Introduction The proposed project would address the issue of staff recruitment at Expedia CruiseShipsCenters in Kamloops, British Columbia. As discussed at the meeting on 26th September, 2013 with the client, attracting Generation Y in a sales performance model has proved challenging through current recruitment strategy. Thus, this project would aim to:
Assess the current recruitment strategy
Understand and find the key barriers in recruitment for Generation Y
Conduct thorough analysis on these barriers through several tools
Develop a new recruitment strategy that is logical, competent and easy to implement, addressing the key issue
Literature Review Upon consultation with the client, the biggest challenge faced currently by the business is recruitment of Generation Y travel consultants in a 100% commission model (based upon sales performance). Thus, this review will go in-depth upon three topics: strategic recruitment, recruitment for Generation Y, and recruiting salespeople. This review is aimed to provide an understanding of the concepts and theories pertaining to the challenge faced by the client and uncover the latest information.
Strategic Recruitment Phillips (2007) claims that the 2 most challenging issues faced by Human Resources in this day and age are recruitment and retention of the staff. He further elaborates with the example from UK that more and more baby boomers are retiring and there is insufficient number
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