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Q Q the magazine embarks on current fashion trends, photography, and design within the creative community.
“The best things in life are free. The second best are very expensive.” -COCO CHANEL
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BY VANESSA FRIEDMAN Couture house, which is an official designation like champagne, a brand must maintain an atelier of a certain number of artisans full time and produce a specific number of garments twice a year for a show. There are only a very few that can fulfill the requirements, including Chanel, Dior and Valentino.
A lot have dropped out over the years (Balmain, Versace, Saint Laurent). and the governing organization that adjudicates this has relaxed some of its rules to admit younger, less resourced and guest designers, like Iris van Herpen and Guo Pei, who made Rihannaâ€™s Met Gala sunny-side-up egg cape.
Still, there are only a few hundred clients in the world who regularly buy this type of couture clothing including Middle Eastern royalty and American businesswomen. Guests often sit on gold ballroom chairs. At Chanel, the designer Karl Lagerfeld has a tendency to recreate gardens from around the world, from Versailles to Norway.
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The only people who attended fashion shows were apparel buyers for highend department stores, who had to plan what would be on the racks.This is why spring clothing is presented in the fall, and fall clothing in the spring. Today, these shows are social media spectacles, and you’re as likely to find Ciara at one as the associate in charge of shoes at Saks Fifth Avenue. You’re also likely to see every runway look in your Instagram feed or in a story on Snapchat, which makes waiting six months for some big reveal as antiquated as, perhaps,
going to a department store. Now some fashion companies are trying to rewrite the calendar. The “see now, buy now” model—how did it take until 2016 to come up with this?—is so painfully obvious that even Kanye West thinks it makes sense. “I just thought of the craziest idea of all,” the fashion entrepreneur tweeted recently. “I’m going to sell winter coats in the winter!!!” So far, Burberry is the biggest company to make the shift. BY KIM BHASIN
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U F I TY J 41
BY JAMES LAVER
The notion of global fashion industry is a product of the modern age. Prior to the mid-19th century, most clothing was custom-made. It was handmade for individuals, either as home production or on order from dressmakers and tailors. By the beginning of the 20th centuryâ€”with the rise of new technologies such as the sewing machine, the rise of global capitalism and the development of the factory system of production, and the proliferation of retail outlets such as department storesâ€”clothing had increasingly come to be mass-produced in standard sizes and sold at fixed prices. Although the fashion industry developed first in Europe and America, as of 2017, it is an international and highly globalized industry, with clothing often designed in one country, manufactured in another, and sold worldwide.
BY VALERIE STEELE According to the editorial policy of Fashion Theory: The Journal of Dress, Body & Culture, fashion is defined as “the cultural construction of the embodied identity.” As such, it encompasses all forms of self-fashioning, including street styles, as well as so-called high fashion created by designers and couturiers. Fashion also alludes to the way in which things are made; to fashion something is to make it in a particular form. Most commonly, fashion is defined as the prevailing style of dress or behavior at any given time, with the strong implication that fashion is characterized by change. As Shakespeare wrote,
“The fashion wears out more apparel than the man.” There are fashions in furniture, automobiles and other objects, as well as in clothing, although greater attention is paid to sartorial fashion, probably because clothing has such an intimate relationship with the physical body and, by extension, the personal identity of the individual.
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Ella is a display typeface, inspired by vintage high fashion and contemporary simplicity styles. The typeface was created with the intended use to be in an editorial setting, specifically high-fashion. Ella looks best when printed, at large scale, and in small phrases. The contrast of a heavy weight resting on the round parts of the characters, compared to the rest of its body, is intended to portray an elegant style of luxury. The characters with bowls are almost completely round circles, inspired by the shape a bubble creates. Q the Magazine was created with the intention of displaying the typeface Ella in the best way possible. Using photography, and layout designs, inspired by the typeface itself.
Ella typeface & all photography by Sarah Carriere
Q the Magazine is a fashion magazine that embarks on current trends and photography. It showcases the custom typeface "Ella".