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by Chantal Peterson

9 – 23 SEPTEMBER | 2016 |


Stroller racer in last year’s SIB run in SB

Run for the (Self) Love of It!

She Is Beautiful runners from last year, running in their pink attire


here is a good chance that if you saw 2,000 women running along a Californian coastline clad in bright pink (a few in tutus), you might do a double take. If so, it’d be worthy of your inquiry. This is the buoyant visual of the She Is Beautiful race, an annual all-women 5K and 10K that has put

itself on the map, as the wildly popular “Pinkest 5 and 10K” in California, offering its participants much more than just a great sweat fest and swag bag perks. Now in its fifth year, the She Is Beautiful race is expected to attract nearly 3,000 people (women runners and their

friends and family) to East Beach on Saturday, September 17, to pound the pavement for a special purpose. This race has gained a reputation as much more than your standard feel-good-for-a-cause “women’s empowerment” event. Although the race does raise money for local nonprofit partners (including Girls Inc., the Gwendolyn Strong Foundation, Every Mother Counts, and Girls Rock SB), the purpose of the event, at its core, is not just about helping everyone else, but instead, about women turning the spotlight around and helping themselves. It’s about putting women and girls in touch with their strength and their ability to be change-makers in their own lives. Okay, sure, it’s easy to wave a statement like that around, but judging by the

annual growth rate of this race (it’s the second-largest race in Santa Barbara), there is a lasting power to what the event brings about in its participants. Open to women of all ages and fitness levels, with the added inclusion of the “Baby Mama” stroller division (one of the only baby stroller promoted races in the country), the race also redefines who has access to fitness events (which is basically anyone who wants to try). She Is Beautiful (SIB) isn’t about running super fast or winning, and it’s not about getting in the best shape of your life, either. “The act of starting and finishing a run like this proves to people that they can start and finish other things in their lives,” says Melissa McConville, founder ...continued p.22

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You are Beautiful  

You are Beautiful