough feed for another winter without abnormally high feed purchases. Despite the hot weather, the depleted pastures and the short water supplies, it really is quite amazing how good the cows and calves look as they enter fall. This is a blessing for sure. I think most every cattle producer is going to cull their herds harder this fall which is good in that it helps keep quality high in our herds. Earlier this

summer, I wondered what the market for bulls would be like next spring, but early reports from the auction markets are showing that the number of bulls being marketed is very high. Producers are eliminating as many head as they can to match their hay supply and they will be buying bulls again next year. There will probably be fewer cows to breed, so cull your bull pen this fall with this in mind. I expect to see the good bulls selling for good prices again next year. One of the bright spots in the livestock sector is the fact that cattle prices have remained strong despite almost all grain prices being at record high levels. This is a bonus as many were thinking that we could see greatly reduced cattle prices because of the high grain prices and a large cull happening this fall. On the purebred side, early production sales have been extremely strong. Across the border in the U.S., many breeders are reporting the best sales in their history. The old adage that quality always sells is very true. A good cow eats the same amount as a poorer cow so this fall is a great opportunity for breeders to add some foundation females to their herds. This will pay dividends far into the future! Changing gears to another topic, Helge By, editor of the Charolais Banner, reported in their July issue about a survey that was conducted by the American Angus Journal. This survey was done to help Angus breeders better understand their target audiences and how these potential customers consume information and decide where to shop for their genetics. While this is an American survey of Angus breeders, I think that the findings would be very similar in all breeds. I would like to thank Helge for allowing me to include some of the findings in this editorial.

Continued on page 15 The Canadian SHORTHORN REPORT - Fall 2021

Genetic Opportunities On Offer!

Four grade 1 exportable embryos from SBF Scotty’s Maid 48Z X Crooked Post Stockman 4Z

Scotty’s Maid 48Z continues to impress everyone who sees her and she has proven herself through several outstanding progeny born around the world. A daughter was Canadian National Champion female in 2018 for the Rigney family, Westlock, AB. Crooked Post Stockman 4Z has been acclaimed around the world. We will guarantee a minimum of 2 pregnancies at 70 days from these 4 embryos, provided an experienced embryo technician is used.

Four grade 1 exportable embryos from Frimley Rene Dottie 72R X Muridale Thermal Energy 15A

Expect something great from these embryos! This will be one of the last opportunities to obtain embryos from Dottie 72R. Her seven natural sons have averaged over $8200. Thermal Energy was our first choice to flush her to, as he has proven to be the sire of high selling progeny in four countries in the past couple years. These embryos may offer some of the most powerful and predictable frozen genetics we have ever offered! We also offer a minimum guarantee of 2 pregnancies from these 4 embryos at 70 days.

10 straws of semen from HC Hollywood 6H (can be shipped within Canada and the US)

Hollywood was our high selling bull at $24,000 last March, selling to Major John Gibb, Glenisla Shorthorns, Perth, Scotland. He is homozygous polled, defect free, myostatin free and combines some of the very best genetics we have ever had.

Our 15th annual “Frozen in Time” online sale of embryos and unique semen will be held this year December 28-29, 2021 at This year’s offering includes some excellent genetics from the past and present. The sale offering will be displayed on the sale site by late November. This is the one sale we hold each year where you set the price for some of our best genetics. The Canadian SHORTHORN REPORT - Herd Reference 2021

Horseshoe Creek Farms Ltd.

Weyburn, Saskatchewan Grant & Chris Alexander, Gerald Alexander 306-861-5504 Facebook: Horseshoe Creek Shorthorns

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Canadian Shorthorn Association Board of Directors President

Ray Armbruster Rossburn, MB Ph: 204-859-2088 Cell: 431-761-4477

President Elect Bob Merkley Aldergrove, BC Phone 604-607-7733 Cell 778-240-7233 Directors

Dan Stephenson Okotoks, AB Phone 403-938-4112 Cell 587-436-2224 Richard Moellenbeck Box 47, Englefeld, SK S0K 1N0 Ph:306-287-3420 Cell: 306-287-7904

CSA News... The summer has flown by again, and what a challenging summer it has been for many breeders across the country! Hoping you have been able to secure what feeds you need to continue with your Shorthorn program. In early November you will be receiving a survey sent to you by the Canadian Shorthorn Association. Please take time to fill it in and return. This information and data will be valuable to the CSA to strategically plan ahead and to build on programs we need to sustain the Shorthorn Breed into the future. We regret that we must postpone the fed steer program which we were excited to roll out this fall. With feed costs being so extremely high, most of us are wrestling with how we can keep our cow herds together and the cost to feed steers just won't pencil out. When we return to more moderate feed costs and conditions

Dale Asser Duntroon, ON Cell 705-444-9403 Dennis Cox Compton, QC Phone 819-837-2086 Fax 819-820-5080 Marvin Peters Springfield, PE Phone 902-315-2939 Canadian Shorthorn Association Belinda Wagner, Secretary-Treasurer Email Shayla Chappell Member & Registry Services Phone 306-757-2212 Fax 306-525-5852 2nd Floor, Canada Centre Building Evraz Place, Box 3771, Regina, SK S4P 3N8 Office hours - M-F - 8:30 am - 4:30 pm Page 6

EastGen is excited to announce the creation of EastGen Beef BULLetin, a webinar designed to interest all beef producers. To be held Thursday, November 4th beginning at 7:00 p.m. EST, the event will feature guest presentations and interactive question and answer sessions. Special guest presenter for the evening is Dan Skeels from Anchor D Ranch, Rimbey, Alta. Skeels will speak about the beef industry, present and future, from his perspective as a cow-calf producer, purebred genetics marketer, and auctioneer.

By Ray Armbruster

we will restart this initiative. We see value in collecting feed and carcass data to promote Shorthorn values. At this time, the AG-EX, Lloydminster, FarmFair and Agribition shows are still a go! Thank you to organizers, these are difficult times to plan around. Good luck to all exhibitors, your determination to show and promote your Shorthorns is to be commended. Hope to see you there! At this time I would like to note the herd dispersals slated for this fall. I'm also getting to the age when I start to think about how hard it will be to disperse many hard years of work and planning. I would like to thank these breeders for their dedication to the improvement and promotion of the Shorthorn breed. Wishing you the best of luck in the future and hope you stay connected to the Shorthorn breed and your many Shorthorn friends!

stranger to the beef world, Gilchrist has an excellent real life understanding of a wide variety of topics critical to the beef industry including breed pedigrees, EPDs, genomics, defects, policies, and a mindset to ensure customers can produce profitable cattle. Beef enthusiasts are invited to preregister now for this free, virtual event on November 4th by using the following link: regi.../7764729542508426763 or in the events section at, and via EastGen’s social media presence.

An explanation of EastGen’s beef program, which is focused on serving the needs of customers, will be included in the Beef BULL-etin, in combination with a presentation from Semex’s Beef Marketing Manager, Brad Gilchrist. No The Canadian SHORTHORN REPORT - Fall 2021

Muridale Heritage Sale

December 1-2, 2021 online at DLMS Farm Gate Timed Auctions





Selling our top 60 Purebred Bred Heifers come view You are welcome to ytime. an at rs the heife

M uridale Shorthorns



The Canadian SHORTHORN REPORT - Fall 2021

Box 4, Site 11 Swift Current , SK, S9H 3X7 Scot 306-741 6833 • Russell 306-741-1727 Casey 306-677-7102 • Tanner 306-677-7755

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Don’t Wait on Winter Cow Nutrition Preparation Develop feeding plans now to maintain body condition and reproductive performance

The onset of winter brings an end to the forage growing season and grasses go dormant, becoming dry and brown, which typically prompts the start of feeding stored forages or supplements.

usually the limiting nutrient for lategestation cows.

Regardless of whether forage quantity or quality is the first limiting factor, you should implement a supplementation strategy before your cows’ body condition score (BCS) starts to slide. Dropping body condition is a lagging indicator of forage conditions — in other words, lost BCS means you’re already behind the eight-ball. When cows start to fall below BCS 6, it can negatively impact reproductive outcomes, so it is important to stay on top of nutrition and maintain body condition.

Grazing or feeding crop aftermath: Protein supplementation is also necessary, particularly with corn stalks. Sampling standing forage is difficult. Most pasture, especially native range environments, have several forage species with a varying preference by cows across the grazing season. Variability makes it complicated to get an accurate picture of forage quality. Be prepared to feed supplemental protein and energy when grazing standing forage in the winter, especially if the forage is lower than 8% in crude protein.

1 EVALUATE FORAGE The first step in developing a supplementation strategy is evaluating available forages. A thorough forage evaluation will help you accurately budget your winterfeeding program for both forage availability and overall cost. If forage quantities are lacking, reduce herd numbers or plan to use a supplement alongside forages. After you have a forage inventory, test your stored forages for quality. With forage test results in hand, your nutritionist can help match different forage qualities to the appropriate class of animal and production stage. Your nutritionist can determine how much forage is necessary to meet animal requirements — taking the guesswork out of over- or under-feeding hay or silage, which can be costly. A forage test can also help identify if different classes of stored or grazed forages require additional protein or energy supplementation: Hay: Knowing if protein or energy is the first limiting nutrient is important. We often look at the protein value to determine hay quality. However, with cool-season forages, 8% crude protein or more isn’t uncommon, so energy is Page 8

Silage: Protein supplementation is often required, especially with grain-based silages such as corn.

2 PICK A SUPPLEMENT Supplemental protein and energy come in a variety of delivery methods, each having pros and cons. Liquids, blocks and tubs Pros - Best suited to supplement adequate quantities of marginal or poor-quality forages. - Blocks and tubs are convenient because you don’t need to physically feed animals daily; you can deliver the nutrition as needed. - Can be used in expansive range environments where it might be difficult to track down the herd for feeding. - Strategic placement can help improve grazing distribution, extend grazing time and provide uniform access to the herd. - Liquid supplementation can be costeffective on large acreages. Cons - These are not as effective for stretching or replacing forage shortages; these products work to improve forage digestibility causing forage intake to increase, so adequate supplies of forage are still important.

N.T. Cosby, Ph.D., is a cattle nutritionist at Purina Animal Nutrition. Taken from the Grains, meals and cubes Pros - Can easily and accurately adjust the amount of supplement fed. - Moderate fiber and energy supplements can extend grazing days before the start of hay feeding. - Can work as a balancer for grains. Cons - Might require equipment to deliver; calculate the total cost of the supplement program, including equipment and labor, delivered to the cow. - Additional time commitment each day that requires labor to feed cattle. Which supplemental feed you choose will depend on your situation. A large-acreage ranch with plentiful labor is more likely to call for a different supplement strategy than a small-acreage farm with minimal labor. Work with your nutritionist to determine the right supplement for your farm or ranch. 3 DON’T FORGET MINERAL Forages rarely provide all the macro- and microminerals needed, so it is important to include mineral as a part of your herd’s nutrition program. It’s best to use mineral year-round, but winter use is imperative. Fall calving cows are lactating and feeding a growing calf. Spring calving cows are entering their last trimester, when mineral requirements are increasing for the fetus, and cows are preparing to produce high-quality colostrum. Select a quality mineral that provides adequate levels of macro- and microminerals to support cows’ high winter requirements. Using a weatherized mineral is also beneficial during winter, when rain, snow and sleet are likely. Putting together a winter supplementation plan requires careful planning. Work with your nutritionist to develop a strategy that fits your forages and herd. 

The Canadian SHORTHORN REPORT - Fall 2021

Saturday, November 20, 2021 - 1pm Maple Hill Auctions, Hanover, ON


Offering: Bred and Open Females along with Show Prospects Contact Blair Williamson 519-808-0516 or or Like Ontario Shorthorns on Facebook

The Canadian SHORTHORN REPORT - Fall 2021

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50 years and Counting! From November 22-27, 2021, Canadian Western Agribition will celebrate 50 years of promoting Canadian agriculture to the world. This celebration was supposed to have been held last year, in November 2020, however the show had to be cancelled due to the Covid pandemic. Plans are in place to go ahead and have the show next month and it should be an excellent celebration. I remember the day well when the concept of a second major agricultural showcase in Canada was presented to a group of livestock breeders at the Saskatchewan Livestock Association annual meeting in January 1971. The SLA convention was unique in that it was the only such meeting in North America where all breed associations from every breed of cattle, horse, swine and sheep held their annual meetings at the same time. We were met by Chris Sutter, a Polled Hereford breeder from Redvers, SK, in the hallway when we broke from our Shorthorn meeting for lunch and he invited us to his room as he wanted to tell us about an idea that he and Jim Lewthwaite had envisioned. He said the meeting wouldn’t take very long and he really wanted to have as many livestock breeds represented as possible. From our Shorthorn group, Barry Andrew, Bill Small, George Cooper, my father, Gerald Alexander and myself, went to see what this concept was. The hotel room quickly filled with cattle, horse, sheep and swine breeders and Chris and Jim told us about possibly starting a major international show in Western Canada. They said that they wanted this show to compliment the Royal Winter Fair in Toronto, rather than compete with it. They

CWA Auditorium – Sales ring to many millions of dollars in seed stock Page 10

also thought the location for this show should be in Regina, SK as there was more facilities at this time to host the show. This first meeting only lasted for 20 minutes but it planted the seed for the birth of this major Canadian agricultural show. The first meeting of the various breed delegates was held two weeks later and the show was born. Looking back, I can hardly believe how they took an idea to a first show in a few short months. They hired Bill Blacklock from Saskatoon to manage and develop this first show and he basically worked out of his brief case for months to put it together. When the invitation for entries was sent out for the first show I don’t think anyone realized the numbers of entries that would come. It was soon evident that they could not house all the livestock in the facilities on the Regina Exhibition grounds. As a result of this the group of volunteers who were steering this first show decided they would try to find somewhere for all entries to be stalled. Some cattle ended up being tied in single horse stalls in the horse barns on the grounds. Many others were stalled in tents erected for the show. There was over 200 Shorthorns entered in the first show. The show started at 8:00 am, and when became evident that it would not be completed before the banquet planned for that evening, the decision was made to stop the show and have the

On the way to the First Lady Classic

2019 Supreme show in the Stadium The Canadian SHORTHORN REPORT - Fall 2021

banquet, then go back to the show and complete the show. When the show ended that evening, it was 11:30 PM. The first show was called a great success with a large livestock entry and good attendance. In early 1972, substantial provincial and federal grants were obtained to build the Agribition building which provided much needed space and it was ready to use by the 1973 show. The government sponsored Mexabition trade show combined with Agribition to make for a better event to bring people to the show. After a few years, this trade show was handed over to Agribition, and was renamed as CWA’s Trade and Technology Show. With the addition of numerous facilities, this trade show has greatly expanded to today, where it has approximately 700 exhibitors at the show. In 1973, two years after Agribition started, records were set when over $2 million in Maine Anjou, Limousin, and Simmental were sold in one day. Massive crowds attended these sales and it was standing room only in the sales ring. In two short years, Agribition had made a mark on Canadian agriculture. International interest had already started to soar, and by 1974, the Government of Canada had declared Agribition to be “Canada’s International Livestock Show”. Each year, almost since its inception, Agribition has attracted international visitors from 60-70 countries around the world. This has facilitated multi-millions of dollars in international trade over the past 50 years. The show has continued to add venues and entertainment options over the years, but livestock have remained their #1 focus. Also popular competitions for many years were the numerous horse events, commercial cattle show and sale, stock dog competition, dairy show, grain show, 4-H judging competition, and a few others. For many years, the show remained successful despite having to use facilities that were tired and wore out. Finally in 2015, funding was secured to build the International Business Center, which replaced all of the older buildings at Evraz Place. These new buildings

The Swamp at CWA - famous around the world The Canadian SHORTHORN REPORT - Fall 2021

were used for the first time at the 2017 show. Now the entire show is under one roof and you can walk through the entire show in comfort. In 1999, a committee of Agribition met to discuss how they could provide tangible proof that beef is still #1 at Agribition. The concept of having a Beef Supreme show was born. Champions from 17 major shows across North America were invited to come to Agribition to compete in this interbreed show of Champions. This was also a fitting finale to the show season with Agribition being the last show of the year. The Royal Bank of Canada came on board as the sponsor of this event and it was named the Royal Bank Beef Supreme Challenge. The bull and female who were selected by a panel of judges to be the Supreme Champions each won major prizes consisting of cash and equipment. The Royal Bank’s last year of being the major sponsor of this supreme show was in 2019. It wasn’t very long before CN Rail jumped at the opportunity to become the major sponsor of this event. CN Rail has been a long time sponsor of Agribition, but now their main area for this sponsorship is in the Beef Supreme show. For this 50th Anniversary show, the Agribition Beef Supreme show will offer $50,000 in prizes. To write about all the great events that have happened at this show over the past 50 years, would require an entire book. One thing that must be included in this short article, is that one of the main reasons for its great success, has been the hundreds of volunteers who come every year to help make the show happen. These people are unpaid and often work long hours yet look forward to doing this year after year. The volunteers help create the great atmosphere this show is known for by agricultural people from around the world. The Shorthorn breed has been a part of this show for all of its history. There has been a Shorthorn show and sale in all 50 Continued on page 14

The Grand Champion Bull 1972 Agribition show. Page 11

Canadian Junior Shorthorn Association Board of Directors President: Royce Moellenbeck Englefeld, SK Directors: Taylor Carlson Elm Creek, MB Jessica Davey Saskatoon, SK Samuel Dempsey West Brome, QC Sarah Height Arthur, ON Samantha Lundy Collingwood, ON Evan Patriquin Thorhild, AB Brooke Van De Voorde Meeting Creek, AB


The application deadline for the Ian MacRae Scholarship is fast approaching - November 1st! Visit the Junior page at: for more information.

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CJSA Update... We are excited to announce that the National Junior Show for 2022 is going to be held in Ontario in July. We will keep you posted with the latest updates on our Facebook page. The Junior board is working to organize the show and other events and opportunities for our Junior members. Are you interested in becoming a part of the board? Nominations for board positions are due January 31. Want to find out more? Just contact a current director and here are a few details about who we all are: Name: Taylor Carlson 2nd Generation Shorthorn Breeder Number of cows I own: 5 Number of cows I help manage: 20 First Shorthorn: Melody (Shorthorn x Angus) Favourite Shorthorn: Up The Creek Rumor 12D Favourite cut of beef: New York Strip Steaks Favourite Subject in School: Anything Biology Place I want to visit: Scotland Favourite Moment with Shorthorns: Division champion at AgEx with our own bred and owned heifer What I am doing this fall: Second year Animal Science Technology at Lakeland College with a Beef Science major on the Purebred Team. Name: Jessica Davey 4th Generation Shorthorn Breeder Number of cows I own: 15 Number of cows I help manage: 60 First Shorthorn: Rivendale Athena Blue 19G Favourite Shorthorn: Bell M Athena 132C Favourite cut of beef: Rib Eye or Tenderloin Favourite Subject in School: Plant and Soil Sciences Place I want to visit: The Sydney Royal Cattle Show (Australia) Favourite Moment with Shorthorns: I always enjoy going to Shorthorn shows, sales, and events to network and meet new people, and see new cattle! What I am doing this fall: I am starting my first year of my Animal Science Degree at the University of Saskatchewan. Name: Samuel Dempsey 3rd Generation Shorthorn Breeder Number of cows I own: 7 Number of cows I help manage: 200 First Shorthorn: Shadybrook Marjorie 55B

Favourite Shorthorn: DSC Perfect Fool 2160J Favourite cut of beef: Filet mignon Favourite Subject in School: Urbain hydrauliques Place I want to visit: If I can’t pronounce it… there! Favourite Moment with Shorthorns: Final drive in Toronto with a cow-calf pair What I am doing this fall: Completing my technology diploma in Civil Engineering at Cégep de Sherbrooke in Québec. Name: Sarah Height 1st Generation Shorthorn Breeder Number of cows I own: 6 Number of cows I help manage: 6 First Shorthorn: Blenveiw Beauty Favourite Shorthorn: HEI Country Girl’s Legacy 02D Favourite cut of beef: back ribs Favourite Subject in School: English Place I want to visit: Australia Favourite Moment with Shorthorns: showing home raised and bred Shorthorns then being able to carry on that line and show their next of kin What I am doing this fall: I will be going back to school to receive a diploma in marketing. Name: Samantha Lundy 1st Generation Shorthorn Breeder Number of cows I own: 1 Number of cows I help manage: 50 First Shorthorn: Hill Haven Lily’s Magic 8F Favourite Shorthorn: S/F Lily 394 HC Favourite cut of beef: sirloin Favourite Subject in School: Cow-calf Management Place I want to visit: Northern American International Livestock Exposition, Louisville KY Favourite Moment with Shorthorns: Purchasing my first Shorthorn

The Canadian SHORTHORN REPORT - Fall 2021

What I am doing this fall: Completing my Applied Degree in Agriculture Business at Old’s College. Name: Royce Moellenbeck 4th Generation Shorthorn Breeder Number of cows I own: 9 Number of cows I help manage: 200 First Shorthorn: Pic-A-Spot Golden Girl 3U Favourite Shorthorn: Uphill Princess 9A Favourite cut of beef: Sirloin Steak Favourite Subject in School: Physical Education Place I want to visit: National Western Stock Show, Denver, Colorado Favourite Moment with Shorthorns: Walking into the ring at the RBC Beef Supreme with a bull I raised. What I am doing this fall: Completing my third year of my Animal Science Degree at the University of Saskatchewan. Name: Evan Patriquin 1st Generation Shorthorn Breeder Number of cows I own: 15 Number of cows I help manage: 120 First Shorthorn: Baehr Acres Sunbeam 1C Favourite Shorthorn: Kenlene Doreen 5Z Favourite cut of beef: Brisket Favourite Subject in School: Mechanics

Place I want to visit: Royal Easter Show in Australia Favourite Moment with Shorthorns: Exhibiting home raised cattle at major fall shows What I am doing this fall: I will be working full time for DLMS/Cattlevids. Name: Brooke Van De Voorde 3rd Generation Shorthorn Breeder Number of cows I own: 6 Number of cows I help manage: 75 First Shorthorn: Paintearth Susan 9N Favourite Shorthorn: Prospect Hill Oakley 9B Favourite cut of beef: Brisket Favourite Subject in School: Biology Place I want to visit: World Beef Expo Favourite Moment with Shorthorns: Competing with the very first bull I owned at the Canadian Bull Congress What I am doing this fall: Beginning my first year in the Animal Science Technology program at Lakeland College. We come from all sizes of farms and areas of the country so don’t think you can’t join us!

We would also like to extend a big thank you to Shadybrook Shorthorns for their financial support of the junior program through donation lots in their Decades of Excellence Sale this September. We are looking forward to working with more breeders through-out the fall to assist with developing our Junior Association. Juniors, do you enjoy listening to podcasts throughout your day? We recommend listening to some of the great livestock podcast’s out there. Recently a Canadian podcast, “Lifestock Podcast” hosted by Kurtis Reid, featured Shorthorn breeder Grant Alexander, who is also the editor of this magazine. Grant tells stories of how his family chose Shorthorns and what challenges he has faced over the years. Grant also discusses how he has adapted to keep up with the industry. This and many other interviews Kurtis has with cattle breeders are very entertaining and interesting for all ages. You can find how to listen by scrolling down on our Facebook page.

Shadybrook Shorthorns “Decades of Excellence” Sale

Saturday September 11, 2021 - Shadybrook Shorthorns, West Brome, QC Auctioneer: Bruce Brooks - Sale Management: Sears Marketing Services LLC. 1 Cow/calf pair $12,300 $12,300 13 Bred cows $112,950 $8,689 14 Bred heifers $76,500 $5,464 4 Open heifers $25,500 $6,375 32 Breeding Lots $227,250 $7,102 2 Pregnancies $15,000 $7,500 5 Embryo packages $19,700 $3,940 4 Semen packages $6,625 $1,656 Sale Gross $268,575

$30,000 - Lot 4 - bred cow - Shadybrook Perfect 7C. This beautiful cow sold to Millbrook Farm, West Brome, QC and Diamond Cattle Co, Crossfield, AB $25,000 - Lot 1 - bred cow - Shadybrook Hot Verona 56E ET. A former Royal Champion, sold to Meredith Land and Cattle, Fayette, MO $15,000 - Lot 1A - bred heifer - Shadybrook Veronique 105H sold to Poplar Lane Farm, Caledon, ON $12,300 - Lot 14 - cow and heifer calf - Waukaru 2047 Minnie 6022 was selected by Bell M Farms, Englefeld, SK A good crowd gathered at Shadybrook to view the excellent Her heifer calf by HC Cruiser 59C sold to Roger Chartrand, offering presented in the “Decades of Excellence” sale. Ste Agathe de Lothinierc, QC There was also a good number of bidders and buyers on the $11,000 - Lot 2 - Bred cow - Shadybrook Max Rosa 28F internet and phones. sold to Cornerstone Farm, Winchester, IN The Canadian SHORTHORN REPORT - Fall 2021

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...50 years and Counting! years. Many Shorthorn breeders have been involved in many parts of the show, whether it been an exhibitor, a committee member, or as a member of the board of directors. Over the years, there has been a tremendous number of visitors from around the world who travel to Regina in search of new Shorthorn genetics for their breeding programs at home. In the 50 years of Agribition being held, I have missed a total of 6 days, some of which involved driving international guests to our farm to see our cattle. Every year I tell myself that I am going to try to see the entire show that year. I have yet to see everything this show has to offer. This show is definitely a place where friends meet and in many cases, we meet friends that we have not seen since the last show. 50 years may seem like a long time, but in reality it is only a beginning. This agricultural showcase will remain one of the most recognized livestock shows in the world for many years into the future. For this 50th anniversary many special events are being planned to celebrate this achievement. You can check out more information on these events by visiting the Agribition website at You can also check out the opportunity of becoming a Lifetime Shareholder in Canadian Western Agribition on their website. This opportunity provides you to numerous benefits during the

show. If you have not been to Agribition, this may be a great year to attend. I would recommend that you should decide to attend this 50th anniversary show soon, as hotel rooms in the city always seem to be in short supply every year. Congratulations to Canadian Western Agribition on everything you have done for Canadian agriculture in the past 50 years. May this show continue well into the future to do more of the same.

Burning of the Brand

Show day has arrived!

Sale day crowd at an Agribition sale in early 70’s

The International Business Center at CWA has a great view of the show ring Page 14

The first RBC Beef Supreme show in 1999

Saskvalley Pioneer 126P Grand Champion at 2006 Agribition The Canadian SHORTHORN REPORT - Fall 2021

Designing Your Brand... In this survey, 63% of the respondents listed “value” as the most important criteria when they are purchasing breeding stock. They want the best value for their dollars spent. Next was “brand” with over 50% saying that their purchasing decisions were based on trust of a breeder’s brand and reliability. Customer service also ranked fairly high, with 45% of respondents saying that it affected their breeding decisions. These three items are keys to recruiting customers, who will remain loyal to your breeding program. This survey also asked breeders where they look for their information. 94%

Continued from page 4

said they get their information from print publications, followed by websites and in person meetings and events. 45% of those who responded said that they spend half their time reading advertisements. This survey showed that print is still king to reach potential customers, however social media also has a key role. 60% reported that they use social media with a huge majority saying they used Facebook. We can conclude from this that an integrated marketing plan that uses both print and digital together, is the most powerful way to reach potential customers with your message.

As we approach the final months of the year, it is a good time to consider your market and develop a plan as to how to reach potential customers in the best possible ways. Today we have several methods of promotion available. The outfits who consistently have the best marketing plans use all of these methods together. The Shorthorn Report, your website, Facebook and numerous other internet cattle pages, and eBlasts all deserve your consideration. Call us anytime if you want any help with designing some advertising options. Until next time, Grant

Just a few of our consignments to the * * W E Ontario Shorthorn Association Fall Sale ** SALE PREVI November 20, 2021



First Lady x Bell M Foreman 30A


Lady x HD Swagger 80Z

John W Mason 519.636.6634 The Canadian SHORTHORN REPORT - Fall 2021


Soda x JSF Big Ticket

Penny x D.F. Waco


Roan Lady x Bell M Foreman 30A

Marin & Liz Mason & Sons RR #2, Drumbo, ON 519.442.7066 Page 15

Peterson Family Farms Green


Meeting Creek, AB Christy 780-608-6197 Steven & Danielle 780-281-0569

R.R. 3 Mannville, AB T0B 2W0

Doug & Karen Hess & family

Ph/Fax: (780) 763-2209 6 1/2 miles South of Mannville on Hwy 881

Half Diamond

Double R Ranch


Box 607, Melita, MB R0M 1L0 204-522-8686 Email:

Birdtail Shorthorns

Ray & Susan Armbruster

Box 597, Rossburn, MB. R0J 1V0 Phone/fax 204 859 2088

1519 Highway #1 Falmouth, NS B0P 1L0 902-798-5174 (h) 902-790-2985 (c)

“Committed to Shorthorns”


Dr. Christine Ewert Hill

George & Elizabeth Procter RR #5 Brussels, ON N0G 1H0

PH 519-887-9206 FAX 519-887-9880 (306)452-7867 (C) • (306)452-3803 (H) Box 31, Redvers, SK S0C 2H0 email -

DAVID & JOANNE CURRIE & FAMILY 2878 King St, Caledon, ON L7C 0R3

Orville, Eleanor & Family

Philip Burgess and Family

David’s Cell: 647-400-2844 Jessica’s Cell: 519-400-3160 Joanne’s Cell: 416-274-7124

Triple J Farms J


Dennis & Marlene Cox, Jeremiah, Joseph, Jessica Ph: 819-837-2086

Prospect Hill SHORTHORNS


Les & Shelley Peterson

780-877-2444 Box 64 Visit us at the farm or at Meeting Creek, AB T0B 2Z0

This Space Could Be Yours! $180/Year or $65/Issue

For all your printing needs

(306) 525-8796 GRANT ROLSTON Box 1562 Vulcan, AB T0L 2B0


Phone: 403-593-2217

Kettleview Shorthorns Est. 1901

The Shelley’s Ronald, Carol and family 4631 Perth Road 178, RR #2 Gorrie, ON N0G 1X0

Fax: (519) 335-3939

Page 16

Tel: (519) 335-3679

Embryo Transplants Ltd. P.O. Box 590 Crossfield, AB T0M 0S0 Ph: 403.946.4551 Fax: 403.946.5093 The Canadian SHORTHORN REPORT - Fall 2021

Index of Ads ... 4's Company Sale...................................... 18 Alberta All-Star Classic Sale......................... 2 Canadian Junior Shorthorn.................... 13,14 Canadian Shorthorn Association.................. 6 Canadian Western Agribition Shorthorn Sale............................................ 3 Cedar Grove Shorthorns.............................. 7 Heritage Shorthorn Society........................ 17

Coming Events ...

Horseshoe Creek Farms.............................. 5 Long Lake Shorthorns................................ 18 Muridale Shorthorns..................................... 7 Ontario Fall Classic Sale.............................. 9 Red Rose Farm/JMW Shorthorns.............. 15 Saskvalley Stock Farm.............................. BC Shadybrook Shorthorns.............................. 19 Shorthorn Alliance Sale................................ 9

Oct 22...............Foxwillow Shorthorns Complete Dispersal. Virden, MB Oct 27-30..........Manitoba Ag Ex Show, Brandon, MB Nov 1................Canadian Junior Shorthorn Scholarship Deadline Nov 3-6.............Lloydminster Stockade Roundup, Lloydminster, SK Nov 4................Eastgen BULL-etin Webinar Nov10-13..........Farmfair International Show, Edmonton, AB Nov 17..............All Star Classic Sale, Stettler, AB Nov 20..............Ontario Fall Classic Sale, Hanover, ON Nov 22-27.........Canadian Western Agribition Nov 25..............Canadian Western Agribition Shorthorn Sale, Regina, SK Nov 26..............Canadian Western Agribition Shorthorn Show, Regina, SK Nov 24..............Inkerdale Shorthorns Dispersal Sale, Van Kleek Hill, ON Dec 1-2.............Muridale Heritage Online Sale, Swift Current, SK Dec 5................4’S Company Production Sale, Camrose, AB Dec 16..............Shorthorn Alliance Sale, Saskatoon, SK Dec 28-29.........Horseshoe Creek” Frozen in Time” Online Embryo and Semen Sale


SHORTHORNS Alvin Johnson Box 27 Brownvale, AB T0H 0L0 Ph/Fax 780-618-9044

Inkerdale Shorthorns erd Dispersal Complete Cow H Selling 14 Purebred Shorthorn bred females from 2-7

years old. All the cows are sired by AI bulls and they are all bred AI to calve in 2022. They will sell at 5:00 PM. November 24, 2021 at Vankleek Hill Livestock Sales, VanKleek Hill, ON. For more information contact Earle D. Johnston 613-821-1113 6970 Mason Street, Greely, ON K4P 1C4

The Canadian SHORTHORN REPORT - Fall 2021

Page 17

4's Company Shorthorn Production Sale Sunday Dec 5, 2021 1:00 PM MST Camrose Regional Exhibition

Contributors: Paintearth Shorthorns *Albert Schutz Cattle Company *Colin Sharom Shorthorns *Tom Majestic Shorthorns *Jennifer Starbright Shorthorns *Rena Peterson Family Farms *Christy *Steven

Page 18

403-882-2253 780-953-0649 780-307-4043 403-704-6121 780-201-2785 780-608-6197 780-281-0569

We invite people to come check out the sale animals at our farms. Sales Representatives: Norris Sheppard - 780-679-4719 Larry Toner - 306-834-7652

The Canadian SHORTHORN REPORT - Fall 2021

The Canadian SHORTHORN REPORT - Fall 2021

Page 19

Looking forward to seeing everyone at some of the fall shows and sales.

barry 306 212 0240 • murray 306 232 7131 • carl 306 232 3511 • wes 306 232 7725


Customer satisfaction is a major goal of any business. And having repeat customers who are happy with your product is essential in the seed stock business. We base all of our breeding decisions on increasing the profitability of all of our bull buyers, big and small. We raise the type of cattle that are profitable in our own commercial herd and then offer these bulls for sale every April in the "Who's Your Daddy" bull sale. Many of these bulls will have been used as yearlings here the year before they are offered for sale so we are betting our own profitability on these genetics. Here is a sample of next years sale group.