You’ve heard it at conferences, read about it the trade rags, and followed the debate on your favorite blogs – Big Data is here to intuit your customer’s most intimate thoughts, predict his/her behavior, and solve all your marketing problems.
Odds are, your organization has spent significant time, money and effort debating Big Data opportunities, conducting workshops, developing proof of concepts, selecting vendors, and hiring (or at least attempting to hire) a team of data scientists and engineers.