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Project example North America: „Development of strategy and business model of America's leading flooring manufacturer“ Initial situation Company: U.S. operations of a leading company in the woodworking industry

 Strategy and business model designed as a premium provider is no longer sufficient regarding differentiation and service  Segment for premium flooring under increasing pressure due to price sensitivity of customers during financial crisis  Cheap importers from Europe and Asia carry fierce competition in increasingly higher-priced segments Project approach

Project topic: Development of corporate strategy

 Market analysis and development of areas for action to sharpening strategy and business model  Identification of new sales channels and market development strategies for specific product groups  Analysis of optimization potentials for production network and supply chain management Project results

Project target: Expansion of the leading market position in the premium segment

 Adaption of strategy and further development of business model with focus on service as selling proposition  Development of product portfolio and draft of entry strategy for selected new markets  Adapting supply chain towards online-direct sales and focussing on manufacturing sites

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“The strategy is the top of the pyramid – business models, processes and structures are derived from it. Therefore, the constant development of the strategy is the prerequisite for sustained business success.” Philipp Fudickar Principal

Project example: North America  
Project example: North America  

Project topic: Development of corporate strategy Market analysis and development of areas for action to sharpening strategy and business mod...