1 minute read

Vikki Maver | Just get out there

When I ventured into the world of self-employment sixteen years ago, I didn’t know exactly what I wanted my business to become. I was somewhat aware of my strengths. And I had a rough idea of the kind of work I enjoyed. But I didn’t want this lack of clarity to hold me back. So I just focused on getting myself ‘out there’ – saying yes to whatever opportunities came my way. It wasn’t until many years later that I was able to refine my service offerings and business model. And it was all thanks to the countless right and wrong turns I made along the way.

So my advice? Don’t pressure yourself to define your vision from the get-go. It could slow you down or even immobilise you. Just get out there and see what happens.

Discover what drives you. Learn the lessons. Make the mistakes. And above all, keep going.

Vikki Maver Copywriter & Content Strategist & Director Refresh Marketing, Melbourne



Vikki established her own business sixteen years ago and delivers writing skills training as well as copywriting. She’s hugely successful and inspiring. She also happens to be my sister-in-law.