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December 2011



Debbie Taylor Creating an enjoyable customer experience at Hats & That

Member News and Announcements Airport Update, Campus View, Tourism Update, SIAST Kelsey Campus

Upcoming Events Tim Hortons Brier 2012, Celebrate Success!

Safety is job one.

Sifto Salt, Unity

Work-related injuries don’t just hurt the injured. They hurt everyone. Taking the time to identify and minimize risks in the workplace will prevent injuries. Together we can show the world that Saskatchewan is a leader in injury prevention. Together we can achieve Mission: Zero.

Zero injuries. Zero fatalities. Zero suffering.

BUSINESS View December 2011


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Debbie Taylor

8 9

Upcoming Events


Creating an enjoyable customer experience at Hats & That

Campus View Edwards School of Business students invest real money

Airport Update Airport terminal expansion receives green light

Hats & That storefront at 636 Broadway Ave - Image by Grant Romancia

BUSINESS View足is a bimonthly publication of the Greater Saskatoon Chamber of Commerce 104-202 4th Avenue North, Saskatoon, SK S7K 0K1 Phone: (306) 244-2151 Fax: (306) 244-8366 Email: Website: Twitter: @stoonchamber SaskatoonConnected: Reproduction of any material contained in Business View is permitted provided credit is given to the Greater Saskatoon Chamber of Commerce. Articles and criticisms are invited, but views expressed in Business View are those of contributors and are not necessarily endorsed by, or are policy of, the Greater Saskatoon Chamber of Commerce. We encourage you to support the business leaders whose names and products you see advertised in this issue as well as throughout our entire membership. The Board reserves the right to edit submissions.

BUSINESS View足 December 2011


SIAST Kelsey Campus


Tourism Update

High demand for SIAST programs forecasted to continue

Fighting ghosts

Cover image by Grant Romancia STAFF Kent Smith-Windsor, Executive Director Derek Crang, Membership & Marketing Director Terry Lawrence, Administration Roz Macala, Executive Secretary Breanne Lishchynsky, Director of Operations Linda Saunders, Bookkeeper Kevin Meldrum, Director of Communications




ow did it get to be the Christmas season so fast? Each year about this time, people are preparing for family gatherings, Christmas parties, school productions, and of course, gift shopping and wrapping. Shopping hours are extended and plans are being made for winter holidays. For many of us, our hours in the office are shorter as we can prepare for the holiday. However, for the retail sector, this is a time of increased hours, the hiring of more employees and non stop activity! This month we are featuring our retail sector, a vital component of our growing province accounting for almost 5% of our GDP. The most recent Conference Board of Canada forecast revealed at the Saskatoon Regional Economic Development Authority’s Fall Economic Forum, says that Saskatoon’s economy will expand by 4.1 per cent this year, and remain at the top through 2013 due to strong resource development and a healthy population growth that is fueling the housing market. The impact of this growth on the retail market is unmistakable. Last year, Saskatoon led the nation with a retail sales growth of 6.9%, and this year the Conference Board of Canada predicts it to be 5.9%, second to Edmonton and Calgary who are coming off major drops of about 9% in 2009 in retail sales, according to Colliers International Report. Colliers says that the retail boom is the result of the overall growth the province has been experiencing, with 10,000 new jobs expected in Saskatchewan this year. Over the past three years, Saskatoon has averaged a net-migration growth rate of 2.7%. And Saskatoon’s retail vacancy rate is at an all time

low of 2.61%, a clear indication of the strength of this sector. Subsectors with the strongest annual sales growth are Used Car Dealers, Gasoline Stations, Specialty Food Stores, and Home Furnishings reflecting increasing immigration and housing growth. As you prepare for the holiday, remember the time and effort that our retailers are providing to support us. Say an extra thank you to the PRESIDENT sales person who has probably had to handle all kinds of challenges as Monica Kreuger it gets closer to Christmas and do so with a smile on his or her face. Thank the independent retailers for choosing Saskatoon as their destination and providing great variety for you to choose from. We truly do live in a prosperous city! Remember also those that have not seen prosperity…. Saskatoon businesses are generous with their time and money all year round but let’s make an extra special effort this year to support our community organizations and charities as they help others. Think about taking your staff to volunteer for a day or adopt a family or provide a bursary to a young person to pursue education or donate to a new cause. This time of year makes us all reflect on the importance of each other. Above all, have an excellent holiday and celebrate all the good that you have experienced in 2011 with your families, friends and colleagues! - Monica Kreuger

Building the Best Business Climate in Canada. Thereby Creating a City of Opportunity.








Monica Kreuger Global Infobrokers Inc.

Christian Braid Braid Flooring & Window Fashion

Troy Davies M.D. Ambulance Care Ltd.

Brian Chalmers Concentra Financial

Tracy Arno Essence Recruitment

Troy Larmer United Group of Companies

Barry Berglund CTV

Gerry Bonsal SIAST Kelsey Campus

Debby Criddle Synergos Capital Management Inc

Evan Drisner Nu-Fab - Kitchen Craft Cabinetry

Lynn E. Hnatick MacPherson, Leslie & Tyerman LLP

Randell Morris Saskatchewan Indian Institute of Technology

Shawna Nelson Sheraton Cavalier Saskatoon

Sanj Singh AdeTheraputics Inc.

Rhonda Speiss PotashCorp

Tony Van Burgsteden AREVA Resources Canada Inc.


December 2011

BUSINESS View­­­ ­

PROFILE Hats & That

Debbie Taylor - creating an enjoyable customer experience at Hats & That


ats & That, opened at 636 Broadway Avenue in April of 2003 and has been a member of the Greater Saskatoon Chamber of Commerce since that time. Over the past eight years, Debbie Taylor and her expert staff have happily hatted hundreds of savvy shoppers from all parts of the country and beyond. They offer a wide range of hats for men and women from casual to fun and formal. Names like Bailey, Kangol, Lillie & Cohoe and Canadian Hat to name a few. They also showcase

unique lines of quality jewelry, many featuring Canadian designers such as Karyn Chopik (originally from Saskatchewan), Mimi & Marge design by Kenda Haga from Saskatoon and Anne Marie Chagnon from Montreal, as well as many others. There are also exciting lines of accessories, gloves, and scarves by Echo Design and also warm fleece lined leggings ideal for winter. Taylor was born and raised in Saskatoon, and attended secondary school at SIAST in a Med Lab program. She worked as a medical laboratory technologist at the U of S in research and later at the Canadian Blood Services. She always dreamed of opening her own business and worked with a friend managing her store, Sunflower, while also working at the University. After 25 years in health care, an opportunity to think about a business of her own came up. “Opening a business takes a great deal of planning and assistance from family and friends,” says Taylor. Spending her time formulating a business plan and doing her research paid off. “In order to have a successful business, you have to be passionate and love what you are doing,” she says. Service and product knowledge are the most important components to Taylor in a customer-oriented business where she wants to provide the most enjoyable shopping experience possible. “Listening Debbie Taylor has been happily hatting customers to your customers since 2003 (Photo: Grant Romancia) is key to providing

BUSINESS View­ December 2011

Hats & That carries several jewellry lines including Karyn Chopik (Photo: Grant Romancia) the products and special service they desire,” she says. Taylor sat on the board for the Broadway Business Improvement District for eight years, working together with other members and stakeholders to preserve Broadway’s eclectic feel, but also to move forward to promote Broadway’s diversity and to enhance the overall visitor experience. For more information on Hats & That, visit their newly designed website at, when you can view their extensive product line. Hats & That 636 Broadway Avenue Saskatoon SK, Phone 306-933-1898

A wide range of hats for men and women (Photo: Grant Romancia)



Saskatchewan company developing technology to reduce internal scarring post-surgery


ew bio-based technology developed by AdeTherapeutics Inc. holds promise for preventing or reversing internal scarring after surgery. Post-surgical scarring occurs in 93 per cent of surgeries worldwide and can lead to chronic pain and other complications. The young, Saskatchewan-based company has reached a major milestone: a nod from Health Canada to begin the rigorous process of conducting clinical trials. AdeTherapeutics, Inc. announced in November that it has established a strategic partnership and collaboration with Numoda Corporation and Numoda Capital Innovations out of Philadelphia, PA, USA. Numoda will be responsible for helping AdeTherapeutics move its extensive portfolio of assets through clinical development, preparing it for regulatory approval and partnering. Sanj Singh, AdeTherapeutics’ Chief Executive Officer, says “Numoda offers extensive experience and resources in executing dependable clinical trials with precision, efficiency, high quality data and comprehensive, rapidly-delivered final study reports, which will provide us with positive results in reaching our end goal. We are excited to add this capability to our operations and move products into the marketplace

globally.” Mary Schaheen, Chairman, Numoda, says, “Our Company prides itself in helping promising scientific advances get to market, faster. AdeTherapeutics’ work is a prime example. And we have great confidence in this partnership.” AdeTherapeutics is a member of Ag-West Bio, a nonprofit organization that promotes the development of bio-based business in Saskatchewan. Brad Bly, Director of Commercialization, says Ag-West is very supportive of AdeTherapeutics and impressed with the company’s ability to develop strategic partners - the Numoda relationship is a good example of this. “The fact that AdeTherapeutics reached the human trial stage efficiently and in a short time frame demonstrates good management and resourcefulness. Matched with the value and utility of its technologies in human health surgical and diagnostic markets, this makes an exciting growth opportunity. AdeTherapeutics is a great example of the quality of entrepreneurship in this province, and we are pleased to work with them as a member company.”

A new spin. The Edwards MBA new format. Check it out at



December 2011

BUSINESS View­­­ ­

Over a quarter-million small businesses in Canada rely on TELUS for wireless solutions and coverage.

Saskatchewan’s biggest 4G Network is here. *

Business-friendly support, including device protection, dedicated 24/7 business support and an account team trained to meet business needs Business-focused solutions delivering data security and management of mobile business, people and fleet

Make the switch to unrivalled support and coverage. Visit *Comparing the shared HSPA+ network available from TELUS to the public disclosure of HSPA+ network coverage of other provincial service providers for July 2011.


The 2012 Tim Hortons Brier is coming


he Tim Hortons Brier Means Business in Saskatoon! The Tim Hortons Brier is coming to Saskatoon March 3rd to 11th 2012 in the Credit Union Centre and chances are it will be the biggest ever in the history of the event. The Brier has been good for business in Saskatoon since the first time it came to town way back in 1946. This year it’s even better with corporate packages that include 24 round robin tickets and four for free! Entry-level corporate packages start with just a six-ticket purchase. The Canadian men’s curling championship returns for a sixth time this March making Saskatoon one of only three other centres to reach that mark, joining an elite group which includes Calgary, Toronto and Halifax. The Brier’s first trip to Saskatchewan’s “Bridge City” came after a three-year break during World War II. Billy Rose skipped his Albertans to the Tankard title in front of 22,000 curling enthusiasts. Attendance grew significantly the next around when the Brier came back to the “Bridge City” in 1965. More than 52,000 came out to see Terry

Braunstein’s Manitoba team claim the national championship. And then came 1989 - widely considered the year the Brier went “big time”. It was one of the first major events to be held in Credit Union Centre and it surpassed all expectations, establishing a new record for attendance. The championship returned in 2000 and set another record with 248,793 fans filling the arena, a mark that still stands as the second highest in event history. Although no records were set during the city’s 2004 Brier, it still finished as a major box office success. This time around the Brier will be contested in an expanded Credit Union Centre with capacity increased to accommodate more than 14,000 fans and event organizers are optimistic that a new record could be in the making. Along with the excitement of live championship curling, the Brier also comes complete with Canada’s biggest party. The Patch is where fans and competitors alike gather to enjoy a bite, a beverage and dance to the sounds of some of Canada’s hottest bands. The

best part is admission is free with every draw ticket. Fans also have the chance to interact with the athletes at Up Close and Personal interviews – a candid discussion featuring players and curling personalities – and daily Team Autograph sessions where all the competitors are on hand to sign on the line. “You Gotta Be There” for one of Canada biggest sporting events. Corporate tickets are available by contacting Derek Crang at

Nominations open for 2012 Celebrate Success! Awards


he 17th year of celebrating excellence continues with our 2012 Celebrate Success! Awards Gala presented by PotashCorp is scheduled for May 17th 2012 at Saskatoon Prairieland Park. Saskatoon and region offer many shining examples of organizations that have raised the standards for their community, their industry at large and even the world in the quality of their products, services and economic and community contributions. The businesses in our region are growing and thriving in our new reality. Excellence inspires - let us celebrate Saskatoon's growth with a resounding celebration of business success,


and strong economic development! Begin by nominating your favourite businesses for our prestigious awards; let us recognize and celebrate with our community their successes and achievement. Do you know of a business going above and beyond for its customers? Found a new product or service you can't live without? Help us find the businesses in our community worthy of distinction and let them know their efforts have been noticed. To make it easier we have developed a two-stage process - an easy online Nomination Process, and Application Process. A completed Nomination Form must be received February 29th 2012. Once the

Nomination Form has been received, the nominee will be contacted regarding the Application process. The completed Application Form, including supporting documentation and letters of support, must accompany the Application Form and all materials must be submitted by March 14th 2012. Visit www.saskatoonchamber. com/nominate to nominate a deserving business today!

December 2011

BUSINESS View­­­ ­


U of S Edwards School of Business students invest real money


tudents enrolled in senior-level courses in the Edwards School of Business have the opportunity to invest real money thanks to a generous donation from local philanthropist George S. Dembroski. The George S. Dembroski studentmanaged portfolio trust was launched officially this fall and students have begun monitoring their investments closely. “The trust is one of the finest examples of a partnership between our students, the business commnity, and

our professors,” says Edwards School Dean Daphne Taras. “We are excited to watch the students’ performance as they navigate the complex world of portfolio management, including timely and professional-quality reporting and managing governance issues.” In May 2011, Edwards announced a $1 million gift from retired Cameco board member Dembroski, which was designated for student initiatives such as scholarships and a virtual trading floor. In addition, $300,000 of Dembroski’s donation was put toward establishing the student-managed portfolio trust and inspired the development of two investment practicum courses that began this academic year. Students are now putting their theory into practice under the supervision of an advisory committee. With an additional $200,000 contribution to the trust from N. Murray Edwards, students will be able to invest $500,000 worth of real money. As part of the trust, a securities trading floor display located in the

Edwards School of Business will monitor changes in the studentmanaged portfolio. Some students will also be taking advantage of the virtual trading floor— without using real money—as practice for a future in investment trading. “I’m very privileged to be a part of the start of something so monumental,” says fourth-year finance major Dean Hanson. “I hope that our progress will be something people are excited about and will talk about both inside the school and outside of it.” A portion of the income students earn will be reinvested into the portfolio and the remainder will go toward providing benefits to Edwards’ students. Initiatives will include scholarships, sponsoring guest speakers and funding additional activities to improve the student learning experience. For more information on business education at the University of Saskatchewan, visit

George S. Dembroski launches the new student managed portfolio trust

BUSINESS View­ December 2011



Midtown Plaza

Suncap Energy provides unique energy conservation, solar energy and LED lighting solutions that are both cost effective and time efficient. With over 10 years of experience in home renovations and decorating SunCap Energy brings a unique perspective that will benefit your home or business. Our most popular new product is LED strip lighting for under kitchen cabinets and other work spaces. This strip, which is about the same dimension as a meter (or yard) stick, contains 120 LEDs which provides a uniform lighting source, low heat signature and yet high quality of light. In fact, this LED strip light consumes less than 10 watts of power but is as bright as a standard 60 watt incandescent bulb. Another recent project at a local retail store involved the “SunCap 360” Energy Assessment. After detailed consultations, a novel LED lighting solution using neutral white lights was recommended. This LED solution gave the retail space added punch as it worked with the white and black colour scheme of the décor. Equally important in this consultation was the retailer’s savings. The LED solution was over five times more energy efficient, saving $634/year. At SunCap Energy, consultants work with you to enhance your environment, not just sell you a product. Call Rodney at 261-1685 to arrange a time for onsite consultation. www.

Planning to put fashion first this winter? Then look no further than Midtown Plaza. Inside their fabulously fashionable hallways there is no shortage of styles to be found, and staying on trend has never been so accessible for residents of Saskatoon. With new stores like Sephora and Guess adding a touch of glamour, and old favourites like Mexx, The Gap, and Le Chateau packing their shelves with hot fashions, you’ll find it virtually impossible to not look great this winter! Taking a cue from military fashion, this year’s hottest looks take accents from classic cuts. Whether they are cut short, long, flowing or flack; the classic wool jacket can keep you warm and on the fashion pulse this winter. Double breasted coats, with strong seams and figuring flattering belts are salute worth statement features this year. Adding accessories to winter wear is a fun way to turn a frigid day from drab to fab. Adding scarfs, belts, bangles, and hats will achieve that high fashion look this season. Wrap yourself up in an eternity scarf of every style, colour and weight, add a regal touch with a faux fur stole, or slap on a big knit hat. When the temperatures plummet it gives us all the perfect excuse to layer as much as possible. Chunky cable knits, cozy cashmere sweaters, waffle knit shirts, and wool lined everything can be spotted at many stores throughout Midtown Plaza, and are a fashionable ways to beat the winter winds. Midtown Plaza; Fashion First.

Always the perfect gift. Now’s the perfect time. Before the snow, the cold, the rush and the crowds. Here’s the answer for corporate and employee gifts, and simply those who are hard to buy for.

Visit us at Guest Services today!

BUSINESS View­ December 2011

Please pre-order large quantity purchases during business hours at 665-4845.



Promotional Feature

Value of working with an insurance professional


lot has been said, written, and even predicted about the future and the nature of retail sales. We’ve certainly seen consumer behavior change as it adapts to having more information instantly at your fingertips when buying most products and services. Who would have thought that by adding an item or two to your electronic grocery list using any of your favorite at-home smart devices, that you’d be able to receive an instant message on your smartphone reminding you of your grocery needs simply because it recognized you were physically at or near a grocery store. As much as I feel excited and drawn in to this new world, I certainly recognize not all products and services can be easily purchased this way. And insurance, I think, is one of them. For many, a home is the largest single asset a person will own in their lifetime. Whether it’s a vehicle or your home, protecting it, whether through regular maintenance or purchasing insurance for it, is important. Technology is influencing the way consumers purchase property and casualty insurance for their homes, automobiles, farms, seasonal properties, etc. While price is an important consideration, cost is not the only element that should factor into the purchase decision. There is growing popularity among consumers today to research and learn about insurance using the internet and other online tools. However, a number of studies have shown that while having access to all this information is of some value, the majority of consumers still prefer to speak


with an actual person when it comes time to lay out the cash to actually purchase insurance. Insurance providers such as direct writers look to sell insurance online rather than through typical retail outlets. The compelling reason that drives many consumers in this direction is price. And while this may satisfy some consumers, the vast majority, by far, prefer to talk with an insurance professional who can explain what their coverage includes and, even more importantly, what it does not include. In the event of a claim, this is when you do not want to learn that your policy does not include a particular kind of coverage you thought you had. If you choose to work with an insurance professional, or brokers as we sometimes refer to them as, you will not only feel comfortable learning what you purchased but also know they are there to represent your interests. Unlike a direct writer, our business offers customers a choice of several insurance products from many different companies which is yet another benefit of maintaining a retail presence. If you’ve ever wondered whether you should purchase insurance online, please don’t hesitate to call our office and speak with one of our knowledgeable brokers to explain the differences. Or checkout our web site ( or find us on Facebook or Twitter. In the end, it’s about making the right choice for you. Sheldon Wasylenko, General Manager Rayner Agencies Ltd.

December 2011

BUSINESS View­­­ ­

Promotional Feature


Airport terminal expansion receives green light


he Saskatoon Airport Authority (SAA) Board of Directors has given formal approval to the Airport Terminal Expansion project following the presentation of final design concepts by local architectural firm KindrachukAgrey. The expansion, budgeted at $53 million and scheduled to begin early 2012, is expected to be completed by the summer of 2014. “We are very excited to begin this project that will deliver to our community its future airport,” states Nancy Hopkins, SAA Board Chair. “When completed, the public will be treated to a higher level of service, comfort and efficiency. Most importantly, we will be able to offer much needed amenities and services for food, beverage and retail. This is truly a building our community will take pride in.” The expansion focuses primarily on the post security area adding just less than 130,000 square feet on two floors. “It’s a big project,” comments President & CEO Bill Restall. “Bigger than our last expansion in 2001. In essence, we are doubling the size of the building. Post security is where we have focused our efforts in order to deliver a more positive customer experience.”

BUSINESS View­ December 2011

The terminal expansion is part of a 10 year, $105 million overall Airport capital plan. Future capital projects to be undertaken by the SAA include a parking structure and a privately funded integrated on-site hotel complex. For a virtual tour of the expansion concepts visit the Airport website at

Airport Expansion Facts • No construction disruption will be experienced until after the coming winter charter program. • The new Terminal will feature a pier design and offer eight bridgeable gates along with three ground-load positions. • The expansion will include opportunity for a variety of food, beverage and retail services as well as a business lounge. • Existing terminal is 139,000 square feet - new building area will be 266,670 square feet. • Increased seating capacity is a primary focus and will incorporate comfortable seating areas, business stations, a fireplace and children’s play areas. • The expansion will be funded through the current Airport revenues including the AIF fund.



Promotional Feature

High demand for SIAST programs forecasted to continue


IAST has responded to increased demand with more program seats, more training hours and innovative course delivery options. That’s good news for both Saskatchewan employers facing shortages of skilled workers and for prospective students who want to take advantage of new opportunities in the labour market. A new Mining Engineering Technology program, for instance, is being developed with the first intake planned for September 2012 in Saskatoon. This year, a second intake for the Business Certificate program is being offered in Saskatoon, with classes starting in the afternoon and running into the evening due to space constraints. In addition to an extended training day, such innovations as live streaming video and the expansion of online learning expand access to training. SIAST will keep innovating and developing new programs to meet evolving needs, but SIAST “has reached terms of volume, the limit of what it can in the institution has provide within its current reached the limit of what it can provide footprint” within its current footprint. Across all campuses and all programs, SIAST enrolment is up 30 percent over four years. The greatest growth occurred in apprenticeship training, but all areas showed increased demand. Certificate and diploma programming, which accounts for the largest student segment, was up 13.9 percent over four years. SIAST expects to face continued high demand for technical education. At SIAST Kelsey Campus, for example, enrolment is expected to increase 67 percent over the next 20 years. The upward trend is consistent with national forecasts. Across Canada, college-sector grads will be the single largest segment of tomorrow’s workforce: Human Resources and Skills Development Canada (HRSDC) estimates that the number of college graduates in the workforce will increase 7.4 percent to 6.8 million over the next seven years, compared with 4.8 million university grads. Faced with rapid growth, it has been difficult for SIAST


facilities to keep pace. Here in Saskatoon, home to SIAST’s largest campus, for instance, the organization moved paramedic and some construction programs into a renovated SaskPower building just north of the campus a few years ago. More recently, five Community Services programs with an enrolment of 200 relocated into renovated space at Mount Royal Collegiate. Despite these developments, it has still been necessary to house smaller groups of students in various leased facilities around the city to accommodate demand. Such arrangements have met short-term needs, but they are not sustainable.

Saskatchewan Labour Market Highlights • 18,000 mining workers needed by 2017 • 42.4% employment growth by 2020 • 30,000 new Aboriginal workers by 2020 • 9,000 construction workers needed by 2019 Longer-term planning by SIAST focuses on positioning the main SIAST Kelsey building as the hub for an urban campus, while rehabilitating the mid-century facility to meet contemporary learning standards. “We were fortunate to be able to acquire two parcels of land adjacent to the main campus,” says Dr. Robert G. McCulloch, SIAST’s president and CEO. “Now we’re exploring how best to use that land to meet current and emerging training needs, and to ensure we are providing student services as effectively and efficiently as possible.” SIAST is Saskatchewan’s primary public institution for post-secondary technical education and skills training, recognized nationally and internationally for its expertise and innovation. SIAST serves 26,000 distinct students, operating campuses in Moose Jaw, Prince Albert, Regina and Saskatoon, and providing a number of courses and programs through distance education.

December 2011

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Promotional Feature


Fighting Ghosts - By Todd Brandt, President and CEO Tourism Saskatoon


ou might think this an odd title for a tourism article. It has nothing to do with supposedly haunted locations in Saskatoon – but a lot to do with how we must overcome perceptions, not realities, when competing to bring business to Saskatoon. Misconceptions have preceded us throughout Canada, and beyond. This is the legacy of years of economic hardship and a lack of financing and resolve to get the real message out. So, what are these ghosts and what can we do to bust them? Ghost of bad air service – We hear this a lot, but in reality, we have direct service to 21 destinations, 350 one-stop flights per week to eight international gateways, in addition to onestop access to over 300 U.S. cities. To get more direct service, about 60,000 people would need to fly a particular route annually. Ghost of flat, bald and boring – “I had no idea” is the common refrain from first-time visitors who have been schooled for years that Saskatoon is in the middle of the “bald, flat prairies.” This year, Tourism Saskatoon will host 44 media, trade and convention planners on detailed site visits of our city. Once people are here, they rave about their experience. One visit at a time, we’re busting this myth. Ghost of nothing to do – In the last three years, Tourism Saskatoon has been able to deliver over $500,000 in marketing funding to support the growth of local festivals and attractions. We have invested another $371,000 in support of event creation, filling in our city’s events agenda. We have worked with local committees to secure prestigious events including the 2004 and 2012 Brier, 2010 World Junior Hockey Championship, and 2007 Juno Awards. Ghost of frozen-in-time – “I left 20 years ago and I’m sure nothing has changed.” No one wants to feel they missed out on big changes – but they did! Our economic outlook is the envy of many, and we need to work hard to invite the expatriates back – to work or to enjoy their retirement years. From a revitalized Riversdale neighbourhood to the development at Stonebridge, our city is constantly changing. Ghost of destination ignorance – We can slowly change this obstacle. How? Our media department plans on generating 12 million earned media impressions in 2012. Our sports, conventions and event teams will execute over 220 sales calls in major cities, host seven local events, attend 16 tradeshows across the world, and continue to roll out our new campaign “Saskatoon is Calling.” With concentrated effort, a new positive impression of Saskatoon will grow

BUSINESS View­ December 2011

and intensify. Ghost of small-town cheap – Many think Saskatoon’s products, services and facilities should be quite inexpensive simply because Saskatoon is not a major city. Cost structures don’t vary much so this attitude is surprising. We promote “value” to our clients, because “cheap” is never profitable. Ghost of unsophisticated – A corollary of above – but one that is fun to tackle. Saskatoon demonstrates many best practices that others are quick to emulate. Whether it is implementing productivity in civic administration, demonstrating leading governance practices or hosting international events, our people show a senior level of capacity and sophistication. Ghost of “we don’t - or can’t - compete with the big cities.” – Wrong! We go head-to-head with all of Canada’s major event centres, competing with cities that are well resourced. As such, we must be targeted in our approach to attract major conferences, tradeshows and sporting events. Here is what is real. Challenges: Other cities are buying business. We don’t have a stadium for major events. Strengths: Saskatoon’s reputation for excellence in hosting major events. Tourism is already a $500-million industry for Saskatoon, and Tourism Saskatoon is committed to seeing it grow. One of Tourism Saskatoon’s strategic priorities is to create a community of ambassadors – 265,000 of them at last count! Positive or negative, our own citizens’ attitudes will influence decision-makers looking at Saskatoon to host their next event. Imagine the power and influence we could have if every one of them took pride in promoting our city to the world. So tell me – are you creating ghosts, or busting them?



Sutherland BID is moving the community forward


mall business lays at the heart of our economy and one has to look no further than the businesses that comprise our city’s three business associations and any one of our four main business improvement districts of which Sutherland is the newest. The Sutherland Business Improvement District (SBID) was formed in 1999 and has approximately 70 members. Many of our members are not only business owners but also residents of the area. In 2009, the SBID, along with local community associations and area residents, celebrated Sutherland’s 100 year anniversary. In 2007, the SBID began work on the creation of a new master plan which resulted in the development of a new streetscape design and initially will focus on Central Avenue. In partnership with the City, work on the new streetscape design was commissioned beginning in 2010 and its implementation is seen as core to the long term business success within our community. The majority of business members within the SBID own and operate retail businesses. These range from professional and health related services, to financial, to hardware and automotive, to specialty stores as well as various ethnic restaurants. We have seen our fair share of large box-type stores

leave our area and, while this may be disappointing for some, this has allowed other small businesses to move into an established neighbourhood and enjoy the benefits of a supportive community. The University of Saskatchewan is a key asset to our city and its proximity to our area is one aspect we are excited to leverage going forward. Beginning 2012, we expect to see construction start on Central Avenue as the new streetscape design begins to take shape. As we move forward, update and announcements will be published on our web site ( Our new Executive Director, Lloyd Moker, will be active in this effort and are encouraged to contact him at (306) 477-1277 or any one of our Board members at any time if you have any questions or comments. We look forward to seeing these improvements take place in Sutherland in support of our local small business community. Sheldon Wasylenko, Chair Sutherland Business Improvement District

The new James Hotel opens in downtown Saskatoon

Luxury meets simplicity in Saskatoon. This distinctive 59 room boutique hotel welcomes winter with its grand opening, inviting visitors into a world of opulence and style. This brilliant new luxury boutique hotel is the first of its kind in Saskatoon, located next door to its sister hotel the Sheraton Cavalier Saskatoon Hotel. All rooms feature the world class comfort of a Black Collection king bed with 600 thread count Monarch linens, bathrooms with Carerra marble floors and Arabescato vanities and L’Occitane personal amenities. Enjoy a classic cocktail or our European inspired menu in the James Lobby Bar overlooking the beautiful scenery of the South Saskatchewan River. Experience the New Luxury at The James Hotel.

The James Hotel in Saskatoon


December 2011

BUSINESS View­­­ ­

MEMBER ANNOUNCEMENTS PotashCorp launches matching gift challange for holiday season

Launch of the SIIT Foundation

Potash Corporation of Saskatchewan Inc. (PotashCorp) today launched a $1,000,000 matching gift challenge in support of Saskatchewan’s food banks and those who rely on them every day. Bill Doyle, President and CEO of PotashCorp, made the announcement joined by representatives from two of the province’s largest food banks located in Saskatoon and Regina. “In this season of giving, we are challenging our neighbours to make an extra effort to help Saskatchewan’s food banks bring comfort to those in need,” said Doyle. PotashCorp will match every dollar donated to a Saskatchewan food bank between now and December 31, 2011, up to a total of $1 million. Proceeds from the matching gift challenge will be used to restock the shelves of 19 food banks across the province and nine affiliated locations. “We are thrilled to acknowledge PotashCorp’s generosity once again for their leadership in launching a matching gift challenge throughout our province,” notes Laurie O’Connor, Acting CEO of the Saskatoon Food Bank & Learning Centre. “PotashCorp’s generous support will help make the season a little brighter for some of Saskatchewan’s most vulnerable citizens”. PotashCorp’s matching gift challenge follows a previous contribution made to Saskatchewan food banks in January 2011.

Randell Morris, President and CEO of the Saskatchewan Indian Institute of Technologies (SIIT), announced October 27th the launch of The Saskatchewan Indian Institute of Technologies Foundation. The new entity has been established with the sole purpose of advancing the development of SIIT and expanding opportunities for First Nation youth and adults pursuing post-secondary and vocational training. “I am very pleased that SIIT will have the mechanism to reach out to the public and corporate world. We are frequently asked if we have a foundation as many individuals, companies and groups would like to more directly assist us in our task of providing opportunities for youth. The foundation will be focused on improving our network of campuses as well as broadening the range of student services and programming. To date, we have not been able to tackle such issues as the need for daycare or housing amongst our student population. Removing these barriers will help to ensure student success.” SIIT has been in operation since 1976, offering training and education programs to youth and adults in Saskatchewan. On July 1, 2000, provincial legislation in Saskatchewan recognized SIIT as a post-secondary institution by way of the Saskatchewan Indian Institute of Technologies Act. The SIIT Act has given the institution recognition from both the Indian and non-Indian communities.

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Why Facebook?


ith a reach of just under a billion people, Facebook is a social monster that even Google+ is having a difficult time tackling. The active users continue to multiply and businesses have found an effective way to engage with their audiences with minimal efforts. There are 3 main reasons why Facebook is so successful: • • •

It provides an array of smart tools that engage with users The system is user-friendly and quick to learn A sophisticated developer platform allows 3rd parties to create integrated Facebook applications.

The latter reason is probably one that is ignored but is largely responsible for Facebook’s success. The ability for developers to create applications has made Facebook customizable, addictive and viral. Facebook applications also allows 3rd parties to be able to generate revenue from its users. Who would have thought that Zynga, the creator of the massively popular Facebook game, FarmVille, would be worth $4 billion! So is it really worth investing the time in Facebook? The following are some facts about Facebook users in Saskatoon: • • • • •

About 174,000 people using Facebook (over 75% of the population) About 80,000 people are over the age of 35 An active user has an average of 130 friends More than 50% of users login to Facebook every day Most users are connected to an average of 80 pages, communities and groups

Considering the above figures you can get a feel of the activity in Saskatoon alone. Often businesses claim that Facebook is not for them. Why not? Aren’t you supposed to reach out and be where your customers are? Following are top 3 excuses that we get from businesses and our respective responses:

have. If your customer base is on Facebook, there is always a way to connect with your targeted audience and engage them. You can use relevant applications, drive targeted traffic using Facebook Ads as well as other advertising means and build followers. Once they are on your “page”, they are connected. 2. “I simply don’t have the time to create and post content” Response: Time and money are precious. When investing time or money, it is important to evaluate the return on your investment as any smart business would. We recommend that you allocate a certain amount of time (or assign someone) to build and post content that is engaging. Over time, as you build your followers, you will experience loyalty and more activity as it takes the form of a “social snowball”. Consider this route rather than traditional marketing where you have a one-way approach that is limited. 3. “I fear managing the profile and negative posts” Response: This is a big one and we are aware how negative feedback can spread like wildfire. Not all customers can be happy and that is the unfortunate reality of business. However when a customer is unhappy and expresses their frustration, you can directly tackle the issue. There are some management tools you can use to effectively monitor activity on your social profiles. is a good one. If you are interested to learn more about how Facebook can help your business, “LIKE” us on Facebook at www. and email social@2webdesign. com to request your Free Facebook Marketing Guide.

M. Mouneeb Shahid (CEO,

1. “It’s not a professional environment and simply not for my business” Response: It does not matter what kind of business you


December 2011

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MEC wins Business of the Year at ABEX Awards


agna Electric Corporation (MEC), operating in Saskatchewan since 1985, was named Saskatchewan’s Business of the Year at the 28th Annual Achievement in Business Excellence (ABEX) Awards Dinner. Magna Electric Corporation was also an ABEX winner in the Growth and Expansion category. MEC provides electrical consulting, manufacturing, construction, field testing/ commissioning services, and training to the institutional, utility and industrial sectors throughout North America and in select international markets. The company currently has over 400 employees. “We are very proud to name Magna Electric Corporation as Saskatchewan’s 2011 Business of the Year,” said Steve McLellan, CEO of the Saskatchewan Chamber of Commerce. “Business of the Year is an exclusive award recognizing success and potential in a variety of areas. Beginning as a small electrical testing firm, Magna Electric has successfully capitalized on the opportunities offered in Saskatchewan by holding their employees and customers in the highest regard. They are a great Saskatchewan success story.” Approximately 700 people from across the province attended the 28th Annual ABEX Awards which occurred in Saskatoon on November 19th, 2011.


To date, Saskatchewan people have recycled 20 million pounds of used electronics. Now companies and organizations can keep that momentum going by contacting the Saskatchewan Waste Electronic Equipment Program (SWEEP) to recycle large volumes.




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Other winners include: • • • • • • • • • • •

TIA New Saskatchewan Product Award - Text2Car New Venture Award - Canalta Hotels Community Involvement Award - Knight Archer Insurance Environment Award - Canada North Environmental Services Limited Partnership Marketing Award - Bath Fitter Service Award - Terry Ortynsky’s Royal Ford Growth & Expansion Award - Magna Electric Corporation Export Award - Crestline Coach Business Leader of the Year Award - Gerald Grandey, former CEO of Cameco Corporation Young Entrepreneur of the Year Award - Justin Yawney, Yorkton Plumbing & Heating Aboriginal Business Partnership Award - Points Athabasca Contracting Limited Partnership

The Greater Saskatoon Chamber of Commerce - Celebrating the Success of Saskatchewan businesses year round!

SWEEP covers all costs associated with pick up and processing and only uses approved partners for pick up, reuse, recycling and processing. Using SWEEP approved partners ensures end-of-life material is handled responsibly and that data security is top of mind. Please call SWEEP at (306) 373-9336 to make arrangements for large volume pick-ups. IN REGINA AND AREA? DONATE IT! In addition to SARCAN depots, the Regina Food Bank is a new approved collector for SWEEP and can pick up large volumes of used electronics at your place of business. By donating to the food bank, you’ll help families in need by raising funds for the food bank’s charitable food security programs. CONTACT THE REGINA FOOD BANK: (306) 791-6533 ext. 237 or 1-800-567-8008




December 2011

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CFCR celebrates 25 years of community radio programming


he Community Radio Society of Saskatoon proudly celebrated their 25th anniversary this November. After 5 years of careful and thorough planning, CFCR 90.5 began broadcasting on the FM airwaves on September 6th, 1991. The sound was transmitted through much of the city; however many listeners on the outskirts experienced a weak signal. In 2006, CFCR finally had the funds to upgrade to a powerful 1480 watt transmitter that can be heard loud and clear throughout Saskatoon and surrounding area. Since these vast improvements were made, the listenership has skyrocketed, and the profile of the non-profit station has never been better. In commemoration of the 25th anniversary, Mayor Don Atchison visited the CFCR studios to officially declare November 4th, 2011 as “Community Radio Day” in Saskatoon. The station held an The new CFCR studio on 3rd open house that day to welcome the public Avenue (submitted photo)

to see the inner workings of the station. CFCR employs five staff members, but is otherwise volunteer powered, with over 100 passing through the doors each week. The annual FM-Phasis and Membership Drives are essential to keeping Community Radio alive from year to year. CFCR prides itself in offering the finest programming outside of the mainstream, focusing on support for all things local and an eclectic mix of non-commercial music of all genres. The station features programs including So Many Roads (Country, Folk, Bluegrass), Swing Shift (Jazz) and Classical Connection (Classical). The station also airs 14 locally-produced spoken word programs and 15 multicultural programs every week. The full program schedule, CFCR news, local arts and event listings can all be found at


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Visit or call 1-800-667-7153. BUSINESS View­ December 2011


COMMITTEE UPDATES COMMITTEE CHAIRS Aboriginal Opportunities Melanie Stroh - Radisson Hotel

Meetings: 1st Tuesday of the month - 9:00-10:30 am

Agribusiness Development Bert Sutherland - Meetings: 2nd Monday of the month - 3:30-5:00 pm

Business Growth Ron Dekker - Dekker Security Building Systems Consulting Evan Drisner - Nu-Fab Building Products Meetings: Last Tuesday of the month - 8:00 am

Celebrate Success! Christian Braid - Braid Flooring & Window Fashions Tracy Arno - Essence Recruitment Meetings: Depending on need - more closer to event

Environmental Sustainability Al Scholz - A.N. Scholz & Associates Inc. Shane Borchard - Cameco

Meetings: Last Monday of the month - 3:30-5:30 pm

Future Opportunities Bill Brooks - eclecthink international Meetings: Depending on need

Going Global Ken Ziegler - Robertson Stromberg Pedersen LLP Monica Kreuger - Global Infobrokers Troy Davies - M.D. Ambulance Care Meetings: Last Thursday of the month - 3:30 pm

Government Affairs Andrew Coutts - Deloitte & Touche LLP Michael Chudoba - Innovative Residential

Meetings: 1st Wednesday of the month - 3:30-5:00 pm

Health Opportunities Dave Dutchak - MD Ambulance Care Ltd. Debby Criddle - Synergos Capital Management Inc. Meetings: TBA

Knowledge & Youth Development Taunya Woods Richardson - Canadian Youth Business Foundation


The Committee met on Nov 4th, 2011. The main purpose of this meeting was to get agreement on a name change to better reflect the aim of the committee. It was decided by the Committee that the name be changed from Science City to Business of Science. It was also agreed that focus would be put on a few tangible activities. Co-Chair Carol Reynolds will lead the branding initiative under this new name. Co-Chair Sanj Singh will lead an interactive initiative that will target Chamber members and explore the ways science and technology (S&T) expertise resident among our institutions and companies can make a value added difference in their businesses (i.e. innovation in product, service or productivity, opening a new market, exploiting a new source of supply and/or leveraging structural changes within markets or industries). The two activities are designed to add value for Chamber members and we will look for collaborative opportunities with other Chamber Committees as S&T does span all sectors.

GOVERNMENT AFFAIRS COMMITTEE The Government Affairs Committee helped arrange a Candidate School for all existing and hopeful Saskatoon MLA’s. The event had a good turnout and the Chamber’s message was well received. We are continuing to work on the North Bridge initiative with NSBA and others.

BUSINESS GROWTH COMMITTEE After a successful Fall Connections, the committee discussed holding this session again using different speakers as we found this event useful to all businesses. The Committee is planning to hold several IT focused seminars over a month-long period (4 – 5 sessions possibly), sometime in the New Year. This will range from beginners to pros, and will be similar to the Business by Design Tech Series we have had in the past. Look for this information in the February Business View.

KNOWLEDGE & YOUTH COMMITTEE The Committee met on November 9th. Curtis Olson, founder of the Two Twenty, came in to speak to our group with respect to the development and launch of his co-working community/office space. The Committee also agreed to pursue the following topics for review: An information session for “trades” students to provide them with business/entrepreneurial support and next steps; youth and politics, how to get more young people involved in politics; and the committee agreed to collaborate with Canadian Youth Business Foundation on their “Entrepeer” networking events.

Meetings: 2nd Tuesday of the month - 4:00 pm

Membership Development Troy Larmer - United Group of Companies

Meetings: 2nd Friday of the month - 12:00-1:30 pm

Business of Science Carol Reynolds - Genome Prairie Sanj Singh - AdeTheraputics Inc. Meetings: depending on need

More information available online at under Committees.


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December 2011

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For membership information contact Derek Crang (306) 664-0702 Visit today under Member Services for more details AdeTherapeutics Inc. Biotechnology Phone: (306) 261-5189 Sanj Singh Amicus Health Care Inc. / Samaritan Place Non-Profit Organizations 375 Cornish Rd, Saskatoon Phone: (306) 244-8330 Juanita Tremeer Atlantic Industries Ltd. Construction 1246 Willowgrove Ct, Saskatoon Phone: (306) 955-2101 Jeff Clezy CAA Saskatchewan Automobile - Other Vehicle Services 3110 8th St E, Saskatoon Phone: (306) 668-3770 Linda Rauert Cemetery Concierge Funeral Homes / Crematoriums / Monuments 2422 Hanover Ave, Saskatoon Phone: (306) 343-6375 Cheryl Carlson Clarence Campeau Development Fund Business Development / Information Services AND Non-Profit Organizations 2158 Airport Dr, Saskatoon Phone: (306) 657-4870 Monica Brunet Divine Goddess Retail - Gift & Novelty 103-626 Broadway Ave, Saskatoon Phone: (306) 665-6612 Amber Volk E & M Real Estate Group Incorporated Real Estate - Developer AND Real Estate - Residential 11 Mandalay Dr, Saskatoon Phone: (306) 260-5609 Marty Edwards EllisDon Construction 1-2345 Ave C N, Saskatoon Phone: (306) 343-2022 Jason Sheldrick Essence Recruitment Employment Agencies 215-220 20th St W, Saskatoon Phone: (306) 652-5209 Tracy Arno Floorit Canada Carpet / Flooring - Sales / Service 418 51st St E, Saskatoon Phone: (306) 668-6808 Dave Ginter / Ryan Ginter Fo Shan Shi Hai Xiong Shipping Co. Ltd. Home-Based Business Songhua Zhu Greek Villa Family Restaurant Restaurants 1-101 Centennial Dr S, Martensville Phone: (306) 934-2521 Carlos Naidu

New Members

Immigration Connection Inc. Immigration / Relocation AND Home-Based Business Phone: (306) 370-2844 Dianne Romphf

Souleio Foods Inc. Caterers / Food Services AND Restaurants 265 3rd Ave S, Saskatoon Phone: (306) 979-8102 Melanie Boldt

James Best Medical Professional Corporation Health Care - Services / Supplies 1431 Fairbrother Cres, Saskatoon Phone: (306) 664-2212 James Best

STARS (Shock Trauma Air Rescue Service) Health Care - Services / Supplies AND Non-Profit Organizations Hanger 16, 16 Wayne Hicks Lane, Saskatoon Phone: (306) 242-0200 Dianne Craig

The James Hotel Hotels / Motels 620 Spadina Cres E, Saskatoon Phone: (306) 244-6446 Joan Fior

The Store Anything Fast & Easy Co. (SAFE) Equipment - Leasing / Rentals AND Moving / Storage 1904 Saskatchewan Ave, Saskatoon Phone: (306) 979-3337 Barb Bond

Jet Electric Ltd. Electrical Contractors / Equipment / Services AND Home-Based Business Phone: (306) 241-9596 Clint Hounjet Lawrence Recruiting Inc. Immigration / Relocation AND Home-Based Business Phone: (306) 242-1856 Jenny Lawrence Home-Based Business PO Box 233, Vanscoy Phone: (306) 931-2014 Marsha Lemon Masala Model & Talent & School Entertainment / Attractions AND Video / Film - Productions / Equipment 808-601 Spadina Cres E, Saskatoon Phone: (306) 653-3830 Paula Collins Planet H20 Business Services 2-3111 Millar Ave, Saskatoon Phone: (306) 979-2299 Peter Berniko Prairieland Veterinary Clinic Veterinarians / Animal Services 118-110 Ruth St E, Saskatoon Phone: (306) 242-5637 Bev Como Reach Communications Consultants - Communications 613 9th St E, Saskatoon Phone: (306) 244-9755 John Belzevick / Leanne Nyirfa

SWEEP - Sask Waste Electronic Equipment Program Environmental / Recycling AND Non-Profit Organizations 101B-2366 Avenue C N, Saskatoon Phone: (306) 373-9337 Joan Meyer Synergos Management Inc. Home-Based Business Phone: (306) 241-6360 Debby Criddle Thomega Entertainment Inc. Home-Based Business AND Video / Film - Productions / Equipment Phone: (306) 373-3765 Anthony Towstego TLC Grooming Pets / Pet Supplies / Pet Training 2-3120 Laurier Dr, Saskatoon Phone: (306) 242-8797 Wilna van Beek Trend Blazer Marketing Inc. Advertising / Public Relations 211-220 20th St W, Saskatoon Phone: (306) 380-8172 Jacqueline Conway U of S - Business and Leadership Programs Education / Training AND Non-Profit Organizations 202-221 Cumberland Ave N, Saskatoon Phone: (306) 966-1654 Mark Brown The Urban Wall Contractors AND Home-Based Business Phone: (306) 291-4762 Leanne Falkowsky

realm artistix Art Galleries - Dealers / Supplies AND Home-Based Business Phone: (306) 221-9107 George Gingras

Wild Cuisine Private Catering Caterers / Food Services 1918 Broadway Ave, Saskatoon Phone: (306) 291-0884 Thomas Brown

Saskatchewan Pension Plan Government Agencies - Provincial / Federal AND Non-Profit Organizations PO Box 5555, Kindersley Phone: (306) 463-5410 Gail Genest

Yellow Quill Holdings Inc. Real Estate - Commercial Lot 2 NE 27 38 12 W2M, Yellow Quill Reserve Phone: (306) 550-3754 Ron Waddington

Saskatoon Setup Services Inc. Agricultural AND Manufacturers Guangzhou Tiankeng Xinzhi Advertising Media 1000 71st St E, Saskatoon Co. Ltd. Phone: (306) 664-7600 Home-Based Business Vic Penner Jia Yi Liang

BUSINESS View足 December 2011


Profile for Greater Saskatoon Chamber of Commerce

Business View December 2011 WEB  

Member News and Announcements Creating an enjoyable customer experience at Hats & That Airport Update, Campus View, Tourism Update, SIAS...

Business View December 2011 WEB  

Member News and Announcements Creating an enjoyable customer experience at Hats & That Airport Update, Campus View, Tourism Update, SIAS...

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