GAIAM Attribute Class
Maslow
Feature
Benefit I
Benefit II
Conduct Fair
Supports the
Product
Self-actualization
Trade Operations
artisan and their
manufactured by
Esteem
With Artisans
craft
hand
Belonging
Supporting the
Self-actualization
growth of our
Safety
economy
Belonging
Reference
Guarantee
Craftsmanship
Strict Select products are manufactured in the United States
manufacturing regulations to ensure safety & comfort in workplace
Safety
Natural Fibers
Chemical-free
Good for
fibers are safe for
consumers with
wear
sensitive skin
Safety
Company image is
History
Founded in 1988
focused on eco-
They provide
friendly,
products to
sustainable living,
support this
while leading
lifestyle, including
healthy lifestyles
housewares and
and sustaining the
body care goods.
Self-actualization Esteem Belonging
economy. Attend global Exclusive Product Offering
industry trade shows to find unique, highquality products.
Materials
Eco Shipping: Use
100% reclaimed,
Recycled Shipping
100% recyclable
Boxes & Supplies
boxes
Gaiam Uses
Select apparel
Recycled Fibers
Gaiam produces
Support customers & businesses that
Self-actualization
have a similar
Esteem
image to Gaiam Reduces impact of waste in landfills Reduces waste
Self-actualization Esteem Self-actualization Esteem
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