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CHARITY MARKETING PLAN TO VIETNAM SMEs Finnish Companies in Santa Claus Foundation --------------------------------------------------Theresa Doan - 0601454


Purposes • • • • • •

Market entry to Vietnam Low costs Short time High Effectiveness Good Brand Image in Vietnam High potential result


Traditional way


Santa Claus Foundation


Charity Marketing • Activities happening in Vietnam - Charity: For Santa Claus Foundation purpose - Business: Companies have reality attached to Vietnam market.


Budget Flow • Sponsors for Santa Claus trip: 3 sources 1. Santa Claus Foundation as charity purpose 2. Finnish companies who wants to know about Vietnamese market. 3. Companies in Vietnam interested in Santa Claus’s visit.


Charity marketing plan to Vietnam