arah S HARRIS
I am a Digital Marketer living in Orlando, FL. Creatively passionate storyteller in 140 characters & beyond with experience in developing compelling content and executing successful digital strategies for large travel and tourism brands.
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Community Management - Brands Managed
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Disney Cruise Line Disney Vacation Club
DVC Member Cruise “Takeover Week” #DisneySide Blitz Week
Creative Brief Examples
social content FACEBOOK TWITTER PINTEREST I N S TA G R A M
As Community Manager of Disney Cruise Lineâ€™s social channels, my goal is to create compelling digital content that fosters an engaging social community. By playing to each platformâ€™s strengths, my hope is to excite fans about sailing while simultaneously educating them about the product. After developing a robust social media strategy, I work with a content team to ideate and create content that supports both goals set by the Brand and other marketing initiatives. The following is a small sampling of content developed in my Community Management tenure for the Disney Cruise Line channels. Feel free to explore our channels for more!
FAC E B O O K & T W I T T E R
I N S TA G R A M
social content FACEBOOK PINTEREST MEMBER BLOG
As Community Manager of Disney Vacation Club’s social channels, my goal is to create compelling digital content that fosters an engaging Member community. By playing to the various platform’s strengths, my hope is to remind Members why they joined DVC and educate them about their Membership with news, offers and updates. Disney Vacation Club’s social presence is different from others in Disney Destinations in that our channels include Facebook, Pinterest and a Member Blog. Content is developed similarly to that of Disney Cruise Line’s with exception of the Member blog. I work with Brand partners to develop a social editorial calendar that is a mixture of strategy efforts and features roughly five social posts and two to three Member blogs weekly. The following is a small sampling of content developed in my Community Management tenure for the Disney Vacation Club channels. Feel free to explore our channels for more!
FAC E B O O K
Disney Side Week Social Blitz 2015
During the Spring of 2015, the Walt Disney Parks & Resorts Digital Marketing team came together with the assistance of key partners for the #DisneySide Social Blitz Week. For an entrie week, we took to Walt Disney W o r l d â€™s Tw i t t e r h a n d l e , w i t h a f e w c o n t e n t nods on Facebook, for real-time personalized responses from the handle to fans. Content ranged from quick graphics with personalized names and photos to videos recorded in a separate room featuring Disney Characters giving themed responses. We utilized internal partners like Broadcast Productions for produced videos as well as specialty artists l i k e a S n a p C h a t d e s i g n e r, C o f f e e a r t i s t , e t c . Since this isnâ€™t the normal behavior for the handle, it was a great way to surprise & delight fans and even have #DisneySide trend on the platform.
COVER IMAGE [changed daily]
PA N C A K E A R T I S T
S N A P C H AT A R T I S T
S P E C I A LT Y C R E AT I V E COFFEE ARTIST
TWITTER POSTS & RESPONSES
FACEBOOK MEMBER HUB
E a c h y e a r, D i s n e y Va c a t i o n C l u b h o s t s a signature Member event in the form of a charter cruise for Members. For the 2015 Bahamian Member Cruise, the Disney V a c a t i o n C l u b ’s s o c i a l c h a n n e l s d e d i c a t e d a week of themed content in the form of a “takeover week” to provide a “live” inside look at everything happening onboard. Content was curated from an extensive strategy plan I put together laying out what each asset would include. By working with key partners onboard the sailing, videos highlighting speciality entertainment were recorded and edited and compelling images of key Member Cruise benefits such as gifts and the unique itinerary were captured. Coverage doubled on the Facebook page from one post per day to two, with the content ranging from blog posts, photo albums to short videos. Head over to Disney V a c a t i o n C l u b ’s F a c e b o o k t o c h e c k o u t t h e weeklong themed content!
VIDEO INPUT DOC
C R E AT I V E B R I E F & I N P U T
ADDâ€™T ASSETS INPUT DOC
FAC E B O O K & M E M B E R B LO G
Content Brief Examples
2016 Member Cruise Digital Recommendation
2016 DCL Domestic Hispanic Content