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THE FUTURE OF TRIM SHOP Lovelace, Lopez, and Pavel are now planting seeds for the start of a new brand that mentors and trains guys who want to hand-shape for a living. The idea is to eventually grow the brand into a larger production brand of boards that are legitimately hand-shaped. This model isn’t a new idea, it was in fact the industry standard for shapers in the past, but it died out in the early ‘90s when machine cutters got popular. The trio believes the hand-shape industry is now ready for a comeback. Getting more shapers on board will help keep prices of some boards more manageable, offering boards made by newer shapers at lower price points initially. They already have a few guys that are starting to get involved in the mentorship program. “I believe there are people who want to hand shape for a living. I want to.” But even Ryan admits that he can’t work at the pace he has been at forever. Eventually, he needs to find a way to grow this business and pass the torch to some degree without burning himself out. Ultimately, the idea is, rather than fear the competition, embrace it and nurture talent in guys who share a similar passion. “If you can help people out and try to relieve a little bit of the negativity
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Gerry Lopez design
in their lives, theoretically we should have a little bit better universe going on.” I’d call that a pretty cosmic perspective.
Trim Surf Shop 27 Parker Way, Santa Barbara (805) 845-8885 Trimshopsb.com
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