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COMPANY STATEMENT

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Complete Electric is a company dedicated to servicing its community and surrounding areas with the upmost quality and care. Having been in business for over 15 years, this company has grown to understand its customers needs and takes great care to exceed these expectations. Both small businesses, homeowners and large corporations are all welcome as Complete Electric has the qualifications required to fulfill both large and small scale jobs.

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TABLE OF CONTENTS

4


COMPANY STATEMENT

2

TABLE OF CONTENTS

4

ELEMENTS

6

COLOR

10

LOGO FORMS

14

GUIDELINES

20

TYPOGRAPHY

24

BUSINESS FORMS

28

APPLICATIONS

32

CD

36

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ELEMENTS

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There are three main elements in the Complete Electric Logo: the text, the lightening bolts, and the red line separating the lightening bolts. These elements represent the following. The italicized, sans serif text represents the companies mainstream, up to date business ethics. The lightening bolts represent the company’s field of work, electrical contracting. And the red line represents the division between the commercial and residential work that they do.

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EQUAL SPACING THROUGHOUT

ITALICIZED TEXT

SYMBOL EXTENDS SLIGHTLY BEYOND WORDMARK

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SYMBOL

WORDMARK


BRANDMARK

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COLORS

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The colors used in this logo are simple and classic. Red, Yellow, Black and White. The yellow and red were also used in the original logo, and were kept in the redesign to show that the company is sticking to its roots.

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PANTONE 485 C PANTONE 395 C PANTONE 426 C PANTONE WHITE

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LOGO FORMS

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There are two logo options that may be used in six different forms. Deviating from these forms is not allowed under any circumstances. All of these applications can be found on the CD at the back of this manual.

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PRIMARY LOGO

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REVERSE OUT LOGO

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219.567.2674

LOGO WITH ADDITIONAL INFO

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ADDITIONAL VARIATIONS

This variation of the Complete Electric logo was created to be used in places that the complete company name would not be necessary. Such as products, company gear, promotions in areas where the company has already been well received, etc.

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GUIDELINES

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This section will detail the do’s and don’ts of Complete Electric’s logo, all of which should be followed to the letter, with no exceptions. This logo is not to be used or reproduced in any form without explicit permission from the company. All art and correct typfaces can be found in CD at back of manual.

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DO’S

DONT’S

Do keep the symbol and wordmarks together as a single entity.

Don’t separate workmarks and symbol for any reason.

Do make sure that the symbol is extends slightly beyond bottom and top of wordmarks.

Don’t change proportions of symbol vs. wordmarks in anyway. Don’t change or alternate colors.

Do keep all colors exactly as is. Don’t use alternate typefaces. Do stay true to typeface choices.

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DO’S

DONT’S

Do keep brandmark as one single entity.

Do not separate brandmark for any reason.

Do keep all proportions the same. Do keep all colors exactly as is.

Don’t change proportions of brandmark in any way. Don’t change or alternate colors.

Do stay true to typeface choices. Don’t use alternate typefaces.

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TYPOGRAPHY

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This logo’s typography was chosen for its clean, streamlined look. The san serif adds to this look, as does the italicized, tall and slender letters.

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SF MOVIE POSTER REGULAR

SF MOVIE POSTER ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

HEADING TYPE

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LANE NARROW

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

TEXT TYPE

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BUSINESS FORMS

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Each piece of mail in this stationary set both exists as its own and as a cohesive set, the subtle watermark bringing out the yellow in the stationary, with the lightening bolt mark being a gray elsewhere. This subtle addition to the otherwise minimal set puts a emphasis on what the company does, as well as providing a strong visual element.

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STATIONARY 30


BUSINESS CARD FRONT

BUSINESS CARD BACK

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APPLICATIONS

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The applications of the Complete Electric logo will range from work related gear to promotional and customer merchandise. Both original and shortened variations of the logo can be used.

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34


219.567.2674

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CD

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37


Complete Electric  

I rebranded my dad's company for my Branding Class. This is a manual describing exactly how the new logo and design as allowed to be used.

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