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BARNEYS NEWYORK

Six Month Buying Plan


BARNEYS NEWYORK Beverly Hills, CA Seattle, WA

Objective Barney’s New York is a Privately owned luxury retail store from the U.S focusing on high-end fashion forward apparel and accessories for the young and trendy consumer.

The objective of this book was to be and think like a barneys buyer and effectively create two buying plans for two diffeent locations, which we chose Beverly Hills, CA and Seattle, WA. This plan was created by utilizing target markets, customer personas with demographics and culture, competitive shopping analysis, trend forecasts and merchandise & financial planning.


TABLE O F C O N T E NT S

04 history 06 identity 08 scope & size 10 marketing strategies 18 target market 26 competitive analysis 34 trend report 40 master plan 44 beverly hills plan 48 seattle plan 52 assortment plan


04

HISTORY

B A R N E Y S NEWYORK


05

Barneys New York is an American chain of luxury department stores headquartered in New York City. The chain owns flagship stores in New York City, Beverly Hills, and Chicago, all of which have

restaurants operated by third parties. Smaller stores can be found in other locations across the United States. Brands sold include a number of high-end labels such as Yves Saint Laurent, Barbour and Bettanin & Venturi, as well as Barneys private label merchandise.

The company began in 1923, when Barney Pressman opened his first store in Manhattan with $500

raised by pawning his wife’s engagement ring in order to lease a 500-square-foot space at 7th Ave and West 17th Street in Manhattan. Barney’s Clothes was stocked with 40 brand name suits and a big sign with a slogan, “No Bunk, No Junk, No Imitations.” Barney’s sold clothing at discounted prices by purchasing showroom samples, retail overstocks, and manufacturers’ closeouts at auctions and bankruptcy sales.

The company filed for Bankruptcy in 1996, closed most of their boutique stores and sold the depart-

ment stores in Japan and Singapore. On December 20, 2004, the Pressman family sold its less than 2% remaining ownership to the Jones Apparel Group, which in turn sold the company in September 2007 to Dubaibased private equity firm Istithmar PJSC for $937.4 million. Included in this purchase is an estimated $500 million in debt. In May 2012, the majority of it was acquired by Perry Capital which reduced the company’s $590 million debt to $50 million. Mark Lee is currently CEO.

B A R N E Y S NEWYORK


06

IDENTITY

B A R N E Y S NEWYORK


07

...a mecca for discerning fashionistas and clothing connoisseurs since 1923. ...a Manhatten institution. ...a blast! ...an emporium of style and gorgeous products. ...a celebrity hangout.

Taste, Luxury, Humor.

B A R N E Y S NEWYORK


08

SCOPE & SIZE B A R N E Y S NEWYORK


09 Barneys New York operates about 32 locations including eleven full-size Barneys New York flagship stores in New York City, Beverly Hills, Boston, Chicago and other major cities; and seven Barneys Co-Op shops in smaller markets; and fourteen outlet stores.

FLAGSHIP STORES BEVERY HILLS CHICAGO

CO-OP STORES

SAN FRANCISCO

C O STA M E S A , C A

B O STO N

G E O R G E TO W N , D C

S C OT T S DA L E

G L E N DA L E , C A

S E AT T L E

MIAMI BEACH, FL

LAS VEGAS

P H I L A D E L P H I A , PA

M A D I S O N AV E , N YC

S A N TA M O N I C A , C A

U P P E R W E ST S I D E , N YC

S O H O, N YC

B R O O K LY N LO S A N G E L E S

B A R N E Y S NEWYORK


10

MARKETING STRATEGIES B A R N E Y S NEWYORK


11

Barneys is Luxury Daily’s 2012 Luxury Retailer of the year for its focus on emerging channels through which it is enhancing the luxury shopping experience. Barneys beat out Mr.Porter and Harrods by showing remarkable prowess in mobile and social commerce in 2012. Aptitude in innovation, technology, modernity, customer service and experiential marketing brought barneys to the top of the heap. Barneys New York speaks the language of today’s customer, using smart marketing, focused retailing and appropriate technology, while not sacrificing the hush of luxury. Its body of work for 2012 is worth emulating no just by its peers in luxury retailing, but also brands with the retail channels to support merchandise and marketing. Barneys enriched the brand experience on digital and mobile mediums throughout 2012. But at the same time, it did not neglect mediums throughout the year.

B A R N E Y S NEWYORK


12

FACEBOOK

Barneys has been focusing its Facebook strategy as the top way to engage with consumers. To make sure that the content and posts remain relevant to Barneys and its fans, the brand has strict guidelines So far, Barneys’ Facebook page mainly delivers product posts relevant to the season. Barneys also posts fashion rules, links to content on its blog and a Polyvore tab that allows Facebook fans to group items from Barneys into fashion sets that they can share with fellow Facebook users. Surprisingly, Barneys has seen considerable feedback from its men’s shoppers on Facebook. The fan page was originally geared towards women, and the brand received meesages from its male consumers demanding that posts start pertaining to the men’s department as well.

TWITTER

Barneys has one employee whose sole job is to monitor Barney’s social media pages. However, public relations and marketing also interact with the pages to create contests, events and get consumer insight. Barneys tracked Facebook direct links and has seen that the social media sit can produce revenue and increase website traffic.

Twitter is also a big interaction point for Barneys.

The biggest Twitter initiative for Barneys with a live interactive Twitter Q&A with Simon Doonan, creative editor-at-large, relating to the Royal wedding. Thousands of people wrote in questions for Simon, such as what he would wear if he were attending. Barneys even had people tweeting ‘I bought this item at your store to watch the wedding with my friends’.

B A R N E Y S NEWYORK


B L O G: THEWINDOW

13 Barneys launched The Window in 2011. It is an editorial site infused with luxury, wit and style that will live on Barneys.com. The Window gives the viewer a unique and expertly cultivated view into the worlds of luxury, culture, beauty and the people behind the most celebrated design houses, through interactive features and exclusive content.

The Window features original material including new items, designer profiles, exclusive Q&A’s and the contributions from some of the fashion industry’s most celebrated personalities. Visitors will have the unique opportunity to speak directly with Women’s and Men’s fashion directors.

The Window offers three regular weekly columns: The Pedestal, On the Fly and The Big Bang. Each is written by dedicated teams of style writers and trend setters. The Pedestal will examine Barneys-related special and exclusive products. On the Fly features catch-ups with cultural figures and people of interest. The Big Bang shares amusing and inspiring stories from designers about how their careers were launched, beginning with Theory, Creative Director Oliver Theyskens. The Window was developed by Barneys New York in conjunction with Group SJR, a digital, media, design and market research firm. The Window is edited by Lesley M. Blume, a contributing style editor at the Huffington Post, whose work has appeared in Vogue, Vanity Fair and the Daily Beast among others. The Window also targets its men consumers through two columns called For the Guys and Man Up. The posts include what ties to buy for Fall, The Chicago Bears’ Jon Bostics Cold Weather Style and A Case for the Graphic sports coat.

B A R N E Y S NEWYORK


14 BARNEYS MAN I N S T A G R A M

Barneys is targeting social-savvy male consumers through a new account on mobile-social application Instagram that is solely dedicated to its men’s collections. The new account that launched in July 2013, is targeting the younger men who are active social-media users. Since large amount of digital fashion content is for women, this will help Barneys stand out in the crowded social space. Men don’t have a lot of patience when it comes to fashion and shopping so instead of forcing them to sift through a wall of images of women’s fashion to locate the one or two pieces of content that would be relevant to them, Barneys has now given its male demographic one central location to get all their high-end fashion and luxury accessories needs in one easy and visually appealing Instagram account. @BarneysMan account already has 8,291 followers after just launching about four months ago. It currently has 202 images. The account’s photos range from in-store items, Barneys ads, cocktails and other manly items.

B A R N E Y S NEWYORK


15 EXCLUSIVE R E S O R T S X BARNEYS

Barneys has announced its newest alliance with Exclusive Resorts, bringing private in-store shopping experiences for club members only. Through the “Locked In” events, club members will be able to participate in a number of exclusive in-store events at Barneys locations around the country. Barneys and Exclusive Resorts are likely to benefit form the partnership since both brands target similar consumers.

Exclusive Resorts is always seeking new and dynamic collaborations that will enhance and complement their members’ experiences. Like Exclusive Resorts, Barneys understands how to execute a highly personalized, curated customer experience and provide unparalleled access to coveted events, such as designer meet-and-greets.

Through the Locked In event, the club will provide members with a once-in-a-lifetime opportunity to stay after-hours and shop the season’s must-have items with assistance from a dedicated personal shopper.

B A R N E Y S NEWYORK


16

WA R E H O U S E

Barneys new Warehouse sale site will expand the retailer’s customer pool and keep up its status among the target audience. Barneys launched a new e-commerce site at www.barneyswarehouse.com to add a permanent digital outlet to its roster. Barneys is catching the aspirational customer, or the customer who really is looking for a bargain. The warehouse e-commerce hub is offering items from luxury brands such as Bottega Veneta, Christian Louboutin, Dolce & Gabbana, Fendi, Giorgio Armani and Lanvin. It also carries the retailer’s namesake brand and the barneys Co-Op brand.

Barneys Warehouse digital sales outlet is not likely to dilute the retailer’s name among its target audience of wealthy customers. Barneys was smart to establish a unique URL rather than house the outlet on Barneys.com. This will help keep the initiative sheltered a bit from the core client. The Warehouse will help keep up with Barneys competitors since Saks Fifth Avenue and Neiman Marcus stock online outlet sites called Off Fifth and Last Call. The strategy here is to keep the clearance product both out of the stores and off the main site.

B A R N E Y S NEWYORK


SHOPPABLE V I D E O S Barneys is pushing women’s and men’s contemporary apparel in two spring shoppable videos that let consumers buy items as they appear on their computer screen. Both shoppable videos center on the theme “Wild Things!” but one is dedicated to women’s fashion while the other showcases men’s looks. The videos come at a time when barneys is closing up its contemporary Co-Op retail outlets and seems to be turning to digital efforts to sell merchandise.

It’s an interesting, innovative approach to creating a seasonal look book. It’s much more dynamic than what many retailers do and a terrific way to showcase the brand. The videos are only available on barneys.com and lasts only two minutes and thirty seconds. The video begins with a black and white graphic jungle scene set to lively electronic music and features similar animations such as smiley faces and thunder bolts. This tactic might not spike in direct sales, but the videos are driving visitors deeper into the site in an interesting way.

B A R N E Y S NEWYORK

17


18

TARGET MARKET

B A R N E Y S NEWYORK


Aimed primarily at fashion forward 25-39 year olds. 49.7% of Barneys shoppers are men and the majority of Barneys customers are 37 years old. Average income is $90,150. 35.1% have a bachelor’s degree and 20.5% have a graduate/professional degree. -Travel abroad for work and pleasure

The Barneys consumers are Experiencers. They are motivated by self-expression. Young, enthusiastic, and impulsive consumers, Experiencers quickly become enthusiastic about new possibilities but are equally quick to cool. They seek variety and excitement, savoring the new, the offbeat, and the risky. Their energy finds an outlet in exercise, sports, outdoor recreation, and social activities.

-Enjoy doing activities outdoors (Mountain Biking, Skiing, Hiking) -Younger customer spends weekend nights at bars/nightclubs -Affluent -Live in fashionable neighborhoods -Highly educated -Tech Savvy

B A R N E Y S NEWYORK

19


20

COLT DOUGLAS B A R N E Y S NEWYORK


21 Colt Douglas is a London native currently residing in West Hollywood; he went to undergraduate school at University of California, Santa Barbra for Film and Media Studies. He currently works in Beverly Hills as a director and producer for his own creative firm centered on the music and fashion industries. Colt is constantly seeking new sources of inspiration for his work and travels frequently to spark ideas. He loves spontaneity and doing the same things repetitively has never interested him. He starts his days with an intense work out at equinox on Wilshire Blvd and if he has time afterwards, a trip across the street to Barneys is a must. after a lunch meeting at Jones on Third he works late in to the evening. Colt truly embodies the work hard and play hard lifestyle partying in to the early hours of the morning with close friends hopping between LA’s hippest hot spots including Bootsy Bellows and SoHo House. He is a major sneaker head and must always have the season’s latest kicks.

Age: 27 Status: Single Income: $90,000 Education: Bachelors Degree from UCSB Occupation: Director + Producer Buying Behavior: Online Shopper/Impulsive Favorite Designers: Acne, En Noir and Rag & Bone

B A R N E Y S NEWYORK


22

RYAN TILMER B A R N E Y S NEWYORK


23

Ryan Tilmer, who once was a struggling writer fresh out of New York University, has successfully worked his way up the ladder at Random House publications in New York City. The avid reader is risky on the job and with his fashion choices. He is always the first to make a bold statement as new trends form in both industries. He recently moved to Chelsea, just across from Penn Station, with his girlfriend and their French Bulldog, Kate Moss. In the evenings they explore their new area testing out local restaurants and wine bars, on the weekends the couple seeks quiet time in Montauk.

Age: 31 Status: Committed Relationship Income: $150,000 Education: B.F.A from NYU Occupation: Publishing Executive Buying Behavior: Impulsive Favorite Designers: Dries Van Noten, Ralph Lauren Black Label and Moncler

B A R N E Y S NEWYORK


24

CHRIS GREY B A R N E Y S NEWYORK


25 Chris is the CFO at Seattle’s top security firm; he keeps a strict 9 to 5pm work schedule, as personal time to spend with his family is a top priority. He went to undergraduate school at Yale studying management and continued his education at Cambridge University studying law. He starts most days off preparing breakfast for his wife Edie and their 9 year old daughter, Presley. After Presley heads to school Edie and Christian ride together into the city for work. In the evenings the family is happy as spending time together visiting local art galleries as enriching Presley’s cultural influences is an important objective. During summers they extend this principle traveling to new destinations around the world.

Age: 40 Status: Married Income: $500,000 Education: Yale + Cambridge Occupation: CFO Buying Behavior: Impulsive Favorite Designers: Junya Watanabe, Thom Grey. and Etro

B A R N E Y S NEWYORK


26

COMPETITIVE ANALYSIS B A R N E Y S NEWYORK


27

B E R GD OR F GOODMAN MR PORTER SCOOP NYC

B A R N E Y S NEWYORK


28

BERGDORF GOODMAN B A R N E Y S NEWYORK


29 BUSINESS MODEL Bergdorf Goodman is a historic high-end retailer located on 5th Ave in Manhattan. Bergdorf’s caters to sophisticated, conservative shoppers, while offering extensive designer collections to satisfy more modern tastes. STRENGTHS

CUSTOMER PROFILE

-160,000 visitors per month

Average Age: 42 Male/Female: 30/70 Spending on Fashion: $35,000

-240,000 unique customers per month online -Multiple unique services such as restaurants, a salon, spa and a free standing mens store -Rich Heritage -Existing relationships with global consumers

Bergdorf consumers are Thinkers. They are mature, satisfied, comfortable and reflective people who value order, knowledge and responsibility. They tend to be well educated and actively seek out information in the decision making process and motivated by ideals. They are well informed and world national events are alert to opportunities to broaden their knowledge.

B A R N E Y S NEWYORK


30

MR PORTER B A R N E Y S NEWYORK


31 BUSINESS MODEL Global online retail destination for men’s style, blending a unique mix of content and commerce. Editorial content is updated weekly to engage consumer’s as part of The Journal and sits alongside products from over 140 of the best international menswear designers. STRENGTHS

CUSTOMER PROFILE Average Age: 32 Male/Female: 80/20 Spending on Fashion: $11,000

-800.000 unique visitors monthly -9,000,000 page views monthly -4,000 new customers each month -Worldwide express shipping to 170 countries -Same day delivery in London and Manhattan -52 weeks of original editorial content

Mr Porter consumers are Innovators. They are successful, sophisticated, take-charge men with high self-esteem, receptive to new ideas and technologies. They are very attractive consumers and their purchases reflect cultivated taste for upscale, niche products and services. Image is important to these consumers; they may hold leading roles in government or emerging businesses. They are affluent global males.

-Over 120,000 subscribers to emails

B A R N E Y S NEWYORK


32

SCOOP NYC B A R N E Y S NEWYORK


33 BUSINESS MODEL High-end Manhattan clothier, designed to be the “ultimate closet” for one-stop-shopping of high end fashion in New York City. Scoop NYC has grown from a single retail location in SoHo to.... --Its own line of men’s, women’s, children’s and outerwear apparel.-CUSTOMER PROFILE

STRENGTHS

Average Age: 30 Male/Female: 40/60 Spending on Fashion: $9,000

-Expanding to different locations -Private Label -Strong social media presence -19 corporate website and online retailer

Scoop NYC consumers are Experiencers. They quickly become excited about new possibilities but are equally quick to cool. They seek variety and excitement, savoring the new, off-beat and the risky. Their energy finds an outlet in exercise, outdoor recreation and social activities.

B A R N E Y S NEWYORK


34

TREND REPORT

B A R N E Y S NEWYORK


35

Season-less In recent years, winter collections have included exotic hothouse flowers and miniskirts with bare legs and sunglasses, while the most recent round of summer shows featured layering, coats and a whole lot of very winter-worthy black. it’s part of a bigger trend towards a sort of season-less style. In a world where we spend time in artificially cold or warm environments thanks to air conditioning and central heating, the demarcations between the seasons are not as clear as they once were. We’ll start to see a move toward what you could call trans-seasonal or all-year-clothing. It means that you will be able to get more wear out of what you buy — and no one is going to argue with that!

B A R N E Y S NEWYORK


36

Leather Men’s Leather Jackets–The ultimate rebellious essential is none other than the leather jacket and great designs for the season make it a must-have. Sleek fitted cropped looks dominate the fall and aim to keep your look on-trend whether opting for a luxurious skin from a label like Saint Laurent or a classic leather look from Acne, leather is definitely here to stay.

B A R N E Y S NEWYORK


37

Trench

Trench coats are sensationally stylish and an absolute asset to every mans closet. Even more so, it should be a staple to every fashionable modern man. Originally, they came in the khaki color. Now, that has expanded greatly. Some of favorite colors are the burgundy, navy and royal green.

B A R N E Y S NEWYORK


38

Nomad

B A R N E Y S NEWYORK


Activewear

B A R N E Y S NEWYORK

39


40

MASTER PLAN B A R N E Y S NEWYORK


41 For our buying plan, we chose to focus on Men’s Outerwear in fast fashion, due to its recent popularity. We’ve selected higher percentages and turnovers in the beginning of our season because that is when a good portion of the market will purchase outerwear. We’ve also planned for higher reductions in June and July because weather will call for less of a need in outerwear and the new season will begin to be stocked during this time. Our turnover rate is higher than normal for a buying plan as well. This is because we are catering to a fast paced market with a lot of disposable income.

Spring 2014 Planned Net Sales

29,250.0

Est. Net Sales

22500.0

Planned % Last Year

30%

Average Stock, Retail

13162.5

Inventory Turnover

2.7

Planned Reductions

4972.5

Reductions % Sales

17%

Planned IMU%

58%

B A R N E Y S NEWYORK


42

February

March

April

6142.5

6435.0

4387.5

21%

22%

15%

18427.5

16731.0

13162.5

3.0

2.6

3.0

16731.0

13162.5

11466.0

745.9

646.4

696.2

15%

13%

14%

Retail Purchases

5191.9

3512.9

3387.2

Cost Purchases

2180.6

1475.4

1422.6

Net Sales Sales Distribution BOM Stock/Sales Ratio EOM Reductions Reduction Distribution

B A R N E Y S NEWYORK


43

May

June

July

4095.0

4387.5

3802.5

14%

15%

13%

11466.0

10530.0

8745.8

2.8

2.4

2.3

10530.0

8745.8

8500.0

745.9

1143.7

994.5

15%

23%

20%

3904.9

3746.9

4551.3

1640.0

1573.7

1911.5

B A R N E Y S NEWYORK

Total 29250.0 100% 12509.0

4972.5 100% 21713.5


44

B E V E R L Y H I L L S, CALIFORNIA B A R N E Y S NEWYORK


45 Because of the popularity of Barney’s Beverly Hills Flagship store, we predicted that the sales would be about 20% of our annual revenue. We had a very rapid turn over due to the consumer in that market. The Beverly Hills consumer is interested in being fashion forward regardless of price. We also predicted less markdowns in the plan because we feel that this area has a lot of disposable income, so it will be more likely to sell through.

Spring 2014 Planned Net Sales

5250.0

Est. Net Sales

4000.0

Planned % Last Year

31%

Average Stock, Retail

2000.0

Inventory Turnover

3.1

Planned Reductions

892.5

Reductions % Sales

17%

Planned IMU%

58%

B A R N E Y S NEWYORK


46

95 7 0 Wilshire Blvd Beverly Hills, CA 90212 February

March

April

997.5

1050.0

840.0

19%

20%

16%

3491.3

3360.0

2604.0

3.5

3.2

3.1

EOM

3360.0

2604.0

2362.5

Reductions

133.9

116.0

125.0

15%

13%

14%

Retail Purchases

1000.1

410.0

723.5

Cost Purchases

420.1

172.2

303.8

Net Sales Sales Distribution BOM Stock/Sales Ratio

Reduction Distribution

B A R N E Y S NEWYORK


47

May

June

July

787.5

840.0

735.0

15%

16%

14%

2362.5

2520.0

2058.0

3.0

3.0

2.8

2520.0

2058.0

1921.0

133.9

196.4

187.4

892.5

15%

22%

21%

100%

1078.9

574.4

785.4

3525.8

453.1

241.2

329.9

B A R N E Y S NEWYORK

Total 5250.0 100% 2616.7


48

SEATTLE, WASHINGTON B A R N E Y S NEWYORK


49 We predicted Seattle’s annual sales to be about 10% of Barney’s as a whole. This is due to the fact that Seattle is not known as a fashion hot spot nor is it known for consumer spending. We still predicted a very high turnover rate for the beginning of the season because of Seattle’s weather conditions. We also predicted a higher markdown in the last couple months of the season paired with a lower turnover rate. This will make room for new inventory in the new season.

Spring 2014 Planned Net Sales

2275.0

Est. Net Sales

1850.0

Planned % Last Year

23%

Average Stock, Retail

992.5

Inventory Turnover

2.8

Planned Reductions

386.8

Reductions % Sales

17%

Planned IMU%

58%

B A R N E Y S NEWYORK


50

600 Pine Street Seattle, WA 98101 February

March

April

546.0

500.5

386.8

24%

22%

17%

1692.6

1501.5

1160.3

3.1

3.0

3.0

1501.5

1160.3

887.3

Reductions

54.1

50.3

54.1

Reduction Distribution

14%

13%

14%

Retail Purchases

409.0

209.5

167.9

Cost Purchases

171.8

88.0

70.5

Net Sales Sales Distribution BOM Stock/Sales Ratio EOM

B A R N E Y S NEWYORK


51

May

June

July

295.8

295.8

250.3

2275.0

13%

13%

11%

100%

887.3

680.2

525.5

992.5

3.0

2.3

2.1

680.2

525.5

500.0

61.9

81.2

85.1

386.8

16%

21%

22%

100%

150.6

222.3

309.8

1669.3

63.3

93.4

130.1

B A R N E Y S NEWYORK

Total


52

ASSORTMENT PLAN B A R N E Y S NEWYORK


For our assortment plan, we chose to focus on bringing in a new range of designers mixed with some of Barney’s popular brands currently. For the existing best sellers, we kept their portion of the inventory relatively high. We also chose to give designers we believe to be wildly successful in the near future a higher percentage in the assortment. Our price points are focused mainly in the $500.00 to $999.00 and over $2000.00 and our sizing is focused on Medium and Large. We chose to highlight the most recent trends to men’s outerwear within our assortment by buying leathers, trenches, raincoats, etc.

Sizes

% Total

$ Purchases

XS

4%

$868,540

S

21%

$4,559,835

M

28%

$6,079,780

L

34%

$7,382,590

XL

13%

$2,822,755

100%

$21,713,500

B A R N E Y S NEWYORK

53 Price Range

% Total

$499 & Under

11%

$500-$999

33%

$1000-$1499

18%

$1500-$1999

11%

>$2000

27% 100%


54 Planned Purchases, Retail

$21,713,500.00 $1,169.09

Average Retail Price

Classification

% Total

$ Purchases

Avg. Retail

Leather

18%

$3,908,430

$1,500

Bomber

20%

$4,342,700

$2,200

Trench

14%

$3,039,890

$1,900

Raincoat

8%

$1,737,080

$650

Vest

15%

$3,257,025

$850

Utility

20%

$4,342,700

$1,200

Peacoat

5%

$1,085,675

$1,700

100%

$21,713,500

B A R N E Y S NEWYORK


55 % Total

$ Purchases

Avg. Retail

Dries Van Notten

7%

$1,519,945

$1,500

Moncler

6%

$1,302,810

$1,100

Etro

4%

$868,540

$1,400

Ralph Lauren Black Label

8%

$1,737,080

$1,900

Belstaff

7%

$1,519,945

$950

Thom Grey.

5%

$1,085,675

$700

Jil Sander

4%

$868,540

$1,500

Stutterheim Raincoats

2%

$434,270

$360

En Noir

6%

$1,302,810

$1,700

Acne

6%

$1,302,810

$900

Other

45%

$9,771,075

$850

100%

$21,713,500

Vendor

B A R N E Y S NEWYORK


LEXI ENCH MADDI PONKO SARAH SCHEURICH



Barneys: Six Month Buying Plan