CHOOSE THE RIGHT SHOES
2019
SPECIAL PROMOTIONAL SECTION
the science that foot tracing comes in handy because are able to test how of you style narrow or short a shoe is on your
BY NORA HESTON TARTE
What you put on your feet matters. Poor-quality shoes or shoes made for style and not comfort aren’t the best for all day wear, and they can lead to serious issues including bad posture and bunions, not to mention blisters and discomfort. Luckily, shoppers don’t have to choose between style and comfort. There are steps to take to ensure a better fit, and a shoe you can wear all day. Have you ever bought a shoe that felt good at the store, but started causing pain after all-day wear? That’s because not all shoes are made to move with us, and that’s one reason why we try on shoes at the store thinking they are comfortable, and then regret the decision after the first wear. “Having the right shoe is just as important as having the left shoe,” Tod Bradshaw, owner
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of The Bone Store in Stockton, laughs. “There is so much to consider when looking for a new shoe, and so few who know how to help customers get the right fit.” There are some steps you can take to make good decisions about the shoes you buy. Start by shopping smart. Wear or bring with you the socks you intend to wear with the shoe you are buying so you can get an accurate fit. Also, try shopping for shoes in the afternoon when your feet are at their biggest. Having your feet measured by a professional, carrying around a tracing of your foot to save time, and buying shoes that fit your larger foot—yes, many of us have one foot bigger than the other—can all help. The materials and shape of your shoe also matter. High-quality, bendable, breathable materials make better friends for your feet. And
foot without trying it on, or being mislead by how your foot molds to fit the shoe. “Comfort and support are the common denominators between our brands. Style is important,” Tod says. “Comfort and support are essential.” At The Bone Store in Stockton, sales professionals sell more than furniture. The store stocks high-quality shoes and orthotics made with comfort in mind. The key is the biomechanics of the shoe, which are made to move with your foot. The brand, Vionic, calls this vio-motion support, a technology created by foot and body movement experts to create shoes that hug your arches like a natural footprint, and move with every step you take. Styles include high heels, men’s dress shoes, flats, boots, sandals, and more. “The nice thing about Vionic is with their selections of styles you don’t have to compromise comfort for occasion,” Tod says.
SHOP SMART: THE BONE STORE 1547 E. March Ln., Stockton (209) 720-7500 TheBoneStore.com
1547 E MARCH LN STOCKT