SHELDON MUNN FOUNDATION BRAND FUNCTION + CORPORATE DESIGN GUIDELINES
RES FEEL MISSION The Sheldon Munn Foundation, a privately funded nonprofit organization, works to save America's historic places. We are the cause that inspires Americans to save the places where history happened. The cause that transforms communities from places where we live into places that we love. As the leading voice for preservation, we are the cause for people saving places and feelings.
WE STORE LINGS
PURPOSE A corporate identity is the overall image of a corporation, in the minds of diverse publics, such as customers, investors and employees. It is a primary task of the corporate communications department to maintain and build this identity to accord with and facilitate the attainment of business objectives.
1.0 LOGOTYPE The Sheldon Munn Foundation corporate logo is the most immediate representation of your company, your people, and your brand to the world. It is a valuable corporate asset that must be used consistently in the proper, approved forms.
PROPORTIONS & RATIOS
2.0 COLOR PALETTE This corporate palette has been expanded to include the use of both bold and neutral colors that complement each other and can be used in any combination as long as the integrity of the brand is not diminished.
Pantone 166 C 7 . 24 . 90 . 0 238 . 91 . 56
Pantone 166 C 42 . 15 . 25 . 0 151 . 186 . 187
Pantone 166 C 78 . 63 . 53 . 44 51 . 62 . 72
Pantone 166 C 7 . 88 . 99 . 1 222 . 69 . 39
Pantone 166 C 7 . 10 . 18 . 0 235 . 223 . 205 Pantone 166 C 8 . 82 . 43 . 0 223 . 85 . 13
Pantone 166 C 13 . 10 . 10 . 0 219 . 219 . 219
Pantone 166 C 45 . 4 . 39 . 0 143 . 199 .172
3.0 TYPEFACES Consistent use of our corporate typefaces Gotham and Linowrite reinforces the Sheldon Munn Foundation brand identity. The contrast between the fixed width San-serif, Gotham, pairs well with the typewriter style of Linowrite. Both provide a platform for richer linguistic support through widely expanded character sets and advanced layout features.
GOTHAM a b cd e fg h i j k l mn o p qrstuvwxyz AB C DE F GH I J K L MNO PQ RST U VWXYZ 01 2 3 4 5 6789
BOLD BOOK MEDIUM BOLD
LINOWRITE a b c d ef g h ij k l m n o p q r stuv wxy z A B C D E F G H I J KL M NO PQ RSTU VW XYZ 012 3 4 5 6 7 8 9
4.0 ELEMENTS Maintaining the look and feel of the Sheldon Munn Foundation, you are offered a variety of textures, treatments, and details to help deliver the
ENLARGING LOGO TEXTURE
DASHED LINE WORK
MULTIPLY LAYER STYLE
BLACK & WHITE VINTAGE PHOTOGRAPHY
5.0 KEY MSGING The “We Restore Feelings” slogan is used throughout the Sheldon Munn Foundation system. This key messaging keeps the brand positive and proactive.
WE RESTORE FEELINGS
6.0 APPLICATIONS Observe the vibe these applications have, and learn how you can create the same feeling by implementing the corresponding key words.
Corporate stationary using primary logo / STATIONARY
VINTAGE COLLABORATIVE SOPHISTICATED
A corporate, yet collaborative, environment for your employees / INTERIOR DESIGN
BOLD INTERACTIVE PLAYFUL
Keeping it clean with a pop of color. A great website for your target audience / WEBSITE
QUIRKY & COLORFUL
Charity Ball / PROMOTIONAL MATERIALS
MAGAZINE ADVERTISEMENTS / Standing out
All the feels / POSTCARD
GO RESTOR FEELIN