i dare you to... ÂŠ 2015 SARAH MEASE Text: Sarah Mease Photos: Sarah Mease, Ryan Gordon Digital Printing: Klo Portfolio, Vancover, BC Binding: Klo Portfolio, Vancover, BC
YOU’RE GUNNA LOVE IT
LET’S MAKE A SPLASH
MCDONALD’S ANNUAL REPORT
SONIC AND VISUAL OBSERVATION
STERN GROVE FESTIVAL
PINKY’S UP WHEN DRINKING TEA
LET’S GET READY TO RUMBLE
SWEET TEA’S BAKERY
BARNES FOUNDATION WEBSITE
Digital Design Studio
FUN IS GOOD, I LIKE FUN
THE HEART WANTS WHAT IT WANTS
STRONGER IS BETTER
DR. SEUSS BOOK
LOVE = HEARTBREAK
Making Ideas Visible
YOU’LL SHOOT YOUR EYE OUT
“O” FILM FESTIVAL
Nature of Identity
LET THE GOOD TIMES ROLL
WATCH ME MAKE HISTORY
MY DESIGN PROCESS SEEKS TO PUSH PROJECTS FORWARD BY TAKING CALCULATED RISKS IN VISUALS AND CONCEPTS OFTEN WITH BOLD PERSONALITY AND BRIGHT PERSPECTIVES.
OBJECTIVE Each year companies around the globe produce annual reports. An annual report conveys the nature of the growth and success of a company’s business in a given year. The annual report may have only the 10K summary, or it may contain a full report including the elements listed earlier in this module. The annual report exists because companies must inform their shareholders and board of directors of their growth, financial statements, trends, downturns, and future growth. The goal of this assignment was to choose a company and create a 10 spread booklet on the company of our choice. We needed to incorporate unique photography, at least two finical sections and facts/interesting details about the company we were using. The Company I choose was McDonald’s.
MCDONALD’S ANNUAL REPORT Print GR 699 . Special Topics Conceptual Development Jessica Peltz
OUTCOME My goal was to incorporate different elements that made McDonald’s unique. From their sauces, to their burger and french fries, I wanted to depict McDonald’s in a playful and colorful way, representing some of their finest assets. Many times looking at annual reports, they are boring, colorless and ultimately just put on paper because they have to get done. I wanted to create and design the opposite giving McDonald’s a creative look and feel, making the images pop of the paper and the bodies of copy bold and bright.
IF IT’S FLIPPING HAMBURGERS AT MCDONALD’S, BE THE BEST HAMBURGER FLIPPER IN THE WORLD. WHATEVER IT IS YOU DO YOU HAVE TO YOUR CRAFT.
YOU CAN’T BUY BUT YOU CAN BUY TEA AND THAT’S KIND OF THE SAME THING.
OBJECTIVE The creation of this piece was based on the topic and development of recreation. Taking an idea that could have multiple meanings and giving it our own meaning. This piece could be anything from a book design, packaging design, or anything that would be fitting for the ideas we created. When thinking about recreation we were asked to photograph unique concepts, words, and ideas and give them new meaning, then begin the development and execution of a new piece. I started with the word “Huge” on a cardboard box and recreated it into Sweet Tea’s Bakery.
SWEET TEA’S BAKERY Packaging and Print GR 618 . Visual Literacy Anitra Nottingham
OUTCOME This piece has a lot of great elements that stemmed from this idea of a simple bakery and the word huge on the side of a cardboard box. Sweet Tea’s was developed because of my huge taste buds, but I wanted to keep the organic and natural feel , expressed in the box that held the original sign. The creation of a menu mounted to a piece of cardboard, tea holder, and recycled bags kept the flow of the piece through each element. I wanted the logo to have a soft feel, but also use a whimsical typeface to give it that bakery feel. I crafted numerous different packaging elements displaying the logo and flower design that would eventually run through the rest of the environmental signage, website, and mailing materials.
THE MORE THAT YOU READ, THE MORE THINGS YOU WILL KNOW. THE MORE THAT YOU LEARN, THE MORE PLACES YOU’LL GO.
OBJECTIVE Dr. Seuss was one of my favorite authors growing up as a kid. I loved his playful imagination, unique characters and captivating riddles and rhymes. He took everyday problems and addressed them in his stories shedding new ideas and new perspectives for children and adults alike. My goal for this assignment was to bring each character to life, using bold bright colors, witty quote placement and creating a clean layout that displayed his ingenuity and creative mind. This book is filled with unique facts and tid bits about the life of Dr. Seuss and gives you a sneak peek into his past and mindset when creating each book.
DR. SEUSS BOOK Print GR 601 . Type Systems Lian Ng
OUTCOME For this project, we were asked to create a book that had multiple sections and would utilize a unique and engaging type system. We were to select an artist/designer to create our book around. The person could be from any field as long as their work has been published and we needed to have access to contents in both text and imagery. In addition to featuring the artist/ designerâ€™s work, we also were required to compile a section to introduce their field in general. We also had to create infographics based on their lifetime of achievements, a timeline displaying their work, and compile quotes and unique information on our artist. The artist I choose was Theodore Seuss Geisel better known as Dr. Seuss.
YOUR GENETICS LOAD THE GUN. YOUR LIFESTYLE PULLS THE TRIGGER. IT’S YOUR RIGHT TO CHOOSE, BUT CHOOSE WISELY.
OBJECTIVE Find a brand that is failing in both design and in consumer purchasing. Redesign the brand into a stronger piece with the creation of a book and products to help promote the new brand. Only restrictions were that the brand had to be in existence for a while, and had to have evidence that the brand was rapidly in decline.
ARMALITE PRODUCTION Packaging and Print GR 604 . Nature of Identity Gordon Mortensen
OUTCOME I decided to go with the company Armalite Firearms due to the controversy over gun control and gun laws, and also its rapid decrease in consumer purchasing. After reading through the financials, Armalite has been on a steady decline since 2001 and the logo has suffered many bad changes along the way. I wanted the design to have a fresh new feel as well as a more modern corporate design. I created a book to promote the new Armalite brand as well as new branding elements to help promote the new design.
OBJECTIVE Choose an element from your own environment or habitat and develop a booklet using words, imagery, and graphic elements. The goal was to see how different type faces, creating different type elements, and working with different environments could help us see type differently.
SONIC AND VISUAL OBSERVATION BOOK Print GR 613 . Type Experiments Lian Ng.
OUTCOME This piece is unique because of the different ways I was able to use type in nature. I created different type designs from wire, transparent paper, and got a little muddy as well. This piece taught me a lot about how to use type differently and how it can effectively change a piece into something unique and bold. This was the first time I really dug deep into typography and was very happy with the outcome.
THE WORLD IS FULL OF
NEVER BE AFRAID TO LEAVE YOUR MARK ON THE WORLD.
OBJECTIVE This assignment asked us to pick an event with a measurable timeline that could also be represented in something other than hours, minutes seconds etc. The goal was to narrow down to three ideas and explore them further. I chose a football game to show the measurability and length of the game, through my quarter brew beer company.
QUARTER BREW Packaging GR 618 . Visual Literacy Anitra Nottingham
OUTCOME This piece started out very simple, but after a few changed it developed into a solid idea and design. I used a different type of beer for each quarter, and was able to use the idea of a football ticket to develop the labels for each bottle. This set is complete with all four quarter brew beverages and 6 bottles for case.
THE GAME OF LIFE IS A LOT LIKE YOU HAVE TO TACKLE YOUR PROBLEMS, BLOCK YOUR FEARS, AND SCORE YOUR POINTS WHEN YOU GET THE OPPORTUNITY.
I THINK MANY PEOPLE CAN RELATE TO THAT EXCRUCIATING PAIN OF LOVE GONE WRONG. I’D RATHER HAVE A BROKEN ARM THAN A BROKEN HEART.
OBJECTIVE Create a book based on visual concept that you can relate too. Use visuals, typography and icons to create emotions and ideas on the subject you choose.
LOVE = HEARTBREAK Book design GR 616 . Making Ideaâ€™s Visible Kimberly Mitchell
OUTCOME I choose to create my book on love and heartbreak. I want to visually represent our emotions and how being heartbroken can make us feel emotionally and physically. I documented this piece as if it was a journal of a heart broken woman expressing every ounce of feeling she had on a day to day basis. I think I captured this through imagery, simple type treatments and quotes that best represent what it means to be heart broken.
OBJECTIVE Create and develop a film festival around the filmographer of your choice. We were asked to create every element of the festival, from film posters, to tickets, to promotional items and everything in between. Take ideas from films and create a collaboration of the films, giving this festival your own touch and presence.
O - FILM FESTIVAL Print, Packaging, and Production GR 612 . Integrated Communications Marc English
OUTCOME This piece had a lot of unique elements that really turned it a unique set. Being that the filmographer was a pornographer I wanted to keep this piece as tasteful as possible, but still give it a touch of sexuality. I think I accomplished this through tasteful imagery, bold bright typography and brought the piece to life with a name that is both playful and sexual.
SEX APPEAL IS FIFTY PERCENT WHAT YOU’VE GOT AND FIFTY PERCENT WHAT THINK YOU’VE GOT.
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CREATIVITY IS ALLOWING YOURSELF TO MAKE ART IS KNOWING WHICH ONES TO KEEP.
OBJECTIVE This project asked us to find a museum or foundation that is in need of a website or currently has a website that is not working well. Redesign or develop that site into a unique design, with functions that will enhance the popularity of the museum or foundation you choose.
BARNES FOUNDATION Website Development GR 605 . Digital Design Studio 1 Lloyd Mitchell
OUTCOME This piece was very different for me because I have not done a ton of web design. I enjoyed working in different formats and with websites to create this piece and found that the more I developed each page of the site, the more I grew my knowledge about web design. I choose the Barnes Foundation in Philadelphia, PA a museum that I have visited several time, but also had a hard time navigating their website.
OBJECTIVE Develop branding materials for the Stern Grove Festival. Use only type elements to build and develop your piece.
STERN GROVE FESTIVAL Print, Packaging GR 619 . Type Composition Eliza Curtis
OUTCOME I took this piece from its original set of just postcards and expanded into a festival system with posters, tickets and more. I love this piece because the main focus was on how we could use type to create unique and engaging designs. The additional elements added some life to the piece.
I LOVE RAVES BECAUSE I CAN DANCE LIKE AN ALL NIGHT AND PEOPLE LOVE ME FOR IT
IF WE DON’T SOMEHOW STEM THE TIDE OF OBESITY, WE’RE GOING TO HAVE A HUGE PROBLEM.
OBJECTIVE This is a two year assignment based on a topic and idea that could be researched, developed and advanced through design enhancement.
MAKING MOVES THESIS Packaging, Print, Web GR 850 . Thesis Refinement Sandra Isla
OUTCOME Fitness is a huge part of my life, so when thinking of what topic I wanted to do, I was easily pulled towards how can we get our younger generation to be more active. This topic is something that I am truly in love with and through the process of developing my thesis I have done a lot of research and development into the creation of the Making Moves facility. I hope to be able to put my research into an actual structure one day and begin shaping the lives of teens, taking them away from the video games into a facility structured around what they need to get active.
e m u s e r
2713 Inverness Dr. Toms River, NJ 08753 732.600.9064 firstname.lastname@example.org www.sarahmeasedesign.com
OBJECTIVE My design process seeks to push projects forward by taking calculated risks in visuals and concepts often with bold personality and bright perspectives.
BA Graphic Design Communication @ Roger Williams University . Bristol, R.I. Minor: Business and Visual Arts Drawing May 2009
Roger Williams University Sailing Team Varsity Sailing Team Captain Student Athletic Advisory Committee Vice President Graphic Design Club All New England - 1st Team Sailing All New England - Sportsman of the Year Breast Cancer 3-day 60 mile walk.
MFA Graphic Design @ Academy of Art University . San Francisco, CA December 2015
DESIGN EXPERIENCE Mambo Sprouts Marketing Graphic Designer 2010-2012 Coupons, flyers and organic product layouts Working directly with Whole Foods Market Social Media Management Web design and Development Main Street Foot and Ankle Freelance Designer 2009- Present Create and develop new branding Ad publication Logo, signage and layout Social Media Management
CURRENT EMPLOYMENT Ocean Gate Yacht Basin Office Manager and Marketing 2010-Present Office management Financials and accounting Brand redesign and development Advertising and marketing materials Crossfit Toms River Owner/Certified Coach/Designer 2012- Present Certified level 1 Crossfit Coach Social Media Management Brand Management Advertising and marketing materials
Indesign CS6 Photoshop CS6 Illustrator CS6 Creative Cloud Adobe Acrobat Microsoft Office
Available apon request.
acknowledgements I would like to take the opportunity to thank my family and friends for all their hard work and keeping me sane the past four years. Without my parents, I donâ€™t think I would have been able to complete my degree or have this portfolio in front of me. The professors at the academy have all played a huge role in not only making me a strong designer, but also giving me the opportunity to grow my skills and advance.
the details Chapter Openers: Rebel Hearts Headings: Avenir Next . Bold . 18/22 Body Copy: Avenir Next . Regular . 11/19 Quotes: Avenir Next . Heavy . 104/96 Additional Copy: Use any variation of Avenir Next Apple MacBook Air Adobe Creative Cloud Suite Nikon D40 Camera Epson Workforce 1100 Epson Semi-Gloss 13x19 Epson Matte 13x19 Various outsourcing companies for materials and supplies.