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VISUAL

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figure/ground similarity proximity closure continuance translation rotation reflection glide/reflection dilation symmetric balance asymmetric balance ambiguous balance neutral balance


figure/ground

when your eye differentiates an ogject from it’s surroundings. The form or shape is the figure while the background or surrounding areas of the figure is the ground.


similarity

when like objects are together causing your mind to associate them as a group


proximity

when objects are near each other causing your mind to associate them as a group


closure

when your mind completes or closes incomplete figures


continuance

when implied direction on an image causes your mind to follow


translation

when an entity is percieved as a whole rather than the sum of it’s parts--


rotation

when objects are grouped in a circular shape causing our eyes to follow them in a rotating manner


reflection

when two sides of an image are like mirror image of each other in a symmetric balance


glide/reflection

translation combined with reflection of an image


dilation

when the figure has a small point and in a circular motion, grows greater in size


symmetric balance

when the weight of figures in an image are completely even on either side of the central axis


asymmetric balance according to the central axis, the weight of the figures are irregular or unequal, typically asymmetrical is almost symmetric with one point of stress making it uneven.


ambiguous balance an indefinite weight between figures in an image


nuetral balance

randomly placed and nonactive figures, but the sum of their weight creates a sense of balance throughout image


速 Sara Garrison, Semptember 2013 completed as a requirement for visual communication course in the graphic design program at the kansas city art institute. michael kidwell, assistant professor.



Visual order21