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Week of August 15 – August 21, 2014
by Arthur Gonick Saratoga TODAY
Travers Week Brings Great Choices For Your Next ‘Good Read’
SARATOGA SPRINGS — My General Manager Robin here at the paper always enjoys a good read. The pre-Travers period offers her (and you, of course) a trifecta of
great choices. You can’t go wrong with any of them — and, in addition to the opportunity to meet the authors at a book signing, the best news is that they are nicely spaced
out – one each on Wednesday, Thursday and Friday – so you could conceivably hit them all. Your fall reading list would be well stocked if it contained any of these:
Wednesday, August 20 at 2 p.m. The Saratoga Race Course, Jockey Silks Room Porch
A Wild Ride – Bears, Babes, and Marketing to the Max
By Ed Lewi with Paul Grondahl This is like hitting a grand slam in the first inning. Mr. Lewi, previously profiled with wife Maureen in the Summer 2014 edition of Simply Saratoga Magazine, is releasing a long-awaited memoir. His PR agency, Ed Lewi Associates, was responsible for elevating Saratoga into a golden age, which continues to this day. But, like they say on latenight TV –that’s not all! The book relates fun stories from Ed’s 55-year career in marketing and public relations. Stories range from saving Caroline Kennedy from the white waters of the Adirondacks, losing Santa’s reindeer on the Palisades Parkway, to working with Paul Newman on the Double H Ranch and with Marylou Whitney on bringing Saratoga Race Course back to its luster of previous eras. In between he relates interesting items during his years promoting Olympic Winter Games and the U.S. Figure Skating Association, as well as his decades with Charley Wood, whom Ed dubbed the “Father of Theme Parks.” Full proceeds from the book sales will benefit Double H Ranch for critically ill children. Double H, located in Lake Luzerne, is a non-profit recreational and therapeutic experience for children with a serious illness. The book is spiced up with a slew of celebrity pictures from the past halfcentury plus. Glam and star power from cover to cover, guaranteed. If you happen to miss this event, you’ll find A Wild Ride at several local retail locations. It is available on the web at lulu.com. But don’t miss it. This is probably going to be a star-laden toast to an icon. In other words, Mr. Lewi will probably not be the only celeb autograph in the gathering you’ll want to get. Just sayin’…
Photos By MarkBolles.com