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Special pull-out edition!

Saratoga TODAY 10 Year Anniversary

Welcome to Our

First

Ten Years!


Saratoga TODAY 10 Year Anniversary

A Publisher’s Tale… Once upon a time in upstate New York...

Chadwick Michael Beatty Owner/Publisher That ends our fairy tale…

and begins the story of a young start-up company’s roller coaster ride to success. For those of you who don’t know the history of Saratoga TODAY, the company was formed in January of 2006 with the first edition hitting the street three months later on April 5. We originally began as a 3 day per week publication, printing 6,000 copies every Monday, Wednesday & Friday. The idea seemed prudent and fiscally sound. I couldn’t have been more wrong! The first stumbling block was our frequency. No one seemed able to figure out what days the paper printed. Readers would wonder “Is this the latest edition or the edition from 2 days prior?”

there lived a beautiful little resort community nestled in the foothills of the Adirondacks. It was a magical place where memories were made and dreams came true. Although the community was already a world-class destination, the residents who lived there didn’t have a locally owned and operated community newspaper. They were dark days…What were the people to do? Well, In January 2006 a young Publisher rode a bright white stallion into town flanked by drummers and trumpeters and he announced “TODAY is the DAY when you will have a newspaper to call your own, and I will call it Saratoga TODAY!”

The second stumbling block came in the form of advertisers. The process of acquiring advertisers (the life’s blood of a newspaper) turned out to be significantly more difficult than anticipated. The decision of where to invest their limited advertising dollars is a big decision for local businesses, and we hadn’t yet given them a great reason to invest in us. While readership slowly grew during those first few months, and advertisers were slowly coming on board, it was evident that our formula was not working. By the end of August we had lost approximately $100,000 and the hemorrhaging showed no signs of slowing. I can still VIVIDLY remember sleepless nights filled with fear and anxiety.

I’d like to personally thank our wonderful photographers for giving us these great photos to choose from... Francesco D’Amioco, Mark Bolles and Tom Stock

Remember this guy? Chad, Circa 2006


Saratoga TODAY 10 Year Anniversary Our First Paper.. 4/5/06 It was time to buckle down and get to work...

Tough decisions needed to be made if Saratoga TODAY was to survive. Over the course of a few months I trimmed the staff, reduced salaries, doubled down on our loans and eliminated two days of distribution. If the company was going to die, we would die fighting to the last breath rather than running for our lives. But failure was not an option and a small group of passionate individuals accomplished the unlikely. By the end of 2006 we had curtailed the losses and built strong relationships in the community. The New Year began a new chapter for Saratoga TODAY. Distribution was quickly growing and we were partnering with local non-profits. Advertisers were also beginning to invest their hard earned money in our newspaper.

It was time to tap the experience and wisdom of people with far more experience than me....

I turned to Tony Robbins, Mark Cuban and Jack Welch… • “Identify your problems but give your energy to solutions.” - Tony Robbins • “Make your product easier to buy than your competition, or you will find your customers buying from them, not you.” - Mark Cuban • “Willingness to change is a strength, even if it means plunging part of the company into total confusion for a while.” - Jack Welch

Things were looking good. Little did I know that the country would face an economic meltdown in 2008; The worst financial crisis since the Great Depression. The coming years would challenge our commitment and tear at our very fabric. But we remembered the old boxer’s adage: Get knocked down 3 times, stand up 4 times. We stuck to our core mission, a mission which remains the same today as it was a decade ago: • Produce vibrant and dynamic local community products, focusing 100% on local news, people, and entertainment. • Get those products in the hands of as many readers as possible. • Deliver results to our advertisers. The following years sailed by with hundreds of little steps and a few significant ones. During this time we increased our weekly distribution, added new product lines, bought into

complimentary media, created local events and doubled down on our commitment to the regional nonprofits. The relationships we built and the memories we made will last a lifetime. Whether it is the look on the kids faces when we burst into a classroom to announce the ‘Teacher of the Year’, or veterans walking out of the Navy SEAL seminar thanking us for our support of the military, I am proud of the work we have done. Now, as we begin our 10th year, I am happy to announce that we are stronger than ever. The weekly distribution of Saratoga TODAY is more than 10,000 copies and growing; our magazine division just won three awards from the New York Press Association; and our regional events continue to draw people from throughout the tri-state area. I want to thank my uber-dedicated staff that has made this journey successful. I’ve been blessed to find people who are skilled in the areas where I am weak, and they have helped me to execute my mission. And I certainly want to thank YOU… our loyal readers and advertisers. You are the reason we do this every week. You let us know when we are doing a good job, and you keep us on our toes when we mess up. God Bless, stay motivated and achieve your dreams.

Chad Beatty On the following pages you will be able to see an illustrated timeline focusing on some of the more noteworthy milestones in our history. You will also notice a LOT of advertisers who would like to participate in the celebration of our milestone- Thank you! 10% off all revenue in this section will be donated to the Franklin Community Center.


Saratoga TODAY 10 Year Anniversary

Remember When...

Some Head lines From Our First Two Years, 2005-200 7

$2 Per Ga

llon?!


Saratoga TODAY 10 Year Anniversary

Remember These?


Saratoga TODAY 10 Year Anniversary

The Early Years...

Our First Bridal Magazine!

Our First Magazine... Summer‘06 !!

“If your ship doesn’t come in, et it.” swim out and me s r -Jonathan Winte

Our First Holiday Edition!

“If you ar e not embarrasse d by the f irst version of your produ ct, you’ve laun ched too late.” -Reid Hoff man, Linke dIn Co-Founde r

Fall ‘06

Festival of Trees

2006

2007


Saratoga TODAY 10 Year Anniversary

Our First Welcome Home! Was Spiral Bound!

Winter ‘07

ccess “The only place su rd work comes before ha ry.” is in the dictiona i - Vince Lombard

Job Fair

“If you’re not a risk taker, you should get the hell ou t of busine ss.” -Ray Kroc , McDonald’s Founder

Remember These... Our Paper Pullouts

Now Distributin g 10,000 weekly

2008

2009


Saratoga TODAY 10 Year Anniversary

And Away We Went...

2 0 10 Forever Yo urs Becomes Enchanted Wedding

First Wome n of Influen ce

First Equicurean ‘10

Newspaper ‘10

2010

“A pessimis t sees the difficulty in every opportunit y; a sees the o n optimist pportu every diff nity in iculty.” - Winston Churchill, B ritish Prime Minis ter


Saratoga TODAY 10 Year Anniversary am of Some people dre ments, great accomplish y awake while others sta and do them.” - Anonymous

One of Our Private Print Jobs

Festival of T Becomes rees A Saraotog Christmas a

First Saratoga MAMA ‘13

issed by m is y it n u t r “Oppo cause it e b le p o e p most ralls and e v o in d e s s is dre work.” d r a h e k li s look on -Thomas Edis

Fine Tuning Our Brand... Saratoga BRIDE It’s Time To Simplify... “Simply Saratoga ”

2013

2015


Saratoga TODAY 10 Year Anniversary

Giving You the News, In Print and Online...

All of Our Award Win ning Magazines Ar Online with e Easy User-friend , ly Access!

Click on A to bring d “link” the adve you to rtiser’s website!

Graphic Design USA New York Press Association Award Winner Award Winner


Saratoga TODAY 10 Year Anniversary

Saratoga TODAY Events...

S A R AT O G A

BRIDAL EXPO Each September, Saratoga TODAY presents an afternoon specifically for the bride-to-be… Whether you need finishing touches, a vendor or two or haven’t even started planning, we have it all… and all in one beautiful Saratoga Springs location! The fun, informative & exciting Saratoga Bridal Expo showcases the services of over 75 wedding professionals; photographers, dress shops, caterers,venues, bakers, wedding planners and so much more!

Women of Influence Each Spring, Saratoga Today searches for five of Saratoga County’s most dynamic women leaders. The top five Women of Influence awards will honor women who have been making headlines in their fields. Saratoga TODAY is looking for candidates who share a commitment to business growth and professional excellence in the community... Women who are shaping the future of Saratoga County.

Jason Redman

2014 Award Winners

In March 2015, we proudly brought U.S. Navy SEAL Jason Redman to Saratoga Springs. A distinguished veteran who nearly died fighting for a country he loves, Jason spoke on leadership, patriotism and the overcome mindset. This is the first in our list of planned speaking events geared to motivate, inspire and educate the community.


Saratoga TODAY 10 Year Anniversary

Year One Year Ten

6

4

Chad Beatty

Chris Vallone Bushee Marketing Event & Magazine Mgmt.

Arthur Gonick Saratoga Springs and County News; ‘Pulse’ Editor

Cindy Durfey Advertising Sales

Stephanie Hale-Lopez Malta, Obituaries, Business/Education

Jim Daley Advertising Sales

Neil Benjamin Jr. Sports Editor, Briefs, Calendar

Shawn Lockwood Production/Website

Kim Beatty Distribution Manager

Owner/Publisher

Robin Mitchell General Manager

Anne Proulx Betsy DeMars Cindy Durfey Dan Vunk Derek Constable Karma Desofi Katia Uveges Kirby Ives Mathew Rabin Rick Marchant Tiffany Garland Zach Lynch

Amy Gifford Advertising Design

Anne Proulx Proofreader

Alyssa Jackson Creative Director

Carrie Mitchell Office Assistant


Saratoga TODAY 10 Year Anniversary

You Support Us, We Support the Community...

We hope you’ve enjoyed this stroll down memory lane over our First ten years. Please continue reading and support these advertisers that enable us to provide free and local publications for you to enjoy!

Thank You

Win A dinner at Email cbushee@saratogapublishing.com with subject line “Happy 10th Birthday Saratoga TODAY!” to be entered!


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Happy 10th Birthday Saratoga TODAY


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Saratoga TODAY 10 Year Anniversary CLIP OUT AND POST ON REFRIGERATOR

Appetizers $8.95 $7.95

Chicken Wings (10) Boneless Wings Wing Flavors: Mild, Medium, Hot,

Fried Zucchini (6) served w/ marinara sauce. $6.95 Calamari Fritti (6) served w/ marinara sauce. $8.95 Chicken Tenders (5) $6.95 Mozzarella Sticks (6) served w/ $6.95 marinara or raspberry sauce. (6) $2.50 (12) $5.00 Garlic Knots Served w/ marinara sauce

lg. $5.95

Mario’s Signature: Mixed greens, fresh mozzarella, artichoke hearts, roasted red peppers, tomatoes, cucumbers and red onions. sm. $6.95 lg. $8.95

$3.95

Garlic Bread

M

ario’s Pizzeria, originally located on Lark Street in Downtown Albany, was one of the Capital Region’s original pizza hot spots. A favorite of (the first) Governor Cuomo, Mario’s enjoyed a long run of success and won several awards for “Best Pizza” in Albany. While the family decided to close Mario’s to pursue other endeavors, the call to share our passion with a new generation of people had proven too strong. We are proud to say that Mario’s has returned in a new location, but with the same desire that we started with over

MARIO’S

PIZZERIA From Lark to Lake

223 Lake Ave. Saratoga Springs (518) 587-2545 Hours:

Mon. 4pm-9pm Tues.-Thurs. 11:30am-9pm Fri. 11:30am-10pm Sat. 12pm-10pm Sun. 3pm-9pm

Stromboli & Calzone

Custom Pizza

Stromboli: Pepperoni, ham, bell peppers, mushroom, and mozzarella and romano.

$6.95

Broccoli Bread: Broccoli, garlic, and white sauce with mozzarella and romano.

$5.95

Calzone: Mozzarella, ricotta, and romano. (additional topping .75)

$5.95

Cold Subs

Italian Mix: Capicola, salami and ham.

$8.95

Chicken Caprese: Chicken breast, fresh mozzarella, roasted peppers, fresh basil.

$7.95

Salami $6.95

Turkey $6.95

Hot Torpedos Parmigiana: Chicken, Eggplant, Sausage or Meatball, with mozzarella cheese and marinara sauce Mario’s Combo: Mario’s combination of chicken and eggplant parmigiana. “Mini-Me”: Any hot or cold sub on a mini torpedo roll. Mario’s Steak: Sauteed peppers, onions,mushrooms and mozzarella cheese

$7.95 $7.95 $4.50 $7.95

G l u t en - F r ee We have gluten-free pizza and pasta freshly cooked to order available upon request for many of our menu items.

We Cater! Ask for Details...

Thin Crust NY-Style Cheese Personal (4-cut) $6.95 Medium (6-cut) $9.95 Large (8-cut) $11.95 Siciliana (12-Cut Square) $13.45 White: Mario’s signature white sauce topped with mozzarella and romana. 7.45 / 10.45 / 13.45

Sp e c i a l t y Pi z z a

Served on a 12” Italian torpedo with lettuce, tomato, onion, american or provolone cheese, and choice of dressing.

HOT

Antipasto: Mixed greens, salami, ham, capricola, olives, provolone, and peperocini. sm. $6.95 lg. $8.95 Garden: Mixed greens, tomato, onion, black olive and cucumber. sm. $3.95

BBQ, or Garlic Parmesan

Ham $6.95

Pasta Al Forno

Salads

Chicken Rustica: Roasted red peppers and chicken breast marinated in white wine, garlic and basil. $10.95 / $15.95 / $18.95 / $19.95 Pesto: Fresh Basil Pesto sauce topped with mushrooms, a dash of red sauce. $10.45 / $14.75 / $17.25 / $18.75 Olive Heaven: Three types of imported olives and hot cherry peppers. $10.45 / $14.75 / $17.25 / $18.75 “Fuggedaboudit”: Fresh Italian sausage and meatballs sautéed with peppers, onions, garlic, mushrooms, and hot peperocino. A Mario’s Original! $10.95 / $15.95 / $18.95 / $19.95 Spinach and Tomato $8.95 / $12.95 / $14.95 / $15.95 Hawaiian: Canadian Bacon and pineapple. $8.95 / $13.95 / $15.95 / $18.95 Buffalo Chicken: Chicken doused with hot sauce and topped with a bleu cheese drizzle. $10.45 / $14.75 / $17.25 / $18.75 Plum Tomato: Whole plum tomatoes, fresh garlic and romano cheese $8.95 / $12.95 / $14.95 / $15.95 Baby Clam Pizza: Baby clams with white or red marinara or seafood sauce and fresh garlic $10.95 / $15.95 / $18.95 / $19.95

SPECIALTY SIZES Personal (4-cut) - Med. (6-cut) - Lg. (8-cut) Siciliana (12-cut, sqaure, thick crust)

Served with fresh bread Homemade Lasagna Homemade Baked Ziti

$10.50 $10.50

Dinners Served with fresh bread and choise of spaghetti, penne, or gluten-free pasta. Spaghetti w/ marinara sauce With Meatballs or Sausage: Add $2.50 Chicken Parmigiana Eggplant Parmigiana Mario’s Combo: Mario’s combination of chicken and eggplant parmigiana.

$9.95 $11.50 $10.95 $11.50

30 years ago: to provide the best, most authentic Italian food (with a New York twist) at a great price, with friendly, accommodating service. Family owned and operated, our authenticity is unrivaled because our chef/owner is born and raised in Italy. Our menu is selective (just like you’d find in the old country), because we prefer to bring you classic recipes that have been perfected over time. So from our family to yours, thank you for joining us in our transition “From Lark to Lake.” We look forward to being a part of the community you are proud of!

Toppings: Pepperoni, sausage, mushroom, meatball, green pepper, sautéed onion, broccoli, tomato, spinach, black olive, hot cherry peppers, fresh garlic, extra cheese. Add $1.00 / $1.50 / $2.00 per topping Premium Toppings: Green olive, capicola, baby clams, salami, sundried tomatoes, plum tomato, anchovy, artichoke heart, shaved romano, ricotta, eggplant, canadian bacon, roasted red peppers, fresh mozzerella. Add $1.50 / $2.00 / $2.50 per topping

Margherita: Sliced fresh mozzarella, sliced tomatoes, fresh garlic, basil and romano cheese. $10.45 / $14.75 / $17.25 / $18.75 Capricciosa: Capicola, artichoke hearts, mushrooms and shaved romano cheese. $10.45 / $14.75 / $17.25 / $18.75 Shrimp Scampi: Chef’s homemade scampi sauce topped with fresh shrimp and garlic. $10.95 / $15.95 / $18.95 / $19.95 Mario’s Combo: Mario’s combination of chicken and eggplant parmigiana. $10.45 / $14.75 / $17.25 / $18.75 Pizza Bianca: Mario’s original white sauce topped with broccoli and fresh garlic. $8.95 / $12.95 / $14.95 / $15.95 Italian Meat Lovers: Chef’s choice of Italian imported meats. $10.95 / $15.95 / $18.95 / $19.95 Vegetariano: Broccoli, sliced tomato, black olives, mushrooms, green peppers and onions. $10.95 / $15.95 / $18.95 / $19.95 Mario’s Works: Pepperoni, ham, sausage, green peppers, onions, mushrooms. $10.95 / $15.95 / $18.95 / $19.95


Saratoga TODAY 10 Year Anniversary

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