March 2012 Chloe Ackroyd – Marketing Officer email@example.com 0113 202 8044
End of Year Show Competition Brief To produce designs for End of Year Show promotional materials that will be used by the marketing team to send out to key contacts and to promote the event. The aim is to encourage as many people to visit the show as possible and to engage a variety of audiences; general public, alumni, local businesses, prospective students, staff and industry. Prize £500 Background Leeds College of Art held its first end of year show in 1997. A degree show has been held in June each year since, with local employers, communities being invited since 1998. June 2000 saw the first College-wide End of Year Show, incorporating Further Education courses as well. Tone of Voice • A friendly and informative tone of voice should be used. • Consistency of visual identity between the entire promotional End of Year Show materials, as some guests will receive the complete pack of material in one envelope. • It should be professional, considered, and innovative whilst portraying the College as a leader in art, design, media and communications education. Mandatory Requirements • Poster/Leaflet - innovative piece of promotional material that demands attention even when in an environment highly saturated with other flyers and information, poster must fold to fit in an A5 envelope. • Private View Invite – high quality, innovative design, must fit in an A5 envelope. • Email Invitation – low res graphic detailing key info, to send in an email • Web Button – low resolution EOYS button for our college website and other social media platforms, must be (5cm x 5cm). • Any other supporting material that may complement the promotional range. Deliverables for competition submission A2 concept presentation boards identifying: Concept and content for Poster/Leaflet, Private View Invite Deadlines • • • •
Submissions to marketing by Wednesday 28th March Winner announced week commencing 2nd April Winner to present full suite of promotional material week commencing 16th April Print deadline 1st May
Supporting information, brand guidelines and logos can be sent if you’re interested in this competition. Please contact Chloe Ackroyd from the Marketing Department on 0113 202 8044, firstname.lastname@example.org or call into the marketing department on the 1st floor at Blenheim Walk.