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PRESS RELEASE Septembre 2011 Contact : Céline Jouenne

Tel : + 33 6 64 66 11 07 celine@videospread.com

87, BLD TÉLLÈNE 13007 MARSEILLE - FR - T. +33 (0)6 64 66 11 07 - WWW.VIDEOSPREAD.COM


In brief… Fresh News Pippo Lionni in New York p3 Videospread - Forthcoming p4 Videospread - History p6 Videospread - References p7 Videospread - Concept p8

Videospread programs artist films and videos in public space. From Marseilles, Videospread reaches screens in Melbourne, Nice, Paris, London, Berlin, Cologne, Copenhaguen, Toronto or Amsterdam, thus participating to the cirdulation of French art work at an international level.. Videospread is funded by:

87, BLD TÉLLÈNE 13007 MARSEILLE - FR - T. +33 (0)6 64 66 11 07 - WWW.VIDEOSPREAD.COM

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87, BLD TÉLLÈNE 13007 MARSEILLE - FR - T. +33 (0)6 64 66 11 07 - WWW.VIDEOSPREAD.COM

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VIDEOSPREAD - FRESH NEWS Videospread is pleased to announce the launch of a new collaboration with Streaming Museum and Big Screen Plaza New York at 6th, between 29th an 30th streets. Launched in 2010, this 10 000-square foot multimedia venue showcases today’s most cutting cultural innovation. A selection of Pippo Lionni’s artwork has been screened during the month of august and will be scheduled later in 2012. Pippo Lionni at Big Screen Plaza New York

87, BLD TÉLLÈNE 13007 MARSEILLE - FR - T. +33 (0)6 64 66 11 07 - WWW.VIDEOSPREAD.COM

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VIDEOSPREAD - FORTHCOMING Caszuidas Giant Outdoor Screen, Amsterdam, The Netherlands

http://www.caszuidas.nl

Production and circulation of solo shows from French artists and collaborative initiatives with French south based organisations. The solo shows will put forward the creation of an artist, graphic designer or architect.

Jan-May: Stéphane Couturier June-August : «Jeunes Talents, ECV Aix» Curator Sarah Carrière-Chardon Sept-December: Mathieu Briand Chic Art Fair, Set in Concrete, Paris, France http://www.chic-today.com http://www.pvonk.com Partner PVonk - Berlin Screening of Stéphane Couturier’s Séoul-Tanji on October 20, 21, 22 et 23 2011 after sunset.

Stand PVonk - Section Network - Project Room PVonk Screening insode the Fair of Michel Klöfkorn’s program Fragments from Octobre 20 to 24 2011.

87, BLD TÉLLÈNE 13007 MARSEILLE - FR - T. +33 (0)6 64 66 11 07 - WWW.VIDEOSPREAD.COM

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Photopolis Festival, Halifax, Canada http://www.photopolis.ca http://www.centreforarttapes.ca hhtp://www.eyelevelgallery.ca Co-curating for Photopolis Festival, Halifax, Nova Scotia, Canada. 1st to 31st October 2011. Supported by the French Embassy in Moncton and the French Institute (Ministry of Foreign Affairs). Partners: Center For Art Tapes and Eyelevel Gallery (Halifax) Pecha Kucha Night, Marseilles, France http://www.pechakuchanight.fr Partner Pecha Kucha Night – Quarterly event in Marseilles, France. 27 Octobre 2011 et Daki Ling ,17th Edition. Screening of Stéphane Couturier’s and Michel Klöfkorn’s programmes.

Videospread’s programming is in constant evolution. we will inform you of any changes during the update of our press releases along the year. For any complementary information or images, please contact : celine@videospread.com 87, BLD TÉLLÈNE 13007 MARSEILLE - FR - T. +33 (0)6 64 66 11 07 - WWW.VIDEOSPREAD.COM

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VIDEOSPREAD - HISTORY Céline Jouenne is the Directing Manager and founder of Videospread, a non-profit organisation based in Marseilles, France. Since 2006, Céline has been researching and developing the concept of production and circulation of silent video art programs dedicated to screening in public spaces. Taking advantage of the rapidly growing sector of urban displays, the programmes curated by Videospread question the capacity of Art having a direct impact on the general viewing public, which is usually confronted with advertising. Through this new approach of visual content, Videospread wishes to encourage and promote critical thinking, as well as challenge the way we look at moving images. Born in 1974 in Seoul, South Korea Céline studied in Toronto, Canada and in Paris, France. Graduated in 1998 with a Masters in Cultural Management, she has worked in Paris as freelance project manager for artists, museums, cultural programmers such as Acanthes Agency, Museum of Modern Art Grand Duc Jean in Luxemburg, Alliance Française in New Delhi, India and Suva, Fidji, Soft Pad in Kyoto, Japan. Her passion for Art and her collaborations with French and foreign galleries on international art fairs have contributed to her thorough understanding of the art market and bonding with artists and professionals from that field.

87, BLD TÉLLÈNE 13007 MARSEILLE - FR - T. +33 (0)6 64 66 11 07 - WWW.VIDEOSPREAD.COM

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Videospread in a few dates : December 2006 - First screening at HI Hotel, Nice, France September 2007 - Kanal Kobenhavn, Copenhague, Danemark July to December 2007 - RATP, Paris, France February 2008 - Roxy Bar & Screen, Londres, England February to May 2008 - Federation Square, Melbourne, Australia Since May 2008 and ongoing - Caszuidas Screen, Amsterdam, The Netherlands July to December 2008 - Souvenirs From the Earth, Cologne, Germany September to October 2008 - Federation Square, Melbourne, Australia July 2009 - MK2 & Galeries Lafayette, Paris, France October 2009 - Nuit Blanche in Toronto, Canada May 2010 - Printemps de l’Art Contemporain, Marseilles, France July to October 2010 - RATP, Paris, France July to December 2010 - Federation Square, Melbourne, Australia July 2010 to Juin 2011 - Show-room FIAT, Paris, France September 2010 - Media Facade Festival 2010, Berlin, Germany May to August 2011 - RATP, Paris, France August 2011 - Big Screen Plaza New York, US August to Septembre 2011 - Federation Square, Melbourne Australia Octobre 2011 - Cité du Design et de la Mode, Paris, France Octobre 2011 - Photopolis Festival, Halifax, Canada

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VIDEOSPREAD - REFERENCES Partners

Artists

City of Marseilles Département des Bouches du Rhône Région Provence-Alpes-Côte d’Azur DRAC Provence-Alpes-Côte d’Azur Maison Descartes, Institut des Pays-Bas Cultures France, French Embassy inToronto French Embassy in Melbourne Alliance Française in Melbourne Greek Embassy in Toronto International Urban Screens Association RATP, Paris MK2, Paris Caszuidas – Virtueel Museum Zuidas Federation Square, Melbourne Souvenirs From the Earth, Cologne HI Hotel, Nice TV-TV, Copenhague Tank TV, Londres Urban Screen, Milan Marseille Expos, Marseilles

Renaud Auguste-Dormeuil Eric Baudart Berdaguer & Péjus Katia Bourdarel Marie Bovo Betty Bui Dorota Buczkowska Laurent Chambert Delphine Coïndet Cornelis Gollhardt Michel Klöfkorn Agathe Lievens Pia Lindman Pippo Lionni Mathieu Mercier Cécile Paris Guillaume Paris Jérôme Raffaelli Hugues Reip Fabrice Reymond Véronique Rizzo Samuel Rousseau Jean-Claude Ruggirello Karen Russo Amelia Seymour Kristina Solomoukha Michèle Sylvander Laure Tixier Sylvie Ungauer Virginie Yassef … and more

Collaborators  Sextant & Plus Gallery Porte Avion Gallery Vidéochroniques, Gallery and Residency FRAC Provence-Alpes-Côte d’Azur Festival Les Instants Vidéo Gallery 345 Benjamin Thorel, art critic Guillaume Mansart, art critic Sarah Carrière-Chardon, curator and author Fabrice Faivre, editor Olivier Berhaut, artistic director Audéance, web/multimedia agency

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VIDEOSPREAD - CONCEPT Videospread distributes a collection of artist films and videos dedicated to screenings in public spaces. Its concept is based on a silent (mute) program, which puts forward the power of images through their visual attraction. The programmes question the capacity of Art having a direct impact on the perception and appropriation of an artistic content on the general public. Furthermore, Videospread wishes to develop a new market for Video Art. Videospread programs should not be considered like common television programs, but rather be regarded as a visual presence, a moving painting. The content of the programmes is silent, non-narrative and specifically conceived for television broadcasts and screenings in public spaces (in airports, shopping malls, the street, the underground, hotels…) The films are produced by artists from around the world and can be classified in different genres : 3D animations, experimental and conceptual films , ambient movies with strong esthetical criteria, all however, having the common denominators of being Art works. Videospread wishes to encourage and promote critical thinking, as well as challenge the way we look at moving images. Based in Marseilles, Videospread wishes to offer artists and organisations specialized in the promotion and exhibition of innovative art, film and video, new exhibition contexts. In order to do so and as part of Videospread’s screening and broadcasting activity at a national and international level, a selection of local, departmental and regional artists’ and structures’ work and activity are promoted.. Growing display networks - plasmas screens, LCD, LED – For the past few years, new types of displays have appeared in public space (shopping malls, airports, train stations, subway, grocery stores...), flat screens. Alike our good old television set, they allow the broadcast of moving images such as televion programs and advertising.. New visual experiences for the screens These highly populated places - street, malls, airports, public transports…- equiped with these displays usually broadcast ordinary television programs from which the sound has been cut off. A thourough reflexion on the contents screened on the various displays has not yet been undertaken. Videospread images As part of the content broadcasted on these displays, the insertion of creative and artistic images at regular time slots, alternately with advertising and information, could be positive and beneficial for the public/specatators, but also for the display owner. • It could favour visual attraction with regards to the global content broadcasted on the display, by adding undeniable artistic and cultural value, still poorly present to this day. • It could contribute to an introduction to contemporary creation to the general public. • It could enhances and improve the content and its displays, giving them surplus-value and differenciating them from the other display networks. 87, BLD TÉLLÈNE 13007 MARSEILLE - FR - T. +33 (0)6 64 66 11 07 - WWW.VIDEOSPREAD.COM

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Challenging images for public space Each individual is confronted daily - voluntarily or not - to the growing exposure to visual information (at home, at work, in public places, during transports, in the street…). These images are usually of commercial and/or advertising nature, and rather poor in cultural and artistic content. To try and impose a new type of visual « standard » can be the beginning of a different relationship between us – spectators - and the images that we are fed, on a daily basis.

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Videospread Fall Press Kit (English)