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MATT MAZZA’S HOLIDAY REVELATION

“THERE’S A MAN IN MY LIFE. THERE, I SAID IT. I DIDN’T THINK,” MATT ADMITS, “I’D FEEL SO, WELL... LIBERATED. BUT I DO.” HE DESCRIBES THE MAN IN HIS LIFE AS HONEST, ARTICULATE, INTELLIGENT, WELL-SPOKEN, WELL-READ, AND “RUGGEDLY MASCULINE.” MATT’S WIFE LIKES HIM TOO... (STORY BEGINS ON PAGE 5)

SANTA BARBARA

friday to friday fortnightly

VO L U M E 3 | I S S U E 2 3 | N OV E M B E R 1 5 – 2 9 | 2 0 1 4 

U B by KELLY MAHAN

anta Barbara-based Robb Ferer and Seattle-based AJ Barker, Container Concepts’s founders, have coined the tag line “Thinking inside the Box” for their new venture, but it’s thinking outside the box that has helped launch this eco-friendly, vendor-driven business into the food service and retail industry. One of few companies to repurpose steel shipping containers, Container Concepts designs, builds, and sells

HERE’S TO BEER PAGE 9

TINO’S SUPER DELUXE PAGE 20

S S E

N I S A

CONCEPTUALIZING CONTAINERS

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W W W. S A N TA B A R B A R A S E N T I N E L .CO M

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refurbished and recycled shipping containers to be used as semi permanent, fully self-contained, restaurants, retail shops, event vending spaces, and more, with each “box” modified to suit the needs of the individual client. Ferer and Barker, both restaurant consultants by trade, teamed up at the National Restaurant Association tradeshow in Chicago a few years back. They founded Container Concepts as a company that provides turnkey eateries for businesses wanting to test a new concept or expand their brand in a sustainable and affordable way. “It’s ...continued p.6

RAMEN NIGHT PAGE 28

MARA’S MULTIPLES PAGE 32

Business in a Box  

CONCEPTUALIZING CONTAINERS

Business in a Box  

CONCEPTUALIZING CONTAINERS