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HELLo there! A

t the end of your Twitter and Facebook is your audience and social media supporters. It is no secret that your audience is inseparable part of your social media campaigns. They are the ones who you are targeting, they are the ones who are reciprocating, and all-in-all they are the ones who make your social media engagement more livelier. One of the most important things to do in developing social media strategy is to listen to the voice of your audience in order to really know them. This will allow you to create spoton contents and retain their support. But audience analysis takes so much time and efforts. Don’t you just wish that you can read your audience’s minds? That’s exactly what I want to help you with! I want to offer you a very simple way to have your audience analysis with very little effort from your end!

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WAIT, DON’T FORGET YOUR DEAREST AUDIENCE!


My name is Sasha Gayatri. I am a master student of Business Communication and Digital Media, under department of Humanities in Tilburg University, the Netherlands. I am also a social media enthusiast which has led me to become a social media researcher. My background is in communication and public relation. In the last year, I have tapped into the world of development organizations, or also known as the Non-Profit Organizations (NPOs) and Non-Governmental Organizations (NGOs). My current research project is basically the marriage of the two things mentioned above: social media and NPOs/NGOs. But I don’t stop there, I’m adding the third ingredients, which is: the PEOPLE, who are basically the audience of your social media. So in short, I want to examine the use of social media for social change. By doing so, I am able to help you boost your social media outreach by assisting you in reviewing your social media use and getting to know your audience better. How am I going to do that? Time to turn the page.


Research Design

Research Question. What is the the perceived online relationship b

{

TWEETS & FACEBOOK POSTS

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= YOUR

DATA SETS There are 3 blocks of data in thi the social media contents - twee posts from your organization; Se of your Twitter and Facebook fo online relationship impressions followers.

METHODS The methods of research for the are Set(1): content mining of you tweets and Facebook posts that available online; Set(2) and Set( Twitter and Facebook followers.

From these three chunks, I will d analysis so I can explore how th interact with each other.

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WAIT, DON’T FORGET YOUR DEAREST AUDIENCE!


e influence of interactive social media messages and followers motivations to between NPOs and their public?

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ONLINE RELATIONSHIP IMPRESSION SOCIAL MEDIA & AUDIENCE ANALYSIS FOLLOWERS MOTIVATIONS

is research. Set(1): ets and Facebook et(2): motivations ollowers; Set(3): from your

e 3 data collection ur organization’s t are already (3): survey to your

do statistical hese three elements

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Afterwards, I will provide to you the results, which can be used as your FREE audience analysis and recommendations for your social media outreach.

WHAT DO I NEED FROM YOU? I basically need you as a point of contact

between my survey to your Twitter and Facebook followers. I am kindly asking you to:

* *

Spread and share the link to my survey to your Twitter and Facebook followers Encourage your followers to complete the survey

And that’s it!


schedules

and plan

The entire research process wil links on your Twitter and Faceb of 5 - 18 June, 2013. By 19th o will receive the results of the st outreach.

30 May - 4 Jun 5 - 18 June 19 - 29 June

JUNE 2013

1 - 31 July

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WAIT, DON’T FORGET YOUR DEAREST AUDIENCE!


ll take place in the months of June and July. Dissemination of survey book page can be started as soon as you wish, but no later than the period of June, the data processing will begin. By the beginning of August, you tudy: audience analysis and set of recommendations for your social media

ne

: Research proposal dissemination, sharing survey can begin : Sharing and completng audience survey : Data Handling and Analysis : Final statistical testing, audience analysis formulation


How to participate? Just drop me an email at sasya.gayatri@gmail.com with your confirmation and I will send you the link to audience survey tailored to your organization. On the mentioned period or before, please post the link to the survey on Twitter and Facebook page. I will give friendly reminder on the period of research for you in case you forget. If you have more than 300 followers on Twitter and Facebook, then having only 30 respondents is not a good representation of your online community. So, the more the people you have to answer the survey, the better audience analysis that you will have. I am looking for at least 50 response from each organizations.

WHAT TO EXPECT FROM THE RESULTS?

In general more insights of your audience analysis (with very little effort). More spefically, the content preference from your audience (do they like news article? do they like fun cat pictures?), the motivations of your audience behind supporting you on social media, and online relationship impression and satisfaction measurement from your social media community.

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WAIT, DON’T FORGET YOUR DEAREST AUDIENCE!


HMMM.. So you want to hack into our

social media messages and do what with our audience??

I will not use any of the research data for commercial purpose or any shady reasons. The data will be kept confidential. The entire research project is purely for academic purpose, that is to complete my master thesis at Tilburg University. Should you have any other concerns and remarks, feel free to contact me!

CONTACT DETAILS

Sasha Gayatri (Tilburg University) sasya.gayatri@gmail.com Ph: +31634276422 Twitter: @SashaGaya

thank you for your time!


Don't Forget Your Audience!  

A simple way to target and engage your social media crowd