Page 1

© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL

1


Mobile is Hitting Critical Mass Global Mobile Data Traffic Will Increase 26X from 2010 to 2015

© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL

2


The Pace of Change is Accelerating iPod Revolutionized the Music Industry, the iPhone the Telephone Industry, and now the iPad the PC Industry

First 3QuartersCumulativeUnit Shipments, iPodvs. iPhonevs. iPad 16,000

iPad iPhone iPod

GLOBALUNITSSHIPPED(000)

14,000 12,000 10,000

iPadrepresentsthe fastest global success byAppletodate

8,000 6,000 4,000

Source: Apple, MaryMeeker/MorganStanley

2,000 0

0

1 2 QUARTERSAFTERLAUNCH

3

Š COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL

3


For the First Time, 2011 Will See More Mobile Than PC Smartphones and Tablets Combined will Outsell PCs - Globally

Š COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL

4


Mobile Represents 1-2% of Total Retail Sales eCommerce Takes Share from Traditional; Mobile Should Get There Faster

Š COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL

5


While the Internet Influences 50+% of Many Sales Surveys of Customers Making Considered Purchases Reflect the Growth Role of eCommerce as Influencer

Š COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL

6


Yet Most Firms are Unprepared for Mobile 51% of eBusiness Managers have had a Defined Mobile Strategy for Less than Year Most eBusinessManagershavehadaDefinedMobileStrategyfor LessthanaYear

11% 11%

Whichof thefollowingbest describesyour mobilestrategytoday? EarlyStage- Wearejust beginningtowork onastrategy

40%

Wehavehadadefinedmobilestrategyfor ayear or more Wehavehadadefinedmobilestrategyfor less thanoneyear Wedonot haveamobilestrategyyet

38%

Source: Q22010Global eBusinessandChannel StrategyProfessional OnlineSurvey

Base: 65Global eBusiness Managers

Š COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL

7


Organizationally, We See Problems Across the Board Key Weaknesses in Organizational Structure, People, Technology and Incentives

Š COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL

8


Highlights from the Insight 2012 Report Near-Term Developments • Mobile Wallet • In-Store Mobile • Devices Matter More - and Less - Than Before • Digital Marketing Platform • Radical Transparency

© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL

9


Highlights from the Insight 2012 Report Long-Term Developments Digitally Enabled Retail Mobile Everywhere Emerging Tech: Digital + Physical Empowered Consumers

Š COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL

10


Thank you. For all videos of presentations, keynotes and panel discussions please visit SapientNitro’s youtube channel: http://www.youtube.com/user/SapientNitro

© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL

11

Hilding Anderson's Presentation on Insights 2012 at SapientNitro iEX  

SapientNitro’s first annual Idea Engineer Exchange (iEX) will be an illuminating and immersive exploration in DigitalEarth. We uncover how D...

Advertisement