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Jenny Schaztle doing her thing as the race’s official trainer

sponsors takes place at the finish line festival, for which this race is famous. See, there is the race itself, and then there is the SIB after-party. The finish line festival is really just a pre-game for the official post-race after party, a wine night hosted by The Wayfarer hotel in the Funk Zone, which is included with race registration with an RSVP. The event includes a happy hour with a complimentary first glass of wine and cupcake pairings provided by Sugar Cat Studio, music and giveaways. For more “outer-beauty” fun, Aveda will be doing hair braids and there will be a handful of merchants to peruse as well. Also, there’s the effortlessly hip Wayfarer pool, and it’s open for use (smiley face emoticon). Melissa says she never saw SIB as a business opportunity initially, but as the race became so rapidly popular, four years into the event she decided to quit her job and now manages the races, year-round events, and online store fulltime. Her sister Sara still works parttime as a physical therapist. As of now, the race has two locations (Santa Cruz and SB), and they hope to eventually have locations all along the coast. Melissa also does speaking events throughout the year for a variety of events, carrying a message for women that dreams are not just possible, but

tangible and worthy of our attention and effort. When addressing a group of women at an event earlier this year, she spoke about making the race the purpose-driven success it is today: “The definition of purpose that I’ve held onto is: playing to your strengths for the greater good of the world.” She encourages women to step up and pursue their desires, “With time and patience and lot of hard work, things sort themselves out.” The She Is Beautiful race starts at 8 am on September 17. Both the start and finish line of the 5K and 10K take place near East Beach Bathhouse at 1118 E Cabrillo Blvd., Santa Barbara. The racecourse starts at East Beach and heads toward Butterfly Beach. You can find the full course layout on their website listed below. The last day to register is Thursday, September 15 (if it doesn’t sell out sooner), and packet pick-up (which includes bib number and race details) will be at Santa Barbara Running store (Anacapa Street location) on Friday, September 16. 

Registration: Contact: Founder and director Melissa McConville, Community relations: Sara Tanza, PT, DT,

Relevant | Affordable | Funk Zone-centric An elevated hostel experience for today’s Wayfaring tribe

Learn more @ | (805)845-1000

9 – 23 SEPTEMBER | 2016 |


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You are Beautiful  

You are Beautiful