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3


C

O

N

value

T

E

N

T

proposition

6 core

identity

mission

v i s i o n

9 logo

tagline

usage

10 campaigns

14

5

instructions

S


value proposition As a genuine advocate of the true masculine spirit that lies within every active, adventurous

and

inspiring

man,

Cottonfield

promises

to

deliver

high-quality

fashion and remain dedicated to the brand’s casual heritage of authentic classics. Our

highly

modern,

urban

and

updated

styles

vow

to

intertwine

function with style as a reward for remarkable performance. We are proud to provide

our

customers

with

the

opportunity

to

select

from

our

environmentally sustainable garments, created from 100 % organic cotton, which makes Cottonfield a reference point within the sustainable menswear industry.

Our

S/S

2013

collection,

entitled

“Great

spirit

that have defined Cottonfield throughout comfort,

style

and

utility.

Committed

“reflects

the

exact

values

its history: freedom of movement, to

our

passion

for

consistency

and creative innovation at the same time, our designers strive to offer sharp tailoring with a

rough,slightly

bind

unpolished

impeccable

quality

edge

translated

together

with 6

into

garments

that

an

effortless

sense

harmoniously of

style.


core identity Having started its journey back in 1986 in the Northern countryside of Denmark, not far from the sea, Cottonfield has always been inspired by the Scandinavian landscape and lifestyle, striving to create practical, conscious and modern clothing in an effort to adjust style to the rebellious Scandinavian weather. Our Scandinavian heritage, nurtured by a history of over 25 years in the menswear industry strongly reflects upon our collections, through which we constantly try to inspire, support and promote the truly dedicated and passionate men.�

mission Cottonfield is devoted to achieving consistent development by providing high quality products, through soft yet durable fabrics and comfortable designs at affordable prices. Our mission is to provide high quality, practical and effortlessly stilish garments for passionate people and to offer solutions for a better, easier and active lifestyle.

v i s i o n Our aim is to become a leading symbol of quality products in the textile industry, through professional standards, empowered employees and impeccable services. Our vision is to become the “go to� contemporary-casual brand that active and modern men preferr in their daily life.

9


o

l

g

o

Through the new Cottonfield logo we wanted to achieve the modern yet classic aesthetic of the brand and convey a message of freedom, movement and simplicity.

We selected the CENTURY GOTHIC font for the simple reason that it resonated the most with our fresh, modern vision of the new Cottonfield man.

Our

brand

mark

is

simple,

yet

sophisticated,

depicting a double identity: classic and professional, yet modern and dynamic.

10

Aa Ee Rr Aa Ee Rr abcdefghijklm nopqrstuvwxyz 0 1 2 3 4 5 6 7 8 9


Our tagline projects the core values of the Cottonfield clothes. They are modern, simple and wearable, perfect for an active man with a strong personality.

The

font

of

the

tagline,

as

seen

also

on

the

extended

brand

mark

is

a personalized one, called “Sweetly Broken”. We selected it due to its playfulness and calligraphic style, which adds an edgy , yet “effortless” touch to our brand image.

The colour we selected exudes masculinity

and

confidence.

It is sophisticated and powerful at the same time.

R:11 G:1 B:35

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usage instructions L

O

G

O

Be it for printed or online usage, we

only

accept

the

original version of our logo and

the one with inverted colours.

No

×

distorted

versions

of

accepted

or

the by

skewed logo

are

Cottonfield.

Both the brand name and

×

the

brand

mark

should

always have the same colour.

×

No other colours except for the original ones should be used for

×

the logo or for the background

12


T

A

G

L

I

N

E

✓ Our tagline can only be used underneath the logo and not above it, as presented in the example below.

× B

R

A

N

D

M Our

A

R

brand

mark

K will

be used independently without “Since 1986” when applied on our products.

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s/s 2013 campaign


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COPYRIGHT © 2013 COTTONFIELD

Brand book Cottonfield  

TEKO 2013 Concept Development Assignment