SUDING MURPHY & LOUGH
experience the difference
OAK CREEK COMPANY “THE KNOLL” & “PARK HILL ESTATES” MARKETING PLAN
Our evaluation of the projected sales prices will be between $2.7M-$3.3M depending on the finishes, size of the home, lot size, location and market conditions at the time of launch.
KEY COMPONENTS FOR LUXURY PROPERTY MARKETING
Our Team believes successful marketing in today’s world requires careful, strategic and well placed exposure with top-notch visuals. The most important components for luxury property marketing are: • Exemplary professional photography • Websites: Village Properties website, our website/blog, Santa Barbara Photo Tours website, custom website for the project, our affiliate websites (see below). • Multiple Listing Service • Brochures and printed materials • Networking, affiliates and strategic partnerships • Print advertising • Exposure on television, cable and radio
We will promote your projects effectively and efficiently. Our formula for success is simple: we endeavor to provide the finest real estate services in the industry, and we focus on exceeding, rather than meeting, all expectations.
As Santa Barbara County’s largest independent real estate brokerage, claiming #1 market-share for the last two consecutive years, Village Properties offers unparalleled real estate services throughout California’s Central Coast. Village’s reach is far; with offices in Montecito, Santa Barbara and Santa Ynez and globally affiliated with Christie’s Great Estates.
“Experience the Difference because our Experience makes the Difference!” As a full service brokerage company, Village Properties equips our agents with a portfolio of real estate services designed to assist you in every phase of your real estate transaction. The Santa Barbara market demands sophisticated representation, and Village Properties has it. Backed by state-of-theart technology and dynamic management, our seasoned specialists are poised to provide maximum results tailored to your personal needs.
AFFILIATES , STRATEGIC PARTNERS
Through our affiliations, “The Knoll” and “Park Hill Estates” will be represented by Christie’s International Real Estate, the only luxury real estate company owned by an auction house. Christie’s International Real Estate only focuses on luxury markets.
ACCOMPLISHED LUXURY REAL ESTATE AGENTS ACROSS THE GLOBE
The search to buy or sell luxury properties begins with the right broker. Christie’s International Real Estate has made that selection process easier for you. Only the most accomplished real estate brokers at the top of their markets are invited to join the Affiliate network. We undertake an exhaustive vetting procedure, examining all aspects of their business, their history, their character, and their potential. Once we determine that a broker is a leader in their field, exceeds our stringent service standards, and demonstrates a proven record of success, they are awarded the Christie’s International Real Estate Affiliate status, entering into a formal contractual relationship. In addition to the Christie’s network, “The Knoll” and “Park Hill Estates” will also take advantage of our networks “Leading Real Estate Companies of the World” and “Who’s Who in Luxury Real Estate.”
Leading Real Estate Companies of the World ®
Leading Real Estate Companies of the World® is a global network of over 500 premier real estate firms with 4,000 offices and 120,000 sales associates in over 40 countries around the world. Our members dominate the US list of top 500 real estate firms.
LUXURY PORTFOLIO INTERNATIONAL ®
Our luxury home marketing program, Luxury Portfolio International®, allows consumers to view over 15,000 of the world’s most remarkable properties, with translation in multiple languages and currencies. Visit LuxuryPortfolio.com for more information.
RELO Direct ®
Our full-service relocation management company headquartered in Chicago, offer a high-touch, high-value approach to employee mobility. We provide a comprehensive portfolio of program management, departure, destination, and global services. Our customer-focused approach has resulted in 98% client retention and 98% transferee satisfaction. Accountability, Leadership, Excellence, Respect and Teamwork - are the basis for our actions and support our goal of providing unparalleled service.
PHOTOGRAPHY, VIDEO & IMAGES
We begin with coordination of professional photography and the use of artist renderings for purposes of creating first class marketing material, including aerial photography to showcase the sites.
INTERNET & WEBSITE EXPOSURE
Develop a custom dedicated website for the project that will be echoed on www.Villagesite.com and www.CoolSantaBarbaraHomes.com.
This site will be linked for all websites, including but not limited to: • Christie’s website (www.ChristiesInternationalRealEstate.com) • Wall Street Journal (www.WSJ.com) • Luxury Real Estate (www.LuxuryRealEstate.com) • Santa Barbara Association of Realtors (www.SBAOR.com) • Realtor.com (www.Realtor.com)
On the web, there is strength in numbers. Instead of just relying on our own site to showcase our listings, we also push our listings to a wide selection of online marketing channels.
NETWORKING & MULTIPLE LISTING SERVICE
Place the listing in the Santa Barbara Association of Realtors Multiple Listing Service. Utilize our local MLS by sending blast emails to all regional MLS members announcing the new listings and any updates along the way. Entry into the local SBMLS includes national exposure through www.Realtor.com – a national publicly accessible MLS database. Include “The Knoll” and “Park Hill Estates on www.SBPhotoTours.com. The photo tour will be emailed to all agents in the Santa Barbara MLS. Proactive presentation of “The Knoll” and “Park Hill Estates” to the various local real estate offices at their weekly meetings along with presentations at the monthly meetings for the Santa Barbara Association of Realtors. Public relations outreach to our contacts at affluent lifestyle publications such as Architectural Digest, Robb Report, Wall Street Journal, C Magazine, Santa Barbara Magazine, Haute Magazine, the Los Angeles Times “Hot Properties” column and the like. Email the listing brochure to an exclusive list of contacts, including the clientele of Village Properties agents, the global Christie’s network, our other affiliate networks (Including Leading Real Estates Companies of the World and Who’s Who in Luxury Real Estate) and our list of the top-producing Realtors nationwide.
TELEVISION, CABLE, RADIO ADVERTISING
Feature “The Knoll” and “Park Hill Estates” on our local TV show, Village Properties Home Showcase airing 64 times per month on Cox channel 8 and Comcast channel 5. We also have an On Demand channel 2640 where our listings can be viewed at any time. Commercials for the TV show are aired a minimum of 1000 times per month on top-rated shows like American Idol, CSI, 60-Minutes, Law & Order. The cable network advertising is on CNN, CNBC, TNT, USA, Lifetime, Bravo, Headline News, Discovery ad X. We are always in the most current top rated sporting events of the given season: NFL, NBA and Major League Baseball.
Our Team will create and place multiple print advertisements for both the “The Knoll” and “Park Hill Estates” as agreed upon, in the following publications including but not limited to • Full-page ads in SBNP for the Grand Openings of each project • Luxury Portfolio International Magazine + Development website • Christie’s Magazine • Advertising in each quarterly issue of Santa Barbara Magazine • Montecito Journal Magazine • Leverage Lookbook • Wall Street Journal + Wall Street Journal International • Country Life International • LUXE Interiors and Design • Velocity Magazine • Gallery ads weekly in Santa Barbara News Press or CASA Magazine • Gallery ads monthly in Homes Magazine and/or Homes and Land Magazine Any additional advertising the Developer requests will be facilitated by Village Properties Marketing Department and the cost of the advertisement paid by the Developer.
We will also design and develop a trickle/teaser marketing campaign to start when the project has broken ground with print ads, mailings, online website updates and email marketing strategically timed and placed for announcements to entice and excite the local market. Think : The view is always better on top The Knoll!
BROCHURES & PRINTED MATERIALS • • • •
Brochures Floor plans Site plans Price sheets
Develop customized card stock and digital color postcards for regular postal mailings and email blasts. Marketing materials showcasing features and amenities, including all green and LEED components, floor plans, photos/renderings and lifestyle branding pieces to be sent out to the appropriate network affiliates including Christie’s.
Design of project logos, graphics, colors, etc. Design of project signage Staging of homes Sales office necessities
Oak Creek Company:
SALES TEAM/VILLAGE PROPERTIES:
Photography Design and printing of 8-page brochures Color post cards Installation & cost of sign production for main project FOR SALE SIGNS *Marketing and advertising per the list above. (Print Advertising)
ADDITIONAL MARKETING EXPOSURE AVAILABLE Print Media Advertising (By Region) • Local • CASA • Daily Sound • Homes and Land • Homes Magazine • Independent • Montecito Magazine • Montecito Messenger • Montecito Journal • Montecito Journal (Magazine)
LOCAL & REGIONAL • 805 Magazine • Ojai Quarterly Magazine
• • • • • • • • • •
Playbills: Arts & Lectures Playbills: CAMA Playbills: Granada Theater Season Playbills: Lobero Theater Playbills: Santa Barbara Symphony POLO Santa Barbara Magazine Santa Barbara Magazine Santa Barbara News-Press Santa Barbara Seasons Magazine Santa Ynez Valley Journal
ADDITIONAL MARKETING EXPOSURE AVAILABLE LOCAL, REGIONAL, STATEWIDE, NATIONAL • C Magazine • Exceptional Properties/Robb Report • Haute Living Los Angeles • Haute Living San Francisco • LUXE Interiors and Design • Santa Barbara Magazine • Wall Street Journal
Outreach to key geographic locations such as: Palm Springs, Carmel, Portland, Seattle, Scottsdale, Aspen, Chicago, Jackson Hole
ALL THE ABOVE AND INTERNATIONAL • Christies Magazine • DuPont Registry • Luxury Real Estate Magazine • Luxury Portfolio International Magazine • Regents.com
SUDING MURPHY & LOUGH
Ph 805-886-1300 | Fx 805-965-6868 Web CoolSantaBarbaraHomes.com Blog SantaBarbaraRealEstateConnection.com
All information provided is deemed reliable, but has not been verified & we do not guarantee it. Lic. # 00678264, 0123344, 01905525