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BREWERY BRANDING Sarah Alvarez

Course: ARTD 620

Assignment: Visual Identity system for a brewery

I created a visual identity for a brewery inspired by Native American cultures. Each brew design was inspired by a different Native American folktale, but I took creative liberties with the illustrations to make each design tell a unique, memorable story.

Project Objectives: - Create a cohesive visual system for the brand - Gain experience in packaging and commercial design - Improve illustration skills in Illustrator - Design a branding guidelines booklet that helps maintain the brand image, explains the importance of branding, and makes the branding process easy to implement.


BOTTLED ON DATE:

Questions/Comments Call 1-800-111-1234 NATIVEBREWING.COM GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY AND MAY CAUSE HEALTH PROBLEMS. CT•HI•IA•ME•MA•NY•OR•VT 5¢ • MI 10¢ CA CRV Contains: Wheat

CORN MAN WHEAT ALE WILL REMAIN BREWERY FRESH FOR 180 DAYS AFTER THE BOTTLED ON DATE.

6.2% ALC./VOL.

12 FL. OZ. (355 mL)

BOTTLE DESIGN LOOSELY INSPIRED BY A NATIVE AMERICAN FOLKTALE.

NATIVEBREWING.COM/cornman

NATIVE BREWING CO. LOCAL

SUN GOD PALE ALE CORN

BRING A FRIEND!

BrEwED AND BOTTLED By NATIvE BrEwINg CO. IN BLOOMINgTON, IN

AND THE ANIMAL PEOPLE

GRAND OPENING JULY 15, 2014 5 P.M. MENU

BEER

1315 JACKSON ST.

MEET NEW BEER!

TRY NEW FRIENDS!

NATIVE BREWING CO.

MAN WHEAT ALE

EACH BOTTLE DESIGN INSPIRED BY A NATIVE AMERICAN FOLKTALE.

NATIVEBREWING.COM


BOTTLED ON DATE:

Questions/Comments Call 1-800-111-1234 NATIVEBREWING.COM GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY AND MAY CAUSE HEALTH PROBLEMS. CT•HI•IA•ME•MA•NY•OR•VT 5¢ • MI 10¢ CA CRV Contains: Wheat

CORN MAN WHEAT ALE WILL REMAIN BREWERY FRESH FOR 180 DAYS AFTER THE BOTTLED ON DATE.

6.2% ALC./VOL.

12 FL. OZ. (355 mL)

BOTTLE DESIGN LOOSELY INSPIRED BY A NATIVE AMERICAN FOLKTALE.

NATIVEBREWING.COM/cornman

NATIVE BREWING CO. LOCAL

SUN GOD PALE ALE CORN

BRING A FRIEND!

BrEwED AND BOTTLED By NATIvE BrEwINg CO. IN BLOOMINgTON, IN

AND THE ANIMAL PEOPLE

GRAND OPENING JULY 15, 2014 5 P.M. MENU

BEER

1315 JACKSON ST.

MEET NEW BEER!

TRY NEW FRIENDS!

NATIVE BREWING CO.

MAN WHEAT ALE

EACH BOTTLE DESIGN INSPIRED BY A NATIVE AMERICAN FOLKTALE.

NATIVEBREWING.COM


BOTTLED ON DATE:

Questions/Comments Call 1-800-111-1234 NATIVEBREWING.COM GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY AND MAY CAUSE HEALTH PROBLEMS. CT•HI•IA•ME•MA•NY•OR•VT 5¢ • MI 10¢ CA CRV Contains: Wheat

CORN MAN WHEAT ALE WILL REMAIN BREWERY FRESH FOR 180 DAYS AFTER THE BOTTLED ON DATE.

6.2% ALC./VOL.

12 FL. OZ. (355 mL)

BOTTLE DESIGN LOOSELY INSPIRED BY A NATIVE AMERICAN FOLKTALE.

NATIVEBREWING.COM/cornman

GRAND OPENING JULY 15, 2014 5 P.M.

NATIVE BREWING CO.

BRING A FRIEND!

LOCAL

SUN GOD PALE ALE CORN MENU

BEER

1315 JACKSON ST.

MEET NEW BEER!

TRY NEW FRIENDS!

NATIVE BREWING CO.

MAN WHEAT ALE

EACH BOTTLE DESIGN INSPIRED BY A NATIVE AMERICAN FOLKTALE.

NATIVEBREWING.COM


BOTTLED ON DATE:

Questions/Comments Call 1-800-111-1234 NATIVEBREWING.COM GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY AND MAY CAUSE HEALTH PROBLEMS. CT•HI•IA•ME•MA•NY•OR•VT 5¢ • MI 10¢ CA CRV Contains: Wheat

CORN MAN WHEAT ALE WILL REMAIN BREWERY FRESH FOR 180 DAYS AFTER THE BOTTLED ON DATE.

6.2% ALC./VOL.

12 FL. OZ. (355 mL)

BOTTLE DESIGN LOOSELY INSPIRED BY A NATIVE AMERICAN FOLKTALE.

NATIVEBREWING.COM/cornman

GRAND OPENING JULY 15, 2014 5 P.M.

NATIVE BREWING CO.

BRING A FRIEND!

LOCAL

SUN GOD PALE ALE CORN MENU

BEER

1315 JACKSON ST.

MEET NEW BEER!

TRY NEW FRIENDS!

NATIVE BREWING CO.

MAN WHEAT ALE

EACH BOTTLE DESIGN INSPIRED BY A NATIVE AMERICAN FOLKTALE.

NATIVEBREWING.COM


chips & homemade tomato-jalapeno salsa. 3.50

Brewery Fries beer-battered and fried in our vegetarian fryer. 4.75 Spinach and Artichoke Dip toasted pita & house fried blue corn

tortilla chips. 8.95

Pork Tacos house smoked pulled fischer farms pork, radish pico de

gallo, red cabbage, cilantro, flour tortillas, guajillo chili sauce. 9.95

Native Nachos blue corn chips, mozzarella & cheddar-jack, fresh

jalapenos, tomatoes, black beans, tomato-jalapeno salsa. 7.95 Add Guacamole Or Sour Cream for 0.75 Add Spicy Chicken, Spicy Beef, Southwest Tofu, Pulled Pork for 3.00

Soft Pretzel Twists bloomington bagel company pretzel twists, house made pimento cheese spread, mustard 7.50

Pulled Local Pork fischer farms pork slow

smoked in-house, red onion & pickle chips with your choice of sauce: chimmichurri, guajillo chil. 11.25

Pub Favs

Pork Tenderloin Sandwich

FROM THE

GRILL CLASSIC choice of sharp

homemade breaded tenderloin, lettuce, tomato, onion, toasted kaiser. 9.95

cheddar, swiss, smoked gouda, or jalapeno pepper-jack. 9.95

The Cuban smoking

grilled onions and swisS. 10.95

goose's city ham, smoked pork, mojo sauce with homemade pickled jalapenos, pickle chips, and melted swiss on hot pressed torta. 11.25

Hummus Pita Sandwich

house made edamame hummus, roasted red pepper and feta spread, cucumber, tomato, onion, and arugula on toasted pita. 8.25

PHILLY grilled mushrooms,

BBQBURGER sharp cheddar,

apple wood smoked bacon, bbq 10.95

BLUE FLAME native brewery's blue cheese-jalapeno spread. 10.95

Steak & Eggs fischer farms flank steak marinated in helios pale ale and flash grilled. served with scalloped idaho and sweet potatoes. 14.95 Pulled Local Pork

fischer farms pork slow smoked in-house, red onion & pickle chips with your choice of sauce: chimmichurri, guajillo chil. 11.25

Fish & Chips 1/2 pound beer battered cod & tartar sauce. recommend with brewery fries 10.75 Black Bean Burger lettuce,

tomato, onion, toasted kaiser, and your choice of cheese.

pizza

Mediterranean smoking goose

capocolla and salame cotto, artichoke, pickled onion, kalamata olive, roasted red pepper feta. 9.50

INFERNO jalapeno

Chicken Bacon BBQ bbq sauce with roasted chicken, bacon bits, pickled onion, mozzarella and cheddar-jack cheese. 9.50

Beverages

Coke 2.00 Diet Coke 2.00 Sprite 2.00 Root Beer 2.00 Lemonade 2.00 Iced Tea 2.00

pepperjack, banana peppers and our habanero hellfire saucE.

BREWS Raven Double Ipa

a brew with a very powerful hop, matching malt character, and an enticing floral nose. 6.4% abv, 40 ibu, & 15.3 starting gravity.

SUN GOD PALE

a refreshingly crisp, citrusy, and slightly bitter brew. 4.8% abv, 31.3 ibu, & 11.9 starting gravity.

CORN MAN WHEAT

Native Gumbo smoking goose andouille, diced chicken, and shrimp tossed with peppers, onion, tomatoes and okra in porter infused cajun. 13.95

Entrees

Starters

Chips And Salsa blue corn

brewed with organic coriander, chamomile and orange peel to be light on the tongue and refreshingly tart. 4.5% abv, 12.6.


LOGO AND BRANDING GUIDELINES


WHY USE BRANDING GUIDELINES? Branding guidelines establish a unique identity for Native Brewery, setting it apart from other brands, Sticking to branding guidelines helps send a clear message to customers about what native brewery stands for.

THE NATIVE BREWERY BRAND IS

NATURAL FLEX IBLE COLORFUL


WHY USE BRANDING GUIDELINES? Branding guidelines establish a unique identity for Native Brewery, setting it apart from other brands, Sticking to branding guidelines helps send a clear message to customers about what native brewery stands for.

THE NATIVE BREWERY BRAND IS

NATURAL FLEX IBLE COLORFUL


LOGO GUIDELINES FOR MOST USAGES:

THE NATIVE BREWERY BRAND IS

FLEXIBLE. THERE ARE MANY WAYS TO CORRECTLY USE THE NATIVE BREWING CO. LOGO. WHEN USING THE LOGO IN ADVERTISING, TRY USING DIFFERENT BACKGROUNDS OF NEW AND BEAUTIFUL LANDSCAPES!

Use this logo for everything except usages listed below.

CORRECT

INCORRECT

INCORRECT

Black and white logo, outline around edge

Missing outline around edge

Colors other than black/ white

FOR PRINTING ON PROMOTIONAL ITEMS:

Use this logo when printing: - T-shirts - Mugs, glassware - Any other promotional items

CORRECT Black and white logo, outline around edge

INCORRECT

INCORRECT

Missing white outlines

Colors other than black/white

FOR ADVERTISING: Logo background may be changed to: - Textures used in bottle designs - Landscapes

INCORRECT

Any other color

CORRECT

Landscape background

CORRECT

Texture used in bottle designs

INCORRECT

Any other photo


LOGO GUIDELINES FOR MOST USAGES:

THE NATIVE BREWERY BRAND IS

FLEXIBLE. THERE ARE MANY WAYS TO CORRECTLY USE THE NATIVE BREWING CO. LOGO. WHEN USING THE LOGO IN ADVERTISING, TRY USING DIFFERENT BACKGROUNDS OF NEW AND BEAUTIFUL LANDSCAPES!

Use this logo for everything except usages listed below.

CORRECT

INCORRECT

INCORRECT

Black and white logo, outline around edge

Missing outline around edge

Colors other than black/ white

FOR PRINTING ON PROMOTIONAL ITEMS:

Use this logo when printing: - T-shirts - Mugs, glassware - Any other promotional items

CORRECT Black and white logo, outline around edge

INCORRECT

INCORRECT

Missing white outlines

Colors other than black/white

FOR ADVERTISING: Logo background may be changed to: - Textures used in bottle designs - Landscapes

INCORRECT

Any other color

CORRECT

Landscape background

CORRECT

Texture used in bottle designs

INCORRECT

Any other photo


TYPEFACES: THE NATIVE BREWERY BRAND IS

NATURAL. USE THE CARDBOARD BACKGROUND AND RECYCLED MATERIALS IN DESIGN AND PRINTING.

COLORFUL. AS NEW BREWS ARE DEVELOPED, NEW PATTERNED BACKGROUND DESIGNS WILL BE DEVELOPED AND INCORPORATED INTO ADVERTISING AND PACKAGE DESIGN.

KANKIN

For headlines, advertising, large “display” text.

Liberation Serif

For long paragraphs of text that needs to be easy to read. (Examples: website, documents, etc.)

RBNO2 LIGHT

For headlines, advertising, large “display” text. For small text on back of bottles for nutritional information or anywhere text must be crunched together tightly.


TYPEFACES: THE NATIVE BREWERY BRAND IS

NATURAL. USE THE CARDBOARD BACKGROUND AND RECYCLED MATERIALS IN DESIGN AND PRINTING.

COLORFUL. AS NEW BREWS ARE DEVELOPED, NEW PATTERNED BACKGROUND DESIGNS WILL BE DEVELOPED AND INCORPORATED INTO ADVERTISING AND PACKAGE DESIGN.

KANKIN

For headlines, advertising, large “display” text.

Liberation Serif

For long paragraphs of text that needs to be easy to read. (Examples: website, documents, etc.)

RBNO2 LIGHT

For headlines, advertising, large “display” text. For small text on back of bottles for nutritional information or anywhere text must be crunched together tightly.


QUESTIONS ABOUT GUIDELINES? (800) 111-1234 WWW.SARAHALVAREZ.COM SARAH.D.ALVA@GMAIL.COM

Sarah Alvarez ARTD 620  

BREWERY BRANDING