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LeadDoGood Cup GoodDog Summer 2012 • New York City


OUR TEAM THE GOODDOG TEAM


Team GoodDog: A Fully Integrated Team • Victoria Weir, Account Management • Sarah Rubin, Creative Department • Caitlin Walsh,

Account Management

• Lucas Brockner, Social Media • Jodi Rosenzweig,

Client Partnerships

• Meredith Bligh, Account Management

© LeadDog Marketing Group Summer 2012 • New York City

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OUR MISSION GAINING THE GOLD


We are here to refresh the signature event, taking community outreach to the next level through strategically planned service and team building activities.

Š LeadDog Marketing Group Summer 2012 • New York City

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OUR GOALS


Community


Unity


Play


OUR PARTNERS


SNACK: Special Needs Activity Center for Kids

• 501C3 Not-For-Profit Organization • Mission: Fill a void in the lives of children, ages 3-18, with ASD & other developmental disabilities

• Why Bowling?

© LeadDog Marketing Group Summer 2012 • New York City

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Special Olympics

• Established in 1969 • New York Games- Glenn Falls • $400 sponsor

© LeadDog Marketing Group Summer 2012 • New York City

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THE EXPERIENCE


Pre-Event Build Up

• 5 Teams during 2 week span •#leadDoGOODcup •Unique opportunity

© LeadDog Marketing Group Summer 2012 • New York City

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Event Schedule

© LeadDog Marketing Group Summer 2012 • New York City

1:00

LeadDog Interns Arrive at Bowlmor

1:00-3:00

Set-Up

3:00

LeadDog Staff Arrival

3:00-3:30

Lead Dog Staff Briefing

3:30

SNACK Rolling Arrival Begins

3:30-5:30

Activation Time: Bowling & Olympic Themed Activities

4:30

Pizza Served

5:20-5:30

Closing Ceremony

5:30

Breakdown / Departure

6:00

Arrival at the Hudson Station 15


Transportation

• LeadDog to Bowlmor: - Walking: 20 min - Subway: 11 min (1 or C,E) • Bowlmor to Hudston Station: - Walking: 15 min - Subway: 8 min (E) • Accessibility to: - Penn Station - Port Authority Bus Terminal - Grand Central Terminal © LeadDog Marketing Group Summer 2012 • New York City

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Bowlmor Floor Plan & Staffing

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© LeadDog Marketing Group Summer 2012 • New York City

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Happy Post Mock-Ups Option 1: different color rings

Option 2: multi-colored rings

© LeadDog Marketing Group Summer 2012 • New York City

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Post-Event • Olympic Games will continue at Hudson Station Bar & Grill • 1-hour open bar • “Minute to Win It” & other games • 35th & 9th- 14 minute walk or short subway from Bowlmor • Located close to Penn Station

© LeadDog Marketing Group Summer 2012 • New York City

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Budget ITEM

BUDGET

Venue

$ 1,306.80

Food & Beverage

$

627.99

Transportation

$

87.50

Supplies

$

202.26

Shipping

$ 65.00 $2,289.55

TOTAL © LeadDog Marketing Group Summer 2012 • New York City

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Budget Extra Considerations

ITEM

© LeadDog Marketing Group Summer 2012 • New York City

BUDGET

Blue Swing T-shirts

$

640.00

Food at Celebration Charitable Contribution TOTAL

$

960.00

$ 400.00 $2,000.00

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WORKING TOGETHER


Next Steps After Selection • Confirm Event with all partners - SNACK, Bowlmor, Special Olympics, Hudson Station • Incorporate Team A & Delegate Roles -

Partnership Coordinator Activation Management Communications

-

Operations Management Activity Development Hospitality & Budget Management

• Purchase supplies & coordinate delivery • Maintain budget • Raise event awareness through office fundraising © LeadDog Marketing Group Summer 2012 • New York City

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Conclusion/Opportunities for the Future

• CUP - “Give back to staff and to important causes in unprecedented and unique ways”

• Looking Forward • Unique Opportunity

© LeadDog Marketing Group Summer 2012 • New York City

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DoGood with GoodDog!


LeadDog Cup Presentation