Page 1

sarah allen, natalie mackraz, eric lieskovsky, adrian sunga

STRATEGY Our product will address the inefficiency and non-user friendly design of the common site, Reddit.com. In our redesign, we aim to keep the classic minimalism of the site while making it more visually appealing as well as a less overwhelming and easier experience for the user.

MONETIZATION Reddit is 100 percent community-driven and therefore it is important to Reddit’s users to not make them feel like the company focuses solely on a revenue stream. Currently they offer premium membership programs and are slowly moving into utilizing advertising outlets on the site. The site relies on users posting hundreds of conversation threads often recommending different types of products or services - serving a huge opportunity for advertising. Therefore, we aim for our redesign to continue to utilize advertizing as a means of monetization as well as using user data to build profiles.

DELIVERY PLATFORM Our delivery platform is a web based application similar to the current platforms that Reddit currently holds. Our website will also be mobile and tablet friendly and we anticipate on an application being created in future redesigns.


COMPETITIVE ANALYSIS

COMPETITORS

COMPETITOR STRENGTHS Lots of pre-existing users. Larger images. Self made content. No need to open new tabs for content to appear in page COMPETITOR WEAKNESSES Smaller user base, bad UI. UNDERLYING MOTIVATIONS FOR COMPETITORS Lots of content quickly. Just keep scrolling for new content and very few needs for clicking to get to a new page of content.

9gag.com

OUR PRODUCT SOLUTION

digg.com

Currently reddit is seen as the best site to find current and relevant user generated content according to each user’s preferences. By changing things with the UI, we hope to make the user base (estimated to be 7% of all internet users) even larger and more effective for finding things of their interests.

tumblr.com

OUR PRODUCT

TECHNOLOGY IS THE TECHNOLOGY FEASIBLE? We have reason to believe that our project is technically feasible because not only are our changes minuet and relatively non disruptive, but it also has only relatively basic programming needs for the backend and frontend. HIGH LEVEL IMPLEMENTATION PLAN:

The high-level implementation plan for our design is a redesign of the view for scrolling through the Reddit feed. Rather than strictly having the list of links and titles that you need to click to view the photo or content, there will be a similar layout that is more “preview-focused” where there is a larger image with a better quality text summary and improved overall aesthetics. This way we give dedicated Reddit fans the ability to use the layout that they are used to and maintain the integrity of the website while improving the readability functionality and ease of use. We are also considering adding the feature of allowing the user to easily open up the reddit content in a new tab or expand it in the current view rather than having it take over the page, which requires them to press “back” and potentially lose their spot on the page, and interrupt the user’s flow of surfing.


OUR USER LARGE, LOYAL USER BASE OF APPROXIMATELY 234 MILLION UNIQUE VISITORS PER MONTH TEENAGERS AGES 14-17 WHO ONLY MAKE UP ABOUT 8% OF REDDIT USERS, AS OF 2014 NEWS/CURRENT EVENT CONSUMERS ARTISTIC AUDIENCE

HYPOTHESIS Reddit already boasts a large, diverse user base, accruing approximately 234 million unique visitors per month; consequently, our redesign plan stresses the priority to retain those users who are largely comprised of males ages 18-29.

QUESTIONS FOR POTENTIAL USERS: Who[m] do you typically see browsing Reddit? What do you expect to or hope will change after the Reddit redesign? When do you typically browse media/entertainment other sites similar to Reddit? Where would you turn if you are not pleased by the redesign? Why are you not currently a Reddit user? How can Reddit redesign its UX in order for you to become an avid user?


HYPOTHESIS ANALYSIS In addition, we plan on targeting the teenage market (ages 14-17) who currently make up only 8% of Reddit users (as of 2014). We see this teenage market as a potentially huge market segment for first-time users. The teenage market is responsive with and acknowledging of modern UI/UX and, therefore, also more disengaged with and disparaging of outdated UI/UX--even more so than their Millenials and Generation X counterparts. We feel this is a major reason for the small teenage participation and a Reddit weakness that we can readily remedy. We will also target users who want to not only keep up-to-date on news and current events but also desire an added hint of quirkiness and humor in the articles they are reading. Reddit is already synonymous with quirky, funny, and fast content. Our redesign plan will tackle the need for an organized and easy-access user experience integral in news sites/apps by efficiently indexing subreddits and news categories, so users can quickly sift through readable article headlines and previews. Sites like Buzzfeed have thrived off this market segment of users for years, and we want a piece of the pie!

Our Reddit redesign will also attract artistically inclined users. We hope to improve the UI such that it is simplistically sophisticated--that is, UI that makes the content pop without adding too much. This simplistically sophisticated phenomenon is currently wildly popular in the modern art world in which minimalism is at the peak of its appreciation. In addition, we will improve the viewing of media, such as images, videos, gifs, and more. This improvement--namely, larger and easier to access media, as well as previews--will enhance the fluidity of the user experience by minimizing clicks and new tabs while showing larger images. A precedent for this design and competitor for the user base is Tumblr.


USER RESEARCH

sarah allen, natalie mackraz, eric lieskovsky, adrian sunga

VALUE PROPOSITION Reddit Redesign restructures and rejuvenates Reddit by fusing its beloved simplistic quirkiness with modern minimalistic design and organizational techniques. This long-awaited facelift pays homage to Reddit’s years of success by invoking its signature style and feel as the bulletin board or front page of the internet--a move sure to be appreciated by its current, passionate fan base. In addition, Reddit Redesign achieves a more fluid user experience that captivates younger, artistic, and news-consuming potential users by incorporating a more youthful design and a more responsive and accessible organizational structure through automatically viewed media and comments, improved accessing and indexing of subreddits and corresponding tabs, and easier-to-read article previews that include a corresponding picture.

USER ROLES Users for entertainment, choose not to submit content and rather just comment & up/ down vote content Users who submit content using it as an outlet to share projects, images, etc. Users who submit content for financial gain and advertisement


USER ROLES CONTINUED... Average everyday user is male aged 18-29. Power users 2-3 hours per day

Casual users >1 hour per day Non-users willing to try laggards

Within the users and non-users groups, we will also target an even distribution of age ranges, races, and other demographic categories

HOW TO OBTAIN USERS Due to the fact that we are choosing to redesign a product that already has a strong and very vocal user base, we plan to target the current users of reddit to get their commentary on our concept for the redesign. We plan on targeting the different types of reddit users as well from avid addicted users to more casual users to content-creating users. In order to obtain users for our research we will reach within our own networks and identify and evaluate the category that they fall into. We plan on choosing individuals based off differentiators like age, gender, how frequently they use reddit, and why they use reddit.

INFORMATION TO COLLECT NAME: AGE: GENDER: WHY DO YOU USE REDDIT?

USER RESEARCH METHODS We will use focus groups, interviews, surveys, and field studies as methods to guide our research.

DO YOU LOGIN TO REDDIT? WHAT KIND OF CONTENT DO YOU USUALLY LOOK AT ON REDDIT? HOW LONG HAVE YOU BEEN A REDDIT USER? HOW MANY HOURS PER WEEK ARE YOU ON REDDIT?


USER RESEARCH METHODS We have chosen these four methods because they seem varied enough to get a large spread of data and concise in number enough to ensure that each of these methods gets proper attention and enough repetition so that we can have a better likelihood of having unskewed data based off of lack of trials. Additionally, we chose each of these methods because they seemed to best suit our needs. A focus group would give us ideas that we had not even thought of and would do this better than the other options as it would allow our users to co-communicate and bounce ideas off of one another. Additionally, interviews would be a good idea since it would allow us to specifically target those who are avid reddit users (otherwise known as some of the people that we may have the hardest time converting) and thus probably have a lot to say and are knowledgeable about the topic--probably even more so than we are. We will be conducting online surveys as well because even though they can very easily lead to a bias, they will gather us a large amount of information without our having to spend too much time conducting them. Thus we can put our time into other methods while collecting survey data in the background. Lastly, we will be conducting field studies so we can observe both avid reddit users and those who are trying reddit for the first time to see what they are struggling with (or enjoying) by having them voice their opinions aloud or watching their facial expressions as they interact with the website. Although intervening in a field study could disrupt the integrity of the test, we find that it is necessary to best gain the specific information that we are looking for.

PAIRING USERS & METHODS Surveys for everyone. Large amounts of data from different user groups will help paint a picture of what the users want. Focus group for each type of user. This sections off the data and allows for us to see how each user group likes or dislikes the current format and how to improve to serve each better. Interviews for the casual and power user will allow us to see what will help bring in new users as well as how to better retain the current avid ones. Field studies for the non-user and casual user will help us see how to make the current format better by observing the facial and body language as they navigate the site.

FOCUS GROUPS Who here has heard of the site reddit? When was the last time you were on the site? What do you use the site for? What do you like about it? What do you dislike about it?


FIELD STUDY AGE: GENDER: HAVE YOU HEARD OF THE SITE BEFORE? HAVE YOU EVER USED THE SITE BEFORE? WHEN WAS THE LAST TIME YOU WERE ON THE SITE?

SURVEY CONDUCTION Surveys: Website Surveymonkey or Google Surveys Focus Group: Video recorded in person meetings with the user groups. Interviews:Video recorded in person one on one meetings. Field study: Video record the person attempting to use the site for 10 minutes.

SURVEY & INTERVIEW HOW OLD ARE YOU? WHAT IS YOUR GENDER? WHAT KIND OF USER WOULD YOU CONSIDER YOURSELF? (POWER USER, CASUAL USER, NON-USER) HOW MANY HOURS PER WEEK DO YOU THINK YOU USE REDDIT? WHEN WAS THE LAST TIME YOU WENT ON REDDIT? DO YOU HAVE A REDDIT ACCOUNT? WHAT ARE SOME OF THE THINGS YOU LIKE ABOUT THE CURRENT SITE? HOW WOULD YOU RANK THE EASE OF USE FOR THE SITE? (1-10) WHAT ARE SOME OF THE THINGS YOU DISLIKE ABOUT THE CURRENT SITE? HOW WOULD YOU CHANGE THE CURRENT SITE TO MAKE THINGS BETTER? WHAT ARE THE TOP 3 SUBREDDITS YOU FOLLOW? HOW LONG HAVE YOU BEEN A REDDIT USER?


CONDUCTING USER RESEARCH

sarah allen, natalie mackraz, eric lieskovsky, adrian sunga

FIELD STUDIES

METHODS FIELD STUDIES

video recorded observations on user interaction with the site

FOR THE NON-USER AND CASUAL USER WILL HELP US SEE HOW TO MAKE THE CURRENT FORMAT BETTER BY OBSERVING THE FACIAL AND BODY LANGUAGE AS THEY NAVIGATE THE SITE.

USER ID’S

INTERVIEWS

video recorded one-on-one interviews

SURVEY

using google survey

BrittanyH

QUESTIONS

JoshR

AGE:

MackiA

GENDER: HAVE YOU HEARD OF THE SITE BEFORE? HAVE YOU EVER USED THE SITE BEFORE?

FOCUS GROUPS

video recorded casual group conversations

WHEN WAS THE LAST TIME YOU WERE ON THE SITE?


USER ANSWERS User ID

Age

Gender

Heard of the site?

Used the site?

Last visit?

BrittanyH 19 Female Yes

Yes but not frequently

4 months ago

JoshR 20 Male Yes

No Never

MackiA 19 Female Yes

No Never

ENVIRONMENTS

RESULTS

BrittanyH

BrittanyH: Didn’t like how you had to login in order to contribute to the conversation and up/down vote

home during a study break

JoshR

in a friends room

MackiA

in an on campus study space

BrittanyH: Had a difficult time finding other pages than just the home page. Couldn’t find the categories page.

BrittanyH: Got frustrated with the fact that the site redirected her to an external page but didn’t create a new tab therefore everytime she clicked on something she had to press the back button to the reddit rather than exiting out of a page. You can see this at :12 & :40 MackiA: Didn’t understand the concepts of subreddits or where those categories were. Compared it to twitter trending hashtags except more confusing. MackiA: Could barely navigate the site without getting frustrated. Looked in the comment section but had a difficult time finding it. MackiA: Didn’t realize that there were category pages. Only thought the site was the main landing page. JoshR: Before video found site hard to navigate and was told that there was more than just a main feed. Didn’t take advantage of exploring new topics (just stuck to the feed and searching “skiing”).


RESULTS, CONTINUED... JoshR: Found search bar easily but couldn’t figure out about commenting.

INTERVIEWS USER ID’S FOR THE CASUAL AND POWER USER WILL ALLOW US TO SEE WHAT WILL HELP BRING IN NEW USERS AS WELL AS HOW TO BETTER RETAIN THE CURRENT AVID ONES.

LizzyW BenT JosephM

QUESTIONS HOW OLD ARE YOU? WHAT IS YOUR GENDER? WHAT KIND OF USER WOULD YOU CONSIDER YOURSELF? (POWER USER, CASUAL USER, NON-USER) HOW MANY HOURS PER WEEK DO YOU THINK YOU USE REDDIT? WHEN WAS THE LAST TIME YOU WENT ON REDDIT? DO YOU HAVE A REDDIT ACCOUNT? WHAT ARE SOME OF THE THINGS YOU LIKE ABOUT THE CURRENT SITE? HOW WOULD YOU RANK THE EASE OF USE FOR THE SITE? (1-10) WHAT ARE SOME OF THE THINGS YOU DISLIKE ABOUT THE CURRENT SITE?

HOW WOULD YOU CHANGE THE CURRENT SITE TO MAKE THINGS BETTER? WHAT ARE THE TOP 3 SUBREDDITS YOU FOLLOW? HOW LONG HAVE YOU BEEN A REDDIT USER?


USER ANSWERS User ID

LizzyW

BenT

JosephM

Age/Gender

20/Female

19/Male

22/Male

Type of User

Casual/PowerUser

PowerUser

PowerUser

How many hours per week on the site?

15 hours

10 or more hours

40 hours

Last visit to reddit?

Earlier in the day

15 minutes prior

Earlier that day

Pros of the current site

Easy to use and interact with the content

How quickly content circulates

Subreddits builds nice communities; UI is somewhat charming

The comment sorting algorithms; the commenting system

Overall the UI being outdated and cluttered

Overly complex, trying to find new content is frustrating

7

4

2

New comment sorting algorithm and new redditers

More consistent and elegant interface

Simplifying things, change the current messaging system

r/worldnews r/food r/pics

r/earthporn r/internetisbeautiful r/trees

r/oculus r/askreddit r/ama

5 years

4 years

5 years

Aspects of the site you don’t like

Rank of ease for use (10 being the easiest) What would you change?

Top 3 subreddits you follow How long have you been a reddit user?


ENVIRONMENTS LizzyW in room

BenT

eating lunch on campus

JosephM

study environment on campus

RESULTS BenT: While watching him interact with the site after the interview you can tell that frequent users understand how to navigate the site. BenT: Though he doesn’t like the UI and agrees that the site is ugly and outdated, he still uses the site on an everyday basis because he has learned how to navigate and use it.

BenT: Though he hasn’t been a power user during his 4 years of using the site, he has maintained an account for all 4 years. BenT: Thinks the design is over simplified to the point where it is confusing. LizzyW: Strongly dislikes the commenting section of reddit (the algorithm for sorting them doesn’t work quite right for her and she dislikes the people who write the comments). LizzyW Finds site easy to use but thinks she could be biased because she’s so used to it LizzyW Doesn’t like how they sort strongest opinionated which are all biased (when you sort by most popular).

JosephM: Describes that you work with reddit in a specific way and that you have to be careful to not use modern UI concepts when redesigning because people don’t interact with reddit in a modern type of way. JosephM: Watching him interact with the site he allows his browser to be filled with tabs rather than going back to the site everytime, he command clicks a bunch of links from reddit and then goes through each tab.


FOCUS GROUPS USER ID’S FOR EACH TYPE OF USER. THIS SECTIONS OFF THE DATA AND ALLOWS FOR US TO SEE HOW EACH USER GROUP LIKES OR DISLIKES THE CURRENT FORMAT AND HOW TO IMPROVE TO SERVE EACH BETTER.

QUESTIONS

GROUP A

GROUP B

AlexB male

KenL male

ColeB male

Laura W female

AlexY male

AGE

ENVIRONMENTS

WHO HERE HAS HEARD OF THE SITE REDDIT?

GROUP A study room

WHEN WAS THE LAST TIME YOU WERE ON THE SITE? WHAT DO YOU USE THE SITE FOR? WHAT DO YOU LIKE ABOUT IT? WHAT DO YOU DISLIKE ABOUT IT? HOW OFTEN DO YOU VISIT? HOW MANY HOURS A WEEK DO YOU VISIT REDDIT? (IF POWER USER)

GROUP B campus center


FOCUS GROUP ANSWERS Group Letter

B

B

A

A

A

User ID

KenL

LauraW

AlexB

ColeB

AlexY

Age

24

24

20

20

20

Who has heard of the site?

Yes

Yes

Yes

Yes

Yes

Yesterday

Yesterday

Yesterday

Yesterday

Yesterday

Politics

Fitness/ news

Fitness/ news

News/ Humor

Fitness/ news

Lots of content

All of the content

Content

Randomness/Variety

Comments

Unorganized

Not user friendly

Cluttered, no good available app

Cluttered, no good available app

Cluttered, no good available app

How often do you visit Reddit?

Daily

Daily

3-5 times per week

3-5 times per week

Once a day

How many hours a week do you visit reddit? (if power user)

7 hours

5 hours

5 hours

5 hours

5 hours

When was the last time you were on the site? What do you use the site for? What do you like about the site? What do you dislike about the site?

RESULTS KenL: Thinks the current inteface is ok and there should be changes to it, but doesnt know what should be changed. LauraW: Likes the current interface, would like for reddit to open new tabs for clicked links. AlexB: Vocal about discussion --> passionate about Reddit; most put off by ugly UI out of the three (took 10 times to start using consistently); does not like disorganization. ColeB: Respects Reddit’s quirkiness but likes idea of redesign AlexY: Favorite part is the comments section


SURVEY LARGE AMOUNTS OF DATA FROM DIFFERENT USER GROUPS WILL HELP PAINT A PICTURE OF WHAT THE USERS WANT. WE HAD 70 RESPONSES.

TECHNICAL RESULTS

(full PDF attached in ZIP file)

SAMPLE SURVEY

(full PDF attached in ZIP file)

SURVEY GRAPHS

(images attached in ZIP file)


PERSONAS/SCENARIOS

sarah allen, natalie mackraz, eric lieskovsky, adrian sunga

PERSONA 1

PERSONA 2

KYLE STRONG 23 YEARS-OLD MALE

MICHELLE LOGAN 22 YEARS-OLD FEMALE

LOCATION: PACIFIC PALISADES

LOCATION: LONG BEACH

PROFESSION: ASSISTANT TENNIS COACH INTERESTS: TV, MOVIES, TABLETOP RPG’S, PUNS, MUSIC, NEWS

PROFESSION: COLLEGE STUDENT INTERESTS: FOOD, NEWS, CUTE ANIMALS, FUNNY PICTURES, DIY PROJECTS


PERSONA 1: KYLE STRONG ENVIRONMENT

BEHAVIORS

TECH EMPATHY: HIGH

CHECKS REDDIT DAILY

OWNS A PC LAPTOP, IPHONE, AND A VARIETY OF VIDEO GAME CONSOLES. PREFERS PC LAPTOP.

LIKES TO LOOK AT PUNS AND JOKES AND SHARE THEM ON FACEBOOK.

USES REDDIT, FACEBOOK, GMAIL, NETFLIX, AND HULU

LIKES TO PLAY “CATCH UP” AND WATCH ONE SEASON OF A SHOW IN A WEEKEND AT A TIME. LIKES ALL KINDS OF MOVIES AND TV SHOWS, FINDS NEW ONES TO WATCH FROM RECOMMENDATIONS FROM OTHER REDDITORS.

NEEDS

PLAYS DUNGEONS AND DRAGONS ON A WEEKLY BASIS AND VISITS REDDIT TO FIND STRATEGIES AND STORIES.

NEW JOKES AND PUNS DAILY

GETS MOST OF HIS DAILY NEWS FROM REDDIT SINCE HE DOES NOT HAVE CABLE TV.

PEER REVIEWS AND RECOMMENDATIONS OF TV AND MOVIE MEDIA QUICK WAYS TO SORT THROUGH NEWS TO GET TO THE TOP STORIES OF THE DAY.

PAIN POINTS DISLIKES THE POLITICAL AGENDAS THAT POP UP ON THE NEWS SUBREDDIT WANTS QUICK RECOMMENDATIONS, NOT HAVING TO READ LOTS OF RESPONSES ABOUT WHY ONE SHOW OR MOVIE IS BETTER OR WORSE THAN ANOTHER. DOESN’T LIKE HOW MEMES FLOOD THE JOKE PAGES AND WISHES THEY WEREN’T THERE.


SCENARIO 1 It’s about 12pm on a Saturday and Kyle groans to the sound of his alarm going off (a newer model, suggested by someone whom he can’t remember the name of from Reddit that he uses to ensure he doesn’t sleep in and “waste his day away”). Okay, it was more of his mom’s idea than his. Grumbling he reaches for his phone and scrolls through Reddit to see what news has transpired since he checked before he fell asleep the night prior at around 2am? 3am? 4? He’s not entirely sure as Dungeons and Dragons can “really make the time pass, dude”. Plus, Sungapotamus14 was very active on Reddit last night, giving him all sorts of pointers (some that he may or may not have agreed with). He checks his clock. 2pm already? Wow how the time has flown by. He proceeds to roll out of bed and sludge down stairs to get the breakfast that his mom has set out for him, still hot as he rarely makes it downstairs before 2pm anyways. Shortly after, he returns to his bed and checks his phone messages. Two from Tennis students claiming that they will have pressing matters and will miss practice this upcoming Friday night. Hmm, the night of the dance at the local high school. Nice try. Another message from his recent ex-girlfriend, Monica, and sighs. Something about how he needs to get a life beyond his computer. Again, nice try. He then proceeds to flee to Reddit and within a few minutes he has a pun about ex’s that he proceeds to post to his Facebook. Ha. That’ll show her. Since the end of that relationship he can’t bear to finish the latest season of Gilmore Girls that they were watching together. Since he’s convinced that he has watched “everything” on Netflix and Hulu, he resorts to Reddit to give him a more “manly” TV show option. Of course, once on Reddit he needs to check the news incase something has transpired within the past 3 hours since he last checked. Nope. Nothing but political jargon. *eye roll*. Once on the feed to scope out up and coming TV series he clicks on “Marvel’s Agents of S.H.I.E.L.D”. Sounds manly enough. However, after scrolling through pages of responses without much of an actual review, he gives up and resorts to finishing Gilmore Girls anyways. The remaining two seasons that he had left later, he watches the sun rise and begins to fall asleep. However, right before his eyes close he sighs to himself and mumbles, “Wow. What a productive day”.

FEATURES Filter of content that matches keywords -given only content pertaining to the TV show he wants (e.g., Marvel’s Agents of S.H.I.E.L.D) - can remove posts pertaining to the TV show he doesn’t want (e.g., Gilmore Girls) Top 10 voted comments in a thread are visible at start of responses, and the others are available after clicking to expand. - Kyle can look at top reviews without clicking on every thread first Preview of popular posts in subreddit preview - faster searching Flexible ordering of posts in each subreddit page (most up votes, most down votes, date, etc) - Kyle doesn’t have to sift through unwanted content, so he doesn’t have to spend the entire night searching to no avail


FEATURES CONTINUED... Follow favorite subredditers and get updates on activity - Kyle can follow Sungapotamus14 and get easier access to Sungapotamus14’s posts and interactions since he enjoys Sungapotamus14’s puns so much Keep track of posts last visit and give option to only see content since after last visit - Kyle doesn’t have to scroll through content he already saw and only gets content after he started his Dungeon and Dragons game - better for news-related and current events posts that Kyle seems to be fond of

PERSONA 2: MICHELLE LOGAN ENVIRONMENT

BEHAVIORS

TECH EMPATHY: HIGH

CHECKS REDDIT WEEKLY

OWNS A MACBOOK, IPHONE, AND APPLE TV. PREFERS IPHONE.

LIKES TO LOOK AT PICTURES OF FOOD.

USES REDDIT, FACEBOOK, NETFLIX, INSTAGRAM, PINTEREST, SNAPCHAT, VINE

NEEDS VINES AND FUNNY PICTURES. TOP PICTURES OF CUTE ANIMALS AND FOOD FOR THE PAST WEEK. NEWS OF CONCERTS THAT ARE COMING UP.

LIKES TO LOOK AT CUTE ANIMALS AND THE CORRESPONDING STORIES ON REDDIT. LOOKS AT THE LOCAL NEWS SUBREDDITS TO FIND OUT WHAT CONCERTS ARE IN TOWN AND FIND OUT WHERE TRAFFIC MIGHT BE BAD. LIKES TO WATCH VINES AND SEE FUNNY PICTURES. LOOKS AT PINTEREST TO LOOK AT FUN DIY PROJECTS TO MAKE GIFTS FOR FRIENDS AND DECORATE HER ROOM.


PAIN POINTS DISLIKES THE “SIGN THE PETITION” POSTS THAT HAPPEN ON THE LOCAL NEWS PAGE. DOESN’T LIKE JOKES THAT ARE “STORIES”, JUST WANTS THE PICTURES. DIY PROJECTS THAT REQUIRE LOTS OF EQUIPMENT OR MONEY.

SCENARIO 2 It’s another Friday morning and Michelle’s alarm goes off at 8am. She grabs her phone and proceeds to scroll through her messages, pinterest newsfeed, and weather app, because she read somewhere (Reddit, perhaps) that staring at your phone screen can wake you up, or, something like that. After promptly 8 minutes of mindless scrolling she hops out of bed, throws on her newest athletic gear that she saw was trending a few weeks prior, and goes for a run. About an hour later she sets herself up at her dining room table and ponders what she is going to do today as no one in their right mind has class on Friday. Recently, she has been experimenting with going gluten-free and vegetarian, and checks over her shoulders to see if anyone is watching before logging onto Reddit to check r/FoodPorn. Yum. What she’d give to have just one more carb… nope. Cabo is too fast approaching. She hears a rustling at the door and quickly tries to switch to “gluten free food porn”. Unfortunately, she has little to no luck and winds up switching over to Pinterest as they do a good job of narrowing your search via keywords. Soon later, she begins to feel anxious about not having any homework to do (as she usually does but is very good about being on top of it) and stares off at the wall, only to notice how barren it seems to look. Ah! A project! That’s exactly what she needs. She logs back on to the subReddit r/DIY, but fails to find anything that’s both what she is looking for and in her price range (she’s recently been dealing with the reality of a college student trying to save up money for Cabo Spring Break). Sigh. Back to Pinterest again. After a few hours of meticulous planning, she has a list of all of the materials she needs and logs back into Reddit, for the third time today, to check to see if there are any local events going on that would make her trip longer than it needs to be (she isn’t one for wasting time). She also isn’t thrilled about having to log into Reddit multiple times in the span of a few hours and deems that it is enough for one day. After completing her project and going out to dinner and drinks with her friends, she comes home to her roommate lying in her bed next to a plate of freshly baked cookies. Okay, she decides it’s probably in her best interest to start her cabo diet tomorrow, and curls up next to her roommate as they scroll through the Reddit newsfeeds of cute animals and funny jokes (a usual weekly tradition for them). And so what if she said she had used enough Reddit for the day? She’s shamelessly addicted.


FEATURES Filter of content that matches keywords. Keep a list of the highest voted posts in subreddit and email them to the user at the end of the week or option to display list upon log-in -helps keep weekly users like Michelle up-to-date without having to mindlessly scroll through a week’s worth of contents that could take forever Better media viewing (pictures, videos, vines, etc) in previews so Michelle doesn’t have to click the link since all she wants to see is the picture. Below the Reddit post, include three previews of three similar posts - Michelle can see other DIY posts similar to the one she is viewing so she can get more ideas for her DIY project - Michelle can see similar media right after viewing media she likes - or she can temporarily blacklist a post similar to the one she is viewing and doesn’t like for a session so she doesn’t have to see any food posts while she is putting off her Cabo diet with her roommate Have a process where keywords are asked for in a subreddit. when the keyword appears in a post in that subreddit, an email is sent to the user containing a link. (Eric, I don’t get this)


FUNCTIONAL ELEMENTS/SCENARIOS

sarah allen, natalie mackraz, eric lieskovsky, adrian sunga

FUNCTIONAL ELEMENTS SEARCH

A search bar would allow the user to search for key terms and provide a page that only shows results based on the key terms (the one that Reddit has now is very insufficient). Kyle: “Marvel’s Agents of S.H.I.E.L.D” Michelle: “Cabo Spring Break”

FILTER

A filter allows the user to either get rid or target of parts of the results on the page that you do not wish to see via keyword, genre, et cetera. i.e. if you’re on r/food you could filter for the word “gluten-free” to find predominately gluten free food posts

Kyle: filters television review feed by television shows that he likes to watch (i.e. Marvel’s Agents of S.H.I.E.L.D.); can remove posts pertaining to the TV show he doesn’t want (i.e. Gilmore Girls) Michelle: can temporarily blacklist a post similar to the one she is viewing and doesn’t like for a session so she doesn’t have to see any food posts while she is putting off her Cabo diet with her roommate; can find less expensive DIY projects and DIY projects more related to her project; find “gluten-free” or “vegetarian” related posts on r/FoodPorn


SIMILAR POST PREVIEWS

EMAIL UPDATE BUTTON

Michelle: can see other DIY posts similar to the one she is viewing so she can get more ideas for her DIY project

Michelle: helps keep weekly users like Michelle up-to-date without having to mindlessly scroll through a week’s worth of contents that could take forever

This element lies below a recently viewed Reddit post as three previews of Reddit posts with similar content, which allows the user to find like-content.

FLEXIBLE POST SORTING

This drop down provides the users with the option of sorting the posts in a feed by more flexible means, such as most up votes, most down votes, date, et cetera). Kyle: doesn’t have to sift through unwanted content, so he doesn’t have to spend the entire night searching to no avail

SUBREDDIT PREVIEW

This element provides an up to date preview of top 10 most popular posts within the preview of a subreddit, which will enable the user to search at a faster rate.

POST SINCE LAST VISITED TOGGLE

This toggle grants the user the option to only view the Reddits that have been posted since her last visit. Kyle: doesn’t have to scroll through content he already saw and only gets content after he started his Dungeon and Dragons game

An email update button gives users the ability to have top posts of favorite subreddits emailed to the user in either daily, weekly, et cetera intervals.

COLLAPSED COMMENTS

The top 10 highest comments (depending on the sorting algorithm chosen by the user) in a thread are visible at start of responses, and the others are available after clicking to expand.

Kyle: can look at top reviews without clicking on every thread first

FOLLOWING

You can follow other redditors and get updates on their activity via email by clicking on the “follow” button on their profiles.

Kyle: can follow Sungapotamus14 and get easier access to Sungapotamus14’s posts and interactions since he enjoys Sungapotamus14’s puns so much; can get a notification about the users he follows notifications.


FUNCTIONAL ELEMENT GROUPS SEARCH + FILTER + FLEXIBLE POST SORTING + POST SINCE LAST VISITED TOGGLE EMAIL UPDATE BUTTON + SUBREDDIT PREVIEW COLLAPSED COMMENTS + SIMILAR POST PREVIEWS FOLLOWING

KEY PATH SCENARIOS SCENARIO #1: KYLE STRONG Opens Reddit on phone -> Sees notification that “Sungapotamus14 is on fire” and under it previews of three of Sungapotamus14 recent posts above main content on homepage -> Clicks on notifications to look at Sungapotamus14’s recent popular posts -> Scrolls through Sungapotamus14’s posts -> clicks on his post on a funny pun about exes -> presses share button and shares to Facebook -> Scrolls to bottom of post and clicks on similar post previews Types “TV shows” in search bar -> In filter, blacklists “Gilmore Girls” -> presses search button -> Sorts results by most up-votes to see legitimate and trusted posts first -> Clicks on post that is a review about Marvel’s Agents of S.H.I.E.L.D -> Reads top 10 comments -> expands the “Expand Comments” toggle to see more comments -> scrolls to bottom of the post and clicks on a similar post preview to see other thoughts on Marvel’s Agents of S.H.I.E.L.D


Scenario #2: Michelle Logan Opens up Reddit on computer for first time in a week -> Presses on toggle allowing her to see posts she’s missed since her last visit -> Clicks on r/FoodPorn button of her Toolbar -> looks at FoodPorn subreddit preview -> clicks on FoodPorn subreddit -> Filters subreddit posts to only include posts with the keywords “Cabo diet gluten-free vegetarian” -> Scrolls through posts only looking at the new-and-improved picture previews Types “DIY projects” in Search bar -> Types “cheap college dorm” in keywords filter -> presses on search button -> looks at DIY subreddit preview to see if anything catches her eye -> clicks on DIY subreddit to see more posts -> Quickly scrolls through posts only looking at media previews -> sees video of DIY project she likes, right-clicks it, and saves photo to her Desktop -> presses on button to add r/DIY to her Toolbar Clicks on “Funny jokes” subreddit on Toolbar -> scrolls through and reads joke without clicking on posts -> clicks on “Cute animals” subreddit on Toolbar -> scrolls through and looks at videos, pictures, and gifs of cute animals without clicking on posts


HOME SCREEN ROUGH SKETCH


LOGIN PAGE ROUGH SKETCH


SCENARIO #1 ROUGH STORYBOARD


SCENARIO #2 ROUGH STORYBOARD


SCENARIO #2 ROUGH STORYBOARD PT.2


MOBILE USER SCREEN ROUGH SKETCH


MOBILE HOME SCREEN ROUGH SKETCH


Assignment 7: Mobile and Web Wireframes and UX Documentation Reddit Group

Sarah Allen, Natalie Mackraz, Eric Lieskovsky, Adrian Sunga


home page

1

menu

logo

toolbar

edit toolbar

logo

search

search

logo

menu

profile page search

logo

menu

subreddit page search

subreddits

2 7

following

9

followers saved

recent

up voted

followers

edit button

search page menu

search

open post page logo

back

4

results page search

menu

searched

login page menu

8

logo

search

USERNAME

5 3 6

comments

The notification icon will have a bubble in the top-right corner of the icon if the user hasn’t toggled the menu and has existing posts since last visited.

4

Click to go back to previous page.

5

Swipe right for previous post, swipe left for next post.

2

Each Reddit preview can be swiped right for an up-vote and left for a down-vote.

6

The user can select from the tabs by pressing and the content below will change according to the tab.

3

The search suggestions list will change dynamically according to the characters typed in the search bar.

1

PASSWORD

related

7

Each favorited item (subreddit or user) can be dragged up or down so the user can order the toolbar as desired. The user can also drag an item to a trash can icon that appears when the item is held down to remove from the toolbar.

8

The user can swipe through or click on the bubbles to apply recommended filters to the search results.

9

The user can select from the tabs by pressing and the content below will change according to the tab.

menu

subreddit title follow

search


home page

profile page

3

logo/home button 5

9

open post page

logo/home button 4

logo/home button 7

11

1

10

TRASH

2

subreddit page logo/home button

follow

results page

6

login page

logo/home button

8 USERNAME

PASSWORD

1

Draggable favorited items to customize toolbar as desired.

4

Reddit posts can be sorted.

7

Clickable tabs to determine the content below.

2

Trash icon/section appears when a toolbar item is clicked and held. Items can be dragged to the icon to remove from the toolbar.

5

Up/down arrow will highlight when clicked to upvote/downvote.

8

6

Follow button will change to unfollow if page is already followed.

Scrollable bar of bubbles that represent suggested filters that can be clicked on to apply to the search results.

3

Dynamic list of search suggestions appears when search is started.

9

10

Scrollable shadow box for post’s content. Users can click on shadow area to exit post and return to where they left off. Scrollable bar of bubbles that represent suggested other reddits that are related that can be clicked on to go to their page.

11 Comments can be collapsed/ex-

panded. Collapsed, the user still recieves the top ten comments. Expanded, the user recieves a full list of comments.


USER INTERFACE DESIGN REPORT

sarah allen, natalie mackraz, eric lieskovsky, adrian sunga

WEB USER INTERFACE

MOBILE USER INTERFACE

WIREFRAMES

LOGIN PAGE (PG. 1) HOME PAGE (PG. 2) ADD REDDIT/PROFILE TOOLBAR (PG. 3) TOOLBAR (PG. 4) SUBREDDIT PAGE (PG. 5) COMMENT/OPEN POST PAGE (PG. 6) ADD POST PAGE (PG. 7) SEARCH/FILTER PAGE (PG.8)

LOGIN PAGE (PG. 9) HOME PAGE (PG. 9) LOGIN IN TOOLBAR (PG. 10) USER TOOLBAR (PG. 10) EDIT USER TOOLBAR (PG.11) USER/PROFILE PAGE (PG.11) SEARCH/FILTER PAGE (PG. 12) COMMENT/OPEN POST PAGE (PG. 12) NEW POST PAGE (PG. 13) SUBREDDIT PAGE (PG. 13)

WEB WIREFRAMES/EDITS (PG. 14) MOBILE WIREFRAMES/ EDITS (PG. 15)


WEB - LOGIN PAGE

PG.1


WEB - HOME PAGE

PG.2


WEB - ADD REDDIT/PROFILE TOOLBAR

PG.3


WEB - TOOLBAR

PG.4


WEB - SUBREDDIT PAGE

PG.5


WEB - COMMENT/OPEN POST PAGE

PG.6


WEB - ADD POST PAGE

PG.7


WEB - SEARCH/FILTER PAGE

PG.8


MOBILE - LOG IN / SIGN UP PAGE

PG.9

MOBILE - HOME PAGE


MOBILE - LOG IN TOOLBAR

MOBILE - USER TOOLBAR

PG.10


MOBILE - EDIT USER TOOLBAR

PG.11

MOBILE - USER/PROFILE PAGE


MOBILE - SEARCH/FILTER PAGE

MOBILE - COMMENT/OPEN POST PAGE

PG.12


MOBILE - NEW POST PAGE

PG.13

MOBILE - SUBREDDIT PAGE


WEB - WIREFRAME

EDITS

- Removed the trash can feature from #2 - The layout of the toolbar was edited as well as the removal of a profile image for the user - Removal of profile page and inserted the features/tabs from the page into the customized toolbar - Open post page was changed to a whole page rather than the overlay for visual reasons #9 - Added a page for users to post on the site

PG.14


MOBILE - WIREFRAME

EDITS

- Created different versions of the toolbar feature for users vs. non-users - Added login and sign up features to the toolbar - An edit toolbar page was seen as excessive and wasn’t needed so we integrated instead into the toolbar itself - Profile page image was removed due to the fact that reddit users usually like to stay anonymous - Home page for mobile we enlarged the images and removed the up/down swiping feature due to feedback that it was a confusing feature - Search and results page was integrated together due to the fact that features were similar - Post to reddit page and button added

PG.15

Reddit Research Culmination  
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