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DESIGN CONTEXT PUBLICATION Sarah Frackelton


IDENTITY A publication of visual identities for the arts and culture and retail sectors. Focussing on the visual aspects that form part of the overall brand. Exploring the relationship between brand, identity and logo design.


ARTS & CULTURE Takt Studio. Focus on how the identity is applied throughout a variety of medium.


ARTS & CULTURE Heydays. Look at how the identity is kept coherent allowing the brand to be recognisable.


RETAIL: FASHION STUDIO NEWWORK.


RETAIL: FASHION Human Design Studio


RETAIL: FASHION Studio Worldwide


RETAIL: FOOD Studio Brave


RETAIL: FOOD Studio Brave


CASE STUDY National Design Studio Mind Design The Brief The Concept The Solution The Application


CASE STUDY International Design Studio Artworklove The Brief The Concept The Solution The Application


FORMAT Experiment with different formats and folds. Some pages may extend out to divide the publication into two sections. Consider designing a wrap around poster to package the publication.


STOCK & FINISHES Experiment with different finishes for the cover. Consider using a different stock to identify feature pages.


THANK YOU

dc presentation  

dc presentation

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