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Carmen electra Tara Leigh Patrick began her career as a dancer in 1990. One year later she signed a record contract with Prince´s label Paisley Park Records and adopted the name by which she’s become known: Carmen Electra. She got naked on Playboy covers. She became a Baywatch babe. She performed with the Pussycat Dolls and she did modeling jobs en masse. Film roles and TV show appearances have shaped her career. With looks to kill, you would think Electra would be an archetypal heartbreaker, but SchÜn! discovers a woman who is full of heart. Would  you  prefer  me  to  call  you  Carmen  or  Tara? Carmen.  I  am  so  used  to  it  now! You   are   a   model,   actress,   TV   personality,   singer,   dancer  and  author  –  when  you  are  asked  what  you  do   for  a  living,  what  do  you  usually  say? What  I  studied  over  my  life,  especially  as  a  young  girl   VWDUWLQJDW¿YH\HDUVROGLVGDQFH'HHSGRZQLQVLGH , DP D GDQFHU ¿UVW %XW , IHHO YHU\ OXFN\ EHFDXVH E\ chance   so   many   different   opportunities   have   arrived   into  my  life  and  it´s  been  so  much  fun  to  have  such  a   variety.  I  think  at  the  end  of  the  day  I  would  consider   myself  to  be  an  entertainer. You   are   often   called   a   sex   symbol.   Do   you   consider   yourself  one? It’s  a  title,  and  I  don’t  mind  being  categorised  as  that   because   a   huge   part   of   my   life   I   have   looked   up   to   beautiful,  sexy  women.  I  feel  very  honoured  even  to  be   asked  to  recreate  (in  $QG*RG&UHDWHG:RPDQ)  Brigitte   Bardot,   Faye   Dunaway,   Edie   Sedgwick‌   Every   person  is  different,  but  they  are  all  sexy,  powerful  and   LQÀXHQWLDO7R PH LWœV YHU\ LPSRUWDQW WR WDNH FRQWURO I   love   being   sexy   and   I   love   feeling   powerful   as   a   woman  in  that  sort  of  way.   How  would  you  like  to  be  perceived?   I   think   there   is   a   side   that   people   don’t   really   get   to   see  so  much.  I  would  really  like  people  to  walk  away   and  think  of  me  as  a  survivor  and  a  strong  person.  We   all  in  life  have  come  through  ups  and  downs.  I  think   it’s   all   about   being   able   to   pick   yourself   back   up.   I   try  to  inspire  other  people  to  do  the  same  through  my   experiences.  


You   have   a   really   friendly   exchange   with   your   fans   on   Twitter.   Do   you   see   inspiring   other   people   as   a  

responsibility   that   comes   with   your   celebrity   status? At   the   beginning   of   my   career   it   was   more   about  making  it  happen.  But  as  you  go,  as  you   accomplish  things,  as  you  evolve,  you  want  to   inspire   people.   It   is   a   responsibility.   Speaking   of  Twitter:  my  fans,  I  love  them  so  much.  If  it   was  not  for  them  none  of  this  would  be  possible.   I   love   communicating   with   them.   Just   hearing   positivity,  it  makes  you  feel  good,  it  makes  you   smile,  and  I  want  to  give  that  back  to  them. You   were   a   judge   on   Britain’s   Got   Talent,   participated   in   the   dating   show   The   Choice   and   you   did   the   movie   2-­Headed   Shark   Attack.  Which  of  those  recent  projects  are  you   particularly  proud  of  and  why? ,ZLOOKDYHWRVD\¿UVWDQGIRUHPRVW%ULWDLQœV*RW Talent.  It’s  such  a  huge  and  successful  show  and   I  felt  really  honoured  that  Simon  Cowell  would   bring   me   in.   Obviously   he   could   have   asked   anyone.  It  was  a  really  exciting  and  completely   different  experience  for  me.

the   bullies.  Are   they   suppressed,   why   are   they   picking   so   much   on   other   people?     No   matter   what,   no   matter   who   you   are,   there’s   always   gonna   be   people   that   push   your   buttons   and   there’s  people  that  show  you  love.  It’s  just  about   ¿QGLQJWKRVHSHRSOH Luckily  most  of  us  will  never  have  to  experience   what   you   experienced   in   1998   (Electra’s   mother  died  of  brain  cancer  and  her  sister  of   a  heart  attack  in  the  same  year).  How  did  you   manage  to  keep  going?   That  was  a  really  hard  time  for  me.  My  career   was  really  starting  to  take  off  and  everything  was   happening   so   fast.   Literally,   almost   overnight   all   of   these   opportunities   came   to   me   out   of   nowhere  and‌  (pauses).  This  is  what  I  wanted   to  do  and  I  had  to  go  for  it.  At  the  same  time  my   mom   was   really   sick   with   cancer.   My   mother   and   my   father   were   my   biggest   support.   My   mom  took  me  to  my  dance  classes,  she  pushed   me,  and  really  wanted  me  to  have  a  life  that  she   didn’t  have.  She  wanted  that  so  much,  so  it  was   really   confusing   to   me   that   she   was   in   Ohio,   while  I  was  living  in  Los  Angeles,  struggling.  

What  did  you  enjoy  so  much  about  it?   Honestly,  I  didn’t  know  what  to  expect.  I  wasn’t   really  sure  how  I  would  feel  to  sit  there  and  to  be   a  judge.  But  Simon  really  made  it  fun  for  me.  He   helped  me  a  lot.  You  see  so  much  different  talent   and  I  do  love  supporting  young  talent.  When  I   VWDUWHG RII DV D GDQFHU DJHG ¿YH , FRPSHWHG D lot,  so  it  was  really  fun  to  be  on  the  other  side   of  it.  Stepping  back  and  being  able  to  judge,  to   be  honest  and  to  encourage  from  our  side,  it  was   just  great.  It  was  a  blast.  I  didn’t  want  to  leave. Maybe  you  will  come  back? Oh,  I  hope  so.  I  would  love  to! You   are   very   active   in   charity   work.   You   support   brain   tumor   survivors,   abused   and   abandoned   children   and   people   who   suffer   from   debilitating   life   circumstances.   What   is   your  motivation?   Sometimes  it’s  hard  when  you  have  an  experience   and  usually,  when  you  are  younger,  and  you  are   just  starting  out,  you  haven’t  experienced  such   a  full  life  yet.  For  me,  when  you  give,  you  get   back.   It’s   that   simple.   If   everyone   walks   away   feeling  good,  that’s  what  life  is  about.   You  spoke  at  an  anti-­bullying  alliance  earlier   this   year.   Have   you   ever   been   the   victim   of   bullying? I   was   never   bullied,   but   I   am   really   interested   in   the   psychology   of   people.   I   think   that   the   problem   is   so   much   deeper   than   just   a   person   that’s  being  bullied.  Obviously  that  is  where  all   the  attention  is,  but  I  thought  very  passionately   WKDWZHQHHGWR¿JXUHRXWZKDWLVJRLQJRQZLWK

And  then,  all  of  a  sudden,  things  turned  around   for  me  and  her  health  went  bad.  It  was  so  hard.  I   KDGWR¿JXUHRXWZKDWVKHZRXOGZDQW%HFDXVH she  had  brain  cancer,  she  couldn’t  really  express   how  she  was  feeling.  I  could  feel  her  emotions   DQG,ZRXOGÀ\KRPHEXW,IHOW,UHDOO\ZDVQœW there  for  her  the  way  that  I  would  be  now.  I  had   gotten  into  a  relationship  that  was  so  much  of  a   distraction   from   everything,   so   it   really   was   a   rollercoaster  ride.   But   I   guess   in   life   you   are   challenged   all   the   time.  When   you   get   through   those   hard   times,   and  you  make  it  to  the  other  side  again,  you  are   wiser,  more  in  touch  with  your  feelings  and  more   compassionate  for  other  people.  Obviously  now   I  would  have  done  things  differently,  but  back   then  I  did  the  best  that  I  could.  My  mother  did   the  best  that  she  could,  and  I  know  that  she  is   with   me   all   the   time.   I   know   that   she   is   very   proud   of   me.   That   is   what   helped   me   keep   moving. Your  mother  was  a  singer  and  your  father  still   is  a  guitarist  and  an  entertainer.  It  sounds  as   if  they  were  your  main  inspiration  to  enter  the   entertainment  industry. Oh,   absolutely.   My   dad   was   a   guitar   teacher,   that’s   how   they   met.   My   mom   was   a   backup   singer  in  a  band  that  my  dad  was  playing  in.  It’s   just  so  romantic.  I  was  growing  up  with  music   in  my  life.  My  dad  always  had  put  my  hands  on   the   guitar.   He   always   wanted   me   to   learn.   But   for  some  reason  I  wanted  to  move  to  the  music.   He  would  put  the  guitar  in  my  hand  and  I  would   take  it  right  off  and  give  it  back  to  him  (laughs).   Now   I   kind   of   want   to   kick   myself   because   I   could   have   learned   to   play   guitar.   My   brother  

was  a  drummer  and  my  dad’s  band  was  always   rehearsing   in   our   basement,   so   through   them   music   was   just   constantly   in   my   life.   I   think   my   world   is   placed   around   music,   which   kind   of  explains  my  attraction  to  musicians,  I  guess.   If  you  could  turn  back  time,  is  there  anything   you   would   do   differently   with   the   knowledge   you  have  today? No!   In   those   moments   I   did   feel   that,   but   as   I   have   passed   it   I   can   look   back   at   a   lot   of   experiences   and   realise   that   they   were   not   as   heavy   as   I   thought   they   were.   Some   things   in   those   years   were   really   tough   but   gave   me   so   much   that   I   wish   I   could   have   just   laughed   it   off   in   that   moment   because   I   look   back   and   I   laugh  now.   What  kind  of  woman  did  you  want  to  be  when   you   were   a   child?   Have   you   become   that   woman? Even  more  than  I  could  ever  imagine.  I  think  the   one  thing  in  life  that  I  really  yearn  for  is  having   a  relationship  that  I  had  with  my  mother,  being   a   parent.   I   waited   and   waited,   because   to   me   that  is  one  of  the  most  important  things  in  my   life,  and  something  that  I  want  to  be  completely   ready  for,  and  be  the  most  open,  loving  parent   that  I  could  ever  be.  Being  a  mom  is  something   that  I  really  look  forward  to.   Let’s   say   you   will   have   a   daughter   in   the   future‌ Well,   if   she’s   anything   like   I   was   I   would   be   worried   (laughs).   I   think   most   importantly   I   would  want  her  to  be  who  she  is  and  I  wouldn’t   try  to  change  her.  Obviously  I  would  be  careful   with  the  words  that  I  chose  to  use.  Words  are  so   powerful.  I  wouldn’t  want  her  to  ever  feel  as  if   she  could  not  be  who  she  is  or  have  to  lie  about   who  she  is  to  me.  Hopefully  that  would  be  our   relationship.   What  do  you  think  is  the  best  way  to  empower   women? To  embrace  them.  I  guess  I  didn’t  realise  that  in   my  early  career  everything  was  based  on  men.;Íž   seducing   men.   But   it   isn’t   now.   Performing   with  the  Pussycat  Dolls,  getting  into  burlesque,   coming  out  with  my  book  on  How  to  be  Sexy,   and   my   workout   series   $HURELF 6WULSWHDVH really  helped  me  to  connect  with  women.  There   shouldn’t  be  so  much  jealousy  and  hate  between   ZRPHQ , DP WKH ÂżUVW SHUVRQ WKDW ZRXOG ZDON up  to  a  woman  and  say  ‘You  are  beautiful’  or  ‘I   love  what  you  are  wearing’  and  be  inspired.  I  am   inspired  by  women!  

Words  /  Saskia  Reis

EYAN ALLEN ONE 2 FALL IN LOVE WITH Sure, you know Hugo Boss. Founded in a small German town by the man himself in 1924, THE BRAND has grown into a high fashion powerhouse, bringing luxurious style to the global market. Eyan Allen, Director BOSS Womenswear (BOSS, BOSS Orange and HUGO), has been shaping the brand since 2007. We met the ingenious multi-creative for a chat about vision, strategy and the challenge inherent in leading Hugo Boss. A Cool Concept of Clothing 7KHXWWHUO\FKDUPLQJ$OOHQZKRJUDGXDWHGZLWKDGLVWLQFWLRQIURPWKH0$ LQ0HQVZHDUFRXUVHDWWKHSUHVWLJLRXV5R\DO&ROOHJHRI$UWLQDQG now   travels   between   New  York   and   Stuttgart   when   he’s   not   zigzagging   around  the  rest  of  the  world,  is  one  to  fall  in  love  with.  His  smile  is  sincere   and  his  eyes  are  full  of  sparkle.  Allen’s  voice  radiates  warmth  and  passion   DVKHWHOOVXVDERXWKLVÂżUVWHQFRXQWHUZLWKWKHKRXVHRI+XJR%RVV,Q the  late  ‘90s  he  was  living  in  Nuremberg,  Germany,  working  for  Adidas,   ZKHQKHKHDUGWKDWWKHYHU\ÂżUVW+8*2FROOHFWLRQZDVEHLQJVWRFNHGE\ a  store  in  town.  

A Global Collection for a Global Market Hugo   Boss   has   709   retail   stores,   and   about   1,000   stores   operated   via   franchisees,   around   the   world.   In   general   the   company   does   not   apply   different  strategies  to  different  countries.  Well,  except  where  America  is   concerned.   “When   it   comes   to  America,â€?  Allen   says,   “there   are   certain   things   that   they   need.   For   example:   they   need   lots   of   dresses   and   they   need  a  lot  of  modern  suiting.  So  we  may  do  special  things  for  them,  but   it’s  maximum  10  percent  of  the  collection.â€?  Allen  knows  it’s  his  job  to   make  sure  that  his  team’s  work  results  in  global  collections  for  a  global   market.   It’s   the   reason   why   he   travels   so   much.   “As   the   market   gets   bigger,â€?  he  explains,  “it’s  very  important  to  get  deep  into  that  market  and   to  understand  the  culture  and  to  say  ‘Okay,  this  is  different  for  you  and  this   is  what  works  only  for  you,  so  we  need  to  make  sure  that  you  have  that.’   We  try  to  keep  that  to  a  minimum  but  sometimes  it’s  very  necessary  to  do   something  special.â€? In  Asia,  for  instance,  Hugo  Boss  has  an  array  of  smaller  sizes  so  that  the   FORWKHVÂżWWKHFRQVXPHU0RUHOX[XULRXVHOHPHQWVOLNHIXURUVKHHSVNLQ are  very  important  for  the  Asian  market  as  well,  which  expands  already   diverse  opportunities  for  Allen.  He  says,  “It’s  exciting  that  within  Hugo   Boss  I  could  work  on  BOSS  Orange,  which  is  more  ‘cool  Rock  ‘n’  Roll   lifestyle’,  or  HUGO,  which  is  going  a  little  bit  more  in  the  avant-­garde   direction   and   BOSS   Women’s,   which   goes   in   luxurious   femininity.   It’s   covering  all  different  aspects  of  a  woman’s  femininity,  which  is  kind  of   cool.â€?

To concentrate on the creative vision Being  involved  in  so  many  creative  decisions  can  be  quite  a  challenge.  For   Allen  everything  starts  with  the  collection.  When  he  designs  a  collection   he   tries   to   make   sure   everything   from   the   ad   campaign   through   to   the   merchandising  in  shop  windows,  is  congruent  with  his  original  inspiration.   “The  only  way  to  make  sure  that  this  happens  is  to  get  very  involved,�  he   says.  “I  try  to  approve  and  see  everything.  And  when  I  can’t  do  it  I  have   other   people   that   work   with   me   who   have   the   same   vision   as   me,   who   can  make  the  decision  for  me,  because  I  know  they  will  come  to  the  same   solution.�

“I  went,  I  saw  it  and  I  bought  four  pieces.  It  was  very  young  and  edgy,  it   ZDVDYHU\FRROFRQFHSWRIFORWKLQJDQGWKDWZDVP\ÂżUVWHYHUPHPRU\RI +XJR%RVV0\IDWKHUDOZD\VZRUH+XJR%RVVEXWLWZDVQRWKLQJWKDW, wore  before,â€?  he  remembers.  In  2007  he  started  working  for  the  company,   exited  to  support  the  brand’s  mission:  creating  a  premium  yet  avant-­garde   fashion   collection   for   an   international   market.   He   headed   up   the   entire   creative   team   across   menswear,   womenswear,   shoes   and   accessories,   which  enabled  him  to  gain  a  complete  overview  of  the  company.

Allen   knows   that   his   job   is   not   about   being   a   one-­man-­band;͞   it’s   about   making  sure  that  his  vision  translates.  “I  can’t  do  everything  and  I  don’t   try  to.  I  have  a  very  strong  team  of  people  who  totally  support  the  entire   process   and   they’ll   say   ‘Do   it   again,   because   he   will   hate   it.’�  Allen   is   now  in  a  position  where  having  a  clear  point  of  view  is  vital.  What  the   public  sees,  be  it  in  a  store  or  in  a  magazine,  is  what  he  and  his  team  are   being  judged  on.  “It’s  about  involving  people  and  being  very  clear  about   my  point  of  view.  People  want  me  to  make  decisions.�  Allen  adds  that  he   doesn’t  get  too  concerned  about  the  process:  “I  try  to  concentrate  on  the   creative  vision.�

The Perfect Combination Hugo   Boss   is   not   a   brand   known   for   thrusting   their   designers   into   the   IDVKLRQLQGXVWU\ÂśVĂ&#x20AC;DVKEXOEV<HW$OOHQLVEHFRPLQJLQFUHDVLQJO\YLVLEOH once   the   decision   to   dedicate   additional   resources   to   womenswear   was   made,  the  company  began  to  change  direction.  â&#x20AC;&#x153;I  think  itâ&#x20AC;&#x2122;s  quite  healthy   for  the  brand  to  have  key  players  within  each  different  collection,â&#x20AC;?  Allen   says.  â&#x20AC;&#x153;When  I  think  of  womenswear,  whether  itâ&#x20AC;&#x2122;s  for  Orange,  for  HUGO   or  for  BOSS  Black,  I  am  totally  in  the  zone  because  I  am  doing  it  every   single  day.â&#x20AC;? Allen  displays  the  discipline  of  a  man  who  not  only  holds  a  black  belt  in   taekwondo  but  also  carries  his  sketchbook  wherever  he  goes.  He  laughs  that   ORVLQJLWZRXOGEULQJKLPWRWHDUV$OOHQVKLQHVZLWKDQLQVSLULQJFRQÂżGHQFH and   down-­to-­earth-­attitude;Íž   he   doesnâ&#x20AC;&#x2122;t   take   himself   too   seriously   and   is   absolutely  in  tune  with  what  he  does.  â&#x20AC;&#x153;Dressing  up,  wearing  clothes  and  

styling  yourself  is  all  about  fun,  about  feeling  good  and  about  changing   your   personality,   sometimes   a   little   more   edgy,   sometimes   a   little   more   conservative.  I  like  to  have  fun  and  I  love  working  with  people.  Itâ&#x20AC;&#x2122;s  the   perfect  combination,â&#x20AC;?  he  says.

There Is No Muse


â&#x20AC;&#x153;I  love  my  mother.  She  is  incredibly  creative,â&#x20AC;?  Allen  says,  admiring  her   capability  to  juggle  two  careers,  one  as  a  top  chef  and  another  one  as  a   professional  dressmaker.  â&#x20AC;&#x153;I  think  itâ&#x20AC;&#x2122;s  amazing  that  she  managed  to  be  a   career  woman  as  well  as  raising  her  children.â&#x20AC;?  But  he  denies  that  sheâ&#x20AC;&#x2122;s   his   muse,   mostly   because   he   doesnâ&#x20AC;&#x2122;t   have   one.   He   says,   â&#x20AC;&#x153;I   donâ&#x20AC;&#x2122;t   have   a   muse   because   I   donâ&#x20AC;&#x2122;t   want   to   say   â&#x20AC;&#x2DC;This   is   my   personâ&#x20AC;&#x2122;   or   â&#x20AC;&#x2DC;This   is   my   ideal  woman.â&#x20AC;&#x2122;  I  donâ&#x20AC;&#x2122;t  believe  in  that.  I  think  the  whole  idea  of  fashion  is  

that  you  do  so  many  things  for  so  many  different  people,  with  so  many   different  attitudes,  in  so  many  different  parts  of  the  world.â&#x20AC;?   Yet   even   Eyan   Allen   has   a   constant   source   of   inspiration:   art   of   all   disciplines  ignites  his  urge  to  create.  Whether  itâ&#x20AC;&#x2122;s  an  exhibition  he  went  to   or  an  artistic  shoot  he  saw  in  a  magazine,  retro  art  or  a  modern  painting,   all  could  be  a  starting  point,  a  certain  parameter  like  colour  or  graphics   for  Allen  to  translate  into  a  new  interpretation  for  clothing.  â&#x20AC;&#x153;Art  is  linked   somehow  to  every  single  collection  that  I  do,â&#x20AC;?  he  says.  â&#x20AC;&#x153;Sometimes  I  just   WDNHFRORXUVIURPLWRU,ORYHWKHZD\WKHVKDSHVJRWRJHWKHU0RQGULDQ was  a  very  big  inspiration  for  winter,  so  there  is  a  lot  of  these  very  graphic   black   and   white   lines,   but   also   the   way   it   was   just   all   white   and   black   with   a   popped   yellow.â&#x20AC;?  AW12,   a   much   more   colourful   collection   with   more  prints  and  a  bolder  visual  impact,  was  a  great  example  of  Allenâ&#x20AC;&#x2122;s   artistic  references  and  how  he  intends  to  stretch  the  boundaries  of  what   the  company  stands  for.  â&#x20AC;&#x153;We  are  a  huge  company  and  we  need  also  to  be   challenged  in  fashion  in  our  own  way,â&#x20AC;?  he  says.

Fitting the right clothes with the right personality If  you  think  of  Hugo  Boss,  you  think  of  a  suit.  Allenâ&#x20AC;&#x2122;s  aim  is  to  change   that  association.  He  says,  â&#x20AC;&#x153;What  I  want  to  do  with  womenswear  is,  when   you  think  of  Hugo  Boss,  you  also  think  of  a  beautiful  cocktail  dress  or  a   beautiful  evening  dress.  I  am  challenging  all  of  that  and  I  am  making  sure   that  the  whole  concept  of  womenswear  and  the  vision  of  the  brand  is  not   forgotten.â&#x20AC;?   (DUOLHUWKLV\HDU+XJR%RVVIHDWXUHG-XOLDQQH0RRUHDWWKH+XJR6KRZ in  Berlin.  The  moment  Allen  had  seen  her  in  the  movie  Far  from  Heaven,   he  fell  in  love  with  her  acting  and  her  passion.  â&#x20AC;&#x153;What  is  so  great  about  her   is  that  she  stands  for  femininity,â&#x20AC;?  he  explains.  â&#x20AC;&#x153;When  you  see  her,  she  is   always  wearing  a  very  beautiful  gown,  very  beautifully  turned  out.â&#x20AC;?  When   KHVW\OHG0RRUHKHKDGDYHU\FOHDUSLFWXUHLQKLVKHDGDQGLPDJLQHGKHU in  a  tailored  black  suit  and  a  white  blouse  during  the  day  and  a  beautiful   evening  dress  with  a  coat  with  fur  sleeves.  â&#x20AC;&#x153;Everything  I  loved,  she  then   wore  it.  And  thatâ&#x20AC;&#x2122;s  what  makes  her  right  for  the  brand:  how  I  imagined  her   was  exactly  how  she  wanted  to  look  herself.  When  you  get  a  woman  who   really  represents  true  femininity  and  you  put  that  femininity  together  with   WKHULJKWRXWÂżW\RXJHWVRPHWKLQJYHU\VSHFLDO3HRSOHWDONDERXWLW,WÂśV DERXWÂżWWLQJWKHULJKWFORWKHVZLWKWKHULJKWSHUVRQDOLW\:KHQ\RXGRWKDW you  end  up  with  something  that  is  actually  very  real  and  true,  and  that  is   important  to  me.â&#x20AC;?

Allen hopes that his creative boldness within Hugo Boss will eventually lead to a balance between creativity and commerciality. â&#x20AC;&#x153;This will always be my biggest challenge,â&#x20AC;? he says, â&#x20AC;&#x153;because I want to make sure that we bring the brand creatively to the next level and I will not stop until that happens.â&#x20AC;? When he says it, with his eyes gleaming, Allen is impossible not to believe. Words  /  Saskia  Reis

Saskia Reis Schön! Magazine 19