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I N D U S T R I A L

D E S I G N

PORTFOLIO.

20

20

16 17 SA

SA

SARA ASSERLIND

S E L E C T E D WO RK S

2013 - 2016

S A R A . A S S E R L I N D @ H OT M A I L . CO M


SA This is a selection of projects I have done during my three years at the School of Industrial Design at Lund University, and on my exchange fall of 2015 at Emily Carr University of Fine Arts + Design, Canada.

2 0 1 6 I N D US T R I A L

D E S I G N


ABOUT ME

SA 1992.03.27

SARA ASSERLIND F ROM KU N G S BA C KA , S OU T H OF G OT H E N BU RG

“ My greatest source of inspiration is products and furniture that is created to hold up over time. Not least for environmental reasons but also to reduce the consumption of the earth’s resources. The aim with my designs is to create small moments in everyday life by using details that will make the product stand out. Function is very important but it’s the small details that make the difference, they provide a more refined appearance and a personal design.

“ SARA ASSERLIND

CONT ACT SARA.ASSERLIND@HOTMAIL.COM

+4673 434 80 46 D R O T T N I N G G ATA N 1 0 6 11160 STOCKHOLM, SWEDEN


C U R R I C U L U M V I TA E

EDUCATION 2013 - 2016

School of Industrial Design, Lund University - Bachelor of Fine Arts in Design, I N D U S T R I A L D E S I G N [ 3 years ] Lund

2015 - 08-12

Emily Carr University of Fine Arts + Design I N D U S T R I A L D E S I G N [ exchange semester ] Vancouver

2012 - 2013

Art College I N T E R I O R & D E S I G N [ 1 year ]

Gothenburg 2008 - 2011

Aranäs Gymnasium TECHNOLOGY PROGR AMME – INDUSTRIAL DESIGN

[ 3 years ] Kungsbacka

SKILLS ADOBE PHOTOSHOP A D O B E I L L U S T R AT O R ADOBE INDESIGN SOLIDWORKS ALIAS MICROSOFT OFFICE SKETCHING

LANGUAGES SWEDISH [ native ]

WORK 2016-06 - 2016-09 Resturant Tokio/Tokio Sushi, Höganäs Waitress 2014-09 - 2015-03 Grand Hotel, Lund Waitress 2013-07 - 2013-09 Surf Saloon, Varberg Waitress 2011-04 - 2013-06 NTF Väst, Gothenburg Customer service & Research

EXPERIENCE

[ professional working proficiency ]

ENGLISH

2016-01 - 2016-06 UMA, Vietnam

FRENCH

D E S I G N C O N S U LT A N T ,

[ elementary proficiency ]

+

DRIVING LICENSE [ type B ]

Furniture design consultation 2014-01 - 05 The Carnival of Lund PA R T O F T H E D E S I G N T E A M


W H AT W O O D Y O U M E A S U R E 1

S VÆ V E 2

ROLLERMOUSE MINI 3

LET THERE BE LIGHT 4

A L LW O O D 5

GUSA FURNITURE 6


01 W H AT [ W O O D ] Y O U M E A S U R E ?

PROJECT PUBLISHED OTHER

handtool 2014 inividual project

[THIRD SEMESTER]

The project was about developing and design a handheld tool for a brand of your own choice. The tradition of using wood as a material for making tools have always existed and has been used in all cultures in all continents. Among the first hand tools that were created were made of wood, the tools were then used to get food.


W H AT

WOOD

YOU

MEASURE

S A RA . A S S ERLI N D@ H OT MA I L. C OM P ROJEC T 0 1 - WH AT WOOD Y OU M E A S U RE 201 4

THE BRIEF

01

“Create a wooden kitchen product that emphasize the material’s tradition in contemporary design and contributes to a whole range of environmental benefits. This by using Sewdish locally produced wood.”


M O T I VAT I O N R E F O R E S TAT I O N

SC ANDI NAVI AN N AT URE - SP RUC E

As a forest country Sweden is in a unique position to make an important contribution in the fight against emissions of greenhouse gases that are warming the climate. Forest utilization in Sweden is based on sustainable use of resources – on reforestation. When the forest is managed in this way it becomes an infinite resource. The forest plays a key role in climate issues as it absorbs carbon dioxide from the air and stores it in trees and in the ground. The carbon is stored in a wood product until it’s combusted, then it’s released as carbon dioxide again, while energy is extracted.

I f you’re using wood produc ts you also play an important role. Because when you choose wood, you are also choosing a material with a whole range of environmental benefits.


W H AT

WOOD

YOU

MEASURE

MEASURING SPOONS ESSENTIAL HAND TOOL The first hand tools that were created were used to get food. Today hand tools as measuring cups and spoons are one of the most essential items in a kitchen. They’re what websites is based on, they’re the building blocks of cookbooks and magazine, they’re how recipes are spread around the globe, through generations, across cultures and divides.

DECILITER

TA B L E S P O O N

TEASPOON

PROS & CONS M E A S U R I N G S P O O N S T O D AY

+ Simple Good price Takes a small amount of space

Short handles, makes it difficult and messy to use The spoons cannot stand by themselves, the handle tips when you put the spoon down Can be difficult to use by only one hand If the spoon is dirty, the kitchen counter also becomes dirty when you put the spoon down Since the measuring spoons are joined they are difficult to use

MILLILITER


IDEATION The realization of the measuring spoons started out with sketches and sketch models. The sketch models helped me to get a feel for the shape and how big the receptacles bowls should be. The construction of the spoons and the dimension were frequently tested to get the desirable result.

SKETCHES & SKETCH MODLES R E A L I Z AT I O N

through out the project a lot of sketches have been made to

v i s u a l i z e a n d e va l u at e t h e i d e a s .


W H AT

WOOD

YOU

MEASURE


RES U LT WH AT WOOD Y OU MEA S U RE

2014

R E S U LT

W H AT [ W O O D ] YO U MEASURE ?

After an extensive research about wood through out Scandinavian history, this project resulted in three measuring spoons with smart functions and designed to fit into modern homes today. The measuring spoons are entirely made out of local maple from Sweden and the box is made out of recycled paperboard. The main inspiration source was the history and the environmental benefits of a Scandinavian material, W O O D .


W H AT

WOOD

YOU

MEASURE

THE CUT prevents dirt on the kitchen counter, this by placing the spoon at the bowl.

THE CURVE the spoon can stand by it selves.

THE HANDLE the length makes it easy to use because you don’t need to put your entire hand in the bag or box.


DI MENS I ONS: L XH X Ø 25 0X 3 5X 7 8, 1 75 X 20 X 43 , 14 5X 14 X 32 RES ULT WHAT WOOD YOU ME A SU R E

2014


L

THE BOX

L

W H AT

L

L

The spoons are placed in each cut to reduce the size of the box and thereby reduce the transportation space.

WOOD

YOU

MEASURE


02 S VÆ V E - B O CO N C E P T PROJECT PUBLISHED OTHER L O C AT I O N

furniture design 2015 group project, 3p Vancouver

[FIFTH SEMESTER]

A project collaboration between the retail furniture chain BoConcept and the Industrial Design students at Emily Carr University of fine Arts + Design. The objective in this project was to design a product that will be a horizontal surface that could be used in multiple rooms throughout the home. BoConcept stressed that storage and extra features should be included. The surface should be able to be used as a set of multiples and made of materials that differ from the current palette of BoConcept.


BOCONCEPT

MODULAR

FURNITURE

S VÆ V E

S A RA . A S S ERLI N D@ H OT MA I L. C OM P ROJEC T 0 2 - S V ÆV E 2015

THE BRIEF

02

“Create a multi-use product that facilitates high end living in smaller space to improve the problems of increasing urbanizaton”


PA R T N E R S H I P BOCONCEPT BoConcept is a Danish retail furniture chain that collaborates with many different world renowned designers to create collections under the BoConcept brand. Their mission statement is to make modern furniture available to the urban minded consumer. “ I T ’ S M O R E T H A N G R E AT D E S I G N I T ’ S A C O N C E P T .”

+


BOCONCEPT

B O C ONCEPT F URNI TU R E 2015

MODULAR

FURNITURE

S VÆ V E


3D SKETCHES

I D E AT I O N

M ADE I N C A R BOA RD , PA P E R , W OOOD

After analyzing the brand we started sketching various form concepts both by hand and 3D models, trying to find a concept that we could start building our design around.


BOCONCEPT

MODULAR

FURNITURE

S VÆ V E


F I RS T F U LLS C A LE P ROT OT Y P E S VÆVE MA DE I N MDF


MODULAR

FURNITURE

L

L

BOCONCEPT

MOCK-UP

L

L

The first full-scale working prototype we made was based on the concept of a modular transforming shelf. The structure were based on one pole witch makes it possible to transform the shelf by spinning the different boxes. But we came to the conclusion that the first prototype became too bulky and therefor some changes had to be made.

S VÆ V E


S VÆ V E MODULAR SHELF ONLY 5 MODULAR COMPONENTS

RES ULT F URNI TURE D ESI GN - B O CO NC E PT

2015

Shelving Boxes Support Posts Washers Pegs Feet

>>

Create any arrangement of shelves, room dividers, end tables, nightstands and more from the basic modular building blocks of SVÆVE. The design allows for structures to curve around corners, create branched or cantilevered shelves, or to simply take it all apart and make it new again. Your imagination is the only limit. MODULAR

SHELF


BOCONCEPT

MODULAR

FURNITURE

S VÆ V E

FEET

P E G S & WA S H E R S

SUPPORT POSTS

S H E LV I N G B OX E S

DIMENSIONS Shelving boxes in inches: W x H x D: 13.5 x 7.5 x 9.75, 13.5 x 11.5 x 9.75, 19.5 x 7.5 x 9.75, 19.5 x 11.5 x 9.75, 25.5 x 7.5 x 9.75, 25.5 x7.5 x 9.75, 42.5 x 7.5 x 9.75, 42.5 x 11.5 x 9.75. Support Posts lenghts in meters: 1, 1.5, 2. Final Installation: variable.


03 ROLLERMOUSE :MINI PROJECT PUBLISHED OTHER

ergonomics, Contour 2014 group project, 3p

[THIRD SEMESTER]

The company Contour gave us the task of designing a new Rollermouse that would increase the value of the product, appeal to a larger target group and find balance between performance, attractive design and ergonomics. In a group of three members we designed a new RollerMouse where cognitive ergonomics was the main purpose. Because the company’s biggest problem today is that you do not understand the purpose of the product when you see it. One way of overcoming the fear of the new is to make it look like the old. - NORMAN D A


ERGONOMIC

COMPUTER MOUSE

ROLLERMOUSE MINI

S A RA . A S S ERLI N D@ H OT MA I L. C OM P ROJEC T 0 3 - ROL L ERM OU S E M IN I 2014

THE BRIEF

03

“Develop the concept for Rollermouse where the main purpose is to increase selling. Moreover to create a product that appeals to a larger target group and thereby prevents more people from injuries during work, by finding a balance between the performance, an attractive design and ergonomy.”


RESEARCH O B S E R VAT I O N S The project started by research about current ergonomic solutions and trends. We also observed users familiar with the rollermouse and first-time users. From the users we found out which functions that were more or less important and that the identity of the “mouse-look� is an important aspect.

CURRENT PROBLEMS ROLLERMOUSE The rectangular design makes it look like a keyboard The asymmetry decrease the efficiency for left-handed people Occupies a large amount of area on the desk Lack in ability to scroll on the roller creates frustration Difficult to clean and keep hygienic The lead reduces the flexibility as well as it is annoying


ERGONOMIC

COMPUTER MOUSE

ROLLERMOUSE MINI

01

02

03

04

SKETCH

04

a small and por table “mouse -look ” solou tion.


C L AY M O D E L S I D E AT I O N The work continued by studying musculoskeletal ergonomics to find the natural and most relaxed position of the hands. By gathering the information and knowledge we started to construct different clay models for testing and evaluation.

2014 E RCON O M I C

D E S I G N


ERGONOMIC

COMPUTER MOUSE

ROLLERMOUSE MINI

S K ET C H MODLES MA DE OF C LAY 2014

THE SKETCH MODLES WERE MADE OF

[ C L AY ]

TO FIND THE MOST RELAXED POSITION OF THE HANDS.


IMPROVMENTS OF THE ROLLERMOUSE

FUNCTIONS

USAGE

The small size occupies less space on the desk

Easier to identify as a computer mouse

The scroll function is integrated in the rollerbar

Symmetric design - easy to use by everyone

Easy to clean and keep hygienic thanks to less gaps

Portable - small and flexible

Wireless Bright colors and contrasts enables good visual ergonomics

>>

RES ULT ERGO NO MI C S - ROL LERM OUS E

2014

Reduced amount of buttons – less confusion

ROLLERMOUSE :MINI RollerMouse: Mini is the new and flexible edition of rollermouse for ergonomic usages at work, at home or away. The smooth and round design invites you to feel, touch and use it. Mini:s design also clarifies its function by the idiom which you easily can associate with a traditional computer mouse.


ERGONOMIC

COMPUTER MOUSE

ROLLERMOUSE MINI

KEY FUNCTIONS ROLLERMOUSE :MINI

A

ON/OFF

B

CO P Y

C

LEFT-CLICK

D

LED-LIGHT

E

SCROLL WHEEL

F

ROLLERBAR

G

RIGHT-CLICK

H

PA S T E

I

CURSOR SPEED

A

B

C

D

E

F

G

H

I


RES U LT ROLLERMOU S E MI N I - ERGONOMI C S

ROLLERMOUSE DI MENS I O N S: W X HX D [in millime ter] 16 0X4 0X1 80

:MINI


ERGONOMIC

COMPUTER MOUSE

ROLLERMOUSE MINI

ROLLERMOUSE

:MINI

“ O N E WAY O F O V E R C O M I N G T H E FEAR OF THE NEW IS TO [MAKE IT LOOK LIKE THE OLD]” – NORMAN D A

The disadvantage for the current Rollermouse is the fact that it look too “new” to the market. There is nothing about the design that we can associate to a traditional computer mouse. The way people think when in interacting with new products is that we want to recognize what functions and how to handle the product. The current idiom can be the reason for not taking the chance and buying it. This computer mouse is the bridge between the regular mouse and the ergonomic Rollermouse, but without lack of ergonomics.


04 LET THERE BE LIGHT PROJECT PUBLISHED OTHER

LED-luminaire 2015 inividual project

[FOURTH SEMESTER]

This project was about light as a physical medium and how we can control it and support our intentions for a certain lightning environment. The assignment was to build a fully functional prototype while using as few LEDs as possible, therefore being forced to use the light efficiently. Today we have an extreme consequence of light pollution. This is not as good when it comes to people’s private living areas, because of that it’s very easy to see into their homes and it also decreases the possibility to see out. This is the starting point of my concept behind the product that has been developed during this project.


LED -LUMINAIRE

LET

THERE

BE

LIGHT

S A RA . A S S ERLI N D@ H OT MA I L. C OM P R OJEC T 0 4 - LUM I NAI R E 20 15

THE BRIEF

04

“Develop and build a fullscale working prototype of a LED-luminaire. The starting point should be a lighting problem related to a specific space and activity.”


S K ET C H MODELS MA DE OF C A RB OA RD, PA P ER, A LU MI N U M, C OP P ER RODS

3D SKETCHES

I D E AT I O N TESTING/EXPLORING One way to decrease the view into someones home is to use less light. This will decrease the contrast of the light intensities inside and outside. The placement of the light sources used in the room can also be considered. CONCLUSION After doing some tests I realized that the further into the room the light source is placed the more you can se in from the outside. I also tested different heights of the light source and came to the conclusion that a floor based light would give the best outcome.


LED -LUMINAIRE

LET

THERE

BE

LIGHT

SKETCHES a reflec tor makes it possible to spread the light.


ON/OFF SWITCH The LED-transformer is placed inside the extended on/off switch where you also can rap the cord


LED -LUMINAIRE

LET

THERE

BE

LIGHT

R E S U LT This project resulted in a floor placed luminaire with a reflector made out of brass to create a warm light, combined with ash wood details.


THE REFLECTOR E N E R G Y E F F I C I E N T - U S I N G O N LY O N E L E D

To be as energy efficiency as possible I wanted to use as little light as possible solving the lightning problem. This by only using one LED. The LED-lamp is a very intensive and glary light source when given a direct light. By using an in-directed light, such as a reflected light, glare can be prevented. When the light hit the reflector they are shattered into smaller rays which helps create a more evenly distributed light.

2014 LU M I N A I R E


LED -LUMINAIRE

LET

THERE

BE

LIGHT


05 A L LW O O D PROJECT PUBLISHED OTHER

allwood 2014 inividual project

[SECOND SEMESTER]

The project was about developing and design a wall mounted storage device using locally produced pine wood, only glue was accepted to mount the product together and a maximum of three screws to attach it to the wall. The purpose of using a bedspread is not only to make the bed look nice, but also to keep out dirt and dust. Having a place to store the bedspread and decorating pillows during night makes the full purposes of the function, but today most people don’t have anywhere to store it. The bedspread and accessories ends up either on the floor or at any location nearby.


WA L L M O U N T E D

STORAGE

DEVICE

A L LW O O D

S A RA . A S S ERLI N D@ H OT MA I L. C OM P ROJEC T 0 5 - A L LWOOD 2014

THE BRIEF

05

“Create a wall mounted storage device for the bedspread and accessories that is quick and easy to use and also represents a solution for both hygiene and lack of space.”


METHOD STORAGE DEVICE - BED AREA The project started by pointing out a wall that’s always near the bed regardless of how the room is furnished. I came to the conclusion that the headboard was the nearest position. I wanted the product to be as simple as possible to use, it should be easier to store the bedspread than dropping it on the floor. I sketched several different solutions both on paper and 3D. As the product only would be made of pine wood and attached to the wall with a maximum of three screws. I chose to remove as much material as possible, partly to reduce the weight of the product but also for the benefit of the environment. Finally I came up with the best solution.

02

02

S K E TC H

fold over the bedspread around the inner frame.


WA L L M O U N T E D

STORAGE

THE SHELF

THE PLUGS

Put the decorating pillows on the shelf. The shelf is made like a backwards L, to create a support to prevent the pillows from falling down.

Two lathed wooden plugs are located on either side of the outer frame to secure the inner frame. The plugs are designed so that you can easily get them out.

DEVICE

A L LW O O D

OUTER FRAME

INNER FRAME

THE HINGES

Attach the outer frame to the wall and stabilizes the design.

Tilt the inner frame against the bed and fold over the bedspread. Secure the inner frame with two plugs in the outer frame. You can choose to only use one plug if there is limited space.

The inner frame has two hinges on each side in form of lathed wood studs.


2014

D IM ENSI ON S: WX H X D [ mm ] 1 20 0X 13 0 0X 10 0

RES ULT ALLWOOD - S TO R A G E D E VI CE

R E S U LT [ A L LW O O D ]

STORAGE DEVICE

With this storage device you can quickly and easily storage the bed decor. It is a hygienic option that makes the bedspread fulfill its role to the fullest and also converts the bedspread to a padding of your bed headboard during the night.


WA L L M O U N T E D

STORAGE

DEVICE

A L LW O O D

FUNCTION

SENARIO

Start off by placing the pillows at the shelf. Loosen the plugs and tilt the inner frame against the bed. Fold over the bedspread around the inner frame and secure it with the plugs in the outer frame.


06 G U S A - F O U N D AT I O N F U R N I T U R E PROJECT PUBLISHED OTHER L O C AT I O N

BA-PROJECT 2016 group project, 2p Vietnam/Sweden

[SIXTH SEMESTER] P R O J E C T G U S A WA S A B O U T C R E AT I N G F O U N D AT I O N F U R N I T U R E F O R T H E V I E T N A M E S E M A R K E T, T R O U G H A N ESSENTIAL RESEARCH OF THE VITNAMESE HOMES AND C U LT U R E .

With the emerging Vietnamese middle class in focus we wanted to create the foundation for life and living in correspondence to people’s environment, culture and geography. Finding a base on which you start personalize your home around and bring it to form, with the mindset of greater accessibility, service life and sustainability for the user. Our vision was to do this by include the whole chain of a product under the same umbrella. Which means design, production and market at the same location.


GUSA

F O U N D AT I O N

FURNITURE

VITNAMESE

MARKET

S A RA . A S S ERLI N D@ H OT MA I L. C OM P ROJEC T 0 6 - G U S A - F OU N D AT ION F U R N IT U R E 201 6

THE BRIEF

06

“Finding the essential needs of the common space of living in Southeast Asia, and design and build a series of functioning products.”


2016 S OU T H V I ET N A M, S A I G ON / H O C H I MI NH C I T Y

WHY SOUTHEAST ASIA? THE EMERGING MIDDLE CLASS The emerging middle class in Vietnam is a new frontier and chapter of our world’s history. This is where the majority of the world’s population will gain access to the things that only a few had access to before. The middle class in Vietnam will double in size between 2014 and 2020. But with freedom comes greater responsibility. Therefore a smooth transaction of life quality has to be made, by creating the new base on which the Vietnamese home would be built.

PARTNERSHIP UMA

UMA is a large-scale manufacturer of furniture, located in Saigon, South Vietnam. The company has a similarity to IKEA, and is also run by swedes. They are located in Vietnam to be able to get design, production and market at the same location.


GUSA

F O U N D AT I O N

FURNITURE

VITNAMESE

TIME TO GO SAIGON, VIETNAM As we had almost no experience of how the Vietnamese middle class lives, we needed to go to Saigon and see it ourselves and do some deep research. Also to get a greater knowledge of how UMA works and to get a closer partnership we needed to be located in Vietnam. This was the main challenge of the project because there was a huge language barrier and we had no clue what to expect. We were in Vietnam for five weeks and the research took several weeks and many steps to achieve. SWEDEN

VIETNAM

MARKET


5 O F 11 HO MES TH AT WE VISITED DU RING TH E RESEA R C H IN SA IGO N

2016

01

04

VISITING VITNAMESE HOMES 01 TRADI TI O NA L VI TNA M E SE H OM E :

“Function and quality of the furniture is very important. You expect the furniture to last for a long time. She also says that the most important furniture is the dining table, the sofa is not as important as you may think, her dad always sits on the floor in front of the sofa anyways.”


GUSA

F O U N D AT I O N

FURNITURE

VITNAMESE

MARKET

03

02

05

0 2 A POET’ S HOM E .J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J J

j 0 3 PREVI OUS ARMY HOU SE : There was a lot of stackable seating and extendable tables to save space. 0 4 APARTMEN T: Sleeping on a mattress on the floor is very common. 0 5 A S H A RED T O W N H O U S E: They have built a room divider to separate the shared space. They have a mattress each, which they are folding out when they are going to sleep.


RESEARCH CONCLUSION NEEDS IN THE VITNAMESE HOME Asking someone about their home can sometime be like asking someone on how they see them selves. For some this question is easier to answer than others, but what we discovered was that this question usually had the same answer. But due to lack of space in the majority of the Vietnamese homes it’s hard to fit in proper furniture. For example it could be possible to have a table for two, but for the hole family is not an option. An alternative to this could be a compact living solution. DINING AREA S E AT I N G P R I VAT E S PA C E / S T O R A G E SLEEPING AREA

E X T E N D A B L E TA B L E FOLDABLE STOOL ROOM DIVIDER/ STORAGE UNIT FUNCTIONAL BED SOLUTION


GUSA

F O U N D AT I O N

FURNITURE

VITNAMESE

MARKET

DESIGN DEVELOPMENT OF THE FURNITURE COLLECTION The development of the furniture collection started by sketching in order to explore different shapes and ideas. We also did some fast sketch models to make it easier for us to understand how to fold and transform the different components. After that we created technical drawings and made computer modeling’s to evaluate the different designs. As we were working on the computer challenges we hadn’t considered appeared. In order to solve these challenges, we continued sketching and worked on the computer at the same time. With most of the design defined we created full scale mock-ups to get a sense of shape and the proportions. Finding working solutions were a constant battle between testing, evaluating and sketching.


M AT ERIAL: P IN E WOOD AND M DF

CO M P U T E R

MOD E LLI N G S

F U L L S C A L E TA B LE

MOCK-UP

[ E VA L U AT I O N ]

E X T E N D A B L E TA B L E The table concept chosen was built on the principle of change in size. When not in use, the table would keep a low volume, but extend to the needed size depending on how many people that will gather around the table. The table had to have three modes, which includes a table for 3, 5 and 8 people. The change in size was the main focus of the development and a lot of variations were investigated. Due to the production facilities we had to find a “low-tech� solution to make it transformable.


GUSA

F O U N D AT I O N

FURNITURE

VITNAMESE

MARKET

[ E VA L U AT I O N ]

F U L L S C A L E S TOOL

& FULL SCALE MOC K-U P S

MOCK-UP M ATER IAL : MD F

FOLDABLE STOOL The task was to create a foldable stool that had the ability to become very small in size, which would make it possible to store all the stools that aren’t used when the table is in it’s smallest state. The stool should also be a clear response of the table in terms of aesthetics.


M AT ERIAL: P INE WOOD

MOCK-UP F U L L S C A LE B ED

FUNCTIONAL BED The Vietnamese sleeping habits were one of those things that were fundamental different from our view. The typical scenario of sleeping is on a mattress directly on the floor, which can result in a damped mattress and health problems. By creating a solution that gets the mattress off the floor and with a function of folding it up towards the wall, the way of sleeping could be less temporary without loosing space during daytime. The mattress specifications were already established by UMA and the size was: 200 x 120 x 18 cm.


GUSA

F O U N D AT I O N

FURNITURE

VITNAMESE

MARKET

CO M P U T E R

M ODELLI N GS FULL SCALE

M OC K- UP S [ E VA L U AT I O N ]

F U LL S C A L E R OOM D IV ID ER/ S T ORA G E U N IT

MOCK-UP MAT ERIA L: P IN E WOO D

ROOM DIVIDER/ STORAGE UNIT The purpose of the room divider was to create storage and private space for the collective space. It had to be a affordable solution that could change depending on the need and the function should also be easy to understand. A room divider was also something that UMA were missing in their product range, and based on the need that we found during our research, it became relevant for both our project and UMA.


2016 PUBLISHED

GUSA

FURNIT U RE C OL L EC T ION F OR T H E V IT N A M E S E EMERG I N G MI DDLE C LA S S

G

F O U N D AT I O N F U R N I T U R E

F UR N I T U R E CO L L EC T I O N 4 pc :

Extendable table Foldable stool Tilting bed Room divider/ Storage unit

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Imagine if you have a set of furniture that will work with you, rather than against you. Invite your whole family for a meal and enable everyone to be comfortably seated around the same table. Or, when it is just you and some friends, enable the table to transform, adapting and extend according to the need. If you have stools that are not in use, fold them and either hang them on the wall or store wherever you like. Increase free space by folding up your bed against the wall, or have a freestanding closet that can screen off your sleeping area. This furniture gives you the ability to mobilize and adapt your home in whatever shape or form you want, and according to whatever the occasion may be. This is what the G U S A collection is all about.


GUSA

F O U N D AT I O N

FURNITURE

VITNAMESE

C O M PA C T

LIVING

MARKET


DI ME NS I ONS : LX HX D W [cm] L :67 .5 - 2 02 .5 H:7 2- 74 .5 D :75 W:16 K G RES ULT GUSA TABLE - BA PR O J E CT

2016


GUSA

F O U N D AT I O N

FURNITURE

VITNAMESE

MARKET

GUSA F O U N D AT I O N F U R N I T U R E

72 - 74.5 cm 75 cm

67.5 - 202.5 c m

[ E X T E N D A B L E TA B L E ] S E AT I N G F O R 3 / 5 / 8

Bulit from: Solid berch wood, brass hinges and bults.

The table is designed on the principle of change in size, which makes it easy to fit any situation. You have the smallest state of 3 seated persons for when you prioritize living space. Then you have the 5 seated state for small gatherings and the 8 seated state for special occasions.


D I MENS IO NS: L XH X D W [ cm] L:3 7 .5 - 6.5 H :45 D: 3 7.5 - 6 .5 W:5 K G RESULT G U SA STOOL - BA PR O J E CT

2016


GUSA

F O U N D AT I O N

FURNITURE

VITNAMESE

MARKET

GUSA

45 cm

F O U N D AT I O N F U R N I T U R E

6 . 5 cm

37.5 cm

[FOLDABLE STOOL] TRANSFORMS FROM 37.5 - 6.5 cm

Bulit from: Solid berch wood, brass hinges and bults.

The stool is designed with the ability to become very small in size. The small size increases the possibility to store several stools, and it also reduces the transportation space and thereby reduces transportation costs. Fold the stool by turning one of the legs 270° and then collapse the seat towards the joined legs.


D IM ENS IONS : LX H X D W [cm] L:20 4 H :3 8 D: 1 23 W:2 0 K G RESU LT GUSA BED - BA PROJE CT

2016


GUSA

F O U N D AT I O N

FURNITURE

VITNAMESE

MARKET

GUSA F O U N D AT I O N F U R N I T U R E

38 cm 123 cm

204 cm

[ T I LT I N G B E D ] F I T S 1 2 0 C M M AT T R E S S

Bulit from: Solid berch wood, brass bults, grey cotton fabric, velcro and cotton elastic rope.

The bed is developed to work in two states. The active state is when it’s placed on the floor and ready for use. The second state is when it’s stored towards the wall and thereby creates space during daytime. The fabric cover locks the duvet and pillows inside the bed when folded up. The elastic rope creates elasticity to tighten the fabric and attach it into two hooks inside the bed frame. The fabric is secured with Velcro to make it possible to remove and wash.


D IM ENS IONS : LX H X D W [cm] L:20 0 H :1 6 0 D : 4 W:8 K G

RESU LT GUSA ROOM DI VI DER / STO R A G E U N I T - B A PR O J EC T

2016


GUSA

F O U N D AT I O N

FURNITURE

VITNAMESE

MARKET

GUSA

F O U N D AT I O N F U R N I T U R E

160 cm

ANGLE

200 cm

The frames has an 10° angle to prevent the structure from falling.

50 cm

[ROOM DIVIDER & STORAGE UNIT] C R E AT E S P R I VA C Y

Bulit from: Solid berch wood, brass hinges, bults, grey cotton fabric and velcro.

Fold out the frames individually and adjust the angle to your preference. The frames has an extra rod that can be used as a clothes hanger or what ever you like. Fasten the fabric covers to create “the dividing” component of the product. The covers are attached with Velcro, which makes them easy to remove and wash. The fabric makes the construction as light as possible and it’s also sound absorbing. Each cover has five pockets that you can use to store your everyday stuff.


T H A N K YO U ! I F YO U E NYOYE D M Y W O R K O R WA N T TO F I N D O U T M O R E , F E E L W E LC O M E T O C O N TA C T M E .

(+46)73 434 80 46 sara.asserlind@hotmail.com

SA

SA

SARA ASSERLIND

INDUSTRIAL DESIGN PORTFOLIO.

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Sara Asserlind - Industrial Design Portfolio 2016