•
ERP integration functionality: legacy systems, the web, third party external information
•
Data synchronization functionality: mobile synchronization with multiple field
devices,
enterprise
synchronization
with
multiple
databases/application servers
•
E-commerce functionality: manages procurement through EDI link and web-server and includes B2B and B2C applications
•
Service support functionality: Worker orders, dispatching, real time information transfer to field personnel via mobile technologies (Rmana & Somayajulu, 2005)
2.8 Customer Relationship Management Software for the Hotel Industry EXAMPLE:Guest Ware is a unique Customer Relationship Management System (CRMS) designed specifically for the lodging industry to provide personalized guest recognition and exceptional service quality. Leading hotel management companies use Guest Ware to improve guest satisfaction, lower operating costs, build guest loyalty, and increase revenues. (www.guestware.com)
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