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List Profit Blueprint Exploit the Insider Secrets To Building Massive, Profit Pulling Mailing Lists Instantly!!!

SaRita Hartin

The Breakthrough Marketer


List Profit Blueprint

Legal Disclaimers All contents copyright Š 2005-2012. All rights reserved. No part of this document or accompanying files may be reproduced or transmitted in any form, electronic or otherwise, by any means without the prior written permission of the publisher. This report is presented to you for informational purposes only and is not a substitution for any professional advice. The contents herein are based on the views and opinions of the author and all associated contributors. While every effort has been made by the author and all associated contributors to present accurate and up to date information within this document, it is apparent technologies rapidly change. Therefore, the author and all associated contributors reserve the right to update the contents and information provided herein as these changes progress. The author and/or all associated contributors take no responsibility for any errors or omissions if such discrepancies exist within this document. The author and all other contributors accept no responsibility for any consequential actions taken, whether monetary, legal, or otherwise, by any and all readers of the materials provided. It is the reader’s sole responsibility to seek professional advice before taking any action on their part. Readers results will vary based on their skill level and individual perception of the contents herein, and thus no guarantees, monetarily or otherwise, can be made accurately. Therefore, no guarantees are made.

Disclosure You should know that any recommendations to products or services of other companies or people may result in an affiliate commission paid to SaRita Hartin or Breakthrough Resources International, LLC. Before making any purchase, you should always rely on your own judgment regarding any offer made to you, and realize that the results you get will be entirely based on your experience and skill set.

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Contents Welcome ............................................................................................................... 1 Section One: First Things First!............................................................................... 2 Section Two: The Tools .......................................................................................... 9 Section Three: The Irresistible Offer .................................................................... 13 Section Four: The Squeeze Page .......................................................................... 20 Section Five: Endless Streams of Traffic ............................................................... 27 Section Six: Rapid Monetization........................................................................... 33 Conclusion ........................................................................................................... 37 Supplement: The Double Opt-In Controversy ...................................................... 38 Recommended Resources.................................................................................... 39

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Welcome We all hear how building a mailing list is one of the most important aspects of being successful online. Time and time again, day after day, we hear “The Money Is In The List.” And you know what? That statement is correctamundo...kind of. The Money Is In Your Relationship With The List. So, if everyone keeps going on about building mailing lists, and people keep asking “how do I start to build a mailing list,” there obviously must be insufficient information on the market detailing how people can start, then grow, their mailing lists. There is also the million dollar question - “How do I get traffic to my squeeze page” to start building my lists?” Now, forgive me if I am wrong here, but this must also mean there is still a huge flaw in the information that is being sold and shared already. Hence the reason for this report. As with everything I do and teach, there is work involved. If you still expect to grow your business by doing nothing then this report is not for you. If you are willing to follow what I discuss in this guide then I see no reason why you cannot build massive lists and make money off those lists whenever you need to. Let me stress, it is NOT hard. Nothing in Internet marketing is HARD. It is merely time consuming and can be very mentally exhausting. Those who take the time to set up the systems will be more successful than those who do not. Every successful marketer I know got their first big break through building a mailing list. So please, spare me the “it's too hard” speech because it simply is not hard. Everything can be broken down into manageable chunks and then pieced together like a jigsaw. Logic will win over anything in anything you do in life. This guide highlights the logic behind building huge mailing lists. I was spurred to write this report after realizing just how easy it is to drive huge amounts of traffic to your squeeze page, convert them to subscribers and sell to them. Grab a coffee, sit back, relax and enjoy!

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Section One: First Things First! Let's look at the Internet for a moment. The Internet is a HUGE place where information is sold and shared and where products are sold, advice given and questions answered. Millions of people come online every single day looking for help with problems, looking to make a purchase and some just killing time. And thousands of people give these people the answers and solutions they want. Know what? Those are the people making all the money! Simple, right? Before you decide on anything to do with building a list in a certain niche, it would be wise to carry out a few checks and tests to confirm that the market you wish to build a list and a business around will be worthwhile. So how do you reach all these people who are surfing online every day? Where do they go and look for information? How can you get them to look at your information? Why would they want to look at your information? What exactly is it they are looking for? What methods do you use to drive them to your squeeze page and get them on your list? Once you figure this out, there is no reason why you cannot get these people into your funnel and make money from them for years to come. There is no reason why you cannot keep doing it until you get bored of doing it and there is no reason why it won’t work. How do you figure this out? Most people hate me for repeating this but there is simply no way around it. These two words form the cornerstone of ANY marketing campaign – be it email marketing, adwords, niche website content or article marketing.... MARKET RESEARCH You simply need to find a market that is hungry for information and one that is spending or has the potential to spend money. If not, you will end up building squeeze pages and finding products to promote/create your own product when there is no market for that product! Before researching in depth a market, you first must take note of that markets potential. And it is here that the first mistake is usually made which brings me onto the first main point of this report. When doing research for a market to begin building a mailing list in, the first thing I always look for is... Longevity Longevity means the length of time a particular situation will be around for. In terms of

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building mailing lists, I like to break it down into 3 main areas of longevity; 1. Short Term/Short Term By short term/short term I simply mean that the market is made up of people with a short term problem and the market is short term in itself. A good example of a short term/short term market would be when a new product is released to the market. Take the PS3 for example. When it was released, there was a massive number of people looking to buy a PS3. Once they bought a PS3 their problem was satisfied. Also, the demand for PS3's will decrease with time. Likewise with any cross sells such as accessories, games and so on. So, the market is made up of people with a short term problem in that they want a PS3. It is also a very short term market since the demand for a PS3 and any accessories will DECLINE with time. 2. Short Term/Long Term By short term/long term I mean that the market is made up of people with a short term problem, once solved they leave the market, but there will always be people interested in this market. A good example of a short term/long term market would be the health industry. For example, let’s take the rather crude “genital warts” industry. A person with genital warts will look for a solution to their problem, find the solution and they would not be interested in any other products or services designed for getting rid of genital warts. There wouldn't be much else you could cross sell to them either. BUT, there will always be a market with people looking for genital warts solutions and that is why I like to call it a long term market. In summary, a short term/long term market is one where the people who make the market up have a short term problem, but who will not be a part of that market in the long term. The market, on the other hand, will be around for the long term. 3. Long Term/Long Term By long term/long term I mean the market is made up of people with a long term problem and the market itself is also very long term. A great example of a long term/long term market is hobbies and self-improvement. Take the knitting market for example. People within this market are keen knitters and usually have been for a very long time and will be for a very long time. So, they have a long term “problem” and the market is made up of people who will be around for a very long time. Same with people who are interested in stamp collecting. Their long term

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problem is the desire to fill their stamp collecting needs and the market is long term because these stamp collectors are likely to be interested in stamp collecting for a very long time. And the point in doing this is what exactly? If you stop and ask yourself for a moment the following question - “What market would I prefer to build a list in?” In fact - “What market would you prefer to build a business in?” For me, I do not touch anything that is not a long term/long term market. Why not? Because it is much easier to make money in the long run in a market where there is long term stability. Why would you build a mailing list around a short term/short term market? Sure you could make money from them for the one time sale but what then? Using the example above with the genital warts market, are you going to continually send promotions for genital warts cream to the same person forever even though the first product they bought was supposed to cure them of genital warts? Of course not! In my opinion, there is no point concentrating on a short term market since there is no room to nurture your list into the people you want to be: People who will buy from you time and time again; people who trust your recommendations. You could spend time cross promoting and trying to sell them complimentary products but most of the time it is too time consuming and not as effective as offering them the products they really want. That is why the first thing I do when I get an idea for a niche to build a mailing list in is to judge the longevity of the niche itself. Without longevity, your efforts are wasted. With longevity, things become much easier. In fact, it becomes plain sailing! If the market I am thinking of entering has passed my test of being a long term/long term market then I move on to the next step.

Spending Power You obviously do not want to enter a market where no one spends any money, do you? For example; a market where by the products you are trying to sell are freely available in the open market or where by the people who make the market up are not “spenders” A great example of the former would be the “recipe cookbook” market. Now, I am not saying people do not buy recipes online because they do. But, and I am sure even the most successful recipe sellers will tell you this too, it is much harder to sell something like recipes that is freely available on the Internet anyway than it is to sell something that is “rare”. A superb example of the latter would be the mobile phone ringtones market. Again, I am

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not saying it is impossible to make money in this market but it is hard because the people that make it up are typically under 18 and have no credit card to join the subscription services. Thus, their spending power is greatly reduced. So, the second thing you should do when performing market research is to determine whether or not the market spends money and how much they spend of it. There are a variety of places you can find this information and it certainly need not be a long and laborious job doing so. 1. I always check EBay for starters. What I look for here is not only how many listings there are in the marketplace but also how many SHOPS there are on the subject. Sellers on eBay have the option of opening eBay shops to sell their products in and by doing so they are charged less for listing fees. It stands to reason that the more shops there are on a given subject and the bigger the shops are, the more people there are spending money in that market! 2. There is also eBay Pulse where the items that are “hot” at the moment are displayed. This is really not much use for “list builders” since the products in here are mostly “fads” with no LONGEVITY. Still worth a browse just to see – lock the credit card away though as if you are anything like me you will buy one or two things when carrying out “market, cough, research!” :-) 3. It’s essential that you explore Amazon. Every category in Amazon lets you view “Bestsellers” – not just books, but electronics, housewares, clothing, everything. In case that’s not clear, let me spell it out for you…the largest online marketplace in the world is TELLING YOU WHAT IS SELLING. That’s huge, don’t miss it! 4. You can also check on PayPal shops. It might seem that not too many people know much about this area, but merchants sell a LOT of products using this platform. Check these stores the same way you would check the eBay shops. 5. Sponsored listings in the Search Engines. If you go to Google and type in the name of the market you are researching and look down the right hand side you will see the sponsored results section. Here, advertisers are advertising products by paying Google a fee every time someone clicks their ads. Watch the ads closely for a couple of days to a week. If the same advertisers are there for any length of time and advertising to the people you want to reach then chances are these people are spending money! 6. Natural search engine results. Again, by doing a simple search on Google and instead of looking at the sponsored listings look at the natural results in the middle of the page. What is appearing under these search terms? Are people giving away what you want to sell? If so, how are you going to sell it? This step is especially crucial in the information product markets.

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7. Forums are also a great way of finding out what people are up to in a market. In terms of finding out a market's spending power, go to forums that are centered around the market you are looking to enter and look for posts discussing purchases and especially “the price of XXX is excellent/bad” posts and so on. If no one is talking about anything they bought then can you be certain that the market is actually buying anything? By finding out the spending power and habits of the market you are researching you can decide there and then whether or not to pursue the market or to ditch it in favor of something else. And once I have found out the spending power of the market, the next step I take is to look at the following....

Hot Buttons If the market you are researching has passed the above two tests of being a long term/long term market with people spending money in it, then you know that there is potential for you to make money in it too! The next thing I do is to work out exactly what it is that the market is hungry for. What are they spending their money on? What makes them spend their money? What “lingo” do they speak? And so on. At first glance, this step may seem somewhat unnecessary but I assure you it is as vital as the above two steps – as you will see later on in the report. Missing this part will almost always mean failure so it is worth fully understanding it before moving on. I re visit the forums I used to determine if people were spending money. I look for the questions that keep coming up, the frustrations of the market and the lingo they speak. Why do I do this? It's simple really – without a thorough understanding of what the market is looking for and how they converse my auto responder messages and broadcasts will not be pushing the correct emotional buttons. For example, if I wanted to market to people who had “genital warts” I would obviously play on the fear of embarrassment and push that all through my sales messages. If I were to market to people who wanted to make a living online, I would push the “work at home, lots of free time” factor throughout my sales messages. A great way of finding what the fears and questions the market has is the FAQ section in the forums. In fact, this can sometimes be my only source of research as it can be so enlightening.

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If a forum has a FAQ section, note down the questions and answers. You can then use these as the basis to market to these people through e-mail! You can set up an autoresponder sequence that goes out once a week for ten weeks with each e-mail answering one of the forum FAQ's! Or you can write a report that answers the FAQ's and give it away for free in order to build your list!

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A lot of people ask why I always try and learn the lingo of the market. It is because I have found that by speaking their language, you are more likely to have them trust you and furthermore buy from you. For example, if you were marketing a fishing ebook to fishermen it would not be wise to talk in a very serious, professional manner. It would be better to learn some of the buzzwords they use and include them in your messages. That way, they will trust you and see you as one of their own. This creates a more “open to buy” attitude resulting in more sales from your promotions. A good piece of advice here is to get your pen and paper back out and write down the ten most frequently asked questions the market has. Also write down the ten most common used buzzwords and “terms of endearment” that the market uses to converse with one another. When it comes to creating your e-mail messages you will have a ready-made supply of ammunition to load up and fire out to your list. You will also know that you are speaking the language of the market and that will result in more trust. To conclude this section, I will recap on the main points of carrying out effective market research with a view to building a large mailing list. If the market has no LONGEVITY, it will be pretty hard to make a long term profit from it without working extremely hard to keep people interested. If the market is not spending money because either they do not have any money or because they can get everything you are selling them for free, then it will be very difficult to make any money from this market. And without knowing what makes the market tick and what the market like to spend their money on you will have no chance of selling them anything. Before doing anything to do with building a list, the above steps should be carried out rigorously to ensure your upcoming efforts will be worthwhile. Once you have identified a long term/long term market that is spending money and you have found out what they like to buy you can safely say that by building a business/mailing list in this market will be profitable. However, it will only be profitable if you get your messages seen by the market, get as many people on your list as possible interested in your market and then promote products to them in a way that makes them want to buy from you. I'll repeat what I said in the quick intro section – everything is pure logic. The steps outlined above are nothing but pure logic and once you understand the logic then repeating it over and over again will be easy! This brings me on to the second point of this guide – the tools you’ll need to put in place to start generating hordes of hungry subscribers.

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Section Two: The Tools List building is a very simple process, but you need a few tools before you get started. Without these tools, your job is going to be much harder, and your list won’t be as effective as it could be. Fortunately, most of these items are very easy and inexpensive to obtain, and are extremely simple to use. You won’t need a fortune to get started, nor will you need any specialized experience. If you’re missing any of these elements, it will be much harder to build a successful and profitable email list. You might be able to make do, but your list will never be as effective as it could be. We’re going to discuss the 3 elements you must have for a successful email marketing platform:   

An autoresponder service A domain name Hosting

Autoresponder Service An autoresponder service is the most vital tool in your arsenal. Without it, you won’t be able to collect email addresses or email those you collect. There are two types of autoresponder services – hosted and self-hosted. 

Self-Hosted Self-hosted scripts won’t typically cost you a monthly fee, but they may cost you an upfront charge for the script itself. However, you may run into some issues that make you wish you’d gone with a hosted service. First, with self-hosted scripts, you don’t have access to the whitelisted status that many of the hosted services have. This means many of your subscribers won’t receive your emails, and instead your messages will go to their spam boxes where they will probably never be seen. Second, you will be on your own when it comes to dealing with spam complaints. When you are a member of a hosted service, they can handle spam complaints on your behalf. If you use double-opt in so that people have to confirm their request before they are subscribed, you will have extra protection in the case of spam complaints.

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However, ISPs may not trust you when you tell them you have a double-opt in from your own script. It may be difficult to prove, and you may run the risk of having your hosting company disconnect your service temporarily, or your domain confiscated by your registrar. 

Hosted Hosted autoresponder services are much safer to use. Not only are they typically whitelisted with most major ISPs, but they will work hard to ensure you are protected in the event that you have any spam complaints. There are many different hosted services you could use, but each has their pros and cons. It can be difficult to decide which one to use when you’re confronted with dozens of different choices. I’m going to give you a brief rundown of some of the most popular hosted autoresponder services so you can hopefully choose the right one for your purposes. Remember, if you choose the wrong Autoresponder service, you will either lose the subscribers you’ve already collected, or you’ll have to transfer them to a new service. Transferring leads to a new service can be a major hassle. Unless you’re already well known with your new service, they may not want to accept your leads at all. And if they do, they may require you to ask all of your leads to reconfirm their subscription. This could result in leads failing to reconfirm, which could result in a huge reduction in the size of your list. Obviously, that would cost you a lot of hard work building the original list. Thus, it is essential to choose the right service from the start. Aweber – Aweber.com is the most popular autoresponder service among internet marketers. They have pricing plans that will grow with you, so you can pay less when you’re just getting started, and you won’t have to pay a higher monthly fee until your list grows. They are very easy to use, and are considered extremely reliable. GetResponse – GetResponse.com is very similar to Aweber.com, and they are Aweber’s closest competitors among marketers. They also have plans that will grow with your business. They used to be extremely reliable, but many marketers have noticed that their servers are a bit unreliable lately. iContact – iContact.com is not used as commonly by internet marketers, but it is

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very popular with large corporations such as Coleman, Electrolux, and Frigidaire. Their prices are very competitive, so they are definitely worth considering. ConstantContact – Constant Contact offers similar services to other popular choices, but they also have a free trial. This way, you can try out their service to see if you’re happy with it. The main caveat, of course, is that you may feel forced into staying after the trial if you’ve built a substantial email list, even if you’re not quite happy with the service. MailChimp – Mail Chimp is a newer service, and many people are turning to them because they offer a free service. While your list is small, it won’t cost you anything. However, there is a laundry list of topics they don’t allow, so you have to be very careful to ensure you aren’t breaking their terms. It would be very unfortunate to build a decently-sized list and lose it all because you failed to read their rules. GVO – GVO is much more than an autoresponder. With GVO, you get hosting for your websites, a powerful autoresponder service, video production software, your own webinar conference room, and more. You can get all of the tools you need for one low investment.

Domain Name You’ll need a domain name to host your squeeze page. If you already have a domain name, you could host your squeeze page in a subdirectory on that domain. It’s a good idea to get a separate domain for your squeeze page. That way, you can have a domain that is similar to the title of your free giveaway. This isn’t necessary, but it is a nice touch that could help boost conversions. I get my domain names from both NameCheap and 1&1. These services have fantastic prices on domain names and offer free Private registration. There are other services, but I haven’t found one that gives me the same service for the same low price. I suggest avoiding GoDaddy.com. They have been known to take someone’s domain away permanently for a single spam complaint, and if you’re going to be running an email list, that isn’t something you want to risk. It is also reported that they will charge you a very large fee (over $100) to reinstate your domain, even if you prove you did nothing wrong!

Hosting Obviously, you will need hosting for your domain name. While your domain name is like your website’s street address on the internet, hosting is like your website’s home.

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Hosting for a simple squeeze page can be as little as $5 per month. If all you’ll be hosting is a squeeze page, you don’t need a lot of bells and whistles, but if you think you might be hosting blogs or other types of websites, you might want to consider a slightly more expensive hosting package. As I mentioned earlier, GVO is an excellent resource, and it includes hosting for all of your sites. I also use Bluehost for many of my websites because you can get an amazing, extremely reliable hosting package for $6.95 per month. This provider will let you host dozens of pages, blogs, tools, and files on a single account. And they give you your first domain name free! These are the essentials you need for running a profitable email list. In all, it should cost you very little to get started, and you should find your list will become profitable very quickly.

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Section Three: The Irresistible Offer If the money is in the list, then the magic is in the squeeze page. When people land on your squeeze page, there are a few important components that work together to either pull in visitors, or turn them away. The first of which is your headline, bullet points and overall design. But there's another incredibly important component that works towards engaging your visitors and enticing them into becoming confirmed subscribers, and for many new email marketers it's ultimately one of the things they tend to overlook. Of course, we're talking about your incentive offer! Otherwise referred to as a "opt in bribe", this offer needs to instantly appeal to those visiting your page. “You are basically exchanging information - your visitor gives you their name and email address becoming a subscriber of your newsletter, and in turn, they receive a free offer of some kind,” Kate Anderson from Mainstream Ventures says. “You need to make sure your incentive offer is valuable enough to essentially “buy” their information”. WHAT you offer is just as important as knowing WHO you are offering it to. In order to create an incentive that will truly connect with your target audience, you need to survey your market and understand what they are interested in, and what they really need. Evaluating your market is very easy to do. In fact, you can analyze your target audience in a matter of a few minutes, and be able to come up with an incentive that they'll find absolutely irresistible. Depending on your niche, you could begin to survey open discussions and conversations by joining related community boards and forums.

Valuable Resource >> Big Boards Not only are forums incredible tools at helping you define what's important to your market, but often times you'll be able to generate fresh ideas for follow up products and services based around existing demand. And that's important. You really want your incentive offer to represent your marketing goals. The first offer draws in subscribers, and then follow up offers maintain the momentum, helping you maximize your income from a targeted sequence of offers and campaigns. This means that your incentive offer MUST be very relevant, and targeted towards what the majority of your market would be interested in.

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Another great way to survey your market is to become an active member of popular social media sites, including Twitter and Facebook. Not only will you be privy to industry changes, but you'll be able to keep a pulse on your market and determine what types of products and services are a good fit. Never assume that your market consists of one specific segment, but instead, take a closer look to evaluate the many different groups within your audience. For example, when I created a newsletter around the work at home industry, I knew that there were people from many different backgrounds, and while they were all interested in finding legitimate work from home, they weren't all interested in the same type of work at home job. I had subscribers joining my newsletter for information on telecommuting positions, and others would join in the hope of obtaining guidance and information on how to start their own home based businesses. While every newsletter should have a specific focus, smart email marketers know that by segmenting their lists, they're able to maximize their income by creating tailor made emails focusing on specific groups, leaving no one out. You want your incentive offer to be targeted towards the majority of your market, but also be flexible enough so that it appeals to everyone. Let's take a look at just some of the ways that you can create a high converting squeeze page offer.

Creating An Irresistible Incentive Offer Your incentive offer doesn't have to be original, however you need to make sure that it contains an "exclusive" element that is only available to those who join your newsletter.
 
 This doesn’t mean that you can’t use private label to power up your actual mailing list; you can, and to save time and money – you should. You could take existing private label content and re-write it so that it reflects your own unique brand or personality. You could also revamp PLR content and offer it as additional resources in alternate forms such as reports, guides, tutorials, or even a video training series. You want to begin building brand awareness as a credible source for information, and by offering an incentive that is strictly available to your subscribers; you will be able to generate exposure faster and easier than by simply offering revamped content or existing private label material.

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Since it’s an incentive offer that you are giving away to your list, the report could be as short as 10 pages in length. Some marketers feel that it’s usually best to keep it shorter as the report is only used to introduce your newsletter to your subscribers, and to begin establishing and building a relationship with your list. Warm them up, but don’t give everything away! I personally prefer to give away longer reports and other gifts that I would be comfortable selling. I like to provide HUGE value to subscriber during that first interaction so they begin to understand that I like to over-deliver. You want to take your time creating a value proposition that will motivate visitors into becoming confirmed subscribers. Your goal is to position yourself within your market and stand out by offering something of distinct value that they can’t find anywhere else. In other words, you want your incentive offer to reflect your overall brand, so that people are impressed, motivated and responsive to upcoming broadcasts and emails! Make sure that your incentive offer ties in directly with your back-end system, so that from the minute they download the report (or other incentive offer), your system begins to work its magic, motivating subscribers into becoming active customers through follow up products. If you don’t have a product of your own to offer subscribers on your back-end, consider promoting affiliate products or securing high quality private label content that you can re-brand and sell as your own. The idea is to use the incentive offer to set the wheels in motion, and then to continue building a relationship with your list by staying in close communication with a well balance of high quality free content, and promotional based material (affiliate products, other offers, services, recommendations, etc.). Here are a few ideas for different types of incentive offers that you could give away on your squeeze page (depending on your niche market):
 

Free Report Consider offering visitors with a free, condensed report focusing on a problem in the market. Titles like “Top 10 _____” or “Top Mistakes In ___” will draw attention, and if you struggle to write, it’s always easier to create reports in bullet point format.

Free Ebook Get your hands on quality private label content and revamp an information product around your chosen niche. Make sure that the content is of high quality, edited and polished before distribution.

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You could also add a URL to another offer directly within the ebook, or even a link to your own personal website or blog. Allow your subscribers to pass it around to others and let it go viral! Note: Make sure your ebook is in PDF format, so that it’s viewable on all computer operating systems. 

Free eCourse Provide visitors with a weekly training lesson or tutorial focusing on common problems in your market. Each week you can set your autoresponder to automatically deliver fresh editions, and if you’re not sure how to populate your autoresponder with content, consider purchasing high quality private label ebooks or reports where you can siphon content into bite-sized lessons.

Free Newsletter Your subscribers need to see the value in your offer, and by offering a weekly or monthly newsletter with exclusive features and options available only to subscribers, you can over-deliver on value. Consider offering discount coupons, “list only” specials, freebies and more.

Free Graphics/Templates If you’re involved in an online business niche, delivering ready-made websites, minisites, templates, or graphics may be of tremendous value to start-up entrepreneurs. Consider re-packaging PLR templates or hire a designer to create a mini collection that is exclusive to your list!

Free Video Training People all prefer to learn in different ways, and for many, there’s nothing better than video presentations. Consider outsourcing the production of a “video mini – series”, or create screencasts that allow your subscribers to peer over your shoulder as you show them exactly how to complete certain tasks. You could give away one video tutorial and upsell a complete series!

Free Audio Transcripts/Interviews Consider interviewing an expert in your niche and then transform that interview into a valuable transcript! You could add audio to the package by reading the interview, or record a live interview call. Not only does this cost you nothing, but you’ll have exclusive proprietary content to offer your subscribers!

Free Consultation or Coaching Session

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Depending on the time you have to spare, and whether you have an existing offer in place to upsell to subscribers, you could consider offering a short consultation session, through Skype. Not only will this help to set you apart from others in your market, but it’s a great way to develop a reputation as an authority in your niche! 

Free “Leaked” Chapter of a main product Offering a free “sample” of a full length information product is a great way to connect with your audience, while wetting their appetite for more!

Free Membership Access Consider creating a simple membership program around your topic, and allowing subscribers to gain free entry either for a limited time (free monthly trial), or ongoing. Consider the ‘free entry” as your “lost leader” and focus on maximizing your profits by catering to your new membership community with additional offers. Not only is it VERY easy to grow a free membership site, but you’ll have a massive database of leads right at your fingertips, not to mention the authority you’ll gain in your market as a qualified and credible source for content.

Free Software Everyone loves tools and software that helps them save time, money or to automate tedious tasks. Consider offering software or scripts that help them solve a problem in the market. You can purchase private label rights software and save money by eliminating the need to outsource.

Giveaways & Contests Consider running a contest or giveaway on your squeeze page and watch as the subscriptions POUR in! Everyone loves freebies and giveaways, and if you make it fun (and relevant), you’ll find it incredibly easy to build a responsive list in no time at all.

Your giveaway doesn’t have to cost you a lot of money. Consider giving away domain names, free hosting or other digital goods that won’t cost you anything in shipping or inventory. There are an unlimited number of targeted incentive offers that you could provide to potential subscribers, and depending on your niche market, you could also offer tailormade products. Don’t afraid to be different – it will set you apart from others in your market! Just get creative, think outside the box and build a powerful incentive that will fuel your

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list building campaigns! Just remember to always focus on a relevant and targeted incentive that directly ties in and compliments the focus of your email list. For example, if you were catering to new bloggers, offering an exclusive WordPress plug-in that helps them save time or money would likely be very successful. Just the same, if you were focused on the job market, you could offer a “cheat sheet” of job interview questions, helping people prepare for upcoming interviews so that they are able to land the job. You need to identify an existing need within your market and create an incentive offer around that demand. By doing that, you will be able to generate a massive list of highly relevant leads that are far more likely to be responsive than “generic” offers that appeal to a broader audience, but are unhelpful with actually identifying or segmenting your subscribers into individual groups (more on the importance of this later). The key is in offering whatever you decide to give away, for free. You want to focus on building a list of targeted prospects, and you’ll have plenty of time to upsell them later on. For now, the objective is to entice them into subscribing by offering them something of value, at absolutely no cost. If you’re having trouble coming up with a gift, you can use my Lightning Fast Product Creation guide (no cost to my subscribers).

Outsource Your Incentive Offer Outsourcing your incentive offer doesn’t have to be a time consuming, costly process and can in fact, yield incredible results. You can affordably hire a freelance writer from online forums or community freelance sites, saving the time and money from not having to post a listing in the traditional freelance marketplaces and being able to evaluate writers closely before choosing your provider. Elance and Guru.com are two of the top resources for finding quality freelance writers who would be willing to write a high quality report for you for less than $100. Just take the time to draft out a spec sheet that indicates what you are looking for, the style of writing you prefer (conversational, etc.), and the length of the report as well as the focus, edge and market you are targeting. If possible, provide samples of reports that demonstrate what you are looking for, and stay in close communication during the development phase, so that you end up with a

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polished product based around your expectations.

Once you have determined what you are going to offer potential subscribers, you need to set up your autoresponder account so that it can automatically deliver the material to everyone that signs up and confirms their request to receive information from you.

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Section Four: The Squeeze Page Your squeeze page is where the magic happens. It is where visitors are converted into subscribers – giving you the opportunity to transform subscribers into customers and if you work hard to build a relationship with those customers, they’ll turn into repeat buyers. It is where you are able to grow your business, develop your brand and solidify your place in your market. In other words, the springboard to building a community of your own, and ultimately, the center point of your entire online business. Building a responsive, targeted mailing list is an integral part of the success of your online business, and your squeeze page serves as the entry point into your sales funnel. Even if you have yet to develop a back-end, or you’re just starting out, building a mailing list should be on your priority list. With a responsive, targeted list, you can start making money long before you ever release a product of your own. In fact, it’s the easiest, fastest and most affordable way to penetrate the most profitable niches online! Your incentive offer is the primarily ‘pull’ that will motivate visitors into giving up their name and email address in exchange for access to your special offer, however, your squeeze page needs to be designed around highlighting the benefits of becoming a subscriber. Think of your squeeze page as a “mini sales letter”. You only have a few minutes to capture attention and close the deal, and even though your squeeze page is not designed to ‘sell’ a product, you are still selling them on the advantages of becoming a subscriber. After all, they have to hand over their personal information to you, trusting that you will not abuse it. It’s your job to demonstrate your commitment to providing quality information, to helping them and to safeguarding their information in every way possible. Let’s take a closer look at the anatomy of a successful squeeze page, so that you can begin to build your own high converting offer! Layout & Design To begin, your squeeze page needs to be clean and free of clutter. You want visitors to focus on filling out the opt-in form generated by your autoresponder account, and ultimately, this box needs to be highlighted. This means that you need to take a very different approach to constructing your squeeze page as you would with a traditional sales page, and rather than a lot of text or

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copy, you need to provide bite-size bullets that emphasize the key benefits to subscribing to your list. Your most important content should always be ‘above the fold’, which simply means that visitors can read it without having to scroll down. Your squeeze page should consist of: 

Captivating Headline and sub headline that reinforces your strongest point or benefit.

Bullet List outlining the key benefits to joining your list.

Opt In Box, clearly identified on the page (preferably above the fold)

Privacy Statement that demonstrates your commitment to safeguarding their information.

Your Name and Contact Information - to begin building trust between you and your audience.

You don’t want to create a squeeze page that is graphic intensive, slow loading, complicated or confusing. You also want to eliminate external links or navigation menus so that the ONLY option visitors have is to subscribe to your mailing list. “Give people too many options and they’ll choose none”. So, overcome lackluster copy by keeping it focused and highly geared towards taking them from a visitor to a confirmed subscriber.

Headlines & List Targeting Your headline should appeal to your target audience, and be focused on emotion-driven responses. You want to write compelling, personal and emotional copy that really communicates with your visitors. For example, if you were developing a mailing list for the work at home industry, your title could focus on fear based factors and direct influences such as: “8 out of 10 work at home job seekers will be a victim of an online scam. Find out how you can eliminate any chance of being one of them!” You would then offer a report that identifies the top 10 work at home schemes or bogus job offers, tying in your initial giveaway offer with a later upsell to a “Complete Guide To Work At Home”.

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The idea is to have an entire system planned out before you even create your squeeze page. You want to have a clear idea of what you intend to offer subscribers later on. A theme, a topic, consistency. Then, you can design your squeeze page and incentive offer around future promotional based broadcasts, knowing that your subscriber base is clearly identified as being made up of people genuinely interested in specific topics. Try to narrow down your scope so that you are able to build targeted lists for every single offer you promote. For example, if you are interested in both the work at home industry and the affiliate marketing industry, while both of these groups are apparently interested in making money from home, one group may be interested primarily in actual jobs, where they are hired on a telecommuting basis and the other in starting their own online affiliate based business. In order to cater exclusively to specific groups (and boost conversion and open rates for your email campaigns), you need to be able to tap into the types of offers each group is interested in. This is called segmenting your lists, and you can do it both building individual squeeze pages, landing pages and incentive offers for each niche market you are focused on, but you can also do this by requesting additional information on your actual squeeze page. For example, by default, your autoresponder account will generate an opt-in box that simply asks for their full name and email address. In order to segment your lists and group subscribers based on specific demographics, you could request that they provide additional information such as their skill level with certain tasks, their interest in specific fields, location and so on. By having access to additional information pertaining to each subscriber base, you will be able to create customized campaigns that are far more likely to yield results. You can apply additional custom fields to your opt-in form from within your autoresponder administration center. Once you have created a new campaign, your autoresponder will generate the necessary code. You then copy and paste this into a table on your squeeze page. Always use a headline that is clear and precise and explains exactly what your subscriber will receive.

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Remember, you only have a few seconds to grab their attention or risk losing out on potential subscriptions, so keep this in mind when considering what headline would work best for your niche market.

The AIDA Formula This system is usually applicable to sales copy but it also applies to squeeze pages and will make sure that you cover all bases when you create your copy. 

A – Attention Your squeeze page needs to instantly grab attention and keep them focused long enough to collect their information. You capture attention with a dynamic headline and you KEEP their attention with tightly written bullet points and actionoriented copy.

I – Interest Once you’ve got their attention, you need to get them interested in what you are offering. You do this by highlighting the benefits of joining your list, and in demonstrating that you understand their position. This means that you need to know your market so that you can identify (or create) problems, and provide solutions and answers once they join your list.

D- Desire You need to tap into their deepest desires, and again, understanding and evaluating your market is key to getting this right. When you know what they want most, what they’re passionate about and what fears, concerns or problems they have, you can create ad copy and squeeze pages that generate maximum conversions.

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A – Action Your squeeze page needs to motivate visitors into taking action, specifically, becoming a confirmed member of your newsletter. You do this by injecting a call to action that instructs your reader exactly what they must do in order to take advantage of your offer. Example: “Enter your name and email address to download your free report” or “Click Here To Subscribe Now!”

Over Delivering On Value Your squeeze page should also have enough of a description of what you are offering so that visitors have a clear understanding of what to expect once they become an active subscriber, and you never want to offer something that you can’t deliver. Golden rule #1: Offer them something and OVER-deliver. If you under deliver, you’ve lost any opportunity you had to turn that subscriber into a life-long customer. You should also highlight your opt-in box using bold text, images (including arrows that point to the opt-in form), or highlighted text instructing visitors to fill out their name and email address. Don’t overlook the importance of a privacy policy. There are many people who are skeptical about entering in their name and email address, because they are concerned over receiving unsolicited email, or in having their personal details shared with unauthorized parties. Your privacy policy just needs to be basic. As long as it clearly describes exactly how you intend to use a subscriber’s information, you’re set to go. Implementing a privacy policy is one of the building blocks needed to develop a relationship with your subscriber base. From the moment they land on your squeeze page, you want them to recognize your brand as a credible and trusted source for quality information that will do everything possible to protect their information and value their subscription.

Save Time With Pre-Made Squeeze Pages You can save yourself a lot of time by outsourcing the development of a custom squeeze page, or by purchasing a ‘ready-made’ template that you can quickly customize. Here are a few resources worth checking out:

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The Ultimate Squeeze Page Collection The In Your Niche Squeeze Page Gallery You can find designers on The Warrior Forum that will also create unique squeeze page templates for you that represent your niche market and prospective target audience. Just don’t stress over the squeeze page! You want to quickly build squeeze pages so that they feature your incentive offer, opt-in box, bullet point listing of benefits, description of what you are offering and your privacy policy. You also want to include your name and contact information such as a telephone number, email address or even Skype contact. Since you will be replicating this process each time you create a new squeeze page for different niche markets, consider setting up a generic squeeze page that you can quickly modify and adapt to each new market. The only thing you will have to change is the actual headline, description and your opt-in code.

The Importance Of Split Testing Regardless of how you structure your squeeze page, you need to thoroughly test what works and how you can improve it. Split testing squeeze pages is an important element of a successful email marketing campaign. Regardless how well you design your site, or how thoroughly you analyze each section of your squeeze page, there is no way that you will be able to accurately predict how well your visitors will respond to your offer, without comparatively testing alternative layouts. One easy method of testing your pages and evaluating conversion rates is by using Google’s Website Optimizer, a free tool that will help you run simple split tests of any websites you own. You can sign up for a free account at:

Google Analytics You will need to add a snippet of code to your squeeze page after creating your Google Analytics account. This code is given to you by Google and is available within your account once you have added and verified your website’s location.

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Once this code is placed on your website, Google Analytics will start tracking your visitors and traffic. When split testing, remember to start with testing only one element at a time. For example, if you change the headline on your squeeze page, you want to make sure that everything else is left unchanged, while you test the headline long enough to determine whether it needs to be improved. Then, you change another element and retest and so on. If you change different elements at once, you won’t be able to determine what change resulted in the increased or lowered conversion rates. Since you are split testing different layouts and overall structure, you don’t have to get it right the first time, as long as you consistently work to tweak your copy until you are able to significantly maximize conversion rates. Once you have determined what headline works best, change another element of your squeeze page, such as the color scheme, opt-in box frame, or summary of your offer. Always test the original against the variation and give it enough time to accurately determine whether your changes have increased your subscription rate before making any permanent changes. Google’s Website Optimizer tool will provide with enough information to be able to quickly analyze and evaluate your progress. Knowing your metrics is incredibly important, so make sure to test & test again until you’re seeing maximum conversions! When you’re ready for more advanced split testing, check out the Split Test Maximizer. This is for more advanced testing, so don’t try it until you’re comfortable working with your website files.

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Section Five: Endless Streams of Traffic As with any business venture, you will never be successful without traffic. Of course, getting traffic is also the most difficult part of almost any business. If you want to build an email list as quickly as possible, you’re going to need a lot of targeted traffic to your squeeze page as quickly as possible. Don’t just throw a lot of random traffic at your squeeze page. It’s a waste of time and money. Make sure the traffic is targeted to your niche. There are a few easy ways to get free traffic to build your list. I suggest using only free traffic initially, because your list may not be profitable right from the start. It takes time to nurture a list so they become responsive, and of course it takes time to grow a list of a decent size, as well. Later, you may wish to use paid methods to build traffic. Once your list is making a nice income, you’ll have more money to spend for traffic. Until then, these free methods will help you grow your list as rapidly as possible without spending money you may not have. Article Marketing Article marketing used to be the primary method of getting traffic for a lot of webmasters, but in late February 2011, Google changed its algorithm and many sites that were used for article marketing immediately lost a tremendous amount of “clout”. Some of these sites lost as many as 90%+ of their keyword listings, dropping as many as 30 places in the rankings for the keywords that managed to stick. It was a bloodbath. Article marketing is still viable, but quality is much more important than ever before. Google “slapped” these sites, because they had allowed the quality of content submitted to drop to an unacceptable level, and Google’s visitors were unhappy with search results. As a result, some sites jumped quickly to action, with new requirements and new rules. For example, EzineArticles.com immediately added new guidelines that bumped word requirements to 400 and made some other changes, as well. Thus, it’s going to be much harder to use article marketing effectively than it used to be. You will have to write longer articles, pay even more attention to grammar and spelling, and perform more thorough research to turn out useful articles. Here are some tips for creating quality articles: 

Research your articles thoroughly. Don’t just write an article full of nonsense

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information that isn’t useful. Every single article should demonstrate a thorough knowledge of the subject. Not only will this help your articles get approved, but it will establish you as an authority in the niche. This will help you get more subscribers, and eventually, more sales. 

Write longer articles. Articles should be a minimum of 400 words, which is what EzineArticles.com now requires. Longer articles will help Google see your content as higher quality. You may not have quite as much traffic from your articles, but the traffic you get will be much better quality.

Focus more on quality and less on quantity. It used to be that quantity was critical in article marketing, but now quality has become much more important. Don’t write dozens of low-quality articles. Spend the time creating a few great articles.

Pay less attention to keywords. Too many people put all their attention into keyword research, keyword density, etc. Instead, just write naturally. Following a specific keyword density will make your article appear unnatural. Use your keyword in your title and at least once in your comment, and just write naturally otherwise.

Concentrate on writing a good resource box. With article directories getting less traffic overall since this update, it may take a while for them to recover. That means you need to make the most out of every article. Creating a really great resource box is the best way to ensure you get plenty of traffic from your articles. Your resource box should clearly tell people what benefit they would get from visiting your squeeze page. Remember to make it a bit mysterious, but very exciting!

Avoid duplicate content. It used to be that submitting the same article to hundreds of different sites could get you a lot more traffic and backlinks. Since Google’s latest update, however, duplicate content is more of a liability. Google does not want to list the same content multiple times, so submit quality, unique articles to a few top directories instead.

There are tons of sites you could submit to, but I’ll list a few of the more important. Remember, these sites have been hit very hard by Google’s update, but they may return to power if they improve their quality and make some changes. They are still very valuable to submit to, and probably will be for quite a while to come. http://www.ezinearticles.com/ http://www.buzzle.com/ http://www.goarticles.com/ http://www.articlesbase.com/ http://www.squidoo.com/ http://www.hubpages.com/

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http://www.infobarrel.com/ http://www.articledashboard.com/ http://www.wetpaint.com/

Blog Commenting A link from an authority blog in your niche can cost you a small fortune, but it’s often well worth the cost. However, we’re trying not to spend money to build our list in the beginning, right? Fortunately, you can still get links from high-quality blogs by leaving comments and placing your URL in the appropriate field. Your name will be linked to your website. Be sure you create only on-topic comments that are thorough and demonstrate you have read the article you’re commenting on. Don’t just post drivel like “nice article, thank you” or “I agree with you”. The blog owner will assume you’re just spamming, and probably won’t approve your comment. Plus, people won’t notice your site if they don’t read your comment. Instead, make sure your posts have a lot of quality information that shows how knowledgeable you are in your niche. People will notice that you seem to know what you’re talking about, and they’ll be more likely to click your name and visit your squeeze page.

Guest Blogging Blogs are definitely a great source of quality traffic, but sometimes commenting isn’t enough. On extremely popular blogs, your comments can be lost among thousands of others. Sometimes, too much traffic is actually a bad thing. But there is a way to get quality links from a captive audience from these same blogs – guest blogging. Guest blogging is a bit like article marketing, but you write a unique post specifically for another blog in exchange for a link to your own site. You can contact the owners of the top blogs in your niche and offer to write quality articles for them for free in exchange for a link to your squeeze page. Be prepared for the fact that you may not hear back from most blog owners. Those who do respond may want to see writing samples before they agree. Just be sure to write very high-quality articles. Ideally, you want to write at least 500-600 words of extremely useful content to make the bloggers happy and impress their visitors.

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Forum Marketing Forums are a goldmine of traffic, but it may take some effort to find forums that will allow you to promote a squeeze page in your signature. Some forums do allow this, but many do not. Be sure to read the rules carefully before you start posting. Sign up for the forum with your real name or pen name in your niche rather than a nickname. Don’t register your username as your website’s name, because you could get banned for this. Go into your control panel and add a link to your squeeze page in your signature. Don’t draw unnecessary attention to it, but make sure the link sounds enticing and interesting. Now, just make interesting and useful posts on the forum. Avoid forum arguments. You want to appear completely professional, and you want to ensure as many people as possible like and respect you. As you build your reputation as an expert, people will begin to visit your squeeze page to find out more about you and what you offer.

Joint Ventures A joint venture is a type of partnership where all partners work together for mutual benefit. Sometimes, that means mailing out product offers, and sometimes it could just mean mailing out about each other’s free reports. Obviously, you need to wait until your email list is of a size where you can offer some benefit to any potential JV partners. Once you have a decent sized list, you can contact other people with similar sized lists and ask them to exchange mailings with you. You will email your list with their offer, and they will email theirs about yours. Just be sure to research your potential JV partners carefully, and ask for a copy of their offer so you can be sure of its quality. You don’t want to risk promoting something that your list would not be happy with, nor do you want to associate with dishonest marketers.

Social Marketing Social marketing is extremely popular these days, and with good reason. It’s a great way to stay in touch with your customer base, and it’s much more personal than other traffic methods. With social marketing, you can get to know your audience, and you can have other people promote you for free. That’s one of the most effective things about social marketing. If you ask, many people will share your link with their Facebook friends or “retweet” your Tweets on Twitter.

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Twitter and Facebook are really the only two social networks you should worry about in most niche markets. If you offer Business to Business products and services, you should also invest time in LinkedIn. You can use niche-based social networks if there are any major networks in your niche, but typically there won’t be any that really matter. Use these networks to funnel traffic to your squeeze page. Build your lists of friends and followers slowly and you should have no trouble getting plenty of traffic to your squeeze page without worrying about getting banned. Remember, this is all about permissionbased marketing. As long as you have their permission, you can market to them without fear.

Paid Methods Once you build a large list and have a decent income, you may be interested in pursuing a few paid traffic methods. Some could be very useful for list building, but others may not work so well. Let’s take a look at a few of the more common paid methods as they pertain to list building. 

PPC – Pay-per-click marketing is not idea for list building. Since you aren’t making money directly, it may not pay to use such an expensive method. It can be profitable in the long run, but it may take a while to make back your investment. This is especially true when you factor in the fact that you may have to pay for many clicks to get a single subscriber.

CPA – Cost-per-action will allow you to pay for leads rather than clicks. That means you only pay for people who subscribe to your list. This is much more profitable and cost-effective than paying for every click.

Banners – You can purchase banner ads or links on major blogs and websites. You could get quite a lot of traffic if you advertise a free report this way.

Facebook – Facebook has a great ad system. It requires you to pay for either clicks or impressions, but the quality can be very good. In fact, many people report Facebook traffic converting much better than other PPC methods like Google AdWords.

Magazines – If there are magazines in your niche, you could consider advertising in them. Some are surprisingly inexpensive, especially in the classified section. If you spend $75 on a classified ad and get 200 subscribers, you’ve gotten a great deal.

It’s important to choose paid traffic methods that are likely to offer a good subscription rate. If you have to pay a lot of money for questionable traffic, I would skip it. If possible, run a test campaign with a small amount of traffic first. This will let you find

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out what kind of return you might expect before you sink a lot of money into a particular method.

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Section Six: Rapid Monetization Okay, so now we have found a market that passes the initial tests and we have driven traffic using free methods to a squeeze page that conveys a message in the language of the market and we are getting a boat load of subscribers into our autoresponder. What next? How do we make a profit from our subscribers and how do we keep them on our lists to make as much money as possible from them? The One Time Offer As an internet marketer, you will probably now be immune to the one time offer and more than likely just scroll down to the bottom and click “no thanks!” However, people outside of the IM niche have probably never seen an OTO in the true sense of the word and are thus much more likely to at least read your offer. Once someone gives you their email address it is important not to waste prime advertising space in the form of the “thank you” page. This is the page someone is sent to after entering their details. Instead of just having a simple thank you page it is foolish not to redirect new subscribers straight to an OTO. This is exactly how I started to make money online and still do to this day. It is an extremely effective way of making extra money from subscribers and also lets them know that you are not in this for mere pleasure alone! Even if you have no product or service to offer, a simple redirect through your affiliate link to a sales page is better than nothing at all. Setting up an OTO is very simple but it is important to take note of two points to get as much out of them as possible. 1) Confirmation – Firstly, let the subscriber know that they will receive their report as soon as they have confirmed their email address. This only applies if you are using “double opt in” which I always do personally. A good way of ensuring confirmation is to have a link to all the major email providers on the thank you page that open in new windows. Your number one goal, after all, is to get as many confirmed subscribers as possible! 2) The Offer – It doesn't even have to be an OTO in the strict sense of the meaning. However, it would be wise to tell them that it is to create a sense of scarcity. As for the offer, you can send them straight through an affiliate link or to your own products sales page. However, if you are an affiliate, an even better way is to create your OWN thank you page with details of how to confirm. Then tell them how much you value them as subscribers, let them know to contact you if they

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have any problems and then jump in with an offer of some sort. I always something along these lines works best: “As a valued member of XXXXX, you now have the chance to join thousands of others who have taken this subscriber only offer. We have teamed up with XXXX and have created a special deal only for people who have read our report/part of our newsletter. It is our way of saying thanks! You can get 75% off of XXXXX at this special page just for you. Please do not share this link with anyone or we may have to pull future offers! Click Here To Grab Your Special Offer” So, instead of just having a standard thank you page with “return to previous page” on it, you should always take the time to create your own thank you page and use the two important points above. Doing this will both INCREASE confirmations and INCREASE monetary earnings. By doing this one simple thing, I was able to start out making money online and expand from there. To maximize this, use a tool like Web Sales Stimulator to increase the visitor’s sense of urgency. Follow Up Messages Once you have someone in your autoresponder you now have the ability to follow up with them whenever you like. You can send out promotions or tips and ideas to your list to make even more money. Now, many people may not agree with me here but I find this the most effective way of making money through email marketing; you are in BUSINESS and your primary objective is to make money. Do not be afraid to send out a promotion to your list and view unsubscribers as being good for your business. After all, if they unsubscribe it is highly unlikely they were ever going to buy anything from you. When someone is afraid to send out a promotion, they avoid doing it and make less money into the bargain. I, on the other hand, couldn't care what the people on my list think about my messages. I know that some will be thankful for the information and offers I send and some will take offense at being marketed to in such a way. It is the latter that I want off of my mailing lists!

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Note – it is important to build up some form of rapport with your subscribers. After all, they would be much more open to buy from you if you deliver real value. However, I don't think they would be interested in what you did last night or that you missed the train and had to wait in the rain for 5 hours. So, your best bet is to leave out the sentiments altogether and concentrate on delivering value. Another point worth noting is that you can load your autoresponder with as many messages as you like to go out at set intervals. When someone joins your list, they start at message one and receive the rest at the intervals you set. This is a very good way to make money with absolutely no effort but I always like to send out strictly broadcast messages. By broadcast I mean I write every message before it goes out to my list. That way I can keep up to date with any changes and alter my future messages accordingly. At the end of the day, it totally depends on how you want to go about it but I always recommend broadcasts over preloaded messages. Now we have that cleared up, there are two things to now take into account when sending out messages to your list. 1) Frequency. How often to send out messages? Weekly? Bi Weekly? Monthly? Answer? It depends. I know, it seems like everything has no straight answer and just depends. Sadly, it does! It depends on a variety of things. Did you tell them when they signed up how often you would send them offers? Did you tell them what days you would send out offers? And so on. If not, then it doesn't matter. If you did, then you must not stray from what you originally stated or you may seriously annoy some potential customers. If you never stated a set frequency then you have more scope for creativity. However, if you send a message once a week, always send a message every week. If it is on a Saturday, always send a message on a Saturday. That way, you are training your subscribers to expect messages from you on set days and at set times. Some of them may even look forward to your messages! 2) Content. What to include in messages? How to send a promotion?

Š SaRita Hartin

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http://TheBreakthroughMarketer.com


List Profit Blueprint

This part can make or break your email list. I always give valuable content on a regular basis but I always include an offer in every single email. This again trains your subscribers to expect sales messages and offers! Solo promotions always pull better than end of email promotions. By solo promotions I mean you send an offer to purchase something with no other content. There are certain things that make a solo promotion pull in more sales than others. Firstly, be brief. The more people you send to the offer website the more people who will buy what you have to offer. Do not be too brief! Write a story about your experience of the product/service and how you feel it could help the person. Tell them straight and don't beat around the bush. Then let the sales page do the talking as it is meant to! All too often, people send out long winded email promos that people get bored of reading, delete the message and forget all about it. People do not like to read things out of their email inbox and prefer reading off of a website. Get them to the sales page ASAP and more will buy! I noted a few paragraphs ago that I like to send regular tips and information to my subscribers. I do not do this just to build a relationship with them as I am not in the business of building relationships but making money. I send tips and info regularly as it gives me a chance to help people change their lives. The more help I can provide, the more likely my subscribers will be to look to me when making a buying decision. One major tip here – be relevant! Don't send a list of stamp collectors a promotion about model airplanes because not only will you look like a fool but you will have serial unsubscribers from potential customers. In summary, once you have driven the traffic to your website and converted them to subscribers it is now your aim to offer as much value as possible to every subscriber and earn huge income by doing so. By including an offer on the thank you page you have an immediate chance to profit from each subscriber. Then, you can follow up with them for as long as they stay a subscriber. Once again, everything you do here is PURE PROFIT. There is nothing better than setting up a system that works for you all the time in the background making you money. Many will argue that time is an expenditure, but I tend to look at time as a necessity in anything you do. It may be an expenditure, but if you use it as a way to make money then it is a much better expenditure than one that doesn't make money!

Š SaRita Hartin

36

http://TheBreakthroughMarketer.com


List Profit Blueprint

Conclusion What I have revealed in this guide is a road map of how I went from zero subscribers and zero money to having large mailing lists in several different niche markets. When you think of email marketing as just a small fish in the overall Internet Marketing arena, you can start to imagine the huge potential lying in wait for you out there. However, it won’t come and find you! You will need to put in the grunt work to begin with and be prepared to fail on occasion in order to learn. By following the tips within this guide, you will succeed far more than you fail and you will avoid most of the major mistakes I made. The following little diagram always helps me keep things in logical order and also in perspective. Market Research => Traffic Generation => Monetization Each part of that diagram is explained above and if you follow the steps outlined then there is no reason why you cannot be the proud owner of huge mailing lists that you created without spending a dime of your own money. I sincerely hope you have now cracked the code of building a mailing list and realize that driving traffic to your squeeze pages is just a case of getting stuck in and spreading your link around in relevant places. The more relevant your subscribers, the more money you will make from them. Once you have successfully applied these methods in one market then nothing is stopping you doing it in 100 different markets and having 100 different lists. Then, if you haven't already done so, you can finally wave goodbye to the boss and concentrate on your online business alone!!!

Š SaRita Hartin

37

http://TheBreakthroughMarketer.com


List Profit Blueprint

Supplement: The Double Opt-In Controversy “To Double Opt In Or Not?” This is a common question that deserves a mention in this guide: Do you use double opt in or single opt in? Personally, I almost always stick with double opt in. Although you will have some unconfirmed leads that you cannot contact, the ones you do have are legitimate and you cannot be accused of spamming. With single opt in everyone who signs up are automatically confirmed so you do not have the above problem. However, it leaves you wide open to spam complaints. A good gauge for this is to analyze the market. If the market is not very computer literate and don't have a clue what “confirming” means, then single opt in may work better. An example would be the wedding market. You can bypass the challenge by reminding them repeatedly to confirm, but it’s definitely something to test. With the “make money on the internet” crowd, double opt in is always better. Almost everyone will confirm as they know the deal. The best answer I can give here is simple. Make your free offer irresistible. Make the people want to walk over broken glass to get their hands on your free ebook or newsletter. That way, everyone will confirm! Problem Solved.

© SaRita Hartin

38

http://TheBreakthroughMarketer.com


List Profit Blueprint

Recommended Resources Find Out What People Are Buying     

EBay (and eBay shops) eBay Pulse Amazon PayPal shops Sponsored listings in the Search Engine Results

Autoresponder Services (highest recommendation on top) 

GVO

Aweber

GetResponse

MailChimp

ConstantContact

iContact

Domain Registrar (both highly recommended) 

NameCheap

1&1

Webhosting (both highly recommended) 

GVO

Bluehost

Find Related Forums 

Big Boards

Create A Gift/Product Quickly 

Lightning Fast Product Creation

© SaRita Hartin

39

http://TheBreakthroughMarketer.com


List Profit Blueprint

Outsource Product Creation/Squeeze Page Design 

Elance

Guru.com

The Warrior Forum

Create Your Squeeze Pages FAST With Templates 

The Ultimate Squeeze Page Collection

The In Your Niche Squeeze Page Gallery

Split Test Your Pages 

Google Analytics

Split Test Maximizer.

Submit Your Articles 

http://www.ezinearticles.com/

http://www.buzzle.com/

http://www.goarticles.com/

http://www.articlesbase.com/

http://www.squidoo.com/

http://www.hubpages.com/

http://www.infobarrel.com/

http://www.articledashboard.com/

http://www.wetpaint.com/

Mandatory Social Networks 

Twitter

Facebook

LinkedIn

© SaRita Hartin

40

http://TheBreakthroughMarketer.com


List Profit Blueprint