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Structure and communication

- an investigation of layout construction and structure


Contents Intoduction Inspiration - Cartlidge Levene - GTF - iwant - Dowling Design - Proud Creative - This&That - B&W - Un.titled - Pentagram - Marque - Farrow Sucessful and Unsucessful Layout design Influence on my own design practice. Looking Back Glossary Acknologments

1 3 4 7 8 9 10 11 12 13 14 15 16 17 24 30 33 42


An Introduction to Layout, Structure and communication - an investigation of layout construction and structure The past three years have seen me develop as a designer, it could be argued that it is the vast amount of hours that have been spent searching for inspiration from both agencies and individual desingers. Even, just from looking into the somewhat daunting world of design. This publication offered the opportunity to showcase the world that has become the main inspiration, even my personal driving force for my own design practice. To who ever may view this, it could be seen as an aid to understanding the aims that have developed for my own design work. After three experimental years, it is nice to highlight that I am a graphic designer with a specialists interest within print based layouts such as publications and editorial designs. This book shows the passion that has developed with this interst being refined and more specific, even with only a selection of the influeces involved. With all strong and influencial designs comes the design work that might not be influencial for the right reasons. Part of learning is from the mistakes you make, and by putting forward the designs that are not as strong, it shows

the unsucessful layouts that have also aided perosnal designs. On saying this, there are many people within the design world with a much better knowledge and understanding of working with layout and structure of designs. By including some well-known design agencies/designers opionions on layout design, more reliable facts on layouts and structures can be made. For a contrast to the inspirational work that has been showcased towards the front of the book, there seemed a good opportunity to include some personal design work that has made up a part of my graphic design degree. Overall, this is a chance to truly show who I am as a designer, and will remian to be an example of my journey in defining myself as a designer. Layout, structure and communication is the key to a sucessful layout design.


Contents Intoduction Inspiration - Cartlidge Levene - GTF - iwant - Dowling Design - Proud Creative - This&That - B&W - Un.titled - Pentagram - Marque - Farrow Sucessful and Unsucessful Layout design Influence on my own design practice. Looking Back Glossary Acknologments

1 3 4 7 8 9 10 11 12 13 14 15 16 17 24 30 33 42


An Introduction to Layout, Structure and communication - an investigation of layout construction and structure The past three years have seen me develop as a designer, it could be argued that it is the vast amount of hours that have been spent searching for inspiration from both agencies and individual desingers. Even, just from looking into the somewhat daunting world of design. This publication offered the opportunity to showcase the world that has become the main inspiration, even my personal driving force for my own design practice. To who ever may view this, it could be seen as an aid to understanding the aims that have developed for my own design work. After three experimental years, it is nice to highlight that I am a graphic designer with a specialists interest within print based layouts such as publications and editorial designs. This book shows the passion that has developed with this interst being refined and more specific, even with only a selection of the influeces involved. With all strong and influencial designs comes the design work that might not be influencial for the right reasons. Part of learning is from the mistakes you make, and by putting forward the designs that are not as strong, it shows the unsucessful layouts that have also aided perosnal designs. On saying this, there are many people within the design world with a much better knowledge and understanding of

working with layout and structure of designs. By including some well-known design agencies/designers opionions on layout design, more reliable facts on layouts and structures can be made. For a contrast to the inspirational work that has been showcased towards the front of the book, there seemed a good opportunity to include some personal design work that has made up a part of my graphic design degree. Overall, this is a chance to truly show who I am as a designer, and will remian to be an example of my journey in defining myself as a designer. Layout, structure and communication is the key to a sucessful layout design.


An Introduction to Layout, Structure and communication - an investigation of layout construction and structure The past three years have seen me develop as a designer, it could be argued that it is the vast amount of hours that have been spent searching for inspiration from both agencies and individual desingers. Even, just from looking into the somewhat daunting world of design. This publication offered the opportunity to showcase the world that has become the main inspiration, even my personal driving force for my own design practice. To who ever may view this, it could be seen as an aid to understanding the aims that have developed for my own design work. After three experimental years, it is nice to highlight that I am a graphic designer with a specialists interest within print based layouts such as publications and editorial designs. This book shows the passion that has developed with this interst being refined and more specific, even with only a selection of the influeces involved. With all strong and influencial designs comes the design work that might not be influencial for the right reasons. Part of learning is from the mistakes you make, and by putting forward the designs that are not as strong, it shows the unsucessful layouts that have also aided perosnal designs. On saying this, there are many people within the design world with a much better knowledge and understanding of

working with layout and structure of designs. By including some well-known design agencies/designers opionions on layout design, more reliable facts on layouts and structures can be made. For a contrast to the inspirational work that has been showcased towards the front of the book, there seemed a good opportunity to include some personal design work that has made up a part of my graphic design degree. Overall, this is a chance to truly show who I am as a designer, and will remian to be an example of my journey in defining myself as a designer. Layout, structure and communication is the key to a sucessful layout design.


An Introduction to Layout, Structure and communication - an investigation of layout construction and structure


The past three years have seen me develop as a designer, it could be argued that it is the vast amount of hours that have been spent searching for inspiration from both agencies and individual desingers. Even, just from looking into the somewhat daunting world of design. This publication offered the opportunity to showcase the world that has become the main inspiration, even my personal driving force for my own design practice. To who ever may view this, it could be seen as an aid to understanding the aims that have developed for my own design work. After three experimental years, it is nice to highlight that I am a graphic designer with a specialists interest within print based layouts such as publications and editorial designs. This book shows the passion that has developed with this interst being refined and more specific, even with only a selection of the influeces involved. With all strong and influencial designs comes the design work that might not be influencial for the right reasons. Part of learning is from the mistakes you make, and by putting forward the designs that are not as strong, it shows the unsucessful layouts that have also aided perosnal designs. On saying this, there are many people within the design world with a much better knowledge and understanding of working with layout and structure of designs. By including some well-known design agencies/ designers opionions on layout design, more reliable facts on layouts and structures can be made. For a contrast to the inspirational work that has been showcased

towards the front of the book, there seemed a good opportunity to include some personal design work that has made up a part of my graphic design degree. Overall, this is a chance to truly show who I am as a designer, and will remian to be an example of my journey in defining myself as a designer. Layout, structure and communication is the key to a sucessful layout design.


An Introduction to Layout, Structure and communication - an investigation of layout construction and structure


The past three years have seen me develop as a designer, it could be argued that it is the vast amount of hours that have been spent searching for inspiration from both agencies and individual desingers. Even, just from looking into the somewhat daunting world of design. This publication offered the opportunity to showcase the world that has become the main inspiration, even my personal driving force for my own design practice. To who ever may view this, it could be seen as an aid to understanding the aims that have developed for my own design work. After three experimental years, it is nice to highlight that I am a graphic designer with a specialists interest within print based layouts such as publications and editorial designs. This book shows the passion that has developed with this interst being refined and more specific, even with only a selection of the influeces involved. With all strong and influencial designs comes the design work that might not be influencial for the right reasons. Part of learning is from the mistakes you make, and by putting forward the designs that are not as strong, it shows the unsucessful layouts that have also aided perosnal designs. On saying this, there are many people within the design world with a much better knowledge and understanding of working with layout and structure of designs. By including some well-known design agencies/designers opionions on layout design, more reliable facts on layouts and structures can be made. For a contrast to the inspirational work that has been showcased towards the front of the book, there seemed a good opportunity to include some personal design work that has made up a part of my graphic design degree. Overall, this is a chance to truly show who I am as a designer, and will remian to be an example of my journey in defining myself as

a designer. Layout, structure and communication is the key to a sucessful layout design.


An Introduction to Layout, Structure and communication - an investigation of layout construction and structure


The past three years have seen me develop as a designer, it could be argued that it is the vast amount of hours that have been spent searching for inspiration from both agencies and individual desingers. Even, just from looking into the somewhat daunting world of design. This publication offered the opportunity to showcase the world that has become the main inspiration, even my personal driving force for my own design practice. To who ever may view this, it could be seen as an aid to understanding the aims that have developed for my own design work. After three experimental years, it is nice to highlight that I am a graphic designer with a specialists interest within print based layouts such as publications and editorial designs. This book shows the passion that has developed with this interst being refined and more specific, even with only a selection of the influeces involved. With all strong and influencial designs comes the design work that might not be influencial for the right reasons. Part of learning is from the mistakes you make, and by putting forward the designs that are not as strong, it shows the unsucessful layouts that have also aided perosnal designs. On saying this, there are many people within the design world with a much better knowledge and understanding of working with layout and structure of designs. By including some well-known design agencies/ designers opionions on layout design, more reliable facts on layouts and structures can be made. For a contrast to the inspirational work that has been showcased

towards the front of the book, there seemed a good opportunity to include some personal design work that has made up a part of my graphic design degree. Overall, this is a chance to truly show who I am as a designer, and will remian to be an example of my journey in defining myself as a designer. Layout, structure and communication is the key to a sucessful layout design.


An Introduction to Layout, Structure and communication - an investigation of layout construction and structure


The past three years have seen me develop as a designer, it could be argued that it is the vast amount of hours that have been spent searching for inspiration from both agencies and individual desingers. Even, just from looking into the somewhat daunting world of design. This publication offered the opportunity to showcase the world that has become the main inspiration, even my personal driving force for my own design practice. To who ever may view this, it could be seen as an aid to understanding the aims that have developed for my own design work. After three experimental years, it is nice to highlight that I am a graphic designer with a specialists interest within print based layouts such as publications and editorial designs. This book shows the passion that has developed with this interst being refined and more specific, even with only a selection of the influeces involved. With all strong and influencial designs comes the design work that might not be influencial for the right reasons. Part of learning is from

the mistakes you make, and by putting forward the designs that are not as strong, it shows the unsucessful layouts that have also aided perosnal designs. On saying this, there are many people within the design world with a much better knowledge and understanding of working with layout and structure of designs. By including some well-known design agencies/ designers opionions on layout design, more reliable facts on layouts and structures can be made. For a contrast to the inspirational work that has been showcased towards the front of the book, there seemed a good opportunity to include some personal design work that has made up a part of my graphic design degree. Overall, this is a chance to truly show who I am as a designer, and will remian to be an example of my journey in defining myself as a designer. Layout, structure and communication is the key to a sucessful layout design.


An Introduction to Layout, Structure and communication - an investigation of layout construction and structure


The past three years have seen me develop as a designer, it could be argued that it is the vast amount of hours that have been spent searching for inspiration from both agencies and individual desingers. Even, just from looking into the somewhat daunting world of design. This publication offered the opportunity to showcase the world that has become the main inspiration, even my personal driving force for my own design practice. To who ever may view this, it could be seen as an aid to understanding the aims that have developed for my own design work. After three experimental years, it is nice to highlight that I am a graphic designer with a specialists interest within print based layouts such as publications and editorial designs. This book shows the passion that has developed with this interst being refined and more specific, even with only a selection of the influeces involved. With all strong and influencial designs comes the design work that might not be influencial for the right reasons. Part of learning is from

the mistakes you make, and by putting forward the designs that are not as strong, it shows the unsucessful layouts that have also aided perosnal designs. On saying this, there are many people within the design world with a much better knowledge and understanding of working with layout and structure of designs. By including some well-known design agencies/ designers opionions on layout design, more reliable facts on layouts and structures can be made. For a contrast to the inspirational work that has been showcased towards the front of the book, there seemed a good opportunity to include some personal design work that has made up a part of my graphic design degree. Overall, this is a chance to truly show who I am as a designer, and will remian to be an example of my journey in defining myself as a designer. Layout, structure and communication is the key to a sucessful layout design.


Cartlidge Levene 238 St John Street London EC1V 4PH Website: www.cartlidgelevene.co.uk Telephone: +44 (0)20 7251 6608 Email: ian.cartlidge@cartlidgelevene.co.uk

Cartlidge Levene “We understand the importance of working closely with our clients, building meaningful relationships and delivering practicle solutions that work.� The layout design here is one that stresses the importance of simplisity within a layout, even when the layout format is not for a predictable leaflet or flyer, the main importance is the structure. The key to the design being understood is the simplisity of it, the easier to understand the clearer the message.


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Cartlidge Levene The layout design here is one that stresses the importance of simplisity within a layout, even when the layout format is not for a predictable leaflet or flyer, the main importance is the structure. The key to the design being understood is the simplisity of it, the easier to understand the clearer the message.

Cartlidge Levene 238 St John Street London EC1V 4PH Website: www.cartlidgelevene.co.uk Telephone: +44 (0)20 7251 6608 Email: ian.cartlidge@cartlidgelevene.co.uk


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Cartlidge Levene The layout design here is one that stresses the importance of simplisity within a layout, even when the layout format is not for a predictable leaflet or flyer, the main importance is the structure. The key to the design being understood is the simplisity of it, the easier to understand the clearer the message.

Cartlidge Levene 238 St John Street London EC1V 4PH Website: www.cartlidgelevene.co.uk Telephone: +44 (0)20 7251 6608 Email: ian.cartlidge@cartlidgelevene.co.uk


The Guardian wayfinding & signage

Selfridges wayfinding & signage.


Cartlidge Levene The layout design here is one that stresses the importance of simplisity within a layout, even when the layout format is not for a predictable leaflet or flyer, the main importance is the structure. The key to the design being understood is the simplisity of it, the easier to understand the clearer the message. 1 - The guardian wayfinding & sigange design. 2 - Selfridges wayfinding & signage design.

Cartlidge Levene 238 St John Street London EC1V 4PH Website: www.cartlidgelevene.co.uk Telephone: +44 (0)20 7251 6608 Email: ian.cartlidge@cartlidgelevene.co.uk


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