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S A R T O N O M I A

WOMAN S/S 2 0 1 4


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Here’s what there’s after the images you’ve just seen… Brand

A name with a strong sartorial vocation and a logo inspired by a pincushion. A proprietary brand with opportunities to develop long-lasting business and /or partnerships starting from the short-term. Mini total look with pants as core business: a choice with the aim to explore the international markets.

Company

Placed in the historical Denim Valley (area of the Marche Region in the province of Pesaro Urbino which extends around the Metauro river), the Company has a strong heritage on productions and industrial work orders on behalf of third parties both for luxury and jeanswear segments. A company internationally known in the market as a serious partner, specialized on particular product groups but at the same time flexible, in order to find solutions to meet the needs of their own interlocutors. A strong customer orientation brand, even providing early deliveries according to the current and future market needs.

Why Sartonomia?

In other words the analysis of the brand from the point of view of the 4 (+3) Ps of the marketing mix.

The first 4 Ps… 1. Product

Made in Italy (rectius in Italia). Use of noble materials, as the silk for neckties, to enrich the fashion proposals. Customised fittings for every single geographic market/area, thanks to a flexible production department. Handmade manufacturing: real Made in Italy. Possibility of productions of styles also with low ordered quantities.

2. Price

On average more competitive of 30% than the other competitors of the medium-high/high segment: the production cycle of every single item is directly managed by the company with no purchase of marketed products which increases the overhead costs with inevitable repercussions on the price list.

3. Distribution / Placement

International vocation of the Sartonomia collections. “Travel package”.

4. Promotion

Innovative and unusual presentation of the collection organized in weekly moments: Monday/Friday a.m. - Monday/Thursday p.m. – Friday/Saturday p.m. – weekend a.m. and weekend p.m. The mission is to sell not an item in the strict sense but to offer to the customer a real style proposal for each single moment of the day and of the week (a strong diversification from the classical commercial standards, in line with the e-commerce channel, more and more popular in the fashion system). The social way to success: sharing with the net is the keyword. Sartonomia uses ideas & talent funding instruments to discover and to give at the same time worldwide visibility to photographers, artists, designer, etc. with ad hoc cooperations. Social web identity: Sartonomia exceeds the old standards of the traditional communication to explore the new 2.0 forms through the web and all the social network commonly used in the fashion world.

Last but not least... 5. Packaging

Each pants is presented with a small key chain inspired to the men’s neckties. Sartonomastica: the styles take their names from the districts of the province of Pesaro Urbino (Marche Region) and will be delivered with a particular packaging which will emphasize the toponymy of the various places.

6. Positioning

Medium-high / high segment: a sartorial soul for commercial opportunities in the top range both in the old continent and, especially, in the non European Countries.

7. People

A dynamic and young team, but with a decennial experience in the field.

Strong points of the project

A three-sixty cooperation with the partner (agent/ distributor): bilateral project for the development of Sartonomia in a lucrative and proactive way, for the brand and for the partner itself, through sharing a part of the profits of the brand. Think global, act local! International vocation, Made in Marche expertise. Fashion/contemporary brand with a strong service on pants (fitting-styles-size range).


SARTONOMIA.com


Sartonomia look book woman S/S 2014