Create a business card for Kate spreckley a free lance make up artist and hair stylist. The design needs to reflect and be appropriate for the main audience / customer, brides-to-be and weddings by choosing appropriate colours and style. The audience is totally female, and so this needs to be represented through a floaty feminine style.
BOARD 1 / BRIEF
The colour pallet is inspired by a sense of etherealness combining a pale pink, lilac, white and a touch of elegance via pewter foil. The colour selection has also been conciously chosen to suit the clients main audience of brides-to-be and weddings.
BOARD 2 / COLOUR
Illustrative details are floaty and feminine and incorporate both of Kates professions onto the business card. Quirky Lipstick illustration and custom typography are able to work as a logo by themselves. Hair illustration portrays the dainty, effeminiate appeal perscribed.
BOARD 4 / ILLUSTRATION
BOARD 5 / IMPACT