SPONSORSHIP PROGRAM
2023
SANTA CRUZ MUSEUM OF ART & HISTORY
About the MAH ............................................ 02 Sponsorship Program .......................... 03 Demographics ............................................. 04 Reach ..................................................................... 05 Sponsorship Opportunities ............06 Exhibitions ...........................................................06 Biennial Festivals .............................................. 07 Limited Series .................................................... 07 Community Celebrations ............................. 08 Education Program ......................................... 08 Outreach Program .......................................... 08 Special Events ....................................................09 Presenting Sponsor Benefits ........ 10 Supporting Sponsor Benefits ......... 11 Other Opportunities .............................. 12 Current Partners ........................................ 13 SPONSORSHIP PROGRAM Contents
About the MAH
The Santa Cruz Museum of Art & History (MAH) was founded in 1996 to promote a greater understanding of contemporary art and the history of Santa Cruz County.
Today we are a thriving community gathering place that offers rotating art and history exhibitions, visual and performing artworks, public festivals, education and outreach programs, and cultural celebrations in collaboration with our many partners.
We maintain a permanent collection of regionally significant art and artifacts, a research library, a historical archive, and historic sites including the Evergreen Cemetery, Octagon Building, and Davenport Jail. We are also home to Abbott Square, a vibrant public plaza on the museum’s doorstep that offers food, social events, and year-round creative happenings.
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Sponsorship Program
Corporate and foundation sponsorships, as well as individual underwriting, help us maximize our potential as a community cultural resource. With a portfolio of unique partnership opportunities, the MAH is a highprofile property that offers turn-key events, targeted audiences, and relevant marketing platforms. Our sponsorship program is designed to help build brand awareness, drive traffic to your business, launch new products or services, and connect with your consumers in an environment full of smart, creative people. Our program is divided into two investment categories, each of which offers an inventory of sponsorable assets.
• Presenting Sponsor $10,000+
• Supporting Sponsor $2,500+
Sponsors receive benefits such as frequent brand exposure through naming mentions on-site as well as in publicity and promotion; sales opportunities through sampling and display; fully integrated hospitality packages; and direct alignment with Santa Cruz County’s well-educated, high-income consumers and lucrative family market.
• Multiple programming platforms offering targeted lifestyle and experiential marketing
• Inclusion in marketing and media campaigns
• Support of one of the area’s favorite cultural organizations
• Demonstrated commitment to community and quality of life
We invite you to browse our sponsorship kit to review opportunities, or contact us to create a customized package designed to meet your marketing objectives and budget.
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Race & Ethnicity County Residence Age Income ■ 25% Under 18 ■ 17% 18 25 ■ 13% 26 35 ■ 13% 36–45 ■ 13% 46–55 ■ 12% 56–65 ■ 7% 65+ ■ 32% Less than $35,000 ■ 21% $35,000 $74,99 ■ 47% $75,000+ ■ 68% White/Caucasian ■ 17% Hispanic/Latinx ■ 8% Asian/Asian American ■ 2% American Indian ■ 2% Black/African American ■ 3% Prefer to self-describe ■ 49% Santa Cruz ■ 25% Live Oak, Soquel ■ 7% San Lorenzo Valley ■ 4% Scotts Valley ■ 4% Capitola ■ 6% Aptos ■ 5% Watsonville & South County Demographics 04 The MAH attracts an audience that is representative of all of Santa Cruz County in terms of age, income, and race/ethnicity. Our participants are cultural consumers, creators, students, educators, activists, business leaders, and influencers who are connected and engaged in the local community. General Characteristics • Creative & culturally curious • Educated & well informed • Civic-minded & socially conscious • Interested in outdoor & active lifestyle • Diverse, multicultural & multigenerational Annual Attendance 85,000 S PONSORSHIP PROGRAM *Demographic information comes from 2017–18 visitor data; attendance estimate comes from 2021–22 visitor data.
Reach The MAH helps partners increase regional visibility and target a local audience through a variety of digital connections. Our online marketing channels reach tens of thousands of members, followers, and subscribers, across different endeavors and platforms. In addition, the MAH generates hundreds of thousands of earned media impressions each year through our highly visible PR efforts, including editorial placements in television, radio, magazine, newspaper, and web outlets. Stories on the MAH have appeared in a variety of regional and national media, including: SANTA CRUZ SENTINEL • KSQD • GOOD TIMES SANTA CRUZ • LOOKOUT SANTA CRUZ • KSBW • MONTEREY HERALD • KAZU • THE MERCURY NEWS • KQED • SAN FRANCISCO CHRONICLE • NBC BAY AREA • LOS ANGELES TIMES • CHICAGO TRIBUNE • WASHINGTON POST • EATER SF • ARTNEWS • HYPERALLERGIC • ART IN AMERICA • ARTFORUM • THE NEW YORKER • JUXTAPOZ 05 WEBSITE 334,815 TOTAL PAGEVIEWS 256,455 TOTAL SESSIONS 187,445 TOTAL USERS PR & MEDIA OUTREACH ACQUISITION ■ 43% SEARCH ■ 22% DIRECT ■ 12% EMAIL ■ 12% REFERRAL ■ 10% SOCIAL *Analytics information from Jul 1, 2021–Jun 30, 2022; earned media sources between 2017–2022. SOCIAL MEDIA 216,000 EVENT REACH 71,000 EVENT RESPONSES 13,094 PAGE LIKES 900 2,000 REACH/POST ~50 100 ENGAGEMENT 14,200 FOLLOWERS 2,000 5,000 REACH/POST ~150 500 ENGAGEMENT 5,112 FOLLOWERS ~1,000–3,000 IMPRESSIONS/TWEET ~700 FOLLOWERS 8% ENGAGEMENT RATE 128,200 IMPRESSIONS ~2,700 ENGAGEMENT E-NEWS 9,574 TOTAL SUBSCRIBERS 35% AVERAGE OPEN RATE SPONSORSHIP PROGRAM
Option #1 Exhibitions
Ongoing
A program of exhibitions featuring a mix of commissioned, co-created, and presented works by local, national, and international artists and collaborators.
Indoor Exhibitions
Please enquire about schedule Featuring artworks on view for 3-6 months in various interior gallery spaces at the MAH. $5–10K per exhibition, depending on project.
Outdoor Exhibitions
Please enquire about schedule Featuring new and loaned artworks for temporary installations in outdoor locations, including sites around the MAH and county.
$5–25K per exhibition, depending on project.
Online Exhibitions
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Please enquire about schedule Featuring new digital collaborations and content from physical exhibitions at the MAH. $5–10K per exhibition, depending on project.
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Option #2 Biennial Festivals
Sep 2022 & Sep 2023
A pair of innovative, multi-day events featuring outdoor art, environmental installations, social interventions, and cutting-edge new media that rotate each calendar year.
Frequency
Sep 21–24, 2023
A mostly free public art event featuring lightbased installations and performances by local, national, and international artists; hosted in and around the MAH.
$25K (title), or individual installations within the festival $2.5K–5K.
CommonGround
Sep 13–22, 2024
A mostly free multidisciplinary event featuring place-inspired work by local, national, and international artists; hosted in sites around the MAH and across Santa Cruz County.
$25K (title), or individual events within the festival $2.5K–5K.
Option #3 Limited Series
Ongoing
A program of ticketed lectures, concerts, and performances presented in partnership with local collaborators.
Speaker Series
A series of lecture events at both the MAH and venues across town.
$5K for series, or $2.5K individual events within the series
Film Series
A series of screening events at both the MAH and venues across town.
$5K for series, or $2.5K individual events within the series
Performance Series
A series of multidisciplinary events at both the MAH and venues across town.
$5K for series, or $2.5K individual events within the series
F&B Series
A series of curated food and beverage experiences focused on craft, regionality, and seasonaliy hosted in various spaces and locations.
$5K for series, or $2.5K individual events within the series
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Option #4 Community Celebrations
Ongoing
A program of events and activities celebrating the traditions, heritage, and culture of Santa Cruz County.
Día de los Muertos
October each year
A free all-ages Day of the Dead celebration featuring music and dance performances and community-made altars at the MAH and Evergreen Cemetery; presented in partnership with Senderos.
$5K
First Fridays
First Friday of each month
An event where the community can explore the MAH and activities in Abbott Square.
$5K for entire series
Family Days
Winter and Spring each year
A free bi-annual event for families to visit the museum, create hands-on projects, and explore exhibitions with a gallery hunt.
$5K for two events
Option #5 Education Program
A range of learning opportunities for students, teenagers, teachers, adults, and families with a focus on art, history, and creative expression. Programs include field trips, artist talks, guided tours, art camps, hands-on classes, and virtual learning activities.
$10K for entire program, or $2.5K for individual activities within the program
Option #6 Outreach Program
A range of engagement opportunities held beyond the museum walls with a focus on art, history, and creative expression. Programs include pop-up events, mobile exhibitions, community speaker programs, and other offsite and online activities.
$10K for entire program, or $2.5K for individual activities within the program
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Option #7 Special Events
A series of fundraisers and friend-raisers hosted throughout the year as a means of raising dollars and awareness for the MAH.
Rootstock
Santa Cruz
Fall each year
An event celebrating the art and history of local winemaking to benefit the museum.
$2.5K–25K
MAHsquerade Spring each year
An event featuring live music, performances, and activities to benefit the museum.
$2.5K–5K per event
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SPONSORSHIP PROGRAM
Presenting Sponsor Benefits
Visibility on the MAH Website:
• Logo or name with link on all propertyrelated event pages.
Naming Rights: • “Presented by” or “hosted by” sponsorship naming of select properties.
Advertising & Collateral Marketing: • Logo or name mention on all propertyspecific advertising. Email Blasts: • Logo or name in all e-blasts promoting property or sponsored events.
Onsite Signage & Verbal Recognition: • Logo or name prominently displayed at sponsored events.
• Name recognition as sponsor by stage emcees/PA announcements with multiple mentions onsite at all sponsored events. • Opportunity for sponsor representative to be invited onstage to welcome guests at sponsored events.
• Logo or name with link on the MAH sponsor recognition page.
Tickets & Hospitality:
• Select quantity of premium tickets to sponsored events, if admission-based property.
• Onsite hospitality areas for select properties.
• VIP access opportunities to leverage in promotions for select properties.
Sampling & Display*: • Opportunity to set-up a branded pop-up tent at all sponsored events to promote through onsite activation.
• Opportunity for product sampling and sales onsite for select products. • Opportunity to distribute company coupons and literature at all sponsored events. * Certain conditions and restrictions apply
Category Exclusivity: • Industry category exclusivity.
$10,000+ Investment 10 SPONSORSHIP PROGRAM
Supporting Sponsor Benefits
$2,500+ Investment
Advertising & Collateral Material:
• Logo or name mention on all property-specific advertising.
Email Blasts:
• Logo or name in all e-blasts promoting property or sponsored events.
Onsite Signage & Verbal Recognition:
• Logo or name prominently displayed at sponsored events
• Name recognition as sponsor by stage emcees/PA announcements with multiple mentions onsite at all sponsored events.
• Opportunity for sponsor representative to be invited onstage to welcome guests at all sponsored events.
Visibility on the MAH Website:
• Logo or name with link on all property-related event pages.
• Logo or name with link on the MAH sponsor recognition page.
Tickets & Hospitality:
• Select quantity of tickets to sponsored events, if admission-based property.
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Other Opportunities
Corporate Membership
The MAH’s corporate membership program is designed for companies of all shapes and sizes, and is a great way for supporters to establish or increase their presence in the Santa Cruz County community. Corporate members receive exclusive benefits for their employees while branding their companies with a forward-thinking cultural institution.
Corporate Entertaining
The MAH offers many hospitality options for companies looking to host customers, prospective clients, and employees. Our facility can be used for a variety of events, from cocktail receptions and corporate dinners to
product launches and meetings. The museum can also open an exhibition for guests after hours, or arrange private tours with a curator.
Corporate Matching Gifts
Matching gifts are an excellent way for donors to increase the impact of a personal gift to the MAH. Please contact us to find out if your company offers a matching program.
In-Kind Donations
Companies may also choose to support the MAH through a donation of goods, services, and volunteer hours. Businesses can provide needed materials, pro-bono professional services, or a combination of cash and in-kind gifts to receive sponsorship recognition.
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Current Partners ABBOTT SQUARE MARKET • A.D. CLARKE • AMAH MUTSUN TRIBAL BAND • ARTS COUNCIL SANTA CRUZ COUNTY • ASPEN/SNOWMASS EXPRESS TRAVEL • BLENDED BRIDGE • CALIFORNIA ARTS COUNCIL • CALIFORNIA ASSOCIATION OF MUSEUMS • CALIFORNIA COASTAL COMMISSION • CALIFORNIA HUMANITIES • CALIFORNIA STATE LIBRARY • CELENA ALLISON, MFT • CHRISTINE FAHRENBACH, PHD • CITY OF SANTA CRUZ • COMMUNITY FOUNDATION SANTA CRUZ COUNTY • COUNTY OF SANTA CRUZ • DEBRA SLOSS, MA LMFT • DIGITAL ARTS AND NEW MEDIA AT UCSC • DOWNTOWN ASSOCIATION OF SANTA CRUZ • DUDEK • HARPER CHEANEY PSYCHOTHERAPY • HISTORY FORUM • HOTEL PARADOX • INDEXICAL • INSTITUTE OF MUSEUM AND LIBRARY SERVICES • INSTITUTE OF THE ARTS AND SCIENCES AT UCSC • LONDON NELSON LEGACY INITIATIVE • MOTION PACIFIC DANCE • NATIONAL ENDOWMENT FOR THE ARTS • NATIONAL ENDOWMENT FOR THE HUMANITIES • OCEAN CONSERVANCY • PAYSTAND • RESEARCHERS ANONYMOUS • SANTA CRUZ AREA CHAMBER OF COMMERCE • SANTA CRUZ ASIAN AMERICAN PACIFIC ISLANDER COLLECTIVE • SANTA CRUZ COUNTY BANK • SUPERKARMA GAMES • SANTA CRUZ CITY ARTS • SANTA CRUZ COUNTY BLACK HEALTH MATTERS INITIATIVE • SANTA CRUZ PRIDE • SANTA CRUZ PUBLIC LIBRARIES • SENDEROS • SERENO GROUP • SPECIAL COLLECTIONS AND ARCHIVES AT UCSC • TANNERY WORLD DANCE & CULTURAL CENTER • THE DAVID AND LUCILE PACKARD FOUNDATION • THE DIVERSITY CENTER • THE HUMANITIES INSTITUTE AT UCSC • THE JAMES IRVINE FOUNDATION • TONI CROSSEN, LMFT • WILLIAM & FLORA HEWLETT FOUNDATION SPONSORSHIP PROGRAM 13
Please contact Nikki Patterson at 831.429.1964 x7025, or nikki@santacruzmah.org to discuss our full range of partnership opportunities. For more information about the MAH, please visit santacruzmah.org
