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The Book Drunkard // Vintage Bookstore & Bar

BRANDING PROPOSAL

STORIES. BY DESIGN


TABLE OF CONTENTS Intro to Your Brand..............................2 Your Logo...............................................3 Your Signage.........................................4 Your Location........................................5

Let me introduce you to your brand.

Your Business cards........................6-7

On the following pages, you will find the elements necessary to begin and to help support your dream and establish your identity.

Your Stamp............................................8 Your Uniforms......................................9 Your Menu.....................................10-11 Your Glassware..................................12 Your Coasters.....................................13 Your Store bags.................................14 Your Bookmarks...............................15 Conclusion...........................................16

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YOUR BRAND I want you to be remembered by your consumers. I want you to be seen by the community you service. I want you to be empowered to grow. This is your dream becoming tangible.


YOUR LOGO

Your logo is who you are. You want it to be memorable and to stand the test of time--and to stand out from the rest. The Book Drunkard’s logo was inspired by the written word. Simple black ink strokes define the image and give an impression of type on the time-worn pages of your favorite novel. It’s vintage, classic and impressionable.

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YOUR SIGN

The aesthetics and age of the building are the perfect compliment to your sign. No passerby will be able to stifle their curiosity. The reversed out logo will be printed on reclaimed metal and will stand the test of time and northern weather.

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YOUR LOCATION

Located in the historic and popular west side section of downtown, this building and your business are the perfect match. Upstairs, your vintage book store will beckon the avid reader; below, the literary minded will find a home to enjoy a local brew and a poetic potation.

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YOUR CALLING CARD

This is your business card. Printed on linen paper with an aged look, it will be a way for you and your employees to spread the word with potential customers, vendors and the community.

Sara Robillard MANAGER

213 E. Main St., Smalltown, WA, 90812 /bookdrunkard

@bookdrunkard

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bookdrunk.com

908.555.1739 | manager@bookdrunk.com

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YOUR STAMP

Every recycled book added to your store shelves can be marked with this stamp; not just to help spread the word, but also notify you if the “word� you initially sold is being returned for some valuable store credit.

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YOUR UNIFORM Every employee, from the bartender to the book clerk, will don this uniform as a way to identify themselves to your customers.

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YOUR MENU

Taking inspiration from timeless classic novels and brilliant authors, this menu is inspired by all that is literary. Printed on heavy, linen stock, you will find delicious nods to everyone’s favorite works, from the S(ide)scarlet Letter cocktail to Whistle Stop’s famous fried green tomatoes.

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Beer & Book Pairings ““Ho! Ho! Ho! To the bottle I go; To heal my heart and drown my woe…” J.R.R. TOLKIEN

Signature Cocktails “Here's to alcohol, the rose colored glasses of life.” F. SCOTT FITZGERALD

One Flew Over the Cosmo’s Nest Made with vodka, cranberry juice, triple sec and lime juice. $10 Romeo and Julep Made with fresh mint, brown sugar, peach schnapps, bourbon and lemon lime soda $11 The S(ide)carlet Letter Made with cherry juice, brandy and triple sec with a sugared rim $10 A Midsummer Night’s Beam Made with fresh mint, lime juice, sugar, bourbon and club soda $11

House Spirits & Wine “Work is the curse of the drinking classes.” OSCAR WILDE

Cocktail Menu

Old Tennessee Whisky Blended whisky. Inspired by Steinbeck's Cannery Row $6 Huckleberry Gin House infused gin $4 Anne’s Red Currant Wine House made red currant wine $7 glass White Rabbit Wine Selected white wine. $6 glass

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Washington Pale Ale Best drunk with a coming of age story $4 Fire IPA Best drunk with angsty poetry $6 Mountain Red Ale Best drunk with a tale of adventure $5 Flying High Porter Best drunk with a classic prose $6

Nibbles “Part of the secret of success in life is to eat what you like and let the food fight it out inside.”

213 E. Main St., Smalltown, WA, 90812 908.555.1342

Fried Green Tomatoes Inspired by the ladies at Whistle Stop Cafe. No secrets in the sauce, we promise. $6

www.bookdrunk.com

MARK TWAIN

Deviled Green Eggs & Canadian Ham Sam I Am would say yes to these deviled eggs with avocado filling. $8 Ham-let & Swiss Sliders Nothing tragic about these little sandwiches. $5 The Sorcerer's Scones No house elves were used in the baking of these scones. Only humans. $6

Enjoy libations and potations responsibly. If you “share your drink” with a borrowed book, you have to take it home (after paying it’s tab, of course).

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YOUR GLASSES

These heavy-duty glasses will take center stage at the bar as they transport every literary libation and poetic potation to the thirsty customer. Make them available at your book store for purchase and your customer will be able to take a piece of you home.

a.

b.

c.

d.

a. Tumbler b. Wine glass c. Shot glass d. Pint

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YOUR COASTERS

This heavy cork coaster will be placed before every drinking customer, sharing literary truth in heat-pressed text on its highly absorbent surface.

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YOUR STORE BAG As your customer walks away with his or her newly purchased books from your store, they will be carrying your brand around town in this durable paper bag made of 100% recycled material.

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YOUR BOOKMARK

Include this bookmark, printed on heavy linen stock, with every purchase to make yourselves a part of your customer’s beloved reading time.

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THANK YOU It was an honor to help breathe life into your vision for The Book Drunkard. I thank you for the opportunity to offer my services to you as you embark on this journey. If, in fact, we have the same vision in mind and this relationship continues, everything you have seen within these pages is fully customizable. My time would be your time, which is invaluable. And of course, whatever else you have in mind can be added to these pages--and ultimately, to full fruition when you open those doors. I look forward to hearing from you.

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STORIES. BY DESIGN Created by Sara Robillard Polk State College | Dig 2940 | March 2018

Credit for every and all mock ups used go to their respective artists.

Branding Proposal Sample  

SampleThis branding proposal of a fictional business serves as a sample of my ability to conceive of a unique idea and develop an engaging b...

Branding Proposal Sample  

SampleThis branding proposal of a fictional business serves as a sample of my ability to conceive of a unique idea and develop an engaging b...

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