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Jonathan Ive designs tomorrow. Elevated to lead Human Interface, in addition to his role in leading the company’s Industrial Design group; Apple’s products are now Ive’s products entirely. Ive designs elegantly simple, intimately personal products. You hold his design in your hand, put it in your ear, and keep it in your pocket. People form relationships with his products. Ive mainstreamed new materials, made design nonnegotiable, streamlined how you use software, and made the world easier to live in. A five year old can pick up and use an iPad. His revolutionary success comes from caring, hating fuss and relishing simplicity, purity, integrity and directness. Ive’s products are thoughtfully conceived and made so that form follows function.

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