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Here from the
START From Bingo Floor Clerk, overseeing three rows of tables, to Director of Experiential Marketing for San Manuel, Dianna Scina has come a long way from cards and daubers. But her job is still about making sure every guest’s visit is memorable. By Lissa Townsend Rodgers
“ I was in the bingo hall on the first day the doors opened… that would have been July of 1986,” Dianna Scina said and smiled, reflecting on the past three and a half decades. Today, she’s working on proposals for ticketing companies and talent buyers, having conversations about construction on the events center, negotiating with sponsorship partners, interviewing people for new positions and planning upcoming events.
Speaking of growth, will the new events center have an impact on what you do?
We’re really excited because it’s a dedicated space and we’ll be able to provide an elevated experience for our VIP players, for the Tribe, for the
How do you think working for San Manuel is different than working for other casino properties?
The Tribe has done so much throughout the years – both for the community and for the team members. Many are so grateful, and they really want to
She took a break from her busy schedule to share
community… It’s so exciting – it’s something we’ve
some thoughts on her journey.
always hoped for and now it’s actually happening.
give back. They show their gratitude through partnership.
My job has evolved since the very beginning. I was a
There are a lot of longtime employees at San Manuel, but now a lot of new ones are coming on board. How does everyone work together?
Floor Clerk and then a Bingo Supervisor and then the
At every level, the leadership is very welcoming and
What would you say to someone considering coming to work at San Manuel?
customer service department started, so I was given
has really taken advantage of what the new people
With the current growth, there’s just so much
an opportunity to work there. Then we started doing
on the team offer. It has allowed us to continue
opportunity – especially for young people. There
promotions, and entertainment was under the same
to grow. There are times we each have our own
are opportunities to work in different departments,
umbrella. When we moved to this building, I had an
responsibilities and times when it’s all hands on deck.
there are opportunities to learn so many different
opportunity to work as a Guest Services Director for
That just means everyone is going to pull together
elements of gaming – but also opportunities on
several years. There were always new opportunities
and we’re going to get it done, whatever it takes. And
the tribal side as well. I’m really excited for people
and, as the business was evolving, I was also evolving.
that is the general mentality across the property, and
joining this company now…. I just feel like there
There was always room for growth.
across the enterprise.
aren’t any limits to what we can do in the future.
Thirty-five years is a long time. What’s kept you here?
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loyalty and doing a great job for the Tribe. It’s a
