Saplings Spring 2015

Page 50

How did Lennon + Wolfe get started? Lennon + Wolfe got started in a coffee shop 3 years ago. We moved into the garage, and purchased some sewing machines, and fabric, and began concepts, and samples based on ideas, and adult pieces that we loved. After tireless attempts, and small successes we decided to hire a professional designer, and brand architect. We transferred from the shop to the office, and started having our samples outsourced. This let us focus on the brand, and really develop a full line over the last year. We owe all our success to the people we’ve surrounded ourselves with.

What is your brand’s mission statement or purpose? Lennon + Wolfe was created to transcend the children’s genre of fashion. Kids are people too. Their style, and comfort matters, as the brand was created to give them identity.We are a collective of influence. Born of music, fashion and a lifelong inspiration of art.

How would you describe your design aesthetic? Our design aesthetic is as strong as it is simple. It’s a post apocalyptic relaxed look, feel, and color palate, it’s casual grunge couture to relax, party, and play in.

Where do you go for inspiration? For Inspiration, we explore pop culture, world culture, and peoples closets. The streets are filled with inspiration. 50


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.