NEWBERRY / CASEY 2016 Pursuing Excellence In Olympic Performance Sailing.
Weâ€™re On A Mission In June 2012 Sarah and John began their quest towards the 2016 Olympics in Rio de Janeiro. Soon after joining forces, the Newberry/Casey team captured a National Championship title in November. In January 2013 they earned their first ISAF Sailing World Cup gold medal in Miami, Florida. In April 2013 the team traveled to Palma de Mallorca for the second World Cup event at which they secured a solid tenth place finish. In their 2013 year they were ranked in the top ten in the world. Their top world ranking shows the dedication and preparation they have put forth early in this quadrennial has paid off, and they are only getting stronger. The team is training full-time in the gym and on the water in preparation for the 2014 World Championship in Santander, Spain. This event will be a country qualifier for the Olympic Games.
Where else can you find excitement, elegance, and an unparalleled return on investment?
We Have An Edge Mixed Gender Sport Our sport is completely unique. A man and a woman competing as a team is rare in the Olympics. We join an elite group of male and female athletes who have navigated their differences in order to become the best in the world. High Performance & Exciting The Nacra 17 multihull is a new kind of sailing. It has carbon curved foils that are capable of completely lifting the boat out of the water at speeds up to 27 miles per hour. Its lightweight platform is by far the fastest Olympic class boat on the water today. Think small scale Americaâ€™s Cup, and even more exciting.
ABOUT: Sarah is 25 years old and was born and raised in Miami, Florida. Since she started driving catamarans in 2004, Sarah has put four National titles and thousands of nautical miles under her belt. Sarah kicked off her first campaign year by winning the top spot on the U.S. Olympic Development Team. What followed were wins at every 2012 event, a record breaking achievement as the first woman to win the U.S. Multihull Championship, and a 2013 Gold Medal finish at an ISAF World Cup event followed by a top ten international ranking.
EXPERIENCE: US Sailing Team Member Youth Multihull Championship Committee Chair 2010-2012 Head Coach, Optimist Travel Team SYS Program 2008-2010 US Sailing Development Team Member Zhik Sailing Team Member New College - B.A. Liberal Arts, 2011
A FEW RESULTS:
Sarah Newberry Helm
1st Place - 2014 Olympic Class North American Championship 1st Place - 2013 Nacra North American Championship 13th - 2014 ISAF World Cup Miami 1st Place - 2013 ISAF Sailing World Cup Miami Nacra 17 10th Place - 2013 Trofeo Sofia Mapfre ISAF Sailing World Cup 1st Place - 2012 Formula 16 National Championship 1st Place- 2012 U.S. Multihull Championship 1st Place - 2012 U.S. Olympic Development Team Trials 1st Place - 2013 Miami-Key Largo Race
John Casey Tactician ABOUT: John started seriously racing multihulls in 2001. He had a five-year plan to become the best in the USA. In his fifth year (2006) he captured a North American Championship, The U.S. Multihull Championship and won the Tybee 500 distance racing championship three times in a row, placing him at the very top of the U.S. circuit. Since then, he’s won numerous multihull national and international championships. He now has a four-year plan to be the best in the world! EXPERIENCE: Rollins College - BA International Relations President Reliascript Inc. 2002-2008 President Casey Sails, Inc. 2010-Current U.S. Ambassador Boulogne Conception Marine St. Barth Properties Sotheby’s Sailing Team Member Zhik Sailing Team Member US Sailing Team Member A FEW RESULTS: 1st Place - 2014 Olympic Class North American Championship 1st Place - 2013 Nacra North American Championship 1st Place- ISAF Sailing World Cup Miami Nacra 17 1st Place-2012 Formula 16 National Championship 1st Place- 2012 Great Texas 300 Extreme Distance 1st Place- 2012 Melges 24 Gold Cup (Trimmer) 1st Place- 2010 St. Barthelemy Cata-Cup 1st Place- 2010 Charleston Race Week Melges 24 1st Place- 2009 US Multihull Championship 2nd Place- 2009 Formula 16 World Championship 1st Place – 2008 Volvo Extreme 40 Series
We believe in preparation. We bet you do too. Olympic sailing is the pinnacle of our sport. It takes maximum effort and sacrifice to perform at this level. Time away from family and friends, pushing our physical limits, collecting data on and off the water and goal-setting are at the core of an Olympic campaign. We have made the sacrifice. We are a full time team putting in efficient and calculated hours. Every maneuver on the boat is filmed, broken down, structured and rebuilt during detailed team debriefs every training session. Working in conjunction with the U.S. Sailing Team, we have helped pioneer cutting-edge data collection programs as well as a detailed goal-setting platform . Our on-land training program is strong and smart. With a focus on endurance, agility, strength, physical therapy and proper nutrition, our program puts us on par with the highest level athletes in the world.
The two most effective ways to develop confidence are to perform well and to mentally and physically prepare to perform well. -Jason Selk, The Performance Coach
Individual commitment to a group effort - that is what makes a team work, a company work, a society work, a civilization work. -Vince Lombardi
We want teammates. Professional sports teams have one goal in mind: winning. What we know is that the process of getting there is more important. Teamwork is the only way it happens. We want to share success with teammates. We want to be associated with high-level achievers, and people and businesses that we can learn from and share new ideas with - we want to grow with the people who support us. Finally, we want those organizations to be proud of being associated with us. This is done by working together as a team to create a joined product of excellence.
What we can bring to the table: Unique Brand Association and Brand Representation Yacht racing is an established and solid practice, and high-performance dinghy racing is a global adventure sport. Sailors battle it out on a daily basis in even the most dangerous conditions. As athletes we have a unique story to share with partners, families and clients about perseverance, goalsetting and mental toughness. Unique Return on Objective Compared to other professional sports teams, sailing is a low investment in relation to the potential yield. Media coverage and brand association make sponsor return on investment significant, but what is most valuable is our ability to make a custom impact on your campaign or organization. We can help you create objective solutions that mainstream exposure doesnâ€™t offer. Unlimited Reach & Global Exposure We sail all over the world. Not only are global publications covering us, but we are available for corporate events worldwide. Our team has a stong digital presence through web and social media, and we are featured by many print and web publications. We also have an great photographers and videographers working with us - this lets us control branding and provides more efficient exposure. USA 000
A Full Advertising Platform Our boat is brandable from the top down, and because we share our experiences with the world via photographs and video media, every square inch of our boat is shared at the same time.
Brand association & OLYMPIC LEVEL SAILING What Unique Features Does our Olympic-Level Sailing Team Offer? Promotion of The Olympic Values: Excellence, Respect and Friendship. Sailing as a Green Sport: Our boats are powered only by wind and use performance technology to reach exciting speeds in rough waters. Shared Growth: Successful sailing Olympians become world ambassadors for the sport. This opens new opportunities for future brand growth. Technology Matched with Talent: The Nacra 17 is a cutting-edge design that even the most skilled sailors work hard to master.
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SERIOUS RETURN ON OBJECTIVE: What are your brand objectives? If your objective is to increase awareness and brand favorability, we can expose you to lucrative demographics, and lend you the brand association you need. If your objective is to become stronger from the inside out, we can offer rewarding experiences for company employees, boost teamwork and leadership, and help design corporate hospitality experiences.
Here are some of the R.O.O. solutions that assocation with Olympic Level Sailing and competitive athletes can provide: • • • • • • •
Target Market Awareness: Enhancing Your Company’s Image. Trust: Association with Olympic sport makes you a rock-solid performer too. Unity: Bringing people together over a common goal. Positive Ideology: We triumph over adversity. Technology: Exciting new innovations and efficiency. Strong Values: Hard work, commitment, and perseverence. Green Power: An increased sense of care for the environment.
GLOBAL EXPOSURE We’re fully committed to the quality of our image and brand as athletes, and that’s something we always bring to the table. Here are some examples: We are featured in many web and print based media outlets, like Sailing World, June 2013 – the top print sailing publication in the world. Newberry/Casey 2016 with talented photographers and videographers to produce incredible media which has appeared on countless websites and publications. John is the Multihull Expert for SailingAnarchy.com, which receives over one million unique views per month. John has also has written for Sail Racing Magazine and a host of other publications, as well as done live broadcasting of the America’s Cup and multiple world championship events.
GLOBAL EXPOSURE can find us competing almost anywhere in the world. MAP You Here are just a few examples of where we’ve been and where we’re going.
ISAF World Cup Miami January , 2014, 2015, 2016 Year Round Training 2014-2016 Miami, Coconut Grove, and Key Biscayne
2016 Olympic Games Rio de Janeiro, Brazil 2014 Olympic Test Event & Training Rio de Janeiro, Brazil Delta Lloyd Regatta Medemblik, NL 2014
Nacra 17 World Championship & Training Santander, Spain August 2014 Kiel Week Kiel, Germany 2014 Princess Sofia Trophy - ISAF World Cup Palma de Mallorca, ESP March 2014, 2015, 2016
ISAF World Cup Melbourne, AUS 2014
Top Mainsail Panel Middle Mainsail Panel
Bottom Mainsail Panel
Full Spinnaker Branding
Full Jib Sail Branding
500 Gold Team
Middle Main Panel & Small Square on Hull
x x x
Small Space on Sail Small Space on Hull
Rear Crossbar (not pictured) or Mast Branding
Small Sticker on the Boat
1,000 Platinum Team
2,500 Level I
25,000 Silver x x
Bottom Main Panel & Small Square on Hull or Full Hull
Top Main Panel & Small Square on Hull
Inside Bow Branding (not pictured)
5,000 Level II
Full branding control of all sails (3) Full Main Sail Branding (3 panels)
12,000 Level III
Full branding control of boat: all sails and full hulls or boat wrap
Yearly Funding Level
Moldable Billboard: Sailing offers more vertical branding space than any sport in the world. The Nacra 17 is a full advertising platform - from the sailors to our equipment and more.
OUR WEAPON, YOUR BRAND.
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Team takes on sponsor name for all purposes Appearances by the team at corporate functions Team available for participation in print and web promotions Boat available for corporate outings Access to promotional images & materials for all purposes All team apparel displays sponsor corporate name and logo All social media & web communications display sponsor logo. Frequent promotion via social media and blogging Logo added to all video production All printed materials display sponsor logo Logo appears in all printed materials Signed & framed team photo with sponsor representatives Team apparel provided for sponsor use
Team takes on sponsor name for most purposes Several appearances per year by the team at corporate functions and events Team available for participation in print and web promotions Boat available for several corporate outings per year Access to promotional images & materials All team apparel displays sponsor corporate name and logo All social media & web communications display sponsor logo. Frequent promotion via social media and blogging Logo added to all video production All printed materials display sponsor logo Logo appears in all printed materials Signed & framed team photo with sponsor representatives Team apparel provided for sponsor use
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Boat available for one corporate outing per year Single appearance per year by the team at corporate functions and events Access to promotional images & materials for corporate use All team apparel displays sponsor corporate name and logo All social media display sponsor logo. Logo in team email signature and on website Frequent blog content featuring sponsor organization Logo added to all video production Frequent promotion on facebook All printed materials display sponsor logo Signed & framed team photo with sponsor representatives Team apparel provided for sponsor use
Boat available for one corporate outing per year Single appearance by the team at a corporate function Access to promotional images/materials for corporate use All team apparel displays sponsor corporate name and logo All social media display sponsor logo. Logo in team email signature and on website Several blog posts featuring sponsor organization Logo added to all video production Frequent promotion on facebook All printed materials display sponsor logo Signed & framed team photo with sponsor representatives Team apparel provided for sponsor use
Access to promotional images & materials for corporate use All team apparel displays sponsor corporate name and logo All social media display sponsor logo. Logo on the website Several blog posts featuring sponsor organization Logo added to all video production Frequent promotion on facebook All printed materials display sponsor logo Signed & framed team photo with sponsor representatives Team apparel provided for sponsor use
Yearly Funding Level
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VIP Access 185000 x x x 100000 x x 50000 25000 12500 9000 5000 2500 1000 500 250 x x x x x x x x x x x x x x x x x x x Visibility on Team Apparel x x x x x x x x x x x x x x x x x x x x x x x x x x x x Visibility on the Web x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x
x x x x
Visibility on Printed and Promotional Items x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x
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