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1. CONVERGENCE 2. BRAND AND BRAND DELIVERY 3. COLLABORATION

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The Old World

BRICK & MORTAR

TRADITIONAL MARKETING

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The Dawn

eCOMMERCE

BRICK & MORTAR

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Beginnings of Convergence

eCOMMERCE

BRICK & MORTAR

DIGITAL MARKETING

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M assively Connected

eCOMMERCE

BRICK & MORTAR

DIGITAL MARKETING

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• The convergence of communications and commerce • Always connected, always on – Mobile device proliferation with consumers and bandwidth expansion have broken down barriers around how, when and where we act, interact and transact • Organizational designs not well equipped to handle connected, always on consumer

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3 Questions

• What is the role of digital in my strategy? • What is the future of television in a fully digital world? • How do I organize to create compelling experiences and drive sales?

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COMMUNICATION S

SALES

SERVICES

IT

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Creating and Satisfying Demand in the same Environment: Tesco

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Creating and Satisfying Demand in the same Environment: Unilever Share Happy

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Creating and Satisfying Demand in the same Environment: Ladbrokes

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• The convergence of Communications and Commerce is creating opportunities to create differentiated experiences that deliver on brand values • The idea of Brand and Brand Delivery - the ability to execute a highly connected experience relies on your ability to align a state of the art IT capability • Organizational structures will take time to evolve, success is dependent on cross-functional collaboration

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Thank you. For all videos of presentations, keynotes and panel discussions please visit SapientNitro’ s youtube channel: http://www.youtube.com/user/SapientNitro

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Alan Herrick's Opening Speech at SapientNitro iEX 2011  

SapientNitro’s first annual Idea Engineer Exchange (iEX) will be an illuminating and immersive exploration in DigitalEarth. We will uncover...

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