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#CannesLions

60 Years of Cannes Lions

2000s


#CannesLions

Game Changer: The 2000s

60 Years of Grand Prix Wins By Industry

With the 60th anniversary of Cannes Lions comes a celebration of the iconic work that changed the landscape of advertising.

1 NEW WIN - 2013

7 NEW WINS - 2013

1 NEW WIN - 2013

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persisted: Greenberg's love of combining creativity and technology to further a story. He’s won almost every major industry award, including the Academy Award, D&AD, and of course the Cannes Lions Titanium Grand Prix.

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1 NEW WIN - 2013


#CannesLions

Winning Work: The 2000s

Special Awards By Type

Agency of the Year 1 Ogilvy Brasil São Paulo 2 Mccann Melbourne 3 AlmapBBDO São Paulo

Nike+ In 2006, Nike, Apple and R/GA joined forces to build Nike+, combining a special device attached to a running shoe, an app for iPhone/iPod, and an online platform that connected a global community of runners.

Independent Agency of the Year 1 Wieden + Kennedy Portland 2 Serviceplan Munich 3 Wieden + Kennedy New York

Nike+ and its "Everything Counts" approach kept drawing people back to nike.com, decreasing the brand’s reliance on paid media. Ever since, Nike has invested more in

Holding Company of the Year 1 WPP

tool-based marketing, eventually creating a

2 Omnicom

Digital Sport division, which took Nike+ into

3 Publicis Groupe

other forms of exercise such as basketball (seen here).

Network of the Year 1 Ogilvy & Mather 2 BBDO 3 DDB


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Top 10 Winning Countries Entries v. Shortlists v. Wins

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JAPAN

INDIA

SWEDEN

SOUTH AFRICA

FRANCE

GERMANY

AUSTRALIA

UNITED KINGDOM

BRAZIL

USA

0


#CannesLions

2013 Social Activity By Country

USA 31.50%

UK 21.80%

Brazil 6.60%

Mexico 3.50%

Germany 2.70%

Australia 2.50%

France 2.30%

Spain 2.20%

Other 26.90%


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Talking About Cannes Lions 2013 Volume of Social Mentions (via

)

25,000 20,000 15,000 10,000 5,000 0 SUNDAY

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY


#CannesLions

Pin of the Week

Young Lions Spotlight

@Tim Buesing

2013 Winners by the Numbers

7410

7.5

Kilometers Traveled to Cannes

Concepts Developed for Young Lions

4.6

3

Hours of Sleep/Night During Competition

Years Working in Advertising

*Average based on 12 responses.


#CannesLions

2013 Trending Topics: Social "In a way, magicians are the original early adopters of technology. Magic is a unique tool for visualizing the future." – Marco Tempest

“Act less as advertisers and more as content producers.” – Fernando Machado, Unilever

The Future

3,380

Creativity

11,412

Data-Driven

2,001

Content

2,752 “Data-driven creativity gives us the chance to connect with people by telling them the story they want to hear.” – Lee Maicon, 360i

Mobile

3,657

Culture

“Mobile is the connective tissue. It empowers other media in ways we haven’t seen before.” – Sheryl Daija, Mobile Marketing Association

"We are not in the business of science, we are in the business of art." – Alexis Nasard, Heineken

“How to stay relevant... Be culturally iconic, courageously creative, and connected everywhere.” – Keith Weed, Unilever

739


#CannesLions

Top Social Influencers

Style Spotting 2013

Twitter Handle Number of Followers @iamdiddy 8,507,091 @AriannaHuff 1,311,048

Stripes

@IAmDerekRamsay 947,146 @NinaGarcia 739,386 @danisnotonfire 589,538 @geoff_deweaver 501,059

Tan & White


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DAY IN THE LIFE OF A DELEGATE One Day Tracked on Nike+

09:00 Breakfast, H么tel Majestic Barri猫re

19:00 Dinner @ Gaston & Gastounette

17:00 Final Awards Ceremony, Grand Audi of the Palais des Festivals

23:30 Closing Gala, Carlton Beach

CALORIES BURNED: 310

DISTANCE TRAVELED: 4.8 Kilometers


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WWW.SAPIENTNITRO.COM/CANNESLIONS

60 Years of Cannes Lions Infographics: The 00s  

Our second annual SapientNitro Cannes Lions infographics represent a series of six commemorating the six decades of Cannes Lions Festivals....

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