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We have produced a two part resolution with the intention to inform, direct and promote Fedrigoni paper to existing and potential clients. We have achieved this through an integrated marketing campaign comprising of a promotional mail piece and redesigned webpage. Our specific aim was to bridge the gap between Fedrigoni’s physical paper and their online presence.

Jonathan Finch & Sarah Frackelton


Savile Row Direct Mail We thought that when dealing with paper that the best way to experience it’s qualities will always be through interacting with the stocks in front of you. The promotional mail is designed to engage existing and potential clients through getting Fedrigoni’s paper out there and into their hands. We have developed a mail format that could be applied to any of the paper ranges and we have illustrated it’s function through the Savile Row range for the purpose of this brief.

Jonathan Finch & Sarah Frackelton


Savile Row Direct Mail The promotional mail will showcase one paper range through information and sample cards featuring various print processes to demonstrate the stock and it’s capability. We intend for the mail to direct potential clients to a redesigned webpage where they can then view the other papers that Fedrigoni offer.

Jonathan Finch & Sarah Frackelton


Webpage Visuals Leading on from the direct mail, we wanted to address the current Fedrigoni website by creating something innovative but appropriate for their industry. This has taken the form of an actual 3D paper installation and then photographed and used as set of images for a series of potential webpages. We feel that if you aren't able to have the paper in your hand at that moment - you need the next best thing - a paper webpage.

Jonathan Finch & Sarah Frackelton


Webpage Visuals Essentially, we are aiming to straddle the boundary between Fedrigoni's physical paper and their online web presence. We wanted to produce something that has a fresh and funky feel but can still be presented in an upmarket and professional manner.

Jonathan Finch & Sarah Frackelton

submission  

fedrigoni submission