MAH 2021 Annual Report

Page 1

2021 Annual Report July 1, 2020–June 30, 2021

Contents Director’s Letter............................................................ 02 Vision, Mission & Values........................................ 07 About the MAH............................................................... 08 Assets & Spaces................................................................ 11 Programming Framework.................................... 14 Core Narratives............................................................... 16 Governance & Structure........................................ 18 Board of Trustees........................................................ 20 Management Team....................................................... 21 2020–21 Highlights ................................................... 24 By the Numbers.............................................................. 28 Financial Health.............................................................. 30 Strategic Plan................................................................... 34 The Future.......................................................................... 40 Fun Facts.............................................................................. 44 Contributors..................................................................... 48 Acknowledgments....................................................... 56



Director’s Letter

This past year has been a time of reflection and resetting for the MAH. The MAH celebrated its silver anniversary in 2021, and it was the perfect occasion to look back on our 25 years of impact. We are proud to carry forth what our forebears started—a longstanding tradition


of enriching the Santa Cruz County community with a deep understanding of our shared past, an appreciation for arts and culture, and collaborations around

In 2020–21 the MAH: • Developed a strategic plan: We completed MAH 2026, a strategic plan that will serve as a roadmap for our organization’s continued growth over the next five years. It builds on past plans while responding to current economic conditions and positions the

issues that matter. It is through these and

museum for future, ongoing success.

many other efforts that we contribute to

• Delivered new programming: While

the vibrancy and vitality of our city and county. This year also marks the culmination of nine months of collaborative planning towards an updated vision for the MAH: To ignite shared experiences and unexpected connections that enrich our community. This came about as part of a strategic planning process in which we listened to stakeholders, assessed our organizational

our doors were temporarily closed due to COVID, we found new ways to connect and engage with our community. From online programs and virtual tours to outdoor exhibitions and micro-gatherings, we adapted our offerings to provide safe, reflective, and inspirational spaces rich with art, history, and culture. • Strengthened our commitment to

strengths and weaknesses, and analyzed

change: We developed a new Diversity,

forces, trends, and models in order to

Equity, Inclusion, and Accessibility

produce a solid blueprint for the museum’s

(DEIA) Committee to help drive action

continued development in the coming

and accountability, encourage


conversation, and execute on the


people-centric goals of our organization,

launched an in-kind facility rental

ensuring that the MAH’s policies,

program, and introduced virtual MAH

practices, and procedures embody our

exhibitions, screenings, activities, and a

values and define our culture.

digital gallery.

• Upgraded the facility: We painted

• Retooled our membership

and updated our building’s physical

program: We simplified and

spaces to be more comfortable and

streamlined our membership levels, and

welcoming, and conducted deep-

we increased the benefits to provide

cleaning and organizing throughout the

more value for members while

facility. We installed a more modern

encouraging greater participation.

heating, ventilation, and air conditioning system with a high level of filtration and circulation, improving the safety and efficiency of the space. • Reopened the museum: We are

• Secured new funding: We pursued new grants, small business loans, and assistance programs focused on capacity building, resilience, and recovery, and we created an expanded

thrilled to have reopened the museum

fundraising strategy to engage new and

to the public as of March 12, 2021. The

legacy supporters.

health and safety of our guests and employees remains our top priority and we continue to implement procedures and protocols in alignment with guidelines from federal, state, and local governments. • Expanded community access: We developed new admission policies,

• Celebrated a milestone: We commemorated a quarter century since our museum officially came into existence in 1996 by rolling a giant, playful public artwork called RedBall Project around the county—our gift to the community that has supported us for more than 25 years.



landscape in Santa Cruz County has been altered in unprecedented ways. At a time of such uncertainty about the future, it is crucial to recognize the enduring value of creative enterprise to drive community development. The MAH looks forward to joining municipal planners and policymakers in conversations around recovery efforts, because we know that artists, cultural organizations, and events add great value to our community. Recognizing this cultural vibrancy is not only key to attracting and retaining people and businesses, but to making and keeping place, nurturing belonging, and fostering We believe that arts and culture have important roles to play in community livability, which refers to the tangible, physical attributes of a community, as well


as vibrancy, its positive emotional qualities. Our initiatives aim to support a livable downtown and vibrancy throughout Santa Cruz County. This work does not happen in a vacuum but is instead part of an exemplary group effort made possible by the collaboration of many partners—from dedicated community volunteers and longstanding local arts and history groups to regional and national supporters. In 2021 and beyond, we forge boldly ahead

connectedness. As we close out a year of listening, learning, self-reflection, and growth, we are confident that the experience we have gained, through successes and challenges alike, has clarified our value to, and impact on, the Santa Cruz County community. That understanding illuminates a path forward, empowering us to better serve the needs and desires of all our residents and guests. Thank you for sharing and supporting our journey. Here’s to the next 25 years together.

with our inventive offerings, working with colleagues and partner groups to breathe new life into our cultural scene and public spaces. This has become more important than ever as we take steps to emerge from the pandemic, reconnect, and rebuild. Unfortunately, arts communities around the world have experienced colossal blows in the past year, and our own cultural


Robb Woulfe Executive Director

Vision, Mission & Values 06



To ignite shared experiences and unexpected connections that enrich our community.


To bring people together through art and local history to explore our diverse cultures.


To achieve our vision and mission, we are guided by the following values: Engagement & Collaboration We deliver interactive, educational, and entertaining opportunities through our numerous partnerships, encouraging participation in the creative and learning process.

Diversity, Equity, Inclusion & Accessibility We respect individuals from all backgrounds and identities, with diverse life experiences, and acknowledge our connectedness, commonalities, and shared humanity.

Innovation & Experimentation We challenge assumptions, explore various perspectives, and test new ideas to create experiences that are bold, unconventional, and thought-provoking.

Excellence & Rigor We pride ourselves on professionalism, artistic excellence, historical accuracy, and meaningful social impact.

Accountability, Integrity & Responsibility We recognize that transparency and careful stewardship of resources are essential to our operations, and cultivate an empowered workforce and board that share this fiscal responsibility.



About the MAH

The Santa Cruz Museum of Art & History (MAH) was founded in 1996 to promote a greater understanding of contemporary art and the history of Santa Cruz County. Today we are a thriving community

our reputation as one of the most

gathering place that offers rotating

creative and forward-thinking

art and history exhibitions, visual and

community museums in the country.

performing artworks, public festivals,


education and outreach programs, and cultural celebrations in collaboration with our many partners. We maintain a permanent collection of regionally significant art and artifacts, a research library, a historical archive, and historic sites including the Evergreen Cemetery, Octagon Building, and Davenport Jail. We are also home to Abbott Square, a vibrant public

Under the leadership of Executive Director Robb Woulfe, we will continue that level of engagement in recognition of the value in co-creating projects. At the same time, we are committed to producing and cultivating meaningful, high quality, place-based work that animates and enlivens the MAH as well as public spaces throughout Santa Cruz County.

plaza on the museum’s doorstep that

With strong support from our

offers food, social events, and year-

community collaborators and new

round creative happenings.

partnerships yet to be formed, we are

The MAH is well-known for pioneering the “participatory museum,” in which a broad spectrum of partners and community members develop exhibitions around important community issues. We are proud of


confident the MAH will not only uphold its reputation as a cultural and social innovator, but serve a model for other museums to emulate.

Assets & Spaces Facility & Sites The MAH itself is located in a privately owned building on Santa Cruz County property (the County leases the property to the MAH). Within it, there is approximately 8,000 square feet of exhibition/gallery space and 2,750 square feet for collections/archives. The MAH also operates three historic structures/sites: Evergreen Cemetery, Davenport Jail, and the Octagon Building. In addition, we manage the adjacent McPherson Center office building, which includes Abbott Square Market, as commercial rental property.

Collections The MAH maintains a research library, archives, and a curatorial collection. The art collection has more than 300 objects of sculpture, paintings, and prints by California and greater Monterey Bay area artists. The history collection has more than 7,000 items, most of which are from the early 1900s with historical significance to Santa Cruz County.

Exhibition Spaces The MAH has two permanent exhibitions spaces: the History Gallery and the rooftop Blanchard Sculpture Garden. Three other galleries—Art Forum, Lezin, and Solari—offer rotating exhibitions that present artworks and artifacts that reflect the dynamism and diversity of Santa Cruz County. In addition, the MAH presents a series of public programs and educational activities.



“Performance artists, innovators and scientists will entertain and educate guests of all ages in a celebration that is a bit like a Santa Cruz version of Burning Man.” —Santa Cruz Sentinel, on GLOW

“The inflatable red globe reminiscent of an oversized beach ball left its spectators momentarily speechless.” —Santa Cruz Sentinel, on RedBall Project

Programming Framework The MAH offers a wide array of programs and activities for the community. To clarify and guide our programming going forward, we developed the following framework:


Exhibitions Now offered online and onsite, our rotating exhibitions feature commissioned, co-created, and presented works by local, national, and international artists, as well as artwork and objects from our collection. Many are collaborations between the MAH and the community; others are organized by our visionary team of curators.

Biennial Festivals Our new festivals showcase the MAH as a “museum without walls” through largescale sculptures, site-specific installations, social interventions, and live performances outdoors and in. These are curated around established themes, with the aim of uniting community through a shared sense of wonder and awe.


Limited Series This is our program of ticketed lectures, concerts, and performances featuring local, national, and international talent, which we present in partnership with local collaborators.

learning—designed to enhance understanding of our exhibitions among all audiences, from school groups to visiting guests.

Outreach Program We also offer engagement opportunities

Community Celebrations The MAH is proud to have a large and diverse group of partners who spearhead this series of events and activities celebrating local culture, heritage, and tradition.

beyond the physical space of the MAH that include pop-up events, mobile exhibitions, community speaker programs, and other activities both offsite and online.

Special Events These are our fundraisers and “friend-

Education Program Our robust education program includes a variety of learning opportunities—from

raisers” that we host throughout the year as a way to raise both dollars and awareness for the MAH.

field trips, artist talks, guided tours, art camps, and hands-on classes to virtual



Core Narratives Because so much of our work is developed through the lens of community and public benefit, we identified core issues important to local citizens as a way to consciously embrace how art and history can integrate with and impact community life. These areas of focus emphasize our sense of place, local identity, and collective history. Also seen as our spheres of impact, they help guide how programs and initiatives at the MAH


are developed, curated, and organized, creating opportunities for cultural practitioners to collaborate, inspire, and elicit creative solutions that result in deep and lasting change. They include:


Health & Wellness Mental health, holistic healing, art and wilderness therapy. Access to care, building community, focusing on the needs of our most vulnerable. Connecting communities and resources.

Environmental Justice & Creative Ecologies Exploring the places where culture and environment intersect—sea level rise, natural resources, climate change, and equity. Interdisciplinary strategies to negotiate environmental issues.

Memory & Place


Looking back to look forward. Heritage, culture, and tradition. Movement, migration, and place. Institutional and collective memory. Storytelling.

Regenerative Design & Cultural Activism Creation over consumption. Biomimicry, working with and through the land. Art that gives back—a tool for restoration, renewal, or revitalization. Advocating for long term public interest.

Joy & Beauty

By recognizing issues and topics critical to the community’s future and situating or contextualizing our programs within those domains, we have opportunities to: 1) produce work that has strong local relevance; 2) engage a wide range of partners and collaborators;

Experiences that provide space to pause and

3) develop a compelling case for support to

imagine. Relief, reflection, escape. Stillness.

attract funding; and 4) effect positive social

Uncanniness. Consideration of the unknown.

change in Santa Cruz County and beyond.

Inspiring wonder and awe.


Governance & Structure 18

The MAH is governed by a volunteer

community leaders, and other

board of trustees who are committed

influencers to advance the MAH’s

to the museum’s legacy and its vision

mission, strengthen partnerships, and

for the future. The board is comprised

cultivate new and existing community

of a diverse group of local


professionals, civic leaders, and community advocates whose primary responsibilities are to define strategic vision, develop policy, and ensure the financial viability of the organization. There is an executive committee made up of the president, vice president(s), secretary, and treasurer.

Rounding out the senior management team are Kevin Coullahan (Director of Operations & Facilities), Marla Novo (Director of Exhibitions & Programs), Nikki Patterson (Director of Development & Communications), and Hans Wuerfmannsdobler (Director of Finance & Administration).

The institution is managed by a

A staff of full- and part-time

professional team under the

employees along with contractors

leadership of Executive Director Robb

and service providers complete the

Woulfe. With collaboration as a core

organizational structure. More than

operating tenet, Woulfe and his team

100 volunteers contribute thousands

work with broad-based

of hours annually in all operational

constituencies including artists,


historians, activists, business and


“[The exhibition] captures the hectic and complex emotions that have arisen during the pandemic, not just about the virus and shutdown itself, but also about racial injustice, systemic inequality and the desire to create a better world.” —Voices of Monterey Bay, on In These Uncertain Times

Board of Trustees FY21 Roster

Jose F. Gonzalez President Carola Barton Vice President John Dowdell Vice President Laura LaPorte Secretary


Bobbi Burns Treasurer Terry Ballantyne Brezsny Ray Cancino Freny Cooper Antonia Franco Frank Hayden Irene Juarez O’Connell Anni Lai Irena Polic Jose Reyes-Olivas Lacy Rieber Serena Rivera Alison Ruday Joanne Sanchez Ashley Spencer

FY22 Incoming Trustees Jasmine Alinder Allison Amadia Rob Blitzer Rob Darrow Karlton Hester Steph Jacobs George Newell Meilin Obinata Jon Sisk Jorian Wilkins

Standing Committees Executive Audit DEIA Development Finance Nominations Strategic Planning

Supporting Committees Creative Community Collections Management Davenport Jail Evergreen Cemetery Historic Landmark Publications

The MAH wishes to extend its appreciation to the following outgoing trustees for their service: Carola Barton, Bobbi Burns, Ray Cancino, John Dowdell, Laura LaPorte, Irena Polic, Jose Reyes-Olivas. Alison Ruday, and Ashley Spencer.


Management Team Staff (as of 7/2021)

Contractors & Service Providers

Robb Woulfe Executive Director

Jamie Keil Learning & Engagement Manager

Kevin Coullahan Director of Operations & Facilities

Leea Kramer Guest Services Representative

Marla Novo Director of Exhibitions & Programs

Sarah Lynn Guest Services Representative

Nikki Patterson Director of Development & Communications

Laurel Maxwell Guest Services Manager

Angela Knightley Design Support

Eric Mora CAC Administrators of Color Fellow

Julie Lambert Lambert Group, HR Consultant

Everett Ó Cillín Exhibitions & Projects Manager

Dexter Martin Translator & Interpreter

Hans Wuerfmannsdobler Director of Finance & Administration Helen Aldana Outreach & Inclusion Manager

K. Deneen Bennett DEIA Consultant Jeff Caplan Community Engagement Specialist Erica Davis Grant Writer

Claudia Oblea Private Events Manager

Chris Miller Launch Brigade, IT Consultant

Ezra Bowen Guest Services Representative

Roberto Ojeda Systems Coordinator

Rob Smiley Armanino, LLP, Auditor

Jenna Clancy Membership Coordinator

Oscar Paz Education Coordinator

Sunreach Consulting Database Support

Michaela Clark-Nagaoka Graphics & Content Creator

Jennifer Villegas-Naranjo Guest Services Representative

Robert Zamora Bookkeeper

Paul Conte Systems Coordinator

Wyatt Young Archives & Library Coordinator

Alla Zeltser, Alla & Co. Fundraising Consultant

Bianca Curiel Marketing Coordinator

The MAH recognizes and thanks former staff members Justin Collins, Chance Decker, and Ashley Holmes for their contributions in FY21. SANTA CRUZ MUSEUM OF ART & HISTORY


“Since its inception, the MAH has grown as a creative hub for Santa Cruz.” —City on a Hill, on 25th Anniversary

2020-21 Highlights 24


Exhibitions Librería Donceles Aug 2, 2019–Jul 26, 2020 Lezin Gallery

Art & Healing: 30 Years After the Loma Prieta Earthquake Oct 4, 2019–Aug 22, 2021 History Gallery


Community is Collective Care Sep 4, 2020–Jul 25, 2021 Secret Garden

Yoga in Abbott Square Jul 2020 Abbott Square

Toy Trains

Chalk Art in Abbott Square

Dec 2020 Atrium windows

Jul–Aug 2020

In These Uncertain Times

Abbott Square

Mar 12–May 2, 2021

Coffee Outside

Solari Gallery & downtown storefronts

Jul–Aug 2020 Throughout the County


Virtual Craft Nights

Feb 7–Oct 18, 2020

May 14–Sep 5, 2021

Jul–Sep 2020

Solari Gallery

Solari Gallery


Beyond the World’s End


Movies at the MAH

May 21–Jul 25, 2021

Aug 2020

Mar 6, 2020–May 9, 2021

Art Forum

Abbott Square

RedBall Santa Cruz

Evergreen at Dusk

To Bee or Not to Bee

Jun 8–13, 2021

Sep–Oct 2020

Mar 9, 2020–Jun 9, 2021

Throughout the County

Evergreen Cemetery

Trailblazers: The Creative Story Behind Mountain Biking in Santa Cruz

Art Forum

Stairwell installation

Queer Santa Cruz

Campesinx Womb Care Donation Drive

Apr 28, 2020–Apr 24, 2022

Sep 2020

Online & History Gallery




Programs (cont’d) Envisioning Equity Community Meditation

Memorial Day Celebration

Feb–Apr 2021

Evergreen Cemetery


May 31, 2021

MLK Day Justice Journal

Virtual Cinema of Painter of Dreams and Alice Street

Mar 2021

Jun 2021

Atrium windows


Beyond the Grave: A Multidisciplinary Series


Still Processing: An Artist Residency

Apr–Jun 2021

Watsonville & Online

Oct–Nov, 2021

Youth Rocks Show

Sep 4, 2020 Secret Garden

The River Composes Us in Concert Together Oct 2, 2021 Riverside Avenue bridge

Solari Gallery


Community Conversation (CoCo) Series

Evergreen Cemetery

May 1–2, 2021

Día de los Muertos

Abbott Square

Oct–Nov, 2021

Rasquache Procession (Protest)

Abbott Square & Evergreen Cemetery

May 9, 2021

Virtual Family Days

Downtown Santa Cruz

Jan–Mar 2021

Beyond the World’s End Exhibiting Artist Symposium


May 26, 2020 Online


Jun 2021

Queer Kite Frolic Jun 13, 2021 Jade Street Park

Pop-Up: Juneteenth Jun 19, 2021 London Nelson Community Center

Resisting Erasure with Rachelle Escamilla Jun 24, 2021 Online

“What do an opera singer, a bilingual folk band, and an avant-garde harpist have in common? For this event, these performers presented modern pieces inspired by the graveyard, uniting the living and the dead with music.” —City on a Hill, on Beyond the Grave



12 25




The MAH works with hundreds of local organizations, businesses, and community institutions each year. Here are some of the dynamic groups and individuals with whom we partnered in recent years.


*Estimate from MAH activities produced indoors, outdoors, offsite, and online between Jul 1, 2020–Jun 30, 2021. This number reflects a year-over-year decrease in participation due to COVID-19 impacts that resulted in the museum’s closure and multiple event cancellations. **Analytics information from Jul 1, 2019–Jun 30, 2020



Financial Health

The MAH’s operating costs for FY21 were $1,676,899 with contributed revenue generated from individuals and businesses, foundation and government grants, and earned revenue from admission fees, event tickets, facility rentals, lease payments, and retail sales.


Our team has been working diligently to

expanding our resources, and broadening

diversify our funding portfolio and expand

our base of support. Our efforts toward

our base of support, even as the extended

resource development include

closures from COVID-19 have taken their

re-engaging past donors and supporters

toll on the global cultural sector.

and introducing new revenue streams, with

We took and continue to take actions designed to ensure financial sustainability now and in the future. In the short term,

particular attention to opportunities for income growth that are aligned with our programs and artistic development.

we reduced staff numbers and have

Although our financial continuity has

been actively pursuing relief funding

been challenged—both through the

opportunities including grants, small

devaluation of assets and the deterioration

business loans, and assistance programs

of liquidity—we remain optimistic, hopeful,

focused on capacity-building, resilience,

and committed to serving our community.

and recovery.

The charts and figures on the next page

For the long term, we have been working

are a snapshot of the MAH’s financial

to strengthen our business model with

position from this most recent year.

financial strategies that include striking a realistic balance between earned and contributed revenue, shoring up cash flow,


FISCAL YEAR 2021 Jul 2020-Jun 2021 (Unaudited )

Income ■ Contributions



■ Grants



■ Memberships



■ Admission 6,676 .5% ■ Programs/Store


■ Facility Rental


■ McPherson Center Leases


1% 1% 32%

■ Interest/Endowment 9,346 .5% Total Income



Note: The condensed statement of operations and the condensed statement of financial position are derived from the financial statements of the MAH as of June 30, 2021, which have not been audited and are subject to change. A complete set of the MAH’s audited financial statements for 2020–21 will be posted to our website as soon as completed. Previous years audited financial statements and IRS Form 990s are currently available at The MAH maintains a four-star rating, the highest possible, by Charity Navigator, America’s leading independent charity evaluator.

■ Personnel



■ Professional Services



■ Admin/Facility



■ Marketing



■ Fundraising/Membership



■ Exhibitions/Collections



■ Programs/Store



Total Expense


Net Income


Assets ■ Unrestricted Cash 440,479 ■ Internally Restricted Cash 536,564 ■ Permanently Restricted Cash 450,224 ■ Other Current Assets 295,016 ■ Fixed Assets 5,535,271 Total Assets 7,257,554 Total Liabilities 726,186 Total Net Assets 6,531,368 Total Liabilities & Net Assets 7,257,554 SANTA CRUZ MUSEUM OF ART & HISTORY


“Santa Cruz County will be the latest site for a public art curiosity that’s been around the planet, delighting sightseers at every stop.” —Lookout, on RedBall Project

Strategic Plan 34

“The museum has also been finding new ways to use their space during the pandemic. They transformed one of their galleries into a studio, inviting local artist Abi Mustapha to have a residency there for three months.” —Good Times, on Still Processing

MAH 2026 The MAH’s new strategic plan was developed during a pivotal year. In 2020 we had a new leadership team in place, and the pandemic ultimately forced the museum’s physical closure for more than a year. During this tumultuous time, we launched a planning process to guide our recovery and resilience over the next five years, and in mid-2021, at the conclusion of more than nine months of work, our board of trustees voted to approve the next strategic plan. Titled MAH 2026, the new plan expands on our proud 25-year history as a center for the intersection of art, history, and civic life. It builds on what we have learned, from our successes to our setbacks. In some places it continues our efforts to maintain and improve upon the standards of excellence in exhibitions,

measurable goals and time-based

programs, collections, and publications. In

initiatives that are supported by specific

others, it outlines new initiatives to

tactics and actions, all of which will be

advance and deepen our impact on

integrated across the museum to ensure

individual lives, improve the wellbeing of

inter-departmental synergy and

our community, and ensure equity and

coordination. Some actions have begun;

vitality through diversity and inclusivity. It

some are continuations of ongoing work;

strives to set the MAH on a stronger

others are in the planning phases; and still

financial and organizational course,

others are geared for the future.

increase our base of support, and strengthen our staff and governance.

MAH 2026 is a living document, designed to be flexible and allow for agility. Each

Like all strategic plans, ours aligns

year, we will revisit the plan to evaluate

ambitions and resources. It seeks to

our progress and use that assessment to

balance aspirational programming with

develop annual work plans and budgets

fiscal sustainability and prioritizes

for board approval. While the plan will

experimentation with new models of

inform and guide our work, we will also

engagement and growth. Each of the

remain nimble to take advantage of new

MAH’s new strategies has a series of

opportunities and changing conditions.




Plan Overview

The Path Forward

Again, our vision is to ignite shared

MAH 2026 is focused on the impact and

experiences and unexpected connections

outcomes between our organization and

that enrich our community, accomplished

our diverse community, from connoisseurs

by a mission to bring people together

of art, history, and culture to the creative

through art and local history to explore our

and curious explorers who seek inspiration

diverse cultures, and guided by five core

through shared experiences and unexpected

values: 1) engagement and collaboration;

connections. We aim to nurture these

2) diversity, equity, inclusion, and accessibility;

relationships and serve our community

3) innovation and experimentation; 4)

in a way that is inspiring and thought-

excellence and rigor; and 5) accountability,

provoking while also ensuring long-term

integrity, and responsibility.

organizational sustainability.

Our major strategies are to increase

To do so, the MAH must enhance its

engagement and retention through

programs, operations, facilities, and

innovative and time-tested programs that

resources—and the process to

attract audiences, engage community, and

accomplishing this is laid out in the plan.

spark connections; deepen relationships

Upon its completion in 2026, we expect

and collaboration through mutually

more than ever to be a sustainable, vital,

beneficial partnerships that leverage

and resilient MAH, focused on audiences

resources and expertise to benefit the

and bolstered by even deeper, more

public; and build resilience and capacity

substantive community relationships.

through streamlined practices in all areas of management and operations. With

The plan is a pathway that promises to

organizational learning as a core operating

build momentum and usher the MAH

tenet, we rely on data-based decision-

forward into the next era for our institution.

making and measurable methodologies to

We hope you will not only support us but

improve, extend, and increase the impact

join us on this exciting journey. Together,

of MAH experiences, while continuing to

our potential knows no bounds.

embrace the experimentation, risk-taking, inventiveness, and reflection the MAH is known for.


To read the full version of MAH 2026, please visit

“The MAH and partnering organization Senderos have been working to bring versions of these activities to the community in new, reimagined ways.” —Good Times, on Dia de los Muertos

“After decades of changes and challenges — a 6.9 magnitude earthquake in 1989 to the COVID-19 pandemic in 2020 — the MAH continues to bring the Santa Cruz community together through pop-up art shows and virtual exhibitions.” —City on a Hill

The Future Santa Cruz County has long specialized in creativity, and the MAH is proud to be part of that time-honored tradition. As a center for humanities and interdisciplinary work, we bring art, history, and culture to diverse audiences. As a center for community and exchange, we act as a marketplace of ideas and an amplifier of voices, encouraging reciprocity and inspiring innovation. As a center for business and commerce, we use creative practice to promote place identity, enhance livability, spark engagement, drive tourism, invigorate the entrepreneurial ecosystem, and ultimately serve as a model for economic development.



To continue moving this work forward, our plans for the future involve the following emphases.

Placekeeping Similar to the placemaking movement in community development, placekeeping is an effort to recognize and celebrate a community’s extant cultural identity, history, and people by elevating local culture, heritage, and landscapes through artistic and historical interpretation. Not only do the MAH’s exhibitions, festivals, and programs encourage localism as well as the tourism that financially benefits businesses, workforce, and City and County tax revenue, they also invest in our cultural profile in a way that enriches the lives of our local community, invites visitor participation, and ensures we remain attractive


and relevant in these rapidly changing times.

Community Belonging

Social Connectedness

Cultivating a sense of belonging among all

Connectedness is key to growing a sense

people contributes to healthy, meaningful lives

of belonging, and the experiences we craft

and safe, inclusive neighborhoods. When we

around it are designed specifically to encourage

encourage culture and identity to flourish, civic

people to come together, interact, and engage

participation increases. MAH programming

in mutual value creation through an exchange

enhances belonging by animating our museum,

of knowledge and information. Residents who

historic sites, and public spaces in a way that

are engaged become invested in the MAH and

acknowledges and honors our diverse cultures

one another. This builds the public value and

and histories, while encouraging interaction

perception of the organization, while contributing

and community building. We use interventions

to the community’s wellbeing overall.

to engage people as active collaborators around art and history; to make and offer

Following are some of the specific visioning,

space that fosters encounter, dialogue, and

organizational, and programming approaches

social cohesion; and to build individual and

the MAH uses to increase creative capacity

collective capacity to sustain socially and

and competitive advantage within the

place-connected, resilient communities.

aforementioned emphases:


• Articulating narratives that represent


• Encouraging a shift toward

the beliefs, values, and ideals of Santa

regenerative economy within our

Cruz County to guide our programming

community to capitalize on opportunities

• Launching a biennial festival series to

• Building support for citizen artists and

connect and inspire patrons and guests

storytellers to increase involvement in

in and around the MAH and County

creativity and cultural exchange

• Unveiling temporary public artworks

• Committing to accelerating diversity

that invite engagement and interaction

and equity in our cultural workforce

while creating a draw to our civic spaces

and leadership pipeline

• Creating new artistic work and

• Collaborating with other cultural

cultural content in addition to

organizations to strengthen our mutual

preserving and presenting our


collections • Designing virtual activities that invite online interaction to serve our community

• Engaging in the global conversation by connecting local and regional initiatives to broader contexts

during and after the pandemic • Investing in local artists, historians, and creative practitioners via commissions, residencies, space, and resources

A renaissance of art, culture, creativity, and community is upon us. By recognizing and strengthening the institutions, businesses, and individuals who make our creative economy flourish, we can harness it to the benefit of all.


“While the museum has been shuttered for most of the pandemic, staff has stayed connected to the community through outdoor exhibits, social media engagement and other projects.” —Good Times









“The sculpture…is wedged into random alleyways and on street corners, famous bridges and along picturesque beaches.” —The Pajaronian, on RedBall Project



The MAH’s accomplishments are made possible by a growing community of supporters who value our mission and work. Director’s Circle The Director’s Circle is a giving society that includes the MAH’s most loyal and passionate donors. Members contribute $1,000 or more annually in unrestricted support. Terry Ballantyne Brezsny and Thomas Brezsny Kathy and John Ballard Carola Barton and John Supan Mary and Harry Blanchard Jenny and John Bost Bobbi Burns and Ed Colligan Linda and John Burroughs Susan and Peter Canepa Carla and Patrick Carstens Cloy and Bill Codiga

James Emerson Julia Erhart Antonia Franco and Scott Strand Jose and Laura Gonzalez William Harmon Frank and Anne Hayden Kathleen Hilger Doug Hopkinson and Sara Lively Stephanie Jacobs Judy Jones

Bud and Rebecca Colligan

Mehrzad Khajenoori and Maryam Shafaghi

Freny Cooper

Carole and Henry Klyce

Joe Collins Rob Darrow

Randy Komisar and Debra Dunn

John and Karen Dowdell

Anni Lai and Scott Bennion


Vance Landis-Carey and Robert Carey

Serena Rivera and Christopher Wilmers

Laura and Terry LaPorte

Elio and Joy Rodoni

Elizabeth Lass

Alison Ruday and Bern Whitney

Karen and Walter Loewenstern Andrea London Rebecca and Jason Luksich Marilyn Male and David Brick Mike and Bertie McElroy Susan Nemitz George Newell Wayne Palmer and Earleen Overend Rowland and Patricia Rebele Donna Reyerson-Keith and Richard Keith

Joanne Sanchez and Jacob Martinez Carol and Frank Saveria Patricia and David Schwartz Sheri Shipe and Heather Lee Jon and Margie Sisk Ashley and John Spencer James Thompson W. Todd and Corinne Wipke

Leadership Council The Leadership Council is a network of former members of the MAH’s board of trustees, many of whom continue to dedicate time, energy, and resources to the institution and community. Their ongoing commitment and support of the museum is greatly appreciated. 1996–2021

John Graulty

Peter Orr *

David St. John

Barbara Albright

Jerri Hammond

Wayne Palmer

Heather Stiles *

Michael Allard

Howard Heevner

Glenn Peters

Sally Suchevits

Bruce Arnold (d)

Winnifred Heron (d)

Irena Polic

Nicole Taylor

Bella Babot

Chuck Hilger (d)

Phil Reader (d)

David Terrazas

Carola Barton *

Ted Holladay

Gary Reece

Jim Thompson *

Cindi Baskin

Tom Honig

Donna Reyerson-Keith

Stuart Tripp

Nancy Bertossa

Betty Ippisch

Jose Reyes-Olivas

Wesley Van Camp

Mary Blanchard

Linda Israel

John Rossell

Judy Walsh

Traci Bliss

David Jacobs *

Alison Ruday

Hal Watts (d)

Karla Bogard (d)

Mary James

Peter Sanford

Linda Wilshusen

Marie Bourget

Judy Jones *

Ronna Schulkin

Charles Wolters (d)

Lawrence Brenner

Gwen Kaplan

Jerry Schumb

Nancy Woolf

Lisa Brewer

Tom Kelly (d)

Lyn Sedenquist

Bjorg Yonts

Judy Brothers

Paula Kenyon

Matt Shelton

Bobbi Burns

Cristina King

Ann Simonton

John Burroughs

Lila Klapman

Diane Simpson (d)

Darrin Caddes

Bill Ladusaw

Maryjane Slade

Fred Caiocca

Vance Landis-Carey *

Kris Smith

Dario Caloss

Laura LaPorte *

Ashley Spencer

Ray Cancino

Alan Levin

Susan Canepa

Patricia Lezin

Cherri Canfield

John Lisher (d)

Pedro Castillo

Bette Ludden

Janene Cayton

Rebecca Lundberg

Louise Cecil (d)

Anne Lynn

Angela Chesnut *

Harriet Mainis

George Cook

Shirley Manis

Richard Cropper

Patricia Marlo

Betty Danner

Cynthia Mathews

Harriet Deck (d)

Linda McPherson

Sloane Devoto

Karl Mertz (d)

Ken Doctor

Drew Miller

Jim Dolkas (d)

Allan Molho (d)

Nancy Donovan

Adrienne Momi

John Dowdell

Sophie Moore

Joan Dunn

Ann Morhauser

James Emerson

Chris Murphy

Allyson Evans

Christine Murray

Jane Faraola

Joanne Nelson

Chuck Fetter

Karen Nevis

Patrick Fitz

George Newell *

Dan Floyd

Karol Niccoli

Randi Foster

Bruce Nicholson

Carol Girvetz (d)

Arthur Nickerson

* Denotes emeritus status, a distinction created in 2018 to recognize select trustees for exemplary service, leadership, and contributions to the MAH. (d) Denotes deceased.

Rebecca Niven



Annual Fund The MAH relies upon the generosity of hundreds of members and donors each year to sustain our mission. We are also grateful to our many volunteers, partners, and sponsors. Our efforts are possible only with their collaboration and support. The lists on the following pages recognize the individuals, families, businesses, and organizations who contributed $20 or more in cumulative gifts between July 1, 2020 and June 30, 2021. We apologize for any omissions or misspellings. Please let us know of any errors so that we can correct them. $10,000+

Bud and Rebecca Colligan

Elio and Joy Rodoni


Anonymous (2)

Joe Collins

Bright Horizon Fund

Arts Council Santa Cruz County

Rob Darrow

Alison Ruday and Bern Whitney

California Arts Council

James Dolkas and Karl Mertz Memorial Fund

California Humanities California Office of the Small Business Advocate Community Foundation Santa Cruz County County of Santa Cruz


The David and Lucille Packard Foundation The Humanities Institute at UC Santa Cruz

John and Karen Dowdell

James Emerson Julia Erhart Antonia Franco and Scott Strand Jose and Laura Gonzalez William Harmon Frank and Anne Hayden Kathleen Hilger

The James Irvine Foundation

Doug Hopkinson and Sara Lively

National Endowment for the Humanities

Stephanie Jacobs

Rowland and Patricia Rebele Santa Cruz City Arts William and Flora Hewlett Foundation

$5,000-9,999 Kathy and John Ballard Freny Cooper

$1,000-4,999 Terry Ballantyne Brezsny and Thomas Brezsny Carola Barton and John Supan Mary and Harry Blanchard Jenny and John Bost Bobbi Burns and Ed Colligan Linda and John Burroughs Susan and Peter Canepa Carla and Patrick Carstens Cloy and Bill Codiga


Mehrzad Khajenoori and Maryam Shafaghi Carole and Henry Klyce Randy Komisar and Debra Dunn Anni Lai and Scott Bennion Vance Landis-Carey and Robert Carey Laura and Terry LaPorte Elizabeth Lass Karen and Walter Loewenstern Rebecca and Jason Luksich Marilyn Male and David Brick Mike and Bertie McElroy Susan Nemitz George Newell Wayne Palmer and Earleen Overend Donna Reyerson-Keith and Richard Keith Serena Rivera and Christopher Wilmers

Joanne Sanchez and Jacob Martinez Carol and Frank Saveria Patricia and David Schwartz Sheri Shipe and Heather Lee Jon and Margie Sisk Ashley and John Spencer James Thompson W. Todd and Corinne Wipke

Barbara Canfield Mary Culley and Scott Smith Dan and Jill Dion Miriam John Cliff Maas Elizabeth and George McMillan Bruce and Linda Nicholson Pfotenhauer Wilshusen Family Irena Polic

Sarah and Michael Ray Jose Reyes-Olivas Lacy Rieber Santa Cruz Parlor No. 26 Native Daughters of the Golden West

Marlene Mirassou and Steve Houlihan

Anne Berne and Eric Ferrante

Robert and Valerie Morgan

Laurie and Sunil Bharitkar

Stephanie Morse Deborah and John Muth

Robert Stephens

Robert Nelson

Marian Zeidler

Jeremy Neuner

$150-499 Kim and Mike Adamson Barbara and Ron Albright David and Julia Apgar Vivian and Michael Brown

Elisabeth and Jeffrey Ostrow Frank and Jill Perry Burt and Cynthia Rees Randy Repass and Sally-Christine Rodgers

Melissa Browning

Gretchen Riley-O’Hearn and Justin Walker

Pat Busch and Dale Summer Busch

Mercer Rowe, Alexandra Nitu and Alexandra Rowe

Raymon and Trisha Cancino

Terry Rudy and Roxana Henriquez

Lora Lee Chapman and Coral Kamstra-Brown

Ted Silveira and Lorraine and Lorraine Sintetos

Lawrence Chew

Ken Smith and Daryl Dichek

Dan Blunk and Nancy Alstrum Randolph Brock and Jeremy Turpen Laurie Brooks and Tim Fitzmaurice William Brooks Craig Broyles and Galen Foster Sonja Brunner Kim Burke Wendy and Deane Bussiere Patrick Callahan Susan Cashman Brian and Kathleen Cayton Peter and Lindsey Chester Francis Chie-Fisher and Allan Fisher

Christine Evans and Nicholas Ross

Eileen and Gary Nagaoka

Bob and Kristin Evans

Joanne Clever

Rita Ferri and Kimara Vann

Sean Concannon and Jessica Pigza

Siegfried and Cheryl Storz

Susan and Robert Coffman

Susan True and Ben Wolfe

Ellen Fox and William Wright

Doreen and Frederic Conte

Dirk Walvis and Carolyn Dille

Karen Cogswell and John Maenchen

Ceil Cirillo and Irwin Kaplan

George Cook and Mary James Emily DuBois and David Egan Matt Farrell and Connie Croker Steve and Christina Graham

Don Weden Sue Wilson Jon and Jill Winston

$100-149 Erica Aitken

Joe and Marcella Hall

Joan and Joe Akers

Susan Hill

Consuelo Alba-Speyer and John Speyer

Mary Ellen Irons Wyatt Johnson and Meghan Hudson Irene Juarez O’Connell and Victor Cervantes

John and Lora Allanson Robert Allen and MaryAnn Dunlap Allison and David Amadia

Kevin Karplus and Michele Hart

Leonard Anderson and Elke Maus

Mary and Brian Kashtan

Leslie and Richard Andrews

Becky Kerr

Susana Arias and Stephen Kolb

Richard and Diane Klein Frans Lanting and Chris Eckstrom Stephanie Leavitt and Mark Symonds Alan and Judy Levin Cynthia and Bill Mathews Bruce and Mary McPherson Kathryn and Marshall Miller

Jeffrey Arlt and Stacey Smith Janet Asaro and Karen Kroon Sarah and Robert Balla Deborah and Steve Baloff Bonnie Bamburg Sheila and Murray Baumgarten Jim and Kim Beckett

Carol Fuller

Myriam and Mikey Cohen

Allison and Douglas Garcia

Richard Cooper and Jonathan Dooley

Gregory Gilbert and Ingrid Parker

Mary Alice and David Copp

James and Catharine Gill

Julia and Earl Cowell

Isabel Gilman

Gabriella and Prisco Crowley

Deborah Griffith

Dale Dallas

Tom Harvey

Mark Davis and Ignacio Choza De Juan Andrew Davis and Finn Gratton Patrick and Martha Dexter Stephanie and Patrick Diaz Angelee Dion Sharon Dirnberger Dorothea Ditchfield Mary Doyle and David Greenwood Bruce Draper Cynthia Druley and Famy Diener Suzanne and Mordecai Duckler Tom and Doris Duncanson Joan and Bill Dunn Edward Durkee Eli and Angela Eisenpress Michele Estrin-Gelblum and Peter Gelblum

Amy and David Harrington Barbara Hendricks Monica Hersch Nita Hertel Rebbie Higgins and Gail Williamson Glenda Hill Kristie Holmes and Carrie Holkan Julie Holmes Kevin Hoshiko Virginia Hughes and Cecily Cahill Marie and Kent Imai David Jacobs and Emily Klein Jacobs Ed Jameyson and Christie Nichols Miki Kadubec Sara Kane and John Roberts Alison and Paul Kele Mary Kelly



Kara and Shane Seeger Eva and Doug Sherman Sandra Skees and Mary Talpas Allison and Jeffrey Smith Kristin and Steve Smith Eta and Sasson Somekh David and Shelley Sonnenberg

Roger Kern Jon Kersey and Alice Benet Linda Kittle and Dane Cervine Susan Klebl Janet Kornblum and Rhys Pedersen Paula and David Kuty


Ryan Morris and Heather Sebold Robin Murphy and Jeremy Hourigan

Marlene and Burt Nanus Matthew Nathanson and Elisa Breton

John and Linda Babcock Dorma and Rowland Baker Alexandra Baker Rebecca and Jacob Bard

Maureen Stanton

Ron Barr and Marti Mariette

Paul and Suzanne Stephens

Betty Bass

Caitlin Stone-Collonge

Tory Beale

Jeanene and Zachary Taylor

Patricia Beardsley

Katherine Teague

Kimberly Thomas

Thomas Lenosky

Linda Arnold and Ned Hearn

Laura Staats and Joanna Arteaga

Madhavi Murty and Juned Shaikh

Sally and Brian Legakis

Ginny Aragon

Frank Barberia

Angela Thalls and Neil McKenzie

Emma and Adam Lazor

Oscar Andrade

Lonna and Dennis Speer

Donal Murphy and Julie Orr

Adela Najarro and Gregory McNair

Buzz and Jennifer Anderson

Melissa and Richard Thompson Mary and Paul Trautwein Kristen Truse and Enrico Ramirez Ruiz

Jason and Bleriana Beatty Susan Becker Katie Beckett and Sandy Skezas Begin and Dan Begin Katherine Beiers Steve and Sigrid Belcher Jeff Belden Ciel Benedetto

Todd Tsukushi

Lisa Bennett

Marielle Warren and Daniel Steinberg

Lisa Benson and Matt Steele

Michael Warriner and Kirill Zaitsev

Daniel Berlin and Liz Beaumont

Kenny Welcher and Ilene Feinman

Stan Berman

Mark Welsh

Connie and Sam Bertuca

Amy West

Drea Bibl-Lambros

Jennifer White

Steven and Mary Bignell

Scott Russell and Dana Powell Russell

Sheila Wickens and Roger Bach

Leda and William Bishoff

Trink Praxel and Don Zimmerman

Abbey Wilson and Jonathan Francisco

Marlene Bondelie

Rickey Ramseur

Jacob Young

Susan and Michael McKay

Gretchen Regenhardt

Robyn McKeen and Jeff Dingman

Rosa and Mike Rezendes

Margaret and Jan Ysselstein

Jenifer Lienau Thompson and Jeremy Thompson Quentin Lindh and Emilyn Green Amy Locks and Ava Klein

Karol Niccoli Eileen O’Connor Gayle and Joe Ortiz

James Long

Janet Parker and Bruce Berwald

Annette Longuevan

Sharon Parker

Shelly and Lesley Louden

Gail Pellerin

Virginia Lumbard

Janet Perry and Toni Rallojay

Joyce Masongsong-Ray and David Ray James and Suzanne McElwee Bruce and Shannon McFarland

Ron and Marylou McNay Ginnie Mickelson Helene Milner and Boyd Brown David and Jan Mintz Katie and Forest Monsen Elaine and Asher Moody-Davis Gary and Nancy Moon Don Moonshine and Christiane Holtzman


Roy and Edwina Riblet Mariah and David Roberts Tammy Rogers

Antonette and Robert Zeiss Katie Zollars and Drake Ducham

Andrea and Paul Rosenfeld Charles and Mary Jane Roskosz


Craig Rowell and Cory Ray

Cindy Adams and Alexis Heath

Claudio Schnier

Marjorie Albright

Ronna Schulkin and Laura Pearce

Lois Alford

Willard Schwartz Lisa Scott and C Andrew Morcomb

Sharon and David Allshouse Michael Andalora

Michael Bertoni

Traci Bliss Rhonda and Doug Bonett Kim Boon Denise Booth and Michael Maikovich Meredith Born Bill and Carrie Bottenberg Brandon Bowen Mark Brewer and Teresita Hinojosa Susan Brewster Jessica and Thomas Brookins Owen Brown and Mary Akin Heidi and Peter Brown Jocelyn and David Brown

Valerie and Michael Brown

Richard and Elaine Conley

Russell Brutsché and Brianna Chapman

Susan Cooper and Allan Dyson

Daniel and Pamela Buecher

Noelle and Shadja Correia

Debbie Bulger and Richard Stover

Elizabeth and Eric Costella

Marlene Bumgarner and Stella Flint Susan Burke Lori and Jack Burkett Billy Butler and Sean Kotzman Moss Caballero Deborah Calloway Bree Candiloro Chris Carlock and Melissa Nix Lela Carney and Susan Pratte

Marney and Steven Cox Kathleen Crocetti and Bill Lucas Rocker and Shannon D’Antonio Barbara Dahlgren

Esther Centers

R. Eric Fawcett Judith Feinman Amy Ferrasci Carol Ferris

Sandy and Nick Hartman Andy and Juel Hartmann Karen Hassett Jensen Hastings Kathleen Hatfield Valerie Hayes and Rosemary Sutton

Sharon and Jerry Fishel

Kristen Davis

Einat and Alex Fitzpatrick

William Heiss and Patricia Fickett

Cyndi Dawson

David Fleming and Jeanne Lance

Douglas Hellinger and Val Leoffler

Emkay and Ally Forest

Gregg Herken and Aven Switzer

Sonia De La Rosa Ezzie DeGiovanni Donna DeGrande Elaine DeLaTorre and John Baer

Eileen Cavalier

Jamshid Faryar

Reni Marie Harper

Dinah Davis and Sally Jones

Judy Cassada

Frank and Patsy Cavalier

Susan and Jim Farrar

Ruth Hanson

Rose Filicetti and Neal Savage

Fred and Nancy DeJarlais

Marissa Castello

Celeste Faraola Perie and David Perie

Marcia Hand

Emily Dansker

William Casey Will Cassilly and Julie Oak

Stacey Falls and Steve Schnaar

Celeste DeWald Jack and Lisa Dilles Lynn Dirk Ann Dizikes Tamara and Gerry Doan

Kasha Forgette and Rocky Allen Marianna and James Franks Ebe Frasse Marilee French Judith Fried and Bob Scowcroft Robin Garmann Irene Garner

Marcia and Christian Heinegg

Dave Herzog Molly Hickey-Sinoway and Ron Sinoway Jan Hilkert and Jeff Peck Kris and Dianna Hill James and J amie Hollomon Lesley Holtaway and Serge Pond

Katharine Donovan

Mary E Gaukel Forster and Les Forster

Dee Hooker

Roger Chaffin and Mary Crawford

Summer Doty

Jessica and Drew Gaul

Julia Huff

Robyn Drake

Chip Chapin and Kayla Rose

Robin Drury

Brian Gerkey and Leila Takayama

Pegatha Hughes and Paul Seever

Lee and Emily Duffus

Margaret Gibson

Steve and Gloria Hum

Patricia Duffy

Nancy Gieringer

Derrick and Marilyn Clark

Sara Edwards-Marsh and Dave Marsh

Diane Gifford-Gonzalez

Kate Clark

Gerald and Nancy Eidam

Kris Clarke

Shirley and Allen Ginzburg

Edna Elkins

Candice Clarke

Maria Gitin and Samuel Torres

Margie and Ed Claxton

Tom Ellison and Lawrence Friedman

Sandra Cohen

Marina and Thomas Eovaldi

S. LaVerne Coleman and Joyce Mangouney

Julie Esterly and Eric Morgan

Karen Coleman

Vicki and Bob Fabbri

Marisa Gomez

Kristin Fabos

David Gordon

Cindy Chace and Marc Blumberg

Eric Child Jenna Clancy

Leah and Shane Gillis

Sandra Glass Robert Goff and Eleanor Littman Kathy and Flair Goldman

Gail Goudreau

Kelli Horner

Christianna Hunnicutt Richard Hyman Don and Cathy Iglesias Chris Illes and Willow Munger Mary Edith Ingraham Leigha and Mihai Ionescu Barbara and Stephen Jackel Audrey and Thomas Jacob Susan Jacobs and Michael Staley Linda Janakos and Doren Robbins

Shelby Graham

Kristen Jensen and Fernando Nell

Catharine Griffen and Mark Bernhardt

Tricia Johnson and Fred Thompson

Jacquelyn Griffith

Aaron Johnson

Dennis Hagen and Diane Sipkin

Chris Jong

Kathleen Hall and Jacki Smyth Eike Waltz and Sheila Halligan-Waltz Amy and Gildas Hamel

Marty Kahn a nd Cheryl Guyer Stacy Kamehiro and Bob Stockwell Pamela Kangas and Ben Post



Kate and Maor Katz

Rolf and Jennifer Lingens

Camille Moitozo

Charlene Oatey

Peter and Jeanette Katzlberger

Eliza Linley and David Richardson

Nana Montgomery and Lance Bracht

James Olivo Salguero

Jane Keeffe

Marcia Lipsenthal and James Bierman

Jack Moore

Barbara Keeney Clark Maura Kelsea and Michael Brownlee Clay Kempf Pete and Jessica Kennedy Chris Kenney Sheryl Kern-Jones and Rowan Jones Stephen Kessler Amy Keys and Steve McKay Kate Kiesz and Nox Carpenter Elaine Kihara and David Sweet Tom and Carolina Killion Ellen Kimmel Casey and April Kirkhart Claire and Rick Kleffel

Diana Lopes Cruz Ilse and Ben Lopes Shirley Lopez and Carrie Zeidman Morgan Luarde Deborah and Gary Luhrman Lisa Lurie and Hugo Selbie Monika Maier and Lauri Duncan

Danna Moreno Alex and Debra Morgan Alexis and Tom Morgan Kat Morgan Jean Morrison Michele Mosher and Maia Yates Linda Munn and Grant Parker Andrew Muonio Linda Murphy Brian and Eilen Murtha

Katy Manning

Pamela Myatt

Sarah Mansergh

Sue Myers

Charles Manske and Dawn Motyka

Sheila Namir

Cindy Margolin

Nana Nasef

Suzi Markham and Terry Olson

Christina Navarro

Kathryn Nance

Annette Olson and Ethan Sanford Heidi and Mary Ellen Olson Rose Olvera Guarino and Alberto Guarino Jane Orbuch and Bryan Cockel Lucia Orlando Greg and Linda Orr Susan Orrett Karen Ottermann Anandi Paganini Kathy and Louie Paolino Jamie Paratore and Andy Granelli Brian Parselle and Marilyn Huffman Marilyn Patton and Sonya Drottar

Barrett and Jared Marks

Jon Neff and Susan Ortmeyer

Nels and Donna Pearson

Keith and Dee Kraft

Marilyn Marzell and Patti Maxine Smith

Garrett and Tara Neier

Judith Pisano

Edward Krakauer and Evelyn Stein

Leslie Mason

André Neu and Ellen Stuck

Patricia Poulos

Francie Newfield

Jeffrey and Hazel Powell

Jesse and Christine Nickell Laura and Anna Nisi

Bernard Pregerson and Natasha Fraley

Dolores and John McCabe

Richelle Noroyan and Jim Jensen III

Ellen Primack and Eric Schmidt

Katherine McCleary and Daniel Wenger

Gus and Joy Norton

Muriel and Marci Prolo

Frank “Lud” and Barbara McCrary

Daniel Nowacki Maureen O’Connell

Flo Queen-Stover and Charles Stover

Lydia and Robert Klem Eric and Yuriko Kneeland


Susan Longini and Muni Barash

Erica Olsen and Maurice Leibenstern

Leila Kramer and Aaron Alden John Kubodera and Cynthia Tong Karen Kurokawa Susie Land Don Lane and Mary Howe Barney and Denise Langner

Jennifer Matlock Donna Rose Maurillo Janet Maze

Bryan and Hilde Largay

Craig McCroskey and Bronwyn Black

Bruce Larsen

Jan McGeorge

Don Lauritson

Ryan McGibben

Sue Lawson

Maggie and Alan McKay

Bob and Cookie Leaf

Emily Meierding

Erin Lee

Donna Mekis

Nancy Lenz

Linda Melton

Douglas Leon and Lara Kilpatrick

Marcia Meyer

Barbara Leon

Reiko Michisaki and Patrick Lovejoy

Carol LePage

Elizabeth Mier

Robin Lerios

Dawn and John Mihelic

Laura and David Leroy

Nada Miljkovic and Matthew Ammann

Barney and Patricia Levy Carolyn Lewis and Marilyn Radisch Robert and Barbara Lewis Dotty Lieber Geri and David Lieby


Clara Minor Kathryn Mintz and Jonathon Landeck Daniel Model and Amy Newkirk

Jeanne O’Grady Samuel Oastler

Stan and Sandy Pilsbury

Sarah Rabkin and Charles Atkinson Sonja and Al Reetz

Maryanne Rehberg and Christie Hogeland Debra Reiff Susan Renison and Rob Milby Isa Reser Marlena Revay and Zoe Elizabeth

Simpson Lynne Simpson Michael Singer and Sally Eastman Paul Skenazy and Farnaz Fatemi Ken and Tina Slosberg

Al and Maureen Richard

Henry Smith and Kerry Beth Hosley

Steven Rieger

Sara Smith

Donna Riggs

David and Mary South

Marilyn Rigler

Sandi Spanfelner and Jessica Lowe-Wilson

Alice Rink Lisa and Tim Robinson Burt and Joyce D. Rodgers Phil Rodriguez Schaefer Roemmele and Tim Kensit Elaine Rohlfes and Monica Girolami Ron Ronconi and Jeanne Tillman Dorah Rosen Phyllis Rosenblum Sandra and Garret Rosslow Ruth Royal Cindy Rubin and Brian Rosenthal Holly and Joel Rudnick Nicole Rudolph Rosalind Ruth and Judy Luiz Gitta Ryle Paula Sandas-Harvey Meg Sandow Loretta and Gosie Sapino

Debra Spencer and Jim Rolens Nicole and Doug Stallard Audrey Stanley Thomas Stelling and Beverly Ritchey Anudeva Stevens and Hanna Hammerli

Jane Weed-Pomerantz and Ron Pomerantz

Loren and Susan Stirling

Mary S. Weeks and James D. Phillips

Miriam Stombler a nd Kevin Kelem

Chris Weir and Sally Arnold

Kim Stoner James Sullivan Diane Syrcle and Susan Leo Peter Szydlowski and Marie Brook Dee and Mark Tannenbaum Jennifer and Bruce Taylor Michael and Marcia Terry Mary Thomas and Thomas Hood Barbara Thomas Sandy Thurber

Susan Weisberg Andrea and Dave Welles

Susan and Peter Canepa

Jorian and Topher Wilkins

Bill and Joan Dunn

Bennett Williamson and Kate Dundon

Kathleen Hilger

Renee Winter and Paul Roth Megan Withycombe and Craig Hunter Alison Woolpert Hans Wuerfmannsdobler and Teresa Mora

Katherine Saviskas Georgann and John Scally

Cris Tulloch

Jill Schettler-Susskind and Marc Susskind

David Twist

Elizabeth Yznaga and John Himelright

Patricia Unruhe and Andrew Jarvis

Barbara and Ron Albright

Ceil Cirillo and Irwin Kaplan

Nicole Yellin

Janet and Kelsey Schwind

In memory of Chuck Hilger

Lois Widom

Damon Tkoch and Katie Fortney

Michael Ulwelling

Tribute Gifts

Nancy Young

Nicole Zahm and Jay Melena

Bruce and Mary McPherson Wayne Palmer and Earleen Overend Frank and Jill Perry Stand and Sandy Pilsbury In memory of Christopher Ow Edward Durkee

In-Kind Gifts Alla & Co.

Henry Zbyszynski

Cat & Cloud

Candace Waage and Alan Hiromura

Jenna and Michael Zeller


Sydney Zentall

Hotel Paradox

Lynn Wagner

Judy Ziegler

Red Welly Designs

Cynthia and Ronald Sekkel

Neil Waldhauer and Cara Lamb

Donna Ziel

Jenna Shankman

T Mike Walker

Melody Sharp

Harrison and Julie Walls

John and Nichole Shuler

Holly and Barry Walter

Wendy Siegel and Melissa Braun

Marilyn Walton

Ken Sievers

Michael and Susan Warren

Marjorie Simon

Mary Ann and Rich Waters

Kathryn and Stan Scott Bob Scott Susan Seaburg and Judith Allen Conrad and Anne Seales

Frank Zwart and Julia Armstrong-Zwart

Carol Warren

Bill and M Kathleen



Acknowledgments Land Acknowledgment The land on which we gather is the unceded territory of the Awaswas-speaking Uypi Tribe. The Amah Mutsun Tribal Band, comprised of the descendants of indigenous people taken to missions Santa Cruz and San Juan Bautista during Spanish colonization of the Central Coast, is today working hard to restore traditional stewardship practices on these lands and heal from historical trauma.

Photo Credits The majority of images featured in this publication were sourced from the MAH’s portfolio and archives. Special thanks to photographers Ashley Holmes, Michaela


Clark-Nagaoka, Libby Kastle, Garrick Ramirez, Mickey Ta, Marcello Hutchinson-Trujillo, and Alex Vasquez. ADDITIONAL CREDITS Cover and pages 12-13, 32-33, 46-47: RedBall Santa Cruz by Kurt Perschke, photos by Jack Sorokin. Pages 4, 22-23, 25, 26, 48, 51, 52, 55: photos by Orbie Pullen Photography. Page 5: photo by Noah Berger/SF Chronicle. Pages 56-57: photo by Gabriela Levy/City on a Hill.


Please contact the MAH at 831.429.1964, if you have any questions. For more information about the MAH, please visit